Abstract:Revolusi digital telah mengubah perilaku konsumen hingga ke pelosok pedesaan, membawa implikasi mendalam bagi Usaha Mikro, Kecil, dan Menengah (UMKM) tradisional. Penelitian ini bertujuan mengkaji pengaruh inovasi produk…
dan pemasaran digital melalui WhatsApp terhadap keputusan pembelian pada Pabrik Tahu di Desa Sumber Ketempa, Kecamatan Kalisat. Pendekatan kuantitatif dengan desain asosiatif digunakan, melibatkan 96 responden yang dipilih secara purposive dari populasi 150 konsumen aktif. Data dikumpulkan melalui kuesioner berskala Likert 1-5 dan dianalisis menggunakan regresi linier berganda dengan SPSS 26. Hasil penelitian menunjukkan bahwa inovasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian (t-hitung 5,542 > t-tabel 1,986; signifikansi 0,000), pemasaran digital melalui WhatsApp juga berpengaruh positif dan signifikan (t-hitung 3,381 > t-tabel 1,986; signifikansi 0,001), dan secara simultan kedua variabel menjelaskan 76,7% variasi keputusan pembelian (R²=0,767; F-hitung 151,386 > F-tabel 3,09). Temuan ini menegaskan bahwa inovasi produk dan pemanfaatan WhatsApp sebagai kanal pemasaran digital merupakan strategi komplementer yang efektif bagi UMKM pangan tradisional di pedesaan Indonesia. Penelitian ini merekomendasikan optimalisasi fitur WhatsApp (daftar siaran, katalog produk, dan grup pelanggan) serta pengembangan produk secara berkelanjutan untuk meningkatkan daya saing.
The digital revolution has fundamentally transformed consumer behavior even in remote rural areas, carrying profound implications for Micro, Small, and Medium Enterprises (MSMEs), particularly traditional food producers. This study aims to examine the influence of product innovation and digital marketing through WhatsApp on purchasing decisions at the Tofu Factory in Sumber Ketempa Village, Kalisat District. A quantitative approach with an associative design was employed, involving 96 respondents purposively selected from a population of 150 active consumers. Data were collected through Likert-scale questionnaires (1-5) and analyzed using multiple linear regression with SPSS 26. The results show that product innovation has a positive and significant effect on purchasing decisions (t-count 5.542 > t-table 1.986; significance 0.000), digital marketing through WhatsApp also has a positive and significant effect (t-count 3.381 > t-table 1.986; significance 0.001), and simultaneously both variables explain 76.7% of the variation in purchasing decisions (R²=0.767; F-count 151.386 > F-table 3.09). These findings confirm that product innovation and the utilization of WhatsApp as a digital marketing channel are complementary strategies effective for traditional food MSMEs in rural Indonesia. This research recommends optimizing WhatsApp features (broadcast lists, product catalogs, and customer groups) and continuous product development to enhance competitiveness.
Abstract:Penelitian ini bertujuan untuk menganalisis strategi pengembangan pasar yang diterapkan dalam mengatasi stagnasi kunjungan wisatawan (di bawah 50.000 pengunjung per tahun) akibat kejenuhan pasar pada objek wisata religi…
Patung Yesus Buntu Burake di Tana Toraja. Industri pariwisata religi di Indonesia memiliki potensi besar, namun banyak destinasi menghadapi tantangan dalam mempertahankan dan meningkatkan jumlah kunjungan akibat persaingan yang semakin ketat dan perubahan perilaku konsumen. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi langsung, dan dokumentasi. Informan penelitian terdiri atas pengelola objek wisata (Dinas Pariwisata) dan wisatawan yang dipilih secara purposive. Analisis data menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi pengembangan pasar saat ini masih berada pada fase transisi dan belum berjalan secara optimal. Promosi destinasi masih sangat didominasi oleh konten organik (word-of-mouth digital) yang diunggah secara sukarela oleh pengunjung melalui media sosial visual seperti TikTok dan Instagram, sedangkan iklan resmi berbayar dan kemitraan strategis dengan biro perjalanan berskala besar masih sangat minim. Selain itu, ditemukan adanya kesenjangan antara daya tarik utama objek wisata yang dinilai sangat memuaskan dengan kualitas infrastruktur layanan pendukung yang masih memerlukan standardisasi, meliputi aksesibilitas jalan, kebersihan toilet, keterbatasan tempat sampah, serta minimnya fasilitas ramah muslim (muslim-friendly) khususnya kepastian kuliner halal. Penelitian ini menyimpulkan bahwa strategi pengembangan pasar memerlukan peralihan pendekatan dari promosi pasif menjadi pemasaran digital berbayar yang terstruktur, perluasan segmen pasar geografis dan demografis, serta peningkatan kualitas fasilitas operasional demi menciptakan kepuasan pengunjung yang berkelanjutan.
