Abstract:External evidence can make retrieval-augmented generation (RAG) more informative, yet retrieved passages also provide a path for adversarial instructions to enter the model context. We examine that path in an English-Indonesian…
onesian RAG system and track cross-lingual indirect prompt injection separately at retrieval, reranking, and generation. The experiment starts from 75 semantic items and evaluates every item in eight query/body/payload language combinations, for 600 paired trials. Qwen3-Embedding-0.6B and BGE-M3 produce top-20 candidate sets, BGE-reranker-v2-m3 reduces each set to five documents, and Qwen3-0.6B answers from the resulting context with either a standard prompt or an explicit trust-boundary prompt. Statistical uncertainty is estimated by resampling semantic items, and paired binary outcomes are modeled with generalized estimating equations. Poison documents reached the top 20 in 80.50% of Qwen trials and 37.67% of BGE-M3 trials (odds ratio 6.94, 95% CI 4.53-10.63). Top-five exposure was 18.50% and 16.17%, respectively. Standard end-to-end attack success was 6.33% for Qwen and 6.00% for BGE-M3; boundary-aware prompting lowered both rates to 1.33%, with no canary false positives. The results indicate that multilingual RAG security depends on several linked stages rather than generation alone.
Abstract:This study aims to analyze the financial management strategies implemented by a local property and real estate company in facing conditions of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA). The study employed…
a qualitative approach with a single-case study design at PT RBP in Tuban Regency. Data were obtained through in-depth interviews with nine informants at strategic, managerial, and operational levels, supported by observation and company documentation. Data were analyzed thematically with the assistance of NVivo, and validity was assessed through source and method triangulation. The findings show that PT RBP implements an adaptive-conservative financial management strategy oriented toward cash-flow stability while maintaining the ability to respond to changes in the business environment. The strategy is realized through the use of internal capital, cash-flow control, phased development, cost monitoring, customer screening, transaction flexibility, and diversification of banks and suppliers. The strategy is reinforced by cross-functional communication and an adaptive organizational culture. The findings indicate that the combination of financial prudence and adaptive capability constitutes an important mechanism for maintaining project continuity, financial stability, and operational resilience amid VUCA pressures.
Abstract:This study aims to analyze in depth the implementation of islamic business ethics in the sale and purchase of classic Vespa motorcycles at Garage Scooter krangkeng, Indramayu Regency, trough the perspective of Sharia Economic…
nomic Law. As part of sociological phenomenon and contemporary automotive creative economy, transactions of used motorcycles with high historical value are often faced with technical information asymmetry between business actors and consumers. This study uses a qualitative-descriptive method with a normative-empirical case study approach. Primary data were collected directly from the field through participatory observation and in-depth interviews with Garage Scooter owners and consumers, while secondary data were obtaied through participatory observastion and-depth interviews with Garage Scooter owners and consumers, national regulitions. The result of the study indicate thet transaction practices at Garage Scooter Kangkeng are carried out through a direct sale and purchase scheme (bal’ musawamah) and an indent system for ordering modification restorations. Business actors have implemened basic islamic business ethics values such as honesty (shiddiq0, trustworthiness, transparancy, and reponsibility for product qualit. However, crucial loopholes are still found in the form of weak black and white doumentation (written contracts), which opens up the potential fo uncertainty (gharar) and manipulation of minor information (tadlis)related to detalled machine specifacitions and the accuracy of restoration times. Viewed form Shari Economic La, the validity of The pillar and conditions of commodity objects requires strengthening after-sales technical tansparancy through written instruments (al-kitabah) to uphold the principle of mutual consent (an-tardhin) and the right to choose (khiyar al-‘aib) in order to achieve tru benefit (maslahah).
