Abstract:This study aims to determine the effect of marketing mix on sales volume at PT. Megahputra Prosperous Pettarani Makassar Branch. The population in this study are consumers at PT. Megahputra Sejahtera Pettarani Makassar Branch…
ranch who purchased Suzuki Ertiga car products in 2018-2022. Data collection was carried out using documentation and questionnaire methods. The data analysis technique used is multiple linear regression analysis. Multiple linear regression equations produce equations Y ̂= 0.308+ 0.248X_1+ 0.009X_2+ 0.027X_( 3)+ 0.094X_4 + ( -0.151 ) X_5+ 0.403X_6 + 0.137X_7. This the results of this study found that simultaneously the Marketing Mix variable (X1, X2, X3, X4, X6, and X7) has a positive effect on Sales Volume while X5 has a negative effect on Sales Volume. The results of the determination correlation analysis (R Square) were 0.343 which indicated that 34.3% of the independent variables namely X1, X2, X3, X4, X5, X6, and X7 had an effect or were able to explain the characteristics of the dependent variable (Y). While the remaining 65.7% is influenced or explained by other variables not included in this research model. The results of the F test explain that the seven Marketing Mix variables have a significant effect on the Sales Volume variable with a calculated F value (6.157) > F table (2.16) with a significance level of 0.000 <0.05 and the t test results explain that the Product variable (X1) with value 0.017 <0.05 and Process (X6) with a value of 0.001 <0.05 has a significant effect on Sales Volume variable
Abstract:This study aims to examine and analyze the effect of financial literacy and financial inclusion on the financial performance of MSMEs in Makassar City. Sources of data in this study are primary data and secondary data. The…
he population is all MSMEs in Makassar City which are registered with the Makassar City Cooperatives and MSMEs Office with sample selection using certain considerations (purposive sampling). The analytical method used is multiple linear regression analysis with SPSS (Statistical Product and Service Solutions) tools.
Abstract:This study aims to determine the effect of product quality on customer satisfaction at the KFC pettarani branch in Makassar. The independent variable in this study is product quality, while the dependent variable is customer…
omer satisfaction. The population in this study is the customer of KFC Pettarani Makassar City, amounting to 43,000 customers per month, while the sample used is based on the Slovin formula with an error rate of 10%, namely 100 respondents. Withdrawal sampling technique is non-probability sampling with the technique taken is accidental sampling technique. Data was collected using a questionnaire. The data analysis technique used is simple linear regression analysis using SPSS 25.00 for windows. Based on simple linear regression analysis, the results obtained are product quality which affects customer satisfaction. The influence given is positive and significant. The positive direction given by the product quality variable (independent) can be seen from the regression equation as follows: Y = 1.663 + 0.310X. This shows that product quality has a positive and significant effect on customer satisfaction.
Abstract:This research examines The Influence of Work Stress on Employee Work Motivation in Financial Institutions and Regional Assets of Barru Regency. The purpose of this research is to find out The Influence of Work Stress on…
Employee Work Motivation in Financial Institutions and Regional Assets of Barru Regency. This research approach is quantitative. This research was conducted at the Regional Financial and Asset Agency of Barru Regency. The sample used was 68 people. Data collection techniques in the form of observation, questionnaires and documentation. Data analysis techniques include validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, t test (partial) and coefficient determination test (r2). The research results show thatwork stress has a negative and effect onwork motivation. The higher the work stress experienced by employees, the morework motivationemployees are decreasing. When an employee in carrying out his duties, gets a high work load, will take actions that can reduce the quality of his work there by reducing motivation at work. So it is concluded thatwork stress havenegative influenceto work motivation at the Regional Financial and Asset Agency of Barru Regency.
Abstract:This study is a quantitative study that aims to determine the effect of product quality and price on consumer satisfaction of Samsung smartphones (a case study on students of the Faculty of Economics, State University of…
Makassar). The independent variables in this study are product quality and price, while the dependent variable is consumer satisfaction. The population in this study were all active students of the Faculty of Economics, State University of Makassar class of 2018, using the Sampling method, a sample of 100 respondents was obtained. Data collection techniques used are questionnaires, literature study, and documentation. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) v. 13. The results of this study indicate that product quality (X1) partially has a significant effect on consumer satisfaction for Samsung smartphones. Price (X2) partially has a significant effect on consumer satisfaction of Samsung smartphones. And product quality (X1) and price (X2) simultaneously have a significant effect on consumer satisfaction for Samsung smartphones.
