Abstract:The growth of the cosmetics industry in Indonesia is influenced by the increasing demand for beauty products. One of the contributing factors to this trend is a common issue faced by women, especially Gen Z, which is dull…
l skin. One of the most purchased beauty products by Gen Z is facial serum. The aim of this research is to examine the influence of Negative EWOM (Electronic Word of Mouth) and variety seeking on brand switching behavior, with customer engagement as an intervening variable for Scarlett facial serum among Gen Z consumers. This study employs a quantitative approach with descriptive and causal research methods. Data collection is done through a questionnaire survey with 300 respondents who use Scarlett facial serum in Indonesia. The data analysis technique used is Structural Equation Modeling (SEM) using SmartPLS for research data analysis. The research findings indicate that Negative EWOM have a positive influence on brand switching behavior, Negative EWOM have a negative influence on customer engagement, variety seeking have a negative influence on customer engagement, variety seeking have a positive influence on brand switching behavior, customer engagement have a negative influence on brand switching behavior, Variety seeking on brand switching behavior through customer engagement as an intervening variable have a positive influence, Negative E-WOM on brand switching behavior through customer engagement as an intervening variable also have a positive influence.This research has implications for companies, including the need for companies to enhance product quality and their brand image in response to Negative E-WOM. Companies should also continue to innovate by improving product quality and uniqueness. Additionally, understanding customer preferences and market trends is crucial for competing in a market with many similar products. Maintaining customer interactions can also keep the company top of mind among customers, preventing them from switching to other brands. These actions are necessary to retain customers and prevent brand switching. Referring to several previous studies, research on negative word of mouth, brand switching behavior, variety seeking, and customer engagement has never been conducted simultaneously with the same variables and object.
Abstract:This research discusses the moral values in Javanese Suluk Poetry under three titles, namely “Serate Pupils”, “Introspection” and “Ojo Dumeh”. In this research the author tries to examine the three suluk titles in everyday…
k titles in everyday life. With social problems becoming more numerous and complicated, this research will relate them to existing social realities and will be linked to the values that exist in Javanese suluk. In this research, we will discuss the moral values of Suluk which are adopted from a literary sociology approach to analyze the moral values contained in Javanese Suluk poetry, especially in two poems entitled “Serate Siswa”, “Introspection” and “Ojo Dumeh” . The focus of this research is on religious, social moral values and human interaction with God as reflected in these literary works. This research uses qualitative methods with descriptive analysis techniques to describe and explore information related to the moral values in the two poems. The results of research on the three titles of Syair Suluk Jawa show that the poem “Serate Disciple” emphasizes the importance of manners, simplicity, and respect for others, by describing the relationship between students and teachers as a reflection of the relationship between humans and God. On the other hand, the poems, “Introspection” and “Ojo Dumeh” highlight the wisdom in looking at age and death, reminding people to continue to worship selflessly, and live life humbly. In conclusion, Suluk Javanese poetry, through sociological analysis of literature, is able to convey a deep moral message regarding human relationships with God and others. This research contributes to the understanding of the moral values contained in Javanese literary works, as well as maintaining and introducing the uniqueness of Javanese culture to society.
Abstract:Abstract This research discusses the effectiveness of leadership management in the context of a church. The church, as a Christian community, possesses distinct characteristics, including the diverse backgrounds of its members…
members in terms of age, occupation, education, and social status. Unlike other organizations with financial orientations, the church aims to fulfill the spiritual needs of its members, emphasizing a focus on conformity to Christ. Church leaders are expected not only to exercise authority for regulation but also to empower the congregation. Effective church leadership involves empowerment, exploration of potentials, and acceptance of differences. Church leaders play a crucial role in the effective growth of the church, and leadership management is key to achieving the church's vision and mission. The research methodology employed is a qualitative descriptive approach with literature review. In-depth analysis of the concept of leadership management in the church is conducted by connecting information from various sources, including books, journals, articles, and relevant websites. The findings indicate that the understanding of the church involves spiritual and organizational dimensions, necessitating effective leadership management. Leadership centered on biblical values, resource management, and the empowerment of congregation members becomes crucial in attaining church goals. The differences and uniqueness of the church demand leaders to implement suitable leadership styles, such as democracy, to support the potential of each member. From this research, it can be observed that effective leadership management in the church plays a crucial role in achieving spiritual and organizational objectives. Church leaders need to develop strategies in line with the church's characteristics and leverage the potential of congregation members for sustainable growth.
