Abstract:To be successful in the competitive market for sacrificial animals, with its short selling season and numerous sellers, prioritizing customer satisfaction is essential. This study was conducted in Meruyung Village, Limo…
District, Depok City on June 24–July 3, 2023, using descriptive-quantitative method to discover the service quality, product quality, and price offered by sellers, and how these three factors affect customer satisfaction of sacrificial animals. Convenience sampling was used to determine the respondents, which is by meeting people at the sales stalls who have bought goats or sheep as sacrificial animals at least once in Meruyung Village. This study involved 70 respondents. Data was obtained using a Likert scale questionnaire via Google Form and processed using multiple regression analysis. The results shows that the quality of service and product, as well as the price factor offered by sacrificial animal sellers, together affect customer satisfaction with sacrificial animals in Meruyung Village, Limo District, Depok City by 36.5%, but only the factor of product quality has a partially significant influence. Therefore, sellers must ensure product quality that meets the requirements of sacrificial animals and customer preferences, as this significantly affects satisfaction.
Abstract:To maximize customer satisfaction through marketing strategies residential property companies must understand the dynamics of appropriate marketing strategies. One of them is by maximizing consumer satisfaction with several…
ral important factors such as product, price, promotion and place. The aim of this research is to analyze the influence of the marketing mix on consumer satisfaction at Astapada Indah III Jombang housing. This type of research uses quantitative research with a cross-sectional study approach. The population of all residents of the Astapada Indah III housing complex was 68 and the sample was 58 people using incidental sampling technique. The independent variables are product, price, promotion, place and the dependent variable is consumer satisfaction. The research instruments used questionnaires, data processing using multiple linear regression tests. The results of the research showed that product and location had a significant effect on housing consumer satisfaction, while price and promotion had no effect on consumer satisfaction. However, simultaneously product, price, promotion and location all influence consumer behavior simultaneously by 79.4%.
Abstract:This study investigates how audit fees impact audit quality. The purpose of this study is to determine the relationship between the effect of audit fees on audit quality in companies listed on the Indonesia Stock Exchange…
e which are categorized as LQ45. This study was conducted using the verification method. Researchers involved 225 LQ45 companies listed on the Indonesia Stock Exchange from 2016 to 2020. The data used comes from secondary data collected through the documentation method. In analyzing the data, this study uses panel data regression statistical testing with a random effect model. The findings of this study are that audit fees are positive to audit quality based on the calculation of panel data regression analysis conducted through the Eviews 9 program.
Abstract:This research was conducted in the Food and Beverage sector companies listed on the Indonesia Stock Exchange during the period 2017-2021 with the title "Analysis of Activity, Liquidity, and Solvency on Profitability in Food…
ood and Beverage Companies Listed on the Indonesia Stock Exchange (IDX) Period 2017-2021." The data used in this study is quantitative data from secondary sources. The sample was selected using purposive sampling based on specific criteria, with 27 companies selected as samples, making a total of 135 companies studied from the period 2017-2021. The research technique used was multiple linear regression analysis.Partially, the findings of this research state that: 1) Activity has a positive and significant effect on profitability, indicated by a significant value of 0.052 ≤ 0.05 and a t-value of 1.963 > 1.65648. 2) Liquidity has a positive and significant effect on profitability, with a significant value of 0.044 ≤ 0.05 and a t-value of 2.038 > 1.65648. 3) Solvency has a positive and significant effect on profitability, with a significant value of 0.000 ≤ 0.05 and a t-value of 18.944 > 1.65648. 4) Simultaneously, activity, liquidity, and solvency have a positive and significant effect on profitability, as indicated by a significant value of 0.000 < 0.05 and an F-value of 147.949 > 3.07. The determination test shows that 76.7% of the variations in activity, liquidity, and solvency affect profitability, while 23.3% (100% - 76.7%) is influenced by other factors beyond the independent variables studied in food and beverage companies listed on the IDX from 2017 to 2021.
