Abstract:This research aims to evaluate the public response to the implementation of the e-PR service by PT. KAI, focusing on service satisfaction and effectiveness. In the context of public service digitalization, PT. KAI has taken…
taken an innovative step by introducing e-PR, an electronic public relations platform, to enhance engagement and communication with the public. Through online surveys , this study will collect user perception data related to the quality, accessibility, and benefits of the e-PR service. Data analysis will be conducted using descriptive and inferential statistical techniques to identify levels of satisfaction and factors influencing the effectiveness of e-PR. The results of this study are expected to provide valuable insights for PT. KAI in refining its digital communication strategy and improving service quality to the public. Thus, this research is not only relevant to PT. KAI but also to digital PR practices in other industries
Abstract:This study examines the effectiveness of training programs for room attendants in the hospitality industry, focusing on their impact on performance, job satisfaction, and retention. Using a qualitative approach, in-depth…
interviews were conducted with 20 room attendants and 10 housekeeping managers across various hotel segments. The findings reveal that while initial training typically covers basic cleaning techniques and safety protocols, it often lacks depth in advanced methods and customer service skills. Challenges such as time constraints and reliance on informal learning are common, affecting the consistency and quality of training. Effective training programs were identified as those that provide comprehensive, ongoing instruction and incorporate innovative methods like virtual reality and gamified learning. The study also highlights the importance of mentorship programs and regular feedback to enhance training outcomes. Recommendations for improving training programs include developing detailed curricula, addressing time constraints, and adapting to emerging trends. By implementing these strategies, hotels can enhance room attendants' skills, satisfaction, and overall service quality, leading to improved guest experiences and operational success.
Abstract:Education is the main foundation in building a superior generation, and learning strategies play a key role in the educational process. This research aims to investigate the learning strategies implemented at MTs Al-Fajar…
r Sei Mencirim. The research method used is a case study with a qualitative approach. Data was collected through classroom observations, interviews with teachers, and documentation. The research results show that MTs Al-Fajar Sei Mencirim applies various innovative and diverse learning strategies, including group discussions. By implementing diverse and innovative learning strategies, MTs Al- Fajar Sei Mencirim is able to create a dynamic learning environment and motivate students to achieve academic achievement and personal development. The implication of this research is the importance of continuing to develop and perfectlearning strategies that suit the needs and development of students in an ever- changing educational era.
Abstract:After the end of the Covid 19 epidemic in 2021, PAI learning is still seen as a boring lesson because there is still a lot of conventional use of the scavenger. It encourages PAI teachers to quickly transform using learning…
ing based on media and technology integration. The purpose of writing this article is to show the meaning of Media and technology integration in PAI learning that is useful in making PAI training that has been conventional to be innovative, creative and effective. The results of this research are: 1) Media and technology integration refers to the integration or integration of learning media and technology (application-application learning) either in the form of tools, materials, or other elements that help students in understanding learning materials. The main purpose of this integration is to facilitate students in receiving information/material in PAI learning. 2)Media and technology integration in PAI learning plays a role and function in combining media and technology with PAI subjects to improve quality and quality in the teaching process. 4) Factors driving the use of media and technology in PAI learning highlight the need for innovative and technology-based approaches to address the challenges of diversity, embrace the digital revolution, integrate religion and science, overcome the lack of PAI, and improve the curriculum component. 5) Real examples of the integration of media and technology through various types of applications such as Kahoot, youtube, whatsaap, flipbook and so on proved to have a huge influence and give positive impact sharing in the world of Islamic Religious Education.