Abstract:The phenomenon of increasing consumption of homoromantic fiction content among early adult women has given rise to the term Fujoshi, which is often directly associated with support for LGBT issues, although such an interpretation…
pretation does not necessarily reflect individuals’ attitudes in a comprehensive manner. This study is grounded in the need to understand the attitudes of early adult Fujoshi in a more nuanced and non-simplistic way, particularly through the framework of attitude theory encompassing cognitive, affective, and conative dimensions. The research problem focuses on how Fujoshi aged 18-40 interpret, experience, and express their attitudes toward homoromantic fiction content and its relationship to social values and norms in real life. This study employed a descriptive qualitative approach using in-depth interviews with three Fujoshi informants who are members of the XX fan chat group. The findings indicate that social media and peer networks play a significant role in the process of becoming a Fujoshi, as well as in shaping relatively intensive and repetitive patterns of content consumption as a form of emotional entertainment. Cognitively, the informants recognize that homoromantic fiction is related to LGBT issues; however, at the affective level, their interest is primarily driven by the uniqueness of the narrative structure and character dynamics rather than by sexual orientation itself. In the conative dimension, most informants do not demonstrate a tendency to support LGBT practices in real life; some even hold conservative views and display critical awareness of the potential negative impacts of their hobby, which they perceive as not fully aligned with prevailing social norms. The study concludes that Fujoshi attitudes are complex, ambivalent, and highly contextual. The novelty of this research lies in revealing a clear differentiation between the consumption of homoromantic fiction as a form of symbolic entertainment and individuals’ value positions toward social reality, which are often normatively conflated in previous assumptions.
Abstract:AbstractAl-Fazza Cosmetic Store is a store engaged in the sale of cosmetics. In an effort to develop and increase sales value, Al-Fazza Store began selling various accessories such as bracelets, necklaces, hair clips and…
headscarves. To get quality goods and maximum profit, supplier selection is important. However, supplier selection is a problem because each supplier has its own advantages and disadvantages and uniqueness. To help select suppliers at the Al-Fazza Cosmetic Store, the decision support system can provide decision recommendations quickly and accurately based on the criteria given by the decision maker. The method that will be used in processing data and determining decisions in this decision support system is simple additive weighting (saw). The decision results provided by this method can be used as recommendations by decision makers in determining the best supplier.
Keywords: simple additive weighting; information systems; decision support systems; suppliers
Abstrak: Toko Kosmetik Al-Fazza merupakan toko yang bergerak di bidang penjualan kosmetik. Dalam upaya untuk mengembangkan dan meningkatkan nilai penjualan, Toko Al-Fazza mulai menjual berbagai aksesoris seperti gelang, kalung, jepit rambut, dan jilbab. Untuk mendapatkan barang yang berkualitas dan keuntungan yang maksimal, pemilihan supplier merupakan hal yang penting. Akan tetapi, pemilihan supplier menjadi suatu permasalahan karena setiap supplier memiliki kelebihan dan kekurangan serta keunikannya masing-masing untuk membantu pemilihan supplier pada Toko Kosmetik Al-Fazza. Sistem pendukung keputusan tersebut dapat memberikan rekomendasi keputusan secara cepat dan tepat berdasarkan kriteria yang diberikan oleh pengambil keputusan. Metode yang akan digunakan dalam pengolahan data dan penentuan keputusan pada sistem pendukung keputusan ini adalah simple additive weighting (saw). Hasil keputusan yang diberikan oleh metode ini dapat digunakan sebagai rekomendasi oleh pembuat keputusan dalam menentukan supplier terbaik.