Abstract:This research aims to know and explain the effects of internal motivation (X1) and external motivation (X2) on teacher Performance (Y). To figure out the internal motivation influence (X1) partially towards the teacher's…
performance (Y) and external motivation influence (X2) partially towards the teacher's performance (Y). This research was conducted at SMP Negeri di Tarowang Kabuaten Jeneponto Sub-district. The population and samples in this study are all honorary teachers at SMP Negeri in Tarowang Sub-district of Jeneponto district amounting to 34 people. The data collection techniques are done by providing questionnaires and observations. The data analysis technique used is multiple linear regression through the SPSS 21 application. External motivation to the performance of the honorary teachers had a very strong relationship. The results of multiple linear regression analyses showed that the contribution given by internal motivation and external motivation to the performance of the honorary teacher of the state Junior high School in Tarowang sub-district of Jeneponto was 63%.
Abstract:This study aims to determine the effect of information asymmetry on accounting fraud tendencies in the West Sulawesi provincial government. This type of research uses a quantitative approach. This study uses primary data.…
. Collecting data using questionnaires. The population in this study were government structural officials with the rank of echelon II, echelon III, and echelon IV, totaling 813 people. Sampling used the slovin formula method, so that a sample of 89 was obtained. This research used a simple linear regression analysis approach. The results of the study show that information asymmetry has a positive effect on the tendency of accounting fraud
Abstract:Penelitian ini bertujuan untuk mengetahui ada tidaknya hubungan antara interaksi sosial dan motivasi belajar siswa sekolah dasar. Latar belakang penelitian ini didasarkan pada gejala rendahnya motivasi belajar siswa yang…
diduga berkaitan dengan kurang optimalnya kualitas interaksi sosial di lingkungan sekolah. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis korelasional. Sampel berjumlah 36 siswa kelas V SDN Palem 2 Ngawi yang diambil secara total sampling. Instrumen pengumpulan data berupa angket skala Likert 4 poin sebanyak 10 item untuk masing-masing variabel. Data dianalisis menggunakan statistik deskriptif dan uji korelasi Pearson, dengan syarat uji normalitas dan linearitas terlebih dahulu dipenuhi. Hasil analisis menunjukkan adanya hubungan yang sangat kuat dan signifikan antara interaksi sosial dan motivasi belajar siswa dengan nilai r = 0,856, p = 0,000, dan r² = 0,733. Artinya, interaksi sosial memberikan kontribusi sebesar 73,3% terhadap variasi motivasi belajar siswa. Temuan ini menegaskan bahwa interaksi sosial berperan penting dalam membentuk semangat dan keterlibatan belajar siswa sekolah dasar.
Abstract:Studi ini bertujuan untuk mengidentifikasi hubungan antara motivasi guru dan hasil belajar siswa kelas IV di MI Fathul Ulum Slumbung. Penelitian menggunakan pendekatan kuantitatif dengan metode korelasional. Data diperoleh…
eh melalui angket skala Likert sebanyak 20 butir pernyataan untuk mengukur motivasi guru sebagai variabel X, serta dokumentasi nilai asesmen sumatif siswa sebagai indikator hasil belajar sebagai variabel Y. Sampel berjumlah 16 siswa yang dipilih dengan teknik total sampling. Hasil uji normalitas dan linearitas menunjukkan bahwa data berdistribusi normal dan memiliki hubungan linear, sehingga uji korelasi Pearson digunakan karena sesuai untuk menganalisis hubungan dua variabel berdistribusi normal. Hasil analisis menunjukkan nilai r sebesar 0,602 dengan signifikansi 0,014 (p < 0,05), yang berarti terdapat hubungan positif dan signifikan antara motivasi guru dan hasil belajar