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Abstract:This research aims to explore innovation in batik coloring techniques through the collaboration of conventional wax and stamp methods with Shibori resist dyeing, known as Shibotik. Conducted at Batik Komar, the qualitative…
ve approach employed involved participant observation and in-depth interviews. Over a five-month period, the researcher actively engaged in activities at the batik house, observing production processes, interacting with craftsmen, and creating works using Shibotik coloring techniques. The findings reveal that Batik Komar successfully developed Shibotik as an innovative form of textile art. By combining six basic Shibori dyeing techniques—Arashi, Itajime, Kanoko, Kumo, Miura, and Nui—they created new patterns that blend the clarity of traditional batik motifs with the unpredictable edges of Shibori motifs. This collaboration not only produces beautiful and narrative fabrics but also has a positive impact on the community. The increased interest in Shibori, particularly among young entrepreneurs, creates economic opportunities and new jobs. However, suggestions for further research highlight the creative potential of coloring techniques and their economic and cultural impact, particularly on Indonesia's cultural heritage. The study also outlines practical implications, such as enhancing education and training opportunities in batik and Shibori techniques at the local level. Additionally, the emphasis on sustainability suggests investigating the application of Shibori techniques with environmentally friendly principles. In conclusion, Shibotik contributes not only to preserving Indonesia's batik heritage but also opens new potentials in the creative industry. Its novelty lies in cross-cultural collaboration and the creative utilization of coloring techniques, presenting new opportunities for textile art development. The implications can guide further research in the contexts of education and the sustainability of traditional arts.
Abstract:This research aims to determine the development of interactive video learning media using Canva for class IV students at SDN Bojong 03 and the feasibility of interactive video learning media using Canva for the learning…
process at school. The method used in this research is the ADDIE method which consists of 5 stages, namely Analysis, Design, Development, Implementation, and evaluation. In this research, validation tests were carried out on experts, namely media experts, language experts, and material experts. The validation results from media experts obtained 83% with very feasible criteria. The linguist's validation results were 100% with very feasible criteria. The material expert validation results were 94.4% with very feasible criteria. The results of the student response questionnaire were 97.4% with very adequate criteria. These results show that interactive video learning media using Canva on theme 1 the Beauty of Togetherness subtheme 1 learning 1 is proven valid, interesting, innovative, and very suitable for use in the learning process.
Abstract:Pematang Johar, sebuah desa yang berkembang pesat di Kecamatan Labuhan Deli, Kabupaten Deli Serdang, Sumatera Utara, menghadapi tekanan lingkungan yang meningkat akibat alih fungsi lahan, berkurangnya ruang terbuka hijau,…
, dan genangan air yang berulang pada musim hujan. Kegiatan pengabdian ini bertujuan memperkenalkan revitalisasi infrastruktur hijau sebagai solusi inovatif untuk memperkuat ketahanan lingkungan di tingkat lingkungan permukiman. Metode yang digunakan meliputi tahap persiapan, koordinasi dengan aparat desa, sosialisasi partisipatif, demonstrasi praktis pembuatan lubang resapan biopori, sumur resapan, dan taman hujan, serta evaluasi melalui instrumen pretest-posttest. Kegiatan diikuti oleh 42 peserta yang terdiri dari perangkat desa, anggota karang taruna, dan ibu rumah tangga. Hasil kegiatan menunjukkan peningkatan skor pemahaman rata-rata peserta secara signifikan, dari 40% sebelum kegiatan menjadi 84% setelah kegiatan, serta peserta menunjukkan minat yang tinggi untuk menerapkan teknik tersebut secara mandiri. Kegiatan ini menyimpulkan bahwa intervensi infrastruktur hijau yang murah dan partisipatif dapat ditransfer secara efektif kepada masyarakat serta berkontribusi menurunkan risiko banjir sekaligus memulihkan fungsi ekologis di skala lingkungan permukiman.
Pematang Johar, a rapidly developing village in Labuhan Deli Subdistrict, Deli Serdang Regency, North Sumatra, faces increasing environmental pressure from land-use conversion, reduced green open space, and recurrent waterlogging during the rainy season. This community service activity aimed to introduce green infrastructure revitalization as an innovative approach to strengthen local environmental resilience. The method consisted of preparation, coordination with village authorities, participatory outreach (sosialisasi), practical demonstration of biopore infiltration holes, recharge wells, and rain gardens, and evaluation through pretest-posttest instruments. The activity involved 42 participants consisting of village officials, youth organization members, and housewives. Results showed a substantial increase in participants' average understanding score, from 40% before the activity to 84% afterward, and participants expressed strong interest in applying the techniques independently. The activity concludes that low-cost, participatory green infrastructure interventions can be effectively transferred to communities and contribute to reducing flood risk while restoring ecological function at the neighborhood scale.
