Abstract:The rapid advancement of digital technology and the increasingly widespread penetration of the internet have significantly driven the growth of e-commerce in Indonesia, leading to notable changes in consumer behavior in…
making purchasing decisions. This condition requires business actors to comprehensively understand marketing factors that play a crucial role in influencing consumer decisions on e-commerce platforms, particularly those related to price, promotion, and product quality. The research problem of this study focuses on how these three variables shape consumer purchasing decisions amid increasingly intense e-commerce competition. This study aims to analyze the influence of price, promotion, and product quality on purchasing decisions in e-commerce by employing a qualitative approach through a literature review of various relevant scholarly sources, including both national and international journals. The findings indicate that competitive pricing aligned with consumers’ perceived value has a strong influence on attracting purchase intentions, while appropriate, sustainable, and communicative promotional strategies are able to enhance consumer awareness and purchase motivation. On the other hand, product quality is proven to be a key determinant in building trust, satisfaction, and consumer loyalty in online transactions. The conclusion of this study confirms that price, promotion, and product quality simultaneously contribute positively and significantly to e-commerce purchasing decisions. The novelty of this scholarly work lies in its conceptual synthesis that integrates these three variables within the context of Indonesian e-commerce consumer behavior, providing a holistic understanding that can serve as a strategic basis for decision-making among digital business practitioners in the technology-based economic era.
Abstract:Islamic Religious Education in higher education frequently experiences a reduction of meaning due to the separation between the mastery of empirical sciences and the cultivation of spirituality, resulting in its position…
being perceived as a complementary course with limited integration into other academic disciplines. This condition raises both conceptual and practical issues regarding how to design a model of Islamic Religious Education that systematically, applicatively, and contextually integrates scientific knowledge and spirituality within contemporary higher education. This study aims to formulate such an integrative framework through a qualitative approach based on an in-depth literature review of books, journal articles, and research findings, which are analyzed thematically and conceptually. The results identify three main strategies: the development of an interdisciplinary curriculum that internalizes ethical–tawhidic values within professional sciences, the implementation of value-based pedagogy that connects spiritual concepts such as as-sidq and al-amanah with real-life case studies, and the strengthening of campus culture that supports value internalization through co-curricular activities and community service. The synthesis of findings indicates that this integrative model has the potential to enhance students’ moral awareness, spiritual resilience, and ethical decision-making capacity in responding to the dynamics and complexities of modern life. The conclusion emphasizes that the integration of scientific knowledge and spirituality in Islamic Religious Education is not merely a curricular supplement, but a strategic necessity in higher education. The novelty of this study lies in the formulation of a conceptual framework that positions spirituality as an overarching paradigm that provides meaning, direction, and ethical responsibility for the entire structure of knowledge, while offering an applicative model to overcome the dichotomy between secular science and religion in order to produce graduates with strong character, reflective capacity, and a commitment to social responsibility. The theoretical and practical implications of this model are expected to serve as a reference for academic policy development and innovation in Islamic Religious Education learning that is adaptive to global challenges and responsive to the needs of students across contemporary interdisciplinary fields in a sustainable, transformative, and contextually Islamic humanistic value-based manner.
Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:Abstract The motivation of this research is related to the use of QRIS in micro, small, and medium-sized enterprises (UMKM) in Semarang District. QRIS is a digital payment tool introduced by Bank Indonesia in 2019. The Government's…
Government's initiative in launching QRIS is to make it easier for people who prefer digital payments, especially young people in Indonesia. The use of QRIS itself is increasing every year. The Governor of Bank Indonesia stated that more than 90% of UMKMs in Indonesia have used QRIS. The benefits of using QRIS for UMKM are faster payment processes, no need to prepare for money returns, increased sales turnover, easier settlement process, and financial discipline. The model used in this study is the Technology Accepted Model (TAM). TAM is a method to measure individual reception to the use of information technology systems. This research uses a quantitative descriptive approach. Micro, small, and medium-sized enterprises (UMKM) are used as populations in this study. In the sample selection, the researchers conducted the dissemination of the questionnaire with two events, namely online and offline. The samples obtained after the implementation of disseminated questionnaires and according to the conditions of the research sample are as many as 210 UMKM. Further, SmartPLS version 4 software is used for data processing. The findings from this study are that product knowledge variables significantly affect the use of QRIS. Perceived usefulness variables have also been found to influence the use. The same thing was also found in the perceived ease of use variable. Other findings that are backward related to the perception of risk variables. On this variable, it has been found that there is a negative influence against the use, so, it can be concluded that UMKM in Semarang district is still afraid related to financial risk as a result of the QRIS use.