Kata kunci: simple additive weighting; sistem informasi; sistem penunjang keputusan;pemasok
Abstract:Nasi tutug oncom is a traditional Sundanese dish, which is not only a food but also reflects the rich culture and life of the Sundanese people. The purpose of this study examines the uniqueness of nasi tutug oncom and how…
w this dish acts as a tool to express the values, identity, and social dynamics of Sundanese society that continues to evolve in the midst of globalization. The method used is descriptive qualitative method with data acquisition through literature study, interviews with culinary experts and the community, and analysis of how tutug oncom rice is presented in various media, this research tries to reveal the deep meaning behind tutug oncom rice. The research sample is tutug oncom rice. The results show that nasi tutug oncom is more than just food; it symbolizes the hospitality, local wisdom and food security of the Sundanese people. The process of making it, serving it, and eating it, is full of meanings that reflect the values of mutual cooperation, simplicity, and respect for nature. In this era of globalization, nasi tutug oncom faces both challenges and opportunities. On the one hand, this dish can become an Indonesian culinary icon that can be recognized worldwide. However, on the other hand, nasi tutug oncom is vulnerable to changes that can eliminate its uniqueness and original characteristics. This research suggests the importance of preserving and developing nasi tutug oncom without sacrificing its cultural and philosophical significance. Overall, this research shows that food is not just a daily necessity. Through nasi tutug oncom, we can see that food has deep social and cultural aspects, which are important for preserving local cultural diversity.
Abstract:Himpunan yang dilengkapi dengan suatu metrik disebut ruang metrik dan dituliskan dengan (X,d). memperkenalkan konsep ruang metrik yang lebih baru, yaitu ruang metrik bernilai kompleks. Ruang metrik bernilai kompleks merupakan…
pakan perumuman dari ruang metrik klasik. Selain itu, juga membahas tentang teorema titik tetap pada ruang metrik bernilai kompleks. Titik tetap merupakan suatu titik yang dipetakan ke dirinya sendiri. Kemudian, titik tetap mengalami perluasan menjadi titik tetap berpasangan. Titik tetap berpasangan adalah sepasang titik yang dipetakan ke masing-masing elemen pasangan titik tersebut. Tujuan dari penelitian ini adalah membuktikan eksistensi dan ketunggalan titik tetap berpasangan pada ruang metrik bernilai kompleks. Penelitian dilakukan dengan membentuk barisan dari pemetaan F yang kontraktif di ruang metrik bernilai kompleks. Selanjutnya, membuktikan bahwa barisan tersebut adalah barisan Cauchy dan konvergen ke titik tetap berpasangan di F. Kemudian membuktikan bahwa F memiliki titik tetap berpasangan yang tunggal. Hasil yang diperoleh dari penelitian ini adalah pemetaan F pada ruang metrik bernilai kompleks yang memenuhi salah satu dari tiga ketaksamaan dengan dua koefisien yang jumlahannya kurang dari satu memiliki titik tetap berpasangan yang tunggal.
Abstract:culture through the exploration of stories and narratives, as well as analyze the factors that influence the promotion of tourism destinations in this region. The research method used is qualitative with the main source…
of data coming from literature studies, mainly focusing on folklore, historical narratives, and Timor Leste's cultural richness. The introduction of the research covered the context of tourism in Timor Leste, highlighting the challenges in promoting tourism destinations and the problems faced. An in-depth literature search was then conducted to formulate the research problems, namely constraints in tourism promotion and the role of stories and narratives in the context of destination promotion. In the exploration of cultural uniqueness, the findings show that local mythology, oral traditions and community values play an important role in shaping Timor Leste's cultural identity. The analysis of factors influencing destination promotion involved an evaluation of marketing, tourism infrastructure, media, technology and sustainability aspects. The results of this study provide an in-depth insight into Timor Leste's local wisdom and tourism potential. The findings are expected to serve as a basis for the development of more effective promotional strategies, integrating cultural uniqueness in stories and narratives as a foundation for increasing the attractiveness of this tourism destination in the eyes of global travelers
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh cyber public relations yang dilakukan melalui akun Instagram @mustikaratuind terhadap citra merek produk kosmetik Mustika Ratu. Sebagai salah satu merek kosmetik tradisional…
