Abstract:This study aims to analyze the implementation of information technology in digital marketing in urban farming, especially in improving hydroponic vegetable marketing in Asahan Regency. The development of information technology…
nology has opened up new opportunities for urban farming actors to expand market reach through digital marketing strategies. The research method used is a case study with a qualitative approach, involving in-depth interviews and observations of urban farming actors as well as analysis of the use of digital platforms such as social media, e-commerce, and websites. The results of the study show that the implementation of digital marketing has proven effective in increasing sales and expanding the market, as well as supporting the sustainability of urban farming businesses by increasing product visibility, ease of transactions, and interaction with consumers. However, there are challenges such as limited technological knowledge for some business actors and uneven digital infrastructure. Therefore, training and technological support are needed for hydroponic farmers in order to maximize the potential of digital marketing in improving economic welfare in the urban agricultural sector.
Keywords: digital marketing; hydroponics; information technology; urban farming.
Abstrak: Penelitian ini bertujuan untuk menganalisis implementasi teknologi informasi dalam digital marketing pada urban farming, khususnya dalam meningkatkan pemasaran sayur hidroponik di Kabupaten Asahan. Perkembangan teknologi informasi telah membuka peluang baru bagi pelaku urban farming untuk memperluas jangkauan pasar melalui strategi pemasaran digital. Masalah yang terjadi di Sigit Hidroponik memerlukan pemanfaatan teknologi dibidang pemasaran produk agar produk dapat terjual dengan baik dan terus mengalami peningkatan agar siklus atau perputaran penamaan dan panen dapat berjalan lebih efekti dan efisien dengan waktu yang lebih produktif. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif, melibatkan wawancara mendalam dan observasi terhadap pelaku urban farming serta analisis penggunaan platform digital seperti media sosial, e-commerce, dan website. Hasil penelitian menunjukkan bahwa penerapan digital marketing terbukti efektif dalam meningkatkan penjualan dan memperluas pasar, serta mendukung keberlanjutan usaha urban farming melalui peningkatan visibilitas produk, kemudahan transaksi, dan interaksi dengan konsumen. Namun, terdapat tantangan seperti keterbatasan pengetahuan teknologi bagi sebagian pelaku usaha dan infrastruktur digital yang belum merata. Oleh karena itu, dibutuhkan pelatihan dan dukungan teknologi bagi petani hidroponik agar dapat memaksimalkan potensi digital marketing dalam meningkatkan kesejahteraan ekonomi di sektor pertanian perkotaan.
Kata kunci: digital marketing; hidroponik; teknologi informasi; urban farming.
Abstract:Representing a significant effort to support local economic growth which is an essential goal of the government. This project aimed to transform the packaging of Resky chips into chips in a glass (CIS), enhancing their competitiveness…
ompetitiveness in the digital marketplace. Our partners faced several challenges, including limited knowledge of business management and marketing, insufficient production tools, and a lack of product innovation. The involvement of the community service team has provided renewed hope and guidance to these business owners. To tackle these issues, we utilized a combination of training and mentoring methods. Our training sessions covered key areas such as financial bookkeeping, production management, packaging innovation, marketing strategies, and product digitalization. As a result of these method, our partners have successfully adopted basic bookkeeping practices. The Resky chips have been rebranded with new packaging and labels, along with the introduction of a personal branding strategy for the CIS. They have also secured business license numbers (NIB) and distribution permits (PIRT), and we facilitated their application for a halal certificate. Resky’s Chips are now officially branded as CIS by Khasnah Food n Drink. Additionally, our partners have established a social media, with accounts on Instagram, a Facebook fan page, and a profile on Akkio Smart City, managed by the Gowa Regency Government.