Abstract:Environmental, Social, and Governance (ESG) branding has become increasingly important in strengthening stakeholder relationships and corporate legitimacy, particularly in emerging economies characterized by institutional…
l uncertainty and diverse stakeholder expectations. However, limited studies have comparatively examined how ESG branding and communication strategies differ between business-to-business (B2B) and business-to-consumer (B2C) firms and how these differences affect relationship outcomes. This study aims to analyze the distinctions between B2B and B2C ESG communication strategies in emerging economies and their implications for stakeholder trust, loyalty, and long-term business relationships. This study employed a systematic literature review approach using evidence retrieved from the Elicit database integrating Semantic Scholar and OpenAlex sources. From an initial pool of 1,000 studies, 10 empirical articles published between 2020 and 2026 met the inclusion criteria and were analyzed using thematic synthesis. The findings reveal that B2B ESG strategies primarily emphasize governance structures, third-party ESG ratings, and verifiable sustainability metrics to strengthen interorganizational trust and reduce relational risk. In contrast, B2C ESG strategies rely more heavily on emotional storytelling, sustainability narratives, influencer engagement, and digital interaction mechanisms that enhance consumer identification, brand credibility, and loyalty. The study further demonstrates that ESG pillar salience is strongly shaped by institutional and cultural contexts rather than business model orientation alone. This study contributes to ESG and relationship marketing literature by developing a comparative framework explaining how ESG communication strategies shape stakeholder relationships across B2B and B2C environments in emerging economies.
Abstract:This study explored how cost structure, land productivity, and price efficiency shape the income of micro scale shallot farmers in Brebes Regency based on farmers' reported financial experiences and informants' financial…
narratives. Using an exploratory qualitative approach, data were collected from five shallot farmers, one agricultural extension officer, and one farmer group leader through semi-structured interviews, non-participant observation, and documentation. The data were analyzed through thematic analysis supported by source and technique triangulation. The findings show that reported income is highly vulnerable to variable production costs, particularly labor, seed, and pesticides. Land productivity is closely related to land ownership status and farming scale, while price efficiency is constrained by farmers' weak bargaining position and dependence on intermediaries. Farmers apply adaptive strategies such as delaying sales, drying harvested shallots, and converting part of the harvest into seed stock. However, these strategies are limited by liquidity needs, storage capacity, product quality, and market uncertainty. The study concludes that improving farmers' income stability requires integrated cost control, asset productivity, price information access, post-harvest support, and stronger farmer institutions.
Abstract:The rapid integration of Artificial Intelligence (AI) into organizational systems has transformed workplace dynamics, employee responsibilities, and patterns of human labor. Although AI implementation improves operational…
l efficiency and productivity, it also creates psychological and professional challenges for employees adapting to technological change. This study aims to explore the lived experiences, emotional responses, and adaptation strategies of employees in South Sulawesi companies undergoing AI-driven digital transformation. This research employed a qualitative phenomenological approach. Data were collected through in-depth semi-structured interviews with 20 participants from the banking, manufacturing, retail, technology, and service sectors in South Sulawesi, Indonesia. Participants were selected using purposive sampling based on direct exposure to AI systems and a minimum of 1.5 years of work experience. The data were analyzed using thematic analysis to identify recurring patterns and meanings related to employee adaptation. The findings revealed six major themes: AI as a tool for improving efficiency and productivity, fear of job displacement and career uncertainty, the importance of continuous learning and digital skill development, the role of organizational support and leadership communication, the emergence of human–AI collaboration, and varied psychological responses to technological change. Employees who received organizational support and training demonstrated greater adaptability and confidence in responding to AI implementation. The study emphasizes the importance of human-centered change management strategies that prioritize psychological safety, transparent communication, and continuous digital training. This research contributes to the limited phenomenological literature on AI adaptation in Indonesia and provides practical implications for human resource management and organizational behavior in the era of digital transformation.
Abstract:The rapid development of digital financial technology has significantly transformed investment activities by providing easier access to financial markets through digital investment applications. This study aims to explore…
e the perceptions and experiences of beginner investors in making investment decisions in the digital era. Using a qualitative research approach with a phenomenological perspective, data were collected through semi-structured interviews with beginner investors who actively use digital investment applications. The collected data were analyzed using thematic analysis to identify patterns and themes related to investors’ experiences and decision-making processes. The findings reveal that investment decision-making among beginner investors is influenced by several interconnected factors, including the accessibility and usability of digital investment platforms, the influence of social media and online communities, the development of financial literacy, and psychological experiences related to investment gains and losses. Digital investment applications play a crucial role in lowering barriers to market participation by providing user-friendly interfaces and accessible financial information. However, reliance on social media as a source of investment information may also expose investors to misinformation and speculative investment behavior. In addition, emotional responses such as confidence, fear, and uncertainty often influence investment decisions among beginner investors. Overall, the study highlights that investment decision-making in the digital era is a multidimensional process shaped by technological accessibility, social influence, financial knowledge, and psychological factors. These findings contribute to a deeper understanding of investor behavior in digital financial environments and emphasize the importance of financial education and responsible investment practices.