Abstract:Stres merupakan salah satu permasalahan psikologis yang banyak dialami oleh guru sekolah dasar, terutama akibat beban kerja yang tinggi, tuntutan administratif, serta tekanan lingkungan kerja. Ketidakmampuan dalam mengelola…
ola stres dapat berdampak pada penurunan kualitas pengajaran dan kesehatan mental guru. Kegiatan Psikoedukasi ini bertujuan untuk memberikan intervensi berupa pelatihan Emotional Freedom Technique (EFT) sebagai metode praktis dalam membantu guru mengelola stres secara mandiri. Metode yang digunakan adalah quasi-eksperimen dengan desain One Group Pre-Test and Post-Test terhadap 11 guru di SD Negeri Mamajang II Kota Makassar. Teknik pengumpulan data menggunakan skala Perceived Stress Scale (PSS) dan dianalisis dengan uji Paired Sample t-Test melalui SPSS versi 26. Hasil menunjukkan bahwa skor rata-rata stres partisipan menurun dari 24,91 menjadi 17,64 setelah mengikuti pelatihan EFT. Selain itu, tidak ada lagi partisipan yang berada pada kategori stres tinggi setelah intervensi, dan sebagian besar mengalami penurunan ke kategori stres sedang dan rendah. Hasil ini menunjukkan bahwa EFT efektif sebagai strategi psikoedukatif dalam mengurangi stres guru dan dapat diterapkan dalam program kesejahteraan mental di lingkungan pendidikan dasar.
Abstract:Abstract: The development of Artificial Intelligence (AI) technology offers substantial potential for providing interactive educational media, yet its implementation at the elementary education level is frequently impeded…
d by educators' limited digital literacy. This situation was observed at SDN 15 Padang Genting, where English language instruction remains dominated by conventional methods with minimal utilization of adaptive digital media. Therefore, this community service program aims to enhance teachers' competencies and skills in utilizing AI technology as a medium for English language learning. The implementation adopted a Capacity Building approach comprising three structured stages: initial evaluation (pre-test), hands-on practice training, and final evaluation (post-test). The training focused on introducing text and visual generative AI, along with basic prompt engineering techniques. The results demonstrated a highly significant increase in teachers' capacity; comprehension of basic AI concepts surged from 15% to 85%, and the perceived ease of using the technology rose from 20% to 85%. Furthermore, the program successfully facilitated participants in independently producing educational media, such as interactive vocabulary flashcards and bilingual short stories. The hands-on training approach proved effective in overcoming the anxiety of non-technical teachers while accelerating their creativity in designing English learning materials that are relevant and engaging for digital-generation students.
Keywords: artificial intelligence; capacity building; english language; learning media; teacher training.
Abstrak: Perkembangan teknologi Artificial Intelligence (AI) menawarkan potensi besar dalam penyediaan media pendidikan yang interaktif, namun implementasinya di tingkat pendidikan dasar seringkali terhambat oleh keterbatasan literasi digital pendidik. Kondisi ini ditemukan di SDN 15 Padang Genting, di mana pembelajaran Bahasa Inggris masih didominasi oleh metode konvensional dan minimnya pemanfaatan media digital adaptif. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi dan keterampilan guru dalam memanfaatkan teknologi AI sebagai media pembelajaran Bahasa Inggris. Pelaksanaan kegiatan ini mengadopsi pendekatan Capacity Building yang mencakup tiga tahapan terstruktur: evaluasi awal (pre-test), pelatihan berbasis praktik langsung (hands-on practice), dan evaluasi akhir (post-test). Pelatihan difokuskan pada pengenalan AI generatif teks dan visual serta teknik rekayasa prompt dasar. Hasil kegiatan menunjukkan peningkatan kapasitas guru yang sangat signifikan; pemahaman konsep dasar AI melonjak dari 15% menjadi 85%, dan persepsi terhadap kemudahan penggunaan teknologi meningkat dari 20% menjadi 85%. Lebih lanjut, kegiatan ini berhasil memfasilitasi peserta untuk memproduksi luaran media pembelajaran secara mandiri, seperti flashcard vocabulary interaktif dan naskah cerita dwibahasa. Pendekatan pelatihan berbasis praktik terbukti efektif meruntuhkan kecemasan guru non-teknis, sekaligus mengakselerasi kreativitas mereka dalam merancang materi Bahasa Inggris yang relevan dan menarik bagi siswa generasi digital.