Keywords: Chips; CIS; MSMEs; product digitalization; packaging innovation
Abstrak: Dukungan terhadap UMKM merupakan salah satu gebrakan pemerintah dalam meningkatkan perekonomian lokal. Tujuan dilakukannya PKM ini adalah untuk melakukan transformasi kemasan keripik ubi Resky menjadi keripik CIS (chips in a glass) agar dapat bersaing di dunia digital. Permasalahan utama yang dialami mitra adalah minimnya pengetahuan pemilik usaha dalam manajemen usaha, minimnya pengetahuan pemilik usaha dalam pemasaran, keterbatasan alat produksi dan inovasi produk belum dilakukan. Kehadiran pengusul PKM membawa harapan besar bagi mitra. Metode yang digunakan oleh pengusul yaitu pelatihan dan pendampingan. Pelatihan yang dilakukan meliputi pembukuan keuangan sederhana, managemen produksi, inovasi packaging, serta managemen pemasaran dan digitalisasi produk. Hasil kegiatan yang dilakukan menunjukkan bahwa mitra telah mampu membuat pembukuan sederhana, kemasan baru dari keripik ubi resky telah disertai dengan label, personal branding cips in a glass, nomor izin berusaha (NIB), dan izin edar berupa nomor Pangan Industri Rumah Tangga (PIRT). Pengusul juga telah melakukan pengajuan sertifikat halal untuk mitra. Saat ini keripik Ubi milik Ibu Resky telah berubah nama menjadi Keripik CIS by Khasnah Food n Drink. Mitra juga telah membuat media sosial berupa Instagram, fanpage facebook dan akun di Akkio Smart City milik Pemerintah Kabupaten Gowa.
Kata Kunci: Keripik; CIS; UMKM; digitalisasi produk; inovasi kemasan
Abstract:Technological advancements can harness the potential of an area, particularly micro, small, and medium enterprises (UMKM). Many micro, small, and medium enterprises (UMKM) in Wringin Anom Village, Panarukan Subdistrict,…
Situbondo Regency, situated along the Pantura Road, remain undigitized, thereby hindering their potential to expand their customer base. Therefore, through the use of the WordPress platform, the 206 Community Service Students Group of Jember University introduced e-DIMMA, which stands for ‘Electronic List of Wringin Anom UMKM’ with the aim of providing information related to potential UMKM in the Wringin Anom Village area along with supporting data related to the products of the UMKM concerned. Thus, e-DIMMA will simplify the process for consumers to access information necessary for conducting buying and selling transactions. We use a method of science and technology diffusion, which involves three stages: preparation, implementation, and evaluation. The implementation of activities commences with the analysis of problems, the socialization of work programs, the collection of data from UMKM, the development of websites, the training of website administrators, and the evaluation process. We will coordinate with the village government to assess the effectiveness of creating UMKM websites for product marketing with the goal of increasing market access for partner.
Keywords: digitalization; MSME; website
Abstrak: Kemajuan teknologi dapat dimanfaatkan untuk mengembangkan potensi yang ada pada suatu daerah salah satunya usaha mikro, kecil dan menengah (UMKM). Desa Wringin Anom, Kecamatan Panarukan, Kabupaten Situbondo yang terletak di sepanjang Jalan Pantura memiliki banyak UMKM yang belum terdigitalisasi sehingga potensi peningkatan konsumen belum sepenuhnya optimal. Oleh karena itu, melalui pemanfaatan platform WordPress Kelompok Kuliah Pengabdian Masyarakat 206 Universitas Jember memperkenalkan e-DIMMA yang merupakan singkatan dari Elektronik Daftar UMKM Wringin Anom dengan tujuan menyediakan informasi terkait UMKM berpotensi di wilayah Desa Wringin Anom dengan disertai informasi penunjang terkait produk dari UMKM yang bersangkutan. Sehingga, akan memudahkan konsumen dalam mengakses informasi hingga melakukan transaksi jual beli. Metode yang digunakan berupa difusi ipteks dengan tiga tahapan yaitu persiapan, pelaksanaan dan evaluasi. Pelaksanaan kegiatan dimulai dengan analisis masalah, sosialisasi program kerja, pengumpulan data UMKM, pembuatan website, pelatihan admin website dan evaluasi. Efektifitas pembuatan website UMKM sebagai sarana untuk pemasaran produk akan dikoordinasikan dengan pemerintah desa dengan capaian berupa peningkatan akses pasar bagi mitra.