sional terkemuka di Indonesia, Mustika Ratu menghadapi tantangan besar dalam mempertahankan eksistensi merek di tengah persaingan dengan kompetitor lokal maupun internasional yang semakin aktif secara digital. Dalam konteks ini, pemanfaatan media sosial sebagai strategi public relations menjadi penting untuk membentuk persepsi positif konsumen. Instagram dipilih karena memiliki daya tarik visual yang kuat serta tingkat interaktivitas yang tinggi di kalangan pengguna. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden perempuan usia produktif yang mengikuti akun @mustikaratuind. Instrumen penelitian berupa kuesioner yang telah diuji validitas dan reliabilitasnya. Data dianalisis menggunakan regresi linier sederhana dan uji t untuk menilai pengaruh cyber public relations (transparency, internet porosity, the internet as an agent, dan richness in content and reach) terhadap citra merek (strength of brand associations, favorability of brand associations, dan uniqueness of brand associations). Hasil penelitian menunjukkan bahwa cyber public relations berpengaruh positif dan signifikan terhadap citra merek, dibuktikan dengan nilai t hitung sebesar 11,839 yang lebih besar dari t tabel 1,9844. Nilai koefisien determinasi (R Square) sebesar 58,9% menunjukkan bahwa variabel cyber public relations mampu menjelaskan 58,9% variasi dalam citra merek, sedangkan 41,1% sisanya dipengaruhi oleh faktor lain di luar penelitian ini" karena saya mau menjelaskan bahwa seberapa besar variabel X (cyber public relations) mampu menjelaskan variasi pada variabel Y (citra merek). Kekuatan hubungan ini berada pada kategori sedang, artinya cyber public relations cukup efektif namun masih memerlukan peningkatan untuk mencapai kategori kuat. Berdasarkan hasil ini, disarankan agar Mustika Ratu memperkuat kreativitas konten sekaligus mempertahankan interaksi positif dengan audiens melalui media sosial serta inovasi produk agar citra merek lebih kompetitif.
Abstract:This study examined the management of teacher performance improvement in manifesting professional teachers in schools (Madrasah). The researcher conducted this study because of being motivated by the implementation of teacher…
acher performance management that has not been running optimally, especially in MAN 2 Majalengka and MAS Daarul Uluum PUI Majalengka. The sample in this study was the staff management of the schools, especially the principal, and teacher or educator staff in both schools studied, and the students, both at MAN 2 Majalengka and MAS Daarul Uluum PUI Majalengka. Then, the research method used in this study was descriptive-holistic aiming at finding out descriptive and holistic explanations as well as examining the assumptions used in more depth based on the findings and interpretations of the data in the research field. The data were collected through documentation techniques, interviews, and direct observation by the researcher. The results showed that the management of teacher performance improvement was able to make teachers professional, when the management of improving teacher performance was carried out based on the principles of scientific management and adjusted to the needs and characteristics of the school. Both schools (Madrasah) have been quite successful in implementing teacher performance management optimally. It could be seen in the efforts of both schools in several aspects examined. The planning aspects of both schools (Madrasah) involved a contextual analysis of all school resources and the school’s goals. The implementation of the aspects, in both schools (Madrasah), involved various performance indicators such as; (1) providing the guidance and distributing teacher self-evaluation tools; (2) carrying out academic supervision; (3) studying and concluding the results of academic supervision; (4) communicating the results of academic supervision to the teachers individually; (5) discussed the follow-up including; (a) conducting a non-formal program covering of handling cases that were individual and casuistic in nature (curative); (b) conducting a formal program, namely handling cases that were general in nature, and carried out by all teachers through training in the form of developing and deepening performance points such as composing a lesson plan. Both schools (Madrasah) showed their uniqueness, especially in the indicators of problem solving and following up. The evaluation aspects of both schools (Madrasah) were quite good at measuring existing education services, as well as measuring the extent to which the school elements have achieved predetermined qualifications. In general, this study concluded that both schools (Madrasah) were quite optimal in implementing teacher performance management by referring to the functional aspects of management; planning, implementation, and evaluation.