Kata kunci: artificial intelligence; capacity building; media pembelajaran; bahasa inggris; pelatihan guru
Abstract:Abstract: Digital technology has expanded the usage of mobile apps like M-Tix for movie ticket booking. The success of an app depends on its features, user experience, and technical acceptability. The User Experience Questionnaire…
stionnaire (UEQ) and Technology acceptability Model (TAM) will be used to examine how user experience affects technology acceptability and M-Tix application usage in Manokwari Regency. Quantitative methods were used with 149 respondents. SmartPLS 4 was used to analyse data using PLS-SEM. Researchers found that Hedonic Quality positively impacts Perceived Usefulness (β=0.288; p=0.005). Pragmatic Quality significantly impacts Perceived Ease of Use (β=0.651; p<0.001) and Usefulness (β=0.372; p=0.002). Additionally, Perceived Ease of Use (β=0.180; p=0.043) and Usefulness (β=0.453; p<0.001) favourably impact Behavioural Intention. However, Perceived Ease of Use does not substantially impact Perceived Usefulness (β=0.105; p=0.265). These data show that user experience is crucial to technological adoption and M-Tix application usage.
Keywords: m-tix; PLS-SEM; technology acceptance model (TAM); user experience; user experience questionnaire (UEQ).
Abstrak: Teknologi digital telah memperluas penggunaan aplikasi seluler seperti M-Tix untuk pemesanan tiket film. Keberhasilan suatu aplikasi bergantung pada fitur-fiturnya, pengalaman pengguna, dan penerimaan teknis. Kuesioner Pengalaman Pengguna (UEQ) dan Model Penerimaan Teknologi (TAM) akan digunakan untuk meneliti bagaimana pengalaman pengguna memengaruhi penerimaan teknologi dan penggunaan aplikasi M-Tix di Kabupaten Manokwari. Metode kuantitatif digunakan dengan 149 responden. SmartPLS 4 digunakan untuk menganalisis data menggunakan PLS-SEM. Peneliti menemukan bahwa Kualitas Hedonik berdampak positif pada Kegunaan yang Dirasakan (β=0,288; p=0,005). Kualitas Pragmatis berdampak signifikan pada Kemudahan Penggunaan yang Dirasakan (β=0,651; p<0,001) dan Kegunaan (β=0,372; p=0,002). Selain itu, Kemudahan Penggunaan yang Dirasakan (β=0,180; p=0,043) dan Kegunaan (β=0,453; p<0,001) berdampak positif terhadap Niat Perilaku. Namun, Kemudahan Penggunaan yang Dirasakan tidak berdampak signifikan terhadap Kegunaan yang Dirasakan (β=0,105; p=0,265). Data ini menunjukkan bahwa pengalaman pengguna sangat penting untuk adopsi teknologi dan penggunaan aplikasi M-Tix.
Kata kunci: m-tix; PLS-SEM; technology acceptance model (TAM); user experience; user experience questionnaire (UEQ).
Abstract:Abstract: Digital banking has brought various innovations in financial services, one of which is Blu Deposito by BCA Digital. However, the adoption rate of digital deposit services is still relatively low compared to digital…
ital payment services. This study aims to identify and analyze the factors that influence customers' intentions and actual behavior in using Blu Deposito with reference to the Technology Acceptance Model (TAM). This study aims to analyze the factors that influence customers' intentions and actual behavior in adopting Blu Deposito using the Technology Acceptance Model (TAM) framework. Data was collected through a Google Form questionnaire from 54 customers at one BCA branch and analyzed using SPSS through validity and reliability tests, descriptive analysis, and multiple regression. The results show that Behavioral Intention (BI)is significantly influenced by Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Attitude Toward Using (ATU), with PEOU as the most dominant factor. In addition, BI has a significant effect on Actual System Use (AU), which confirms the relevance of applying the TAM model in the context of digital deposit products. These findings indicate that ease of use plays a greater role than financial benefits in encouraging users to adopt Blu Deposits. This study contributes to the understanding of digital deposit adoption and provides managerial insights to improve the usability and user engagement of digital banking services.
