Abstract:Product marketing strategy in the digital business era need to utilize optimal use of social media platforms. According to the situational analysis, the target audience for community service was unable to create social media…
edia ads for teaching factory products. As a solution to this problem, the service team is committed to providing community service related to assisting in the design of teaching factory product social media advertisements for the target audience. There were 34 participants in this service activity consisting of students and accompanying teachers. The results of the service activities show that overall the activities ran successfully and smoothly. The evaluation results show that there has been an increase in the target audience's understanding of product design for social media advertising. Increased understanding can be seen from the ability to design product advertisements for social media posts by considering color composition, image quality, font size, typeface, and graphic design layout of social media advertisements. The success of implementing this service activity can also be reflected in the increase in sales turnover of teaching factory products.
Keywords: advertising design; social media; sales turnover; products; teaching factory
Strategi pemasaran produk pada era bisnis berbasis digital perlu memanfaatkan platform media sosial dengan optimal. Analisis situasi menunjukkan bahwa khalayak sasaran pengabdian kepada masyarakat belum mampu melakukan desain iklan produk teaching factory pada media sosial. Sebagai solusi atas permasalahan tersebut, tim pengabdi berkomitmen untuk melakukan pengabdian kepada masyarakat terkait pendampingan desain iklan media sosial produk teaching factory bagi khalayak sasaran. Peserta kegiatan pengabdian ini sebanyak 34 orang yang terdiri atas siswa dan guru pendamping. Hasil kegiatan pengabdian menunjukkan bahwa secara keseluruhan kegiatan berjalan sukses dan lancar. Hasil evaluasi menunjukkan bahwa terjadi peningkatan pemahaman khalayak sasaran tentang desain produk untuk iklan media sosial. Peningkatan pemahaman terlihat dari kemampuan mendesain iklan produk untuk postingan media sosial dengan mempertimbangkan komposisi warna, kualitas gambar, ukuran huruf, jenis huruf, dan tata letak desain grafis iklan media sosial. Keberhasilan pelaksanaan kegiatan pengabdian ini juga dapat tercermin dari adanya peningkatan omzet penjualan produk teaching factory.
Kata kunci: desain iklan; media sosial; omzet penjualan; produk; teaching factory
Abstract:Food waste such as fruit peels is often found in domestic waste. Fruit peel waste can produce eco-enzymes that have many benefits and do not harm the environment. The utilization of eco-enzymes can be carried out by empowering…
wering the community from production to branding. Branding training is conducted to assist the community in improving their quality of life. The methods used in the training include lectures and discussions with participants who are residents of the Putri Aisyiyah Pucang Gading Orphanage. The training is a continuation of the previous community service activities related to the production of eco-enzymes using fruit peel waste in the surrounding environment. The success of the training is evident from the enthusiasm of the orphanage residents for the eco-enzyme and branding materials presented. Monitoring and evaluation are conducted periodically for the coaching of improving the residents' skills in the aspect of product branding. Similar community service programs need to be developed to help communities improve their quality of life.
Keywords: branding; eco-enzym; fruit peels
Abstract:The application of interactive learning media to improve the learning experience for children can be through introducing technology to early childhood. A strategy for teachers to develop this understanding and ability is…
that teachers can take part in training regarding digital learning media. Training regarding learning media was held at TK Yos Sudarso Purwakarta with the learning media used were Learning Apps and Wordwall. Methods uses in this training are Andragogy method with 3 stages, namely Planning, Implementation, and Evaluation. The results of this service ran smoothly, the learning media training participants were able to understand and complete the training activities well and succeeded in creating digital games using the Learning Apps and Word Wall platforms. Participants gave positive responses to the results of the training that had been carried out and hoped that the use of digital media could expand fun learning strategies in early childhood education.