Abstract:The aims of this study is to determine the ability of class VIII students at MTs Jamilurrahman As-Salafy Yogyakarta in Arabic. Arabic is one of the main subjects in this madrasah, and the mastery of four Arabic language…
skills. The four skills are listening (istima'), speaking (kalam), reading (qiroah), and writing (kitabah) are very important in the learning process. The research method used was my research with a descriptive approach. Data were obtained through written and oral Arabic tests conducted on students of class VIII. The test results were categorised into several score ranges, and the students' Arabic language skills were analysed based on the predicates obtained. The results showed that most of the students had deficient Arabic language skills, with 48% of the total students being at the predicate of "Deficient". A total of 21% of students got the predicate "Very Good," 19% of students got the predicate "Good," and 12% of students got the predicate "Fair." The study also noted factors that influence students' Arabic language proficiency, including learning methods, textbooks, materials, educational institutions and time. Madrasah Tsanawiyah Jamilurrahman As-Salafy Putri Yogyakarta plays an important role in shaping students' Arabic language skills, but there are challenges in improving overall Arabic language skills. This study provides an understanding of the status of students' Arabic language skills at MTs Jamilurrahman As-Salafy Putri Yogyakarta and shows the importance of developing Arabic language learning at the madrasah.
Abstract:The village apparatus is an element of village government organizers who work professionally and proficiently in helping village heads carry out government duties and community interests so that government runs smoothly,…
especially in developing human resources in the village. Researchers want to know the role and performance of village apparatus in human resource development and identify factors that influence human resource development in Mattirowalie Village. With benefits, it can add better insight to the entire Mattirowalie Village apparatus. The qualitative research method is purposive sampling and the type of research is descriptive/survey with research informants as many as 8 village officials and 2 people from Mattirowalie Village. randomly selected and professional. Village apparatus data can be collected using observation, interview and documentation methods. This research shows the results that the role of village apparatus as organizers in the development of human resources (HR). The way of village apparatus in developing human resources in the village by implementing work discipline, improving education and good service to the community. Then there are 4 factors that affect the development of village apparatus resources: 1) Village head / leader, the village head is someone who has been directly selected by the community to be a good leader and is entrusted to be able to do good things that can be used as an example for the community. 2) Education, education is a process that can educate and improve the quality of human resources. 3) Training, training is a process of improving human resources by improving community skills. 4) Economy, economy is one of the drivers in increasing human resources in the village.
Abstract:The purchase decision is the main goal or purpose of selling a product. This study aims to analyze the influence of marketing experience, price and brand trust on purchasing decisions. This study was conducted using a descriptive…
scriptive quantitative research method with data collection using a research tool in the form of questionnaires distributed directly to respondents. The subjects of this study include consumers who purchased Jotun brand paint products from CV. Asia Maju Rantauprapat during the period specified by the author. Determining the sample size used the purposive sampling technique with a total of 65 consumers. To analyze and analyze the research data, it was carried out using the computer program SPSS version 20 with instrumental testing, classical hypothesis testing, multiple regression analysis and hypothesis testing. Research results show that marketing experience, price and brand trust have a positive and significant impact on purchasing decisions. At the same time, marketing experience, price and brand trust have a positive and significant impact on purchase decisions with a contribution of 0.888 or 88.80% and the remaining 11.20% is influenced by other factors. Other factors were not considered in this study.
Abstract:In the era now, the rapid development of technology makes people use the internet. E-commerce players use the internet as a digital marketing medium. One of the e-commerce that developed at that time was Bukalapak. This…
study aims to determine the effect of trust and ease of use of applications on purchasing decisions on the Bukalapak site in East Lombok. The method used in this research is associative method and the type of data used is quantitative data. The population of this study were all people who used the Bukalapak application in East Lombok. Determination of the sample using Non-Probability Sampling with a total of 75 respondents. The data analysis method uses validity test, reliability test, classical assumption test, hypothesis testing and multiple linear regression. The results of this study indicate that the trust variable has a positive and significant influence on purchasing decisions The Ease-of-Use variable has a positive and significant influence on purchasing decisions.
Abstract:Abstract: This study is motivated by the underutilization of transaction data at Toko F3I Kisaran in supporting decision-making related to inventory and pricing strategies. Currently, decisions are made conventionally based…
sed on experience, which may lead to overstock or stockout conditions. This research aims to develop a sales prediction model by applying Data Mining techniques using the Multiple Linear Regression method to analyze the influence of stock and price variables on sales. The research methodology includes historical data collection, regression analysis, web-based system design using PHP and MySQL, and system testing through the Black Box method. The results indicate that the developed model is capable of generating measurable and systematic sales estimations based on stock and price variables. The implementation of this system can assist store management in planning inventory levels and pricing strategies more efficiently, thereby improving operational effectiveness and business competitiveness.
