Abstract:This study examines the impact of four key marketing variables product quality, price, persuasive communication, and incentives on brand image and purchasing decisions among medical practitioners in Cilegon, Indonesia. Drawing…
rawing on a sample of 225 physicians, dentists, and pharmacists, data were collected via an online Likert‐scale questionnaire and analyzed using confirmatory factor analysis and structural equation modeling (SEM). Results indicate that product quality and incentives exert statistically significant positive effects on brand image (β = 0.284, p = 0.011; β = 0.291, p = 0.003, respectively), while price and persuasive communication do not achieve significance. Furthermore, incentives also demonstrate a significant positive influence on purchase decisions (β = 0.206, p = 0.047), whereas other independent variables, including brand image, fail to show a direct effect. Model fit indices (CMIN/DF = 1.122; GFI = 0.90; RMSEA = 0.016; p = 0.061) confirm an overall good fit. These findings underscore the critical role of maintaining high product standards and ethical incentive programs in strengthening brand perception and stimulating purchase behavior in a competitive pharmaceutical landscape. Theoretical contributions include the integration of marketing, consumer behavior, and brand management theories within a single SEM framework. Practically, pharmaceutical firms operating in emerging markets should prioritize consistent quality assurance and transparent incentive mechanisms to enhance both brand equity and sales performance.
Abstract:This study examines the implementation of customer-driven excellence strategy in the Umrah travel industry in Depok City by investigating the relationships between service quality, brand credibility, perceived value, and…
customer-driven excellence outcomes. Using a quantitative research approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 105 customers who have utilized Umrah travel services within the past two years. The measurement model demonstrated excellent reliability and validity, with all constructs meeting stringent psychometric criteria for convergent and discriminant validity. The structural model reveals that all three hypotheses are strongly supported, with brand credibility emerging as the most influential factor (β = 0.398, p < 0.001), followed by perceived value (β = 0.356, p < 0.001) and service quality (β = 0.285, p < 0.001). The integrated model explains 74.2% of variance in customer-driven excellence, demonstrating strong explanatory power and large predictive relevance (Q² = 0.486). These findings provide empirical evidence that successful customer-driven excellence strategy requires integrated approaches prioritizing brand credibility development while simultaneously enhancing perceived value and service quality. The study offers valuable insights for Umrah travel operators seeking to optimize competitive advantage through comprehensive customer excellence strategies that address both functional and emotional dimensions of religious tourism services.
Abstract:The rapid diffusion of Buy-Now-Pay-Later (BNPL) services has reshaped consumption in emerging economies. This article examines how materialistic value orientations stimulate impulsive buying through BNPL usage among Indonesian…
donesian PayLater users. A cross-sectional survey of 670 respondents was analysed with partial least-squares structural-equation modelling (PLS-SEM). Materialism had a strong positive effect on BNPL adoption (β = 0.762) and a moderate direct effect on impulsive buying (β = 0.350). BNPL, in turn, exerted a substantial impact on impulsive buying (β = 0.480) and partially mediated the materialism–impulsivity link (indirect β = 0.366). The model explained 65% of BNPL variance and 72% of impulsive buying variance, while exhibiting acceptable fit indices (SRMR = 0.035; NFI = 0.885). Findings highlight BNPL’s dual role as a financial innovation and a behavioural catalyst, raising implications for platform design, consumer literacy programmes, and regulatory oversight.
Abstract:This study explores the critical role of virtual leadership and collaboration tools in enhancing remote team productivity within the software house industry. As organizations increasingly adopt remote work models, effective…
ive virtual leadership and the use of digital collaboration platforms have become essential for maintaining team cohesion and productivity. Through a comprehensive analysis of current practices and emerging technologies, this research aims to identify key strategies for optimizing remote team performance. The study employs a mixed-methods approach, combining quantitative surveys with qualitative interviews of software industry professionals. Findings reveal that successful virtual leadership relies on a combination of clear communication, trust-building, and the strategic use of digital tools. Furthermore, the research highlights the importance of selecting appropriate collaboration platforms that align with team needs and workflow processes. This study contributes to the growing body of literature on remote work management and provides practical insights for software house leaders seeking to enhance their virtual team's productivity.