Kata kunci: digitalisasi; UMKM; website
Abstract:Most of the Simeulue population depends on marine products for their livelihoods. However, the use of bombs in fishing has posed a serious threat to the sustainability of fish resources, which are crucial assets for the…
community's welfare. The practice of fishing with bombs not only damages marine habitats, including coral reefs, but also threatens the sustainability of fish resources in the future. If allowed to continue, this can harm marine ecosystems and jeopardize the sustainability of the local economy. To address this problem, training and implementing coral reef conservation using the Coral Adoption method is crucial. This initiative, which involves the Simeulue Regency government, Simeulue Police, and TNI, focuses on the community, especially fishermen. The Coral Adoption method is a marine environmental rehabilitation technique that aims to conserve marine biota, accelerate coral reef growth, and restore threatened ecosystems. The training provides participants with knowledge about the negative impacts of fish bombing and the importance of marine environmental rehabilitation. It also empowers them to stop such destructive practices. Furthermore, participants recognize the long-term impacts of fish bombing on their socio-economic aspects, which ultimately increases their commitment to preserving the marine environment for a better future.
Keywords: fish bomb; coral reef; fishing; fisherman
Abstrak: Sebagian besar penduduk Simeulue bergantung pada hasil laut untuk mata pencaharian mereka. Namun, penggunaan bom dalam penangkapan ikan telah menimbulkan ancaman serius terhadap kelestarian sumber daya ikan yang menjadi aset penting bagi kesejahteraan masyarakat. Praktik penangkapan ikan dengan bom tidak hanya merusak habitat laut, termasuk terumbu karang, tetapi juga mengancam keberlanjutan sumber daya ikan di masa depan. Jika dibiarkan berlanjut, hal ini dapat berdampak buruk pada ekosistem laut dan mengancam keberlanjutan ekonomi lokal. Untuk mengatasi masalah ini, pelatihan dan penerapan konservasi terumbu karang dengan metode Rock Pile menjadi sangat penting. Pelatihan ini, yang melibatkan pihak pemerintah Kabupaten Simeulue, Polres Simeulue, dan TNI, difokuskan pada masyarakat, terutama nelayan. Rock Pile adalah teknik rehabilitasi lingkungan laut yang bertujuan untuk melestarikan biota laut, mempercepat pertumbuhan terumbu karang, dan memulihkan ekosistem yang terancam. Manfaat dari pelatihan ini, peserta tidak hanya memperoleh pengetahuan tentang dampak buruk pengeboman ikan dan pentingnya rehabilitasi lingkungan laut, tetapi juga menjadi lebih percaya diri dalam menghentikan praktik destruktif tersebut. Selain itu, mereka menyadari dampak jangka panjang pengeboman ikan terhadap aspek sosial ekonomi mereka, yang pada akhirnya meningkatkan komitmen mereka untuk melestarikan lingkungan laut demi masa depan yang lebih baik.
Kata kunci: bom ikan; terumbu karang; penangkap ikan; nelayan
Abstract:In order to increase community participation in preventing the spread of mosquito-borne diseases, education for the community needs to be carried out through counseling. Tanggamus Regency is one of the areas in Lampung where…
here DHF occurred, where from January to June 2024 there were 227 cases. To increase public knowledge in Banjar Agung Udik Village, Pugung District, Tanggamus Regency regarding phytotelmata as a breeding ground for mosquitoes, this counseling was carried out. Counseling was carried out using the pretest, lecture and discussion methods, and practicum. The results of the counseling showed that most participants knew that DBD and malaria were transmitted by mosquitoes, but not all knew the name of the vector species. Participants knew where mosquitoes perched at home and how to avoid mosquito bites. Participants also know mosquito breeding places, but are new to phytotelmata in this counseling. The practicum carried out by participants successfully identified six plant species that were proven to be phytotelmata. Thus, it can be concluded that this counseling has succeeded in providing knowledge to the community about the potential of phytotelmata as a source of mosquito-borne diseases.