Abstract:The rapid development of digital technology and social media platforms has significantly transformed consumer purchasing behavior, particularly in relation to digital products. Social media has evolved beyond its traditional…
onal role as a communication platform and now functions as an important environment where consumers discover, evaluate, and purchase products. This study aims to explore the psychological factors that influence consumer decision-making in purchasing digital products through social media platforms. A qualitative research approach was employed to gain an in-depth understanding of consumers' experiences and perspectives. Data were collected through semi-structured in-depth interviews with social media users who had purchased digital products based on information encountered on social media platforms. The collected data were analyzed using thematic analysis to identify patterns and themes related to consumer psychology in digital purchasing behavior. The findings reveal that consumer decision-making in purchasing digital products is influenced by several interconnected psychological and social factors. Five major themes emerged from the analysis: social media as a discovery environment, cognitive evaluation of digital products, trust formation and credibility cues, psychological motivations for purchasing digital products, and social influence from peers, influencers, and online communities. The results indicate that social media plays a significant role not only in introducing digital products but also in shaping consumer perceptions, trust, and purchase intentions. Consumers actively interpret information obtained from social media, evaluate product credibility through reviews and recommendations, and rely on social interactions to reduce uncertainty before making purchase decisions. This study contributes to the understanding of consumer psychology in digital environments by highlighting how psychological motivations and social influences interact within social media platforms to shape digital purchasing decisions. The findings also provide practical insights for digital marketers and product creators to design more effective strategies that emphasize authenticity, trust-building, and community engagement in promoting digital products.
Abstract:The uncertainty surrounding the global economy has created existential challenges for the tourism industry, necessitating a Human Resource Management (HRM) paradigm that goes beyond traditional administrative approaches.…
This study aims to explore adaptive HRM strategies in the face of the global crisis, with a particular focus on the highly vulnerable tourism and hospitality industries.
This study uses the PRISMA framework to conduct a systematic literature review of 26 peer-reviewed articles published between 2023 and 2025, sourced from Google Scholar. The findings indicate that effective adaptive strategies require the holistic integration of e-HRM and Artificial Intelligence (AI) to enhance operational agility, the implementation of GHRM to drive efficiency and employee retention, and the development of Agile Leadership to navigate uncertainty. Furthermore, this study highlights the crucial role of prioritizing employee well-being and Psychological Capital (PsyCap), particularly in emerging economies where social safety nets may be limited. This research provides a comprehensive framework for HR practitioners in the tourism sector to formulate policies that balance business continuity with human-centric support in challenging times.
Abstract:Micro, small, and medium enterprises (MSMEs) in developing countries like Indonesia are highly vulnerable to financial risks yet often lack formal risk-management practices, relying instead on personal experience, intuition,…
ion, and culturally rooted local practices to navigate financial uncertainty. This study aimed to identify MSME owners' perceptions of financial risks, explore informal mitigation strategies based on local experience and community practices, analyze the influence of cultural norms and social networks, and propose a contextually grounded problem-solving framework. Employing a qualitative research design, the study used in-depth semi-structured interviews, direct observations, and document analysis with MSME owners, and analyzed the data using thematic analysis and triangulation to ensure credibility. The results revealed three primary financial risk-mitigation strategies: adaptive cash-flow management, reliance on social capital and local economic networks, and experiential diversification driven by local market knowledge. The findings demonstrate that MSMEs develop resilience through culturally embedded practices and social structures, confirming that interventions should leverage existing informal mechanisms and integrate culturally compatible tools rather than imposing rigid formal frameworks.