Keywords: actual system use; attitude toward using; behavioral intention; perceived ease of use; perceived usefulness; technology acceptance model
Abstrak: Perbankan digital telah menghadirkan berbagai inovasi dalam layanan keuangan, salah satunya Blu Deposito oleh BCA Digital. Meskipun demikian, tingkat adopsi terhadap layanan deposito digital masih relatif rendah dibandingkan dengan layanan pembayaran digital. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi niat serta perilaku aktual nasabah dalam menggunakan Blu Deposito dengan mengacu pada kerangka Technology Acceptance Model (TAM). Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi niat dan perilaku aktual nasabah dalam mengadopsi Blu Deposito dengan menggunakan kerangka Technology Acceptance Model (TAM). Data dikumpulkan melalui kuesioner Google Form dari 54 nasabah di satu cabang BCA dan dianalisis menggunakan SPSS melalui uji validitas, reliabilitas, analisis deskriptif, dan regresi berganda. Hasil penelitian menunjukkan bahwa Behavioral Intention (BI) dipengaruhi secara signifikan oleh Perceived Ease of Use (PEOU), Perceived Usefulness (PU), dan Attitude Toward Using (ATU), dengan PEOU sebagai faktor paling dominan. Selain itu, BI berpengaruh signifikan terhadap Actual System Use (AU), yang menegaskan relevansi penerapan model TAM pada konteks produk deposito digital. Temuan ini menunjukkan bahwa kemudahan penggunaan memiliki peran lebih besar dibandingkan manfaat finansial dalam mendorong pengguna untuk mengadopsi Blu Deposito. Penelitian ini berkontribusi terhadap pemahaman adopsi deposito digital serta memberikan wawasan manajerial untuk meningkatkan kegunaan dan keterlibatan pengguna pada layanan perbankan digital.
Kata kunci: actual system use; attitude toward using; behavioral intention; perceived ease of use; perceived usefulness; technology acceptance model
Abstract:This study analyzes the acceptance of teachers and ASN employees of the SINAGA (Sistem Informasi Layanan Kepegawaian) attendance application at SMA Negeri 1 Jatilawang using a modified Technology Acceptance Model (TAM).…
The model was extended by incorporating two external variables: Information Quality and Complexity. This explanatory quantitative research employed the Structural Equation Modeling–Partial Least Square (SEM-PLS) method involving 60 respondents who are civil servants, consisting of teachers and administrative staff. The results reveal that Information Quality has a positive and significant influence on both Perceived Usefulness (PU) and Perceived Ease of Use (PEOU), while Complexity does not show a significant effect on either variable. Furthermore, PEOU and PU have a positive impact on Attitude Toward Use (ATU), which subsequently affects Behavioral Intention to Use (BIU). Behavioral intention, in turn, strongly influences Actual Use (AU). These findings indicate that teachers’ acceptance of the SINAGA digital attendance system in educational settings is primarily driven by information quality and users’ positive attitudes rather than by system complexity. Theoretically, this study contributes to the expansion of TAM application in the educational context. Practically, it provides valuable insights for improving the effectiveness of SINAGA implementation through better information quality and enhanced user experience.
Abstract:Abstract: The Academic Information System (SIAKAD) plays an important role in supporting the management of academic administration in higher education institutions, particularly for students. ABC University has implemented…
ed SIAKAD since 2018 to facilitate administrative ativities in line with its motto of a high technology campus. This study aims to measure the sucess of SIAKAD usage from the aspects of acceptance, satisfaction, suitability, and perceived benefits. The integration of the Unified Theory of Acceptance and Use of Technology (UTAUT), DeLone & McLean, and Task Technology Fit (TTF) models was carried out to obain a more comprehensive overview in assessing the success of SIAKAD. UTAUT explains the factors influencing the intention to use, DeLone & McLean emphasizes the relationship between system quality and both user satisfaction and net benefits, while TTF evaluates the fit between technology and user tasks. By combining these three models, the study addresses the limitations of each model and produces a more holistic approach in measuring acceptance, success, and the appropriateness of system use. The testing was conducted using SPSS and Structural Equation Modeling (SEM) analysis through AMOS.
Keywords: siakad; utaut; delone&mclean; penerimaan teknologi; sem