This study aims to analyze the market development strategy implemented to overcome the stagnation of tourist visits (under 50,000 visitors per year) caused by market saturation at the religious tourism object of the Jesus Statue Buntu Burake in Tana Toraja. The religious tourism industry in Indonesia has great potential, yet many destinations face challenges in maintaining and increasing visitor numbers due to increasingly intense competition and changing consumer behavior. This research employs a qualitative descriptive approach with data collection techniques through in-depth interviews, direct observation, and documentation. Research informants consisted of tourism site managers (Tourism Office) and tourists selected purposively. Data analysis used the interactive model of Miles and Huberman, including data reduction, data display, and conclusion drawing. The results indicate that the current market development strategy is still in a transitional phase and has not operated optimally. Destination promotion is still heavily dominated by organic content (digital word-of-mouth) voluntarily uploaded by visitors on visual social media platforms such as TikTok and Instagram, while official paid advertisements and strategic partnerships with large-scale travel agencies remain highly limited. Furthermore, the study identifies a gap between the core attraction, which is rated highly satisfying, and the quality of supporting service infrastructure that still requires standardization, including road accessibility, toilet cleanliness, availability of trash bins, and the lack of Muslim-friendly facilities, particularly the certainty of halal culinary options. This study concludes that the market development strategy requires shifting from a passive promotion approach to a structured paid digital marketing campaign, expanding geographical and demographic market segments, and upgrading operational facilities to create sustainable visitor satisfaction.
Abstract:This study aims to analyze students’ experiences in conducting self-assessment using the Duolingo Speak application in speaking skills learning at a higher education institution in Indonesia. The focus of this research covers…
covers five main aspects, namely: students’ self-assessment strategies, increased speaking confidence, improved vocabulary mastery, challenges encountered while using Duolingo Speak, and the enhancement of learner autonomy. This study employs a qualitative approach with a case study method, which aims to gain an in-depth understanding of students’ experiences in utilizing Duolingo Speak as a self-assessment tool in speaking learning. Data were collected through semi-structured interviews and documentation involving five students selected through purposive sampling, namely students who had used Duolingo Speak for at least one semester. The data were analyzed using thematic analysis through data organization, coding, theme identification, and conclusion drawing. The findings show that the use of Duolingo Speak provides positive learning experiences for students. The application helps students apply various self-assessment strategies, increases speaking confidence, enriches vocabulary mastery, and fosters learner autonomy. However, several challenges were also found, such as limitations in speech recognition accuracy and feedback that is not yet sufficiently detailed to support optimal reflective learning. Overall, Duolingo Speak can serve as an effective supporting tool in speaking skills instruction when combined with structured self-assessment guidance from lecturers, thereby enhancing the effectiveness of English as a Foreign Language (EFL) learning.
Abstract:Romantic relationships are one form of interpersonal relationship that can influence the emotional and psychological conditions of university students. Romantic relationships can provide emotional support, comfort, attention,…
tion, a place to share problems, and motivation. However, problems within romantic relationships, such as lack of communication, dishonesty, betrayal, and lack of family approval, can also become sources of emotional and psychological pressure. This study aims to describe the dynamics of romantic relationships and their impact on the mental health of UIN Palopo students. This study employed a qualitative method with a descriptive approach. The informants consisted of four UIN Palopo students selected using purposive sampling. The informants consisted of one male student and three female students from the Islamic Guidance and Counseling, Islamic Religious Education, and Islamic Education Management study programs, all of whom were eighth-semester students. Data were collected through observation, interviews, and documentation. Data were analyzed through data reduction, data presentation, and conclusion drawing. The results showed that the dynamics of romantic relationships experienced by students developed through several stages, namely introduction, emotional closeness, commitment, conflict, and the end of the relationship. Communication, attention, trust, openness, and emotional attachment were important elements in the development and maintenance of relationships. Romantic relationships had positive impacts in the form of emotional support, comfort, attention, a place to share stories and problems, and increased motivation. Meanwhile, negative impacts included sadness, disappointment, feelings of loss, stress, anxiety, frustration, mood changes, difficulty regulating emotions, decreased appetite, loss of motivation, and reduced social interaction. Thus, romantic relationships can have both positive and negative impacts on students' mental health depending on the dynamics and experiences that occur within the relationship.