Keywords: early childhood education; interactive learning media; digital technology
Abstract:This service aims to improve services and use of social media as a sharia-based camping ground promotion in Twin Lakes, Solok Regency. The service method includes initial identification and analysis of the application of…
social media carried out by sharia-based camping ground managers on the Twin Lakes, preparation of improvement plans in accordance with the characteristics of sharia-based camping grounds through social media, training and assistance for camping ground business managers, as well as evaluation and monitoring to measure the impact of implementing improved services, social media as promotion, it is hoped that the management of the Twin Lakes sharia-based camping ground can improve services and optimize the use of social media. The results of this service can help managers increase interest in visiting, increase visitor attraction, increase promotion of sharia-based camping grounds. Feedback from managers will also be evaluated to assess the success of the service. It is hoped that through this service, Management can have a better understanding of the importance of improving service quality, optimizing effective and efficient social media in promoting sharia-based camping grounds. Apart from that, it is hoped that the management can make a positive contribution to economic growth in Alahan Panjang, Solok district.
Keywords : camping ground; promotion; service; social media
This service aims to improve services and use of social media as a sharia-based camping ground promotion in Twin Lakes, Solok Regency. The service method includes initial identification and analysis of the application of social media carried out by sharia-based camping ground managers on the Twin Lakes, preparation of improvement plans in accordance with the characteristics of sharia-based camping grounds through social media, training and assistance for camping ground business managers, as well as evaluation and monitoring to measure the impact of implementing improved services, social media as promotion, it is hoped that the management of the Twin Lakes sharia-based camping ground can improve services and optimize the use of social media. The results of this service can help managers increase interest in visiting, increase visitor attraction, increase promotion of sharia-based camping grounds. Feedback from managers will also be evaluated to assess the success of the service. It is hoped that through this service, Management can have a better understanding of the importance of improving service quality, optimizing effective and efficient social media in promoting sharia-based camping grounds. Apart from that, it is hoped that the management can make a positive contribution to economic growth in Alahan Panjang, Solok district.
Keywords: camping ground; promotion; service; social media
Abstract:The travel and tourism sectors are closely related to the hospitality sector. The success of a hotel in this digital era is strongly supported by customer service that utilizes information technology-based applications.…
However, using these applications effectively requires proper training and understanding. Therefore, this service activity aims to train Swarna Dwipa hotel staff in operating a web-based hotel room reservation application. It is one way for hotel staff to provide optimal service and assist in driving business success in the hospitality sector. Many studies show that operating hotel room reservation applications can increase customer satisfaction and efficiency in the hotel business. However, proper and systematic training is necessary to maintain competitiveness. The stages of this activity include observation, interviews, sharing knowledge, training in application use, and evaluation. The simulation results show that participants can use the reservation application in a structured and systematic manner with a significant level of user acceptance of applications.
Keywords: application; hotel; training; reservation
Abstract:This research aims to examine the effectiveness of the Fingermathic method in forming students' independent learning character. This method is applied in mathematics learning in elementary schools with a focus on the use…
of fingers as a tool for visualizing arithmetic operations. The research involved students as test subjects who were assessed through an evaluation questionnaire on various aspects of the characteristics of independent learning. The results of the analysis show that the Fingermathic method can increase students' learning initiative and self-confidence, although more attention is still needed on the aspects of setting targets, overcoming difficulties, and evaluating learning outcomes. The conclusions of this research provide a basis for further development in designing learning strategies that support the formation of students' independent learning character at the elementary school level.
Keywords: student character; learning independence; fingermathic
Abstract:This article discusses the use of Fun Books as a measuring tool to increase students' creativity at elementary school level in mathematics and language learning. This service is carried out with a focus on measuring students'…
ents' creativity levels before and after implementing the Fun Book as well as evaluating how to stimulate students' creativity in both subjects. The target of the training is selected students, namely SD Negeri No. 010246 Banjar. The students selected were 16 Grade 2 students. The problem seen at this school is that students are still passive in learning, students are not yet creative and have difficulty answering questions asked by the teacher during each lesson in class, there are even 50% of students who are sleepy when taking part in class lessons. The impact of this training was that 13 students were able to use Fun Book media. Evaluation is carried out at the end of the training by distributing questionnaires to measure the participant's level of understanding. The questionnaire contains questions related to the respondent's identity; general questions related to mathematics and language learning and specific questions related to Fun Book media. The calculation of the questionnaire used the Guttman scale. The evaluation results showed that 89.84% had increased knowledge seen from the calculation of the questionnaire per individual and per question asked and the participation and enthusiasm of students during activities using the Fun Book.