Abstract:The rapid advancement of Artificial Intelligence (AI) introduced Virtual Influencers (VIs) as innovative digital marketing tools, yet their adoption in high-trust sectors like banking presented unique challenges. This study…
udy analyzed the potential impact of using VIs on consumer perception and marketing ethics within the context of digital security campaigns. A qualitative-contextual approach was employed, examining Bank Central Asia’s (BCA) “Don’t Know? Kasih No!” (DKKN) campaign as a primary case study. The research explored the implications of replacing a highly credible human figure, Indro Warkop, with a VI. Drawing on Source Credibility, Parasocial Relationship, and Marketing 6.0 theories, the analysis identified an inherent trust deficit in VIs. Results indicated that while the actual DKKN campaign successfully garnered over 100 million views and reduced customer financial losses by 41%, a hypothetical AI-led version would likely trigger consumer skepticism due to a lack of experiential authenticity. Furthermore, an ethical paradox was discovered where mandated AI transparency disclosure triggered skepticism among Gen Z users. It was concluded that for high-stakes financial communication, human influencers remained superior due to their emotional relatability and the "sentience factor" required for cybersecurity advocacy. This paper recommends that banking institutions limit VIs to functional roles rather than high-stakes security literacy.
Abstract:Abstrak Project-Based Learning (PBL) merupakan pendekatan inovatif yang mampu meningkatkan kualitas pembelajaran Bahasa Inggris di sekolah dasar melalui aktivitas kolaboratif dan berbasis proyek. Namun, guru di SDN 15 Padang…
dang Genting masih mengalami kendala dalam menyusun modul ajar, Rencana Pelaksanaan Pembelajaran (RPP), serta mengimplementasikan pembelajaran berbasis proyek secara efektif. Kegiatan pengabdian kepada masyarakat ini bertujuan mengembangkan model pendampingan berbasis Project-Based Learning untuk meningkatkan kompetensi guru dalam pembelajaran Bahasa Inggris. Metode pelaksanaan meliputi analisis kebutuhan, pelatihan, pendampingan implementasi di kelas, praktik penyusunan perangkat pembelajaran, dan evaluasi reflektif. Hasil kegiatan menunjukkan bahwa model pendampingan yang diterapkan mampu meningkatkan kemampuan guru dalam menyusun modul ajar dan RPP berbasis proyek dengan capaian sebesar 89,3% pada kategori sangat baik. Selain itu, guru menjadi lebih aktif, kreatif, dan mampu melibatkan siswa dalam pembelajaran yang komunikatif dan kolaboratif. Dengan demikian, model pendampingan berbasis Project-Based Learning efektif dalam meningkatkan kualitas pembelajaran Bahasa Inggris di SDN 15 Padang Genting.
Project-Based Learning (PBL) is an innovative approach that can improve the quality of English language learning in elementary schools through collaborative and project-oriented activities. However, teachers at SDN 15 Padang Genting still face difficulties in developing teaching modules, lesson plans, and implementing project-based learning effectively. This community service activity aimed to develop a mentoring model based on Project-Based Learning to improve teachers’ competence in English language teaching. The methods used included needs analysis, teacher training, classroom mentoring, practical implementation of learning tools, and reflective evaluation. The stages of the activity consisted of identifying teachers’ needs, designing the mentoring model, conducting training sessions, assisting classroom implementation, and evaluating the outcomes. The results showed that the mentoring model improved teachers’ ability to develop project-based teaching modules and lesson plans, achieving a score of 89.3% in the very good category. In addition, teachers became more active and creative in engaging students in collaborative and communicative learning activities. Therefore, the Project-Based Learning mentoring model was effective in improving the quality of English language learning at SDN 15 Padang Genting.