Abstract:Penelitian ini bertujuan untuk mengidentifikasi potensi Pasar Seni To'Pao yang dapat dijadikan sebagai daya tarik promosi, menganalisis hambatan yang dihadapi dalam pelaksanaan promosi, serta merumuskan strategi promosi…
yang tepat untuk mendorong peningkatan jumlah konsumen di Pasar Seni To'Pao Kabupaten Toraja Utara. Pasar seni berbasis budaya memiliki peran strategis dalam mendukung pengembangan pariwisata dan ekonomi kreatif daerah, namun banyak di antaranya menghadapi tantangan dalam menarik konsumen akibat promosi yang belum optimal. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Informan penelitian terdiri atas empat pelaku UMKM dan empat pengunjung Pasar Seni To'Pao yang dipilih secara purposive. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi, kemudian dianalisis menggunakan model Miles, Huberman, dan Saldaña yang meliputi pengumpulan data, kondensasi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Pasar Seni To'Pao memiliki potensi besar untuk dikembangkan melalui strategi promosi, antara lain keunikan produk kerajinan khas Toraja, lokasi yang strategis di jalur utama Rantepao-Makale, identitas budaya yang kuat, serta keberadaan pelaku UMKM yang menghasilkan produk berkualitas. Namun, kegiatan promosi masih menghadapi berbagai hambatan, yaitu belum optimalnya pemanfaatan media digital, terbatasnya penyebaran informasi kepada masyarakat, berkurangnya jumlah kios yang aktif beroperasi, tingginya persaingan dengan pusat oleh-oleh lainnya, serta jumlah kunjungan yang belum stabil. Berdasarkan kondisi tersebut, strategi promosi yang direkomendasikan meliputi optimalisasi promosi digital melalui media sosial, penguatan promosi berbasis budaya Toraja, peningkatan kerja sama dengan pemerintah dan pelaku industri pariwisata, penyelenggaraan kegiatan promosi secara berkala, serta peningkatan kualitas pelayanan dan kenyamanan kawasan. Penerapan strategi tersebut diharapkan mampu meningkatkan jumlah konsumen sekaligus memperkuat posisi Pasar Seni To'Pao sebagai destinasi wisata belanja berbasis budaya di Kabupaten Toraja Utara.
This study aims to identify the potential of To'Pao Art Market that can be utilized as a promotional attraction, analyze the obstacles encountered in implementing promotional activities, and formulate appropriate promotion strategies to increase the number of consumers at To'Pao Art Market in North Toraja Regency. Culture-based art markets have a strategic role in supporting the development of regional tourism and the creative economy, yet many face challenges in attracting consumers due to suboptimal promotion. This study employed a qualitative approach with a descriptive research design. The research informants consisted of four MSME actors and four visitors to To'Pao Art Market, who were selected using purposive sampling. Data were collected through observation, in-depth interviews, and documentation, and were analyzed using the interactive model of Miles, Huberman, and Saldaña, which includes data collection, data condensation, data display, and conclusion drawing. The findings indicate that To'Pao Art Market possesses considerable potential to support promotional activities, including the uniqueness of Torajan handicraft products, its strategic location on the main Rantepao-Makale route, a strong cultural identity, and the presence of local MSMEs producing high-quality products. However, promotional activities are constrained by several factors, including the limited utilization of digital media, inadequate dissemination of information to the public, the decreasing number of active kiosks, intense competition with other souvenir centers, and unstable visitor numbers. Based on these findings, the recommended promotion strategies include optimizing digital promotion through social media, strengthening culture-based promotional content highlighting Torajan heritage, enhancing collaboration with the government and tourism stakeholders, organizing promotional and cultural events on a regular basis, and improving service quality and visitor convenience. The implementation of these strategies is expected to increase the number of consumers while strengthening the position of To'Pao Art Market as a cultural shopping destination in North Toraja Regency.
Abstract:This study aims to examine the influence of deferred tax and tax planning on earnings management in primary consumer goods sub-sector companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. The…
The variables employed in this study are deferred tax and tax planning as independent variables, and earnings management as the dependent variable. Panel data regression analysis was utilized to assess the influence of the independent variables on the dependent variable, both simultaneously and individually. The study population consisted of 83 companies, with a sample of 32 companies selected via purposive sampling, resulting in 160 observations. Data processing was conducted using EViews version 12 software, and the Common Effect Model (CEM) was selected as the model. Hypothesis testing using the model feasibility test (F-test) indicated that the model is suitable for measuring the influence of the independent variables on the dependent variable. The research results show that: (1) deferred tax and tax planning simultaneously have a significant effect on earnings management; (2) deferred tax does not have a significant partial effect on earnings management, indicating that deferred tax does not directly drive earnings management; and (3) tax planning has a positive and significant partial effect on earnings management.