Abstract:This study examines the effectiveness of implementing Collaborative Learning as a strategy to strengthen Literasi digital among elementary school students, emerging as a response to challenges related to students’ limited…
ted ability to access, understand, and utilize digital information critically and responsibly. The main problem addressed in this research concerns the lack of learning models capable of integrating cooperation, creativity, and critical thinking skills with digital competencies relevant to 21st-century demands. Employing a descriptive qualitative method supported by a literature review, the data were collected from various scientific sources such as books, journals, articles, and previous studies. The findings indicate that Collaborative Learning effectively enhances students’ Literasi digital skills through activities emphasizing interaction, discussion, problem-solving, and the use of digital platforms such as Google Classroom, Canva, Kahoot, and Padlet. The teacher’s role as a facilitator is crucial in creating an active, adaptive, and student-centered learning environment. Challenges such as limited devices and internet access still arise, yet these can be mitigated through teacher competency development, parental support, and the optimal use of accessible digital resources. The study concludes that integrating Collaborative Learning with Literasi digital not only improves academic competence but also fosters a learning ecosystem that is engaging, participatory, and aligned with technological advancements. The novelty of this research lies in highlighting that student collaboration, when combined with appropriate technological integration, can serve as an effective strategy for strengthening Literasi digital sustainably at the elementary school level.
Abstract:The advancement of digital technology has accelerated the adoption of Artificial Intelligence (AI) in e-counseling services to enhance the accessibility and efficiency of psychological support. While offering numerous benefits,…
nefits, the use of AI also presents challenges related to the quality of therapeutic relationships, privacy, data security, and ethical considerations. This study aims to analyze the role of AI, its impacts, and the ethical challenges emerging in e-counseling services through a Systematic Literature Review (SLR) approach. Data were collected from Google Scholar, GARUDA, ScienceDirect, SAGE Journals, and Crossref, covering publications from 2018 to 2026. The review of 13 selected articles revealed that AI serves as a supportive tool through chatbots, data analytics, preliminary assessments, and automated response systems that help expand access to counseling services and improve service responsiveness. The implementation of AI contributes positively by increasing efficiency and accessibility; however, it remains limited in understanding emotions, demonstrating empathy, and comprehending clients’ psychological contexts. The findings also indicate that privacy, data security, algorithmic transparency, and accountability constitute the primary ethical challenges that require careful attention. This study concludes that AI is more appropriately positioned as a complement to counselors rather than a substitute for human counselors. The novelty of this study lies in its integrated analysis of the roles, impacts, and ethical challenges of AI within a single framework, thereby providing a more comprehensive understanding of the development of e-counseling based on collaborative interaction between technology and professional counselors.
Abstract:The phenomenon of infidelity within families constitutes a significant social issue, as it not only undermines spousal relationships but also leaves enduring psychological wounds on children who witness it, particularly…
women entering early adulthood when they begin to establish romantic relationships. This study focuses on how early adult women interpret their experiences of witnessing paternal infidelity and the implications of these experiences for trust, commitment, emotional dynamics, and partner selection processes. A qualitative approach with a phenomenological design was employed to explore the subjective experiences of three early adult women aged 20-22 who encountered such events during adolescence. The findings indicate that these experiences are interpreted as traumatic, giving rise to anxiety, fear of betrayal, and difficulties in developing trust, while simultaneously fostering heightened vigilance and selectivity in choosing partners, with an emphasis on loyalty, communication, and emotional security. The emerging psychological dynamics include trust issues, a tendency to avoid conflict, and a strong need for emotional stability, which are addressed through conscious efforts to build healthier relationships characterized by open communication and effective emotional regulation. The study concludes that the subjective meaning-making of paternal infidelity plays a crucial role in shaping relational patterns, perceptions of romantic relationships, and partner selection decisions among early adult women. The novelty of this research lies in its emphasis on the meaning-making dimension, which not only reveals psychological impacts but also highlights resilience and the transformation of traumatic experiences into a foundation for more adaptive and constructive relationships.