Keywords: Phytotelmata; Mosquito Borne Diseases; Mosquito Breeding Places; Mosquitoes Bite.
Dalam rangka meningkatkan peran serta masyarakat dalam mencegah penyebaran penyakit tukar nyamuk itulah pendidikan kepada masyarakat perlu perlu dilakukan melalui penyuluhan. Kabupaten Tanggamus adalah salah satu daerah di Lampung yang kejadian DBD-nya dimana sejak Januari hingga Juni 2024 ada 227 kasus. Untuk meningkatkan pengetahuan masyarakat di Desa Banjar Agung Udik, Kecamatan Pugung, Kabupaten Tanggamus terhadap fitotelmata sebagai tempat perindukan nyamuk maka penyuluhan ini dilakukan. Penyuluhan dilakukan dengan metode pretes, ceramah dan diskusi, serta praktikum. Hasil penyuluhan didapatkan bahwa sebagian besar peserta tahu bahwa DBD dan malaria ditularkan nyamuk, tetapi tidak semua tahu nama spesies namuk vektornya. Peserta tahu tempat hinggap nyamuk di rumah dan juga tahu cara menghindarkan diri dari gigitan nyamuk. Peserta juga tahu tempat-tempat berkembang biak nyamuk, tetapi baru mengenal fitotelmata dalam penyuluhan ini. Praktikum yang dilakukan peserta berhasil mengidentifikasi enam spesies tumbuhan yang terbukti menjadi fitotelmata.Dengan demikian dapat disimpulkan bahwa penyuluhan ini berhasil memberkan pengetahuan kepada masyarakat tentang potensi fitotelmata sebagai sumber penyebar penyakit tular nyamuk.
Kata kunci: Fitotelmata; Penyakit Tular Nyamuk; Tempat Perindukan Nymauk; Gigitan Nyamuk.
Abstract:The problem discovered during interviews conducted between the principal, deputy principal, and lecturers at the Shanti Bhuana Institute was that when the SMPN 1 Teriak school was searched on the internet, no complete identity…
entity regarding the school was found, for example history, vision and mission, school excellence and school activities. both academic and non-academic. Based on the problem identification carried out at SMPN 1 Teriak school through interviews and observation methods, the principal hopes that there will be a website that the school can use as a medium for information and promotion. The solution offered by the Shanti Bhuana Institute lecturer was to develop a web profile for the SMPN 1 Teriak school, Bengkayang Regency using WordPress. The school's web profile was designed and developed by lecturers at the Shanti Bhuana Institute. The design and development of the web profile has been socialized and simulated to the school. This web profile can be used by schools to provide interesting content in the form of news about school activities, videos of school activities, and photo galleries of school activities. There are many things that the school can share through its web profile so that SMPN 1 Teriak, Bengkayang Regency can become better known to the public and can become a developing school with advantages that can be enjoyed by both teachers and pupils.
Keywords: Community Service; Web Profile; WordPress; SMPN 1 Teriak; Bengkayang Regency
Abstrak: Permasalahan yang ditemukan selama wawancara yang dilakukan antara kepala sekolah, wakil kepala sekolah, bersama dosen Institut Shanti Bhuana adalah ketika sekolah SMPN 1 Teriak dicari di internet tidak ditemukan identitas yang lengkap terkait sekolah, misalnya seperti sejarah, visi misi, keunggulan sekolah, dan kegiatan sekolah baik akademik maupun non akademik. Berdasarkan identifikasi masalah yang dilakukan pada sekolah SMPN 1 Teriak melalui metode wawancara dan observasi, kepala sekolah mengharapkan adanya suatu website yang dapat digunakan sekolah sebagai media informasi dan promosi. Solusi yang ditawarkan oleh dosen Institut Shanti Bhuana adalah memgembangkan web profile untuk sekolah SMPN 1 Teriak Kabupaten Bengkayang menggunakan Wordpress. Web profile sekolah dirancang dan dikembangkan oleh pihak dosen Institut Shanti Bhuana. Perancangan dan pengembangan web profile tersebut telah disosialisasikan dan disimulasikan kepada pihak sekolah. Web profile ini dapat dimanfaatkan oleh pihak sekolah untuk memberikan konten yang menarik berupa berita kegiatan sekolah, video kegiatan sekolah, dan galeri foto kegiatan sekolah. Banyak hal yang dapat pihak sekolah share melalui web profile sehingga SMPN 1 Teriak Kabupaten Bengkayang dapat semakin dikenal oleh masyarakat dan dapat menjadi sekolah yang berkembang dengan keunggulan yang dapat dinikmati oleh guru maupun siswa/siswa.