Abstract:This study is motivated by a fundamental problem concerning how the character-education values contained in the book of Akhlāq Lil Banīn can be implemented consistently and meaningfully within Arabic language learning, amid…
amid an intense schedule, a diversity of methods, and the gap between the readiness of learners and educators in the boarding environment. This study aims to analyze and describe the implementation of character-education values from the book of Akhlāq Lil Banīn in Arabic language learning activities at the MBS Al Mujahidin Islamic Boarding School, Gunungkidul, Yogyakarta. The method used is qualitative, with data collected through observation, interviews, and documentation; informants were selected by purposive sampling, and data analysis comprised data reduction, data presentation, and drawing conclusions. The results show that the implementation of character values takes place integratively, intensively, and contextually through a combination of formal school activities and non-formal dormitory activities such as mufrodat, hiwar, muhadhoroh, qirā’ah, muḥādatsah, and integrated Arabic learning. These activities not only develop linguistic competence but also serve as a medium for internalizing religious, disciplinary, responsibility, and social-care values through habituation and role modeling. Challenges were also found in the form of differing prior abilities among learners, a dense activity schedule, and the dynamic assignment of educators, all of which affect the absorption and internalization of values. It is concluded that the success of Akhlāq Lil Banīn-based character education depends heavily on pedagogical adaptation, differentiated learning, and management of the activity rhythm.
Abstract:This study aimed to examine the effect of work motivation and organizational culture on organizational commitment among civil servants in the Finance Department of Dr. Soedarso Regional General Hospital. A quantitative approach…
pproach with an associative research method was employed. Primary data were obtained through interviews with the Head of the Finance Department and questionnaires distributed to respondents, while secondary data comprised organizational profiles, employee records, attendance data, and performance reports. The population consisted of 30 civil servants, all of whom were selected as respondents using a total sampling technique. Data were analyzed using validity and reliability tests, normality, linearity, and multicollinearity tests, multiple linear regression analysis, correlation analysis, the coefficient of determination, partial t-tests, and a simultaneous F-test. The results showed that work motivation had a positive and significant effect on organizational commitment, with a regression coefficient of 0.321 and a significance value of 0.021. Organizational culture also had a positive and significant effect on organizational commitment, with a regression coefficient of 0.271 and a significance value of 0.015. Simultaneously, work motivation and organizational culture had a significant effect on organizational commitment, as indicated by an F-value of 10.469 and a significance value of 0.001. The correlation coefficient of 0.661 indicated a strong relationship, while the coefficient of determination of 0.437 showed that both variables explained 43.7% of the variation in organizational commitment. Practically, hospital management should strengthen motivation through performance recognition, competency development, fair task distribution, and feedback, while reinforcing organizational culture through shared values, teamwork, accountability, and integrity.
Abstract:This study was motivated by fluctuations in the stock prices of mining sector companies listed in the IDX30 index during 2021–2024, Indonesia’s mineral downstreaming policy, and inconsistencies in previous research findings.…
indings. This study aimed to analyze the effects of interest rates and financial performance, as measured by the debt-to-equity ratio (DER) and earnings per share (EPS), on the stock prices of IDX30 mining companies and to examine the moderating role of inflation. The population comprised all mining sector companies listed in the IDX30 index during the year 2021–2024, while the sample was selected using purposive sampling. This study employed a quantitative explanatory approach and panel data regression with Moderated Regression Analysis. The results showed that interest rates had a negative and significant effect on stock prices, whereas EPS had a positive and significant effect. DER did not significantly affect stock prices. Furthermore, inflation did not moderate the effects of interest rates, DER, or EPS on stock prices. These findings imply that mining companies should maintain sustainable profitability and consider interest rate dynamics in financial decision-making. Investors should also consider macroeconomic conditions and company fundamentals when formulating investment strategies.
Abstract:This study aims to examine the effect of intellectual capital on the financial performance of banking companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. Intellectual capital is measured using…
using the Value Added Intellectual Coefficient (VAIC) model, which consists of Value Added Capital Employed (VACA), Value Added Human Capital (VAHU), and Structural Capital Value Added (STVA), while financial performance is proxied by Return on Assets (ROA). This study employs a quantitative approach using secondary data obtained from the annual reports and financial statements of 40 banking companies, resulting in 120 observations. Panel data regression analysis is used, with the Fixed Effect Model (FEM) selected based on the results of the Chow test and Hausman test. The results indicate that VACA has no significant effect on ROA, whereas VAHU and STVA have a positive and significant effect on ROA. In addition, VACA, VAHU, and STVA simultaneously affect financial performance. These findings suggest that human capital and structural capital efficiency are more closely associated with financial performance than capital employed efficiency. The study provides empirical evidence regarding the role of intellectual capital in supporting the financial performance of banking companies