Keywords: Fun Book; creativity; student
Abstract:The village website is a medium for the disclosure of various public information by the government. In line with this, Sumber Baru village, Seputih Banyak District, Central Lampung has a village website that the government…
nt can use as a communication medium for village programs, but its management is still not optimal. The aim of this service is to provide assistance to village operators to manage websites, especially in terms of writing articles, taking photos and managing website interface. The method used in this mentoring activity is the ABCD (Asset Based Community Development) method. This mentoring activity will be carried out in September-October 2023 and consists of 5 stages of mentoring, namely coordination, socialization, training, mentoring and evaluation. After completing the mentoring activities, the results of the mentoring can be seen directly on the village website and show that there has been an improvement in website management, such as an increase in the number of news/activities in Sumber Baru Village that are reported on the website. It is hoped that mentoring activities like this will be further increased to improve the quality of village human resources which will have an impact on improving public communication by the village government.
Keywords: mentoring; public communication; village website
Abstract:The village of Margamulya Tj. Kait is one of the foster villages of LPPM Ukrida. From the results of interviews and direct observations, there are several main issues faced by partners, including: limited access and dissemination…
emination of financial information and village profiles to external parties as well as to the villagers themselves. Community service is conducted by utilizing technology to develop a digital village community ecosystem where social media-based platforms serve as everyday communication, socialization, and collaboration tools. The implementation method is carried out through: (1) development of social media platforms; (2) training on platform usage. With the developed social media platform program, the target output is achieved through the evaluation of activities, where the benefit of interaction between village officials and villagers, as well as the dissemination and access to important information, becomes easier.
Keywords: digital platform; village digitalization; digital village; margamulya village
Abstract:Ciptakarya Village has an official village website as an information center and means of publishing all the potential that exists in the Village. Continuing the ongoing dedication to website development, data is then needed…
ded to develop a Database System on the web profile of the Cipta Karya village. This service activity aims to empower village officials through introduction and assistance in introducing the importance of Database management in the Guestbook application. In carrying out this service activity, the methods applied are 1) Socialization of activities, 2 Presentation of material by recognizing the basic benefits of data, 3) Training and assistance in using the guest book application, 4) Evaluation. The result of this service activity is a guest book application for the creative work village in managing data on visitors who visit the village office.
Keywords: database; guest book; village apparatus
Abstrak: Desa Ciptakarya memiliki website resmi desa sebagai pusat informasi dan sarana publikasi semua potensi yang ada di Desa. Melanjutkan pengabdian yang berjalan pada pengembangan website, maka selanjutnya dibutuhkan data dalam melakukan pengembangan Sistem Basis Data pada web profile desa cipta karya. Kegiatan pengabdian ini bertujuan untuk memperdayakan perangkat desa melalui pengenalan dan pendampingan dalam mengenal pentingnya pengelolaan Basis Data dalam aplikasi Buku Tamu. Dalam pelaksanaan kegiatan pengabdian ini metode yang diterapkan adalah 1) Sosialisasi kegiatan, 2)Pemaparan materi dengan mengenal manfaat basis data 3)Pelatihan dan pendampingan penggunaan aplikasi buku tamu, 4) Evaluasi. Hasil dari kegiatan pengabdian ini adalah aplikasi buku tamu untuk desa cipta karya dalam mengelola data pengunjung yang berkunjung di kantor desa.
Kata kunci: basis data; buku tamu; perangkat desa