Keywords: data mining; multiple linear regression; PHP; sales prediction; web-based system
Abstrak: Penelitian ini dilatarbelakangi oleh belum optimalnya pemanfaatan data transaksi penjualan pada Toko F3I Kisaran dalam mendukung pengambilan keputusan terkait persediaan dan penetapan harga. Selama ini, keputusan masih dilakukan secara konvensional berdasarkan pengalaman, sehingga berpotensi menimbulkan overstock maupun stockout. Penelitian ini bertujuan untuk membangun model prediksi penjualan dengan menerapkan teknik Data Mining menggunakan metode Regresi Linier Berganda guna menganalisis pengaruh variabel stok dan harga terhadap penjualan. Metodologi penelitian meliputi pengumpulan data historis, analisis perhitungan regresi, perancangan sistem berbasis web menggunakan PHP dan MySQL, serta pengujian sistem dengan metode Black Box. Hasil penelitian menunjukkan bahwa model yang dibangun mampu menghasilkan estimasi penjualan berdasarkan variabel stok dan harga secara lebih terukur dan sistematis. Implementasi sistem ini dapat membantu manajemen toko dalam merencanakan jumlah persediaan dan strategi harga secara lebih efisien, sehingga meningkatkan efektivitas pengelolaan bisnis dan daya saing perusahaan.
Kata kunci: data mining; prediksi penjualan; regresi linier berganda; sistem berbasis web; PHP
Abstract:Abstract: In today's digital era, small businesses like Banana Chips By Risa face significant challenges in enhancing relationships and services to customers. This research identifies various issues related to technology…
adoption, including the lack of an online purchasing system, minimal product information, and limited flavor variations. In an increasingly competitive context, the application of information technology becomes crucial to meet the ever-evolving customer expectations. This study aims to design an E-CRM system that can support more effective customer relationship management. E-CRM is a technology-based tool that collects and stores customer data, enhances communication, personalizes services, and analyzes data for better decision-making. Additionally, this system integrates a digital loyalty program expected to increase customer engagement. Several questions arise from the issues faced, including: how to effectively implement an online purchasing system, steps to improve product information, and how to develop new flavor variations that align with customer preferences. The research results indicate that the implementation of E-CRM not only enhances operational efficiency but also strengthens long-term relationships between the business and customers, supporting success in a business environment increasingly influenced by technology.
Keywords: e-crm; digital technology; customer loyalty; product Information.
Abstrak: Di era digital saat ini, usaha kecil seperti Banana Chips By Risa menghadapi tantangan signifikan dalam meningkatkan hubungan dan pelayanan kepada pelanggan. Penelitian ini mengidentifikasi berbagai masalah terkait adopsi teknologi, termasuk kurangnya sistem pembelian daring, minimnya informasi produk, dan keterbatasan varian rasa. Dalam konteks persaingan yang semakin ketat, penerapan teknologi informasi menjadi krusial untuk memenuhi harapan pelanggan yang terus berkembang. Penelitian ini bertujuan untuk merancang sistem E-CRM yang dapat mendukung pengelolaan hubungan pelanggan secara lebih efektif. E-CRM adalah alat berbasis teknologi yang mengumpulkan dan menyimpan data pelanggan, meningkatkan komunikasi, mempersonalisasi layanan, serta menganalisis data untuk pengambilan keputusan yang lebih tepat. Selain itu, sistem ini juga mengintegrasikan program loyalitas berbasis digital yang diharapkan dapat meningkatkan keterikatan pelanggan. Beberapa pertanyaan yang muncul dari masalah yang dihadapi termasuk: bagaimana cara mengimplementasikan sistem pembelian daring yang efektif, langkah-langkah untuk meningkatkan informasi produk, serta cara mengembangkan varian rasa baru yang sesuai dengan preferensi pelanggan. Hasil penelitian menunjukkan bahwa penerapan E-CRM tidak hanya meningkatkan efisiensi operasional, tetapi juga memperkuat hubungan jangka panjang antara usaha dan pelanggan, mendukung keberhasilan dalam lingkungan bisnis yang semakin dipengaruhi oleh teknologi.
Kata kunci: e-crm; teknologi digital; loyalitas pelanggan; informasi produk