Abstract:Skincare that focuses solely on the physical aspects often ignores the emotional impact that can significantly affect skin health. This review aims to examine the importance of psychodermatology in skincare, focusing on…
understanding the link between emotions and skin health. The study adopted a library research method focusing on integrative and comprehensive literature analysis to explore the interrelationship between psychodermatology and skincare. The results revealed that psychodermatology is crucial in detailing and addressing the dynamics of skin health and emotions. Involving the psychological dimension in skincare is a response to skin problems and a preventive measure that can positively impact an individual's skin and mental health. The findings highlight the influence of stress and emotions on skin health as a critical focus, as stress and emotional tension can trigger inflammatory responses that significantly affect skin conditions. Meanwhile, psychological interventions in skincare are emerging as innovative solutions that offer therapeutic approaches to help individuals manage stress, anxiety and self-image issues that may arise from skin conditions. Furthermore, the role of psychosocial factors in skin care confirms the importance of integrating self-image, appearance perception, and emotional support in designing treatment programs that focus on sustainability and overall well-being. Future studies should focus on identifying stressors that affect skin health and developing effective psychodermatology therapies for holistic skin care.
Abstract:Public-private collaboration is a vital strategy in managing sustainable tourism destinations, integrating diverse stakeholders to balance economic growth, environmental sustainability, and social equity. Despite the hospitality…
pitality sector’s key role in tourism governance, research on its collaboration with public institutions, particularly in Makassar, Indonesia, remains limited. This study examines MaxOne Resort and Hotel Makassar to explore the mechanisms, challenges, and outcomes of public-private partnerships (PPPs) in sustainable tourism destination management (STDM). Using a qualitative case study approach, the research employs in-depth interviews, participatory observation, and policy analysis to investigate how MaxOne Resort collaborates with local government and communities to implement sustainability initiatives. The findings reveal that structured mechanisms such as formal agreements, joint projects, and stakeholder committees facilitate sustainable governance. MaxOne Resort actively engages in environmental conservation, community empowerment, and responsible tourism practices, positioning itself as a sustainability model within the hospitality sector. However, regulatory misalignments, funding constraints, and inconsistent stakeholder engagement present significant challenges. The study underscores the relevance of the Penta-Helix framework, highlighting how collaboration among government, private sector, academia, community, and media enhances the legitimacy and effectiveness of sustainability initiatives. This research contributes to the literature by providing a localized analysis of PPPs in Makassar, bridging the gap between theoretical models and practical applications. The findings offer policy recommendations to strengthen stakeholder collaboration, optimize governance structures, and support sustainable tourism development in emerging destinations.
Abstract:This research examines the perspectives and experiences of workers about Human Resource Development (HRD) programs in order to determine the aspects that influence engagement, satisfaction, and overall effectiveness. Employing…
loying a qualitative methodology, the study included semi-structured interviews and focus groups with personnel from several departments. The results indicate that HRD programs are most efficient when they are congruent with individuals' specific career objectives and professional requirements, and when they have sufficient organizational resources and management support. The identification of challenges such as program rigidity and lack of relevance emphasizes the need for HRD methods that are more flexible and responsive. The research highlights the need of customizing HRD programs to cater to the varied requirements of employees and adjusting to rapid changes in the work environment. The findings provide practical and effective guidance for firms to improve their HRD processes and give stronger support for employee development. Further investigation is recommended to examine the incorporation of emerging technologies in HRD and evaluate their influence on employee engagement and development.