Kata kunci: Pengabdian Kepada Masyarakat; Web Profile; Wordpress; SMPN 1 Teriak; Kabupaten Bengkayang.
Abstract:Officers' readiness to prevent the spread of COVID-19 through document exchange is a problem in the community. This article discusses how the social engineering of COVID-19 cluster officers and Salawu Health Center officers…
ers in Tasikmalaya Regency in receiving and implementing document sterilization cabinet technology to suppress the transmission of the COVID-19 virus through document exchange. The use of ozone and UVC as sterilization media is beneficial but can negatively impact humans in the long term. Therefore education is needed for partners to avoid these negative impacts. This service activity method is partner situation analysis, pre-test, partner education, post-test, and conclusion. The result of this service is that partners have received document sterilization cabinets and UVC as room sterilizers. The results of measuring partner knowledge before and after participating in webinar activities using pre-test and post-test instruments, showed an increase in knowledge, skills and awareness by partners regarding the use of UVC and Ozone on average 83% from the initial condition of not understanding to understanding and skill.
Keywords: covid-19; ozone; uvc; health community center
Abstrak: Kesiapan petugas dalam mencegah penyebaran COVID-19 melalui pertukaran dokumen menjadi masalah di masyarakat. Artikel ini membahas tentang bagaimana rekayasa sosial pada petugas Gugus COVID-19 dan petugas Puskesmas Salawu di Kabupaten Tasikmalaya dalam penerima dan implementasi teknologi lemari sterilisasi dokumen guna menekan penularan virus COVID-19 melalui pertukaran dokumen. Penggunaan ozon dan UVC sebagai media sterilisasi sangat efektif, tetapi dapat menghasilkan dampak negatif dalam jangka Panjang, oleh karena itu diperlukan edukasi kepada mitra agar terhindar dari dampak negatif tersebut. Metode pada kegiatan pengabdian ini adalah analisis situasi mitra, Pre-test, edukasi mitra, post-test dan kesimpulan. Hasil dari pelaksanaan pengabdian ini adalah mitra telah menerima lemari sterilisasi dokumen dan UVC sebagai sterilisasi ruangan. Hasil pengukuran terhadap pengetahuan mitra sebelum dan setelah mengikuti kegiatan webinar menggunakan instrumen pre-test dan post-test, menunjukkan terjadinya peningkatan pengetahuan, keterampilan dan kewaspadaan oleh mitra terkait penggunaan UVC dan Ozon rata-rata 83% dari kondisi awal tidak memahami menjadi paham dan terampil.
Kata kunci: covid-19; ozone; uvc; puskesmas
Abstract:The use of natural water resources in the surrounding area must be utilized optimally through local source diversification activities, especially in Indralaya Raya village, Indralaya District, Ogan Ilir Regency. Availability…
lity of lotus seeds is abundant especially during rainy season but has not been utilized optimally. In services program, the introduction of solar drying technology was carried out through outreach and assistance to Village residents, especially youth organizations and micro small medium enterprises (UMKM), regarding the application of technology used for the drying process of lotus seeds, so that the dried lotus seeds could be stored longer for further used, then the next activity continued with the processing of diversified flour products and their derivatives. The success of this activity has shown that the Indralaya Raya residents were enthusiastic about this service activity as shown by the activity achievement indicators. Socialization and assistance activities on the use of solar-powered dryers and the manufacture of flour products and their derivatives have had a positive impact on the Indralaya Raya village community in empowering the activities of youth organizations and UMKMs.
Abstract:Abstract: Drugs are a physical and mental health problem that has an impact on anxiety disorders, social behavior disorders, depression, lowers consciousness, disrupts quality of life and even causes death. The partner's…
problem is the lack of education for the young millennial generation in Teluk Kayu Putih Village regarding drug abuse. This service takes place in Teluk Kayu Putih Village, VII Koto District, Tebo Regency, Jambi Province. The aim of this outreach is to increase public awareness about the dangers of drug abuse for the young millennial generation. The material is presented through lecture and discussion methods with the help of power point slides and an LCD projector. The results of the outreach show that the generation of millennial youth in Teluk Kayu Putih Village is aware of the dangers and consequences of drug abuse.
Keywords: drugs; millennial young generation
Abstrak: Narkoba merupakan masalah kesehatan fisik dan mental yang berdampak terhadap gangguan kecemasan, gangguan prilaku sosial, depresi, menurunkan kesadaran, mengganggu kualitas hidup bahkan sampai menyebabkan kematian. Permasalah mitra yaitu kurangnya edukasi kepada generasi muda milenial di Desa Teluk Kayu Putih terhadap penyalahgunaan narkoba. Pengabdian ini bertempat di Desa Teluk Kayu Putih, Kecamatan VII Koto, Kabupaten Tebo, Provinsi Jambi. Tujuan penyuluhan ini adalah untuk meningkatkan kesadaran masyarakat tentang bahaya penyalahgunaan narkoba bagi generasi muda milenial. Materi disampaikan melalui metode ceramah dan diskusi dengan bantuan slide power point dan proyektor LCD. Hasil penyuluhan menunjukkan bahwa generasi pemuda milenial Desa Teluk Kayu Putih menyadari bahaya dan konsekuensi penyalahgunaan narkoba.
Kata kunci: penyalahgunaan narkoba; generasi muda milenial
Abstract:This service aims to improve services and use of social media as a sharia-based camping ground promotion in Twin Lakes, Solok Regency. The service method includes initial identification and analysis of the application of…
social media carried out by sharia-based camping ground managers on the Twin Lakes, preparation of improvement plans in accordance with the characteristics of sharia-based camping grounds through social media, training and assistance for camping ground business managers, as well as evaluation and monitoring to measure the impact of implementing improved services, social media as promotion, it is hoped that the management of the Twin Lakes sharia-based camping ground can improve services and optimize the use of social media. The results of this service can help managers increase interest in visiting, increase visitor attraction, increase promotion of sharia-based camping grounds. Feedback from managers will also be evaluated to assess the success of the service. It is hoped that through this service, Management can have a better understanding of the importance of improving service quality, optimizing effective and efficient social media in promoting sharia-based camping grounds. Apart from that, it is hoped that the management can make a positive contribution to economic growth in Alahan Panjang, Solok district.
Keywords : camping ground; promotion; service; social media
This service aims to improve services and use of social media as a sharia-based camping ground promotion in Twin Lakes, Solok Regency. The service method includes initial identification and analysis of the application of social media carried out by sharia-based camping ground managers on the Twin Lakes, preparation of improvement plans in accordance with the characteristics of sharia-based camping grounds through social media, training and assistance for camping ground business managers, as well as evaluation and monitoring to measure the impact of implementing improved services, social media as promotion, it is hoped that the management of the Twin Lakes sharia-based camping ground can improve services and optimize the use of social media. The results of this service can help managers increase interest in visiting, increase visitor attraction, increase promotion of sharia-based camping grounds. Feedback from managers will also be evaluated to assess the success of the service. It is hoped that through this service, Management can have a better understanding of the importance of improving service quality, optimizing effective and efficient social media in promoting sharia-based camping grounds. Apart from that, it is hoped that the management can make a positive contribution to economic growth in Alahan Panjang, Solok district.
Keywords: camping ground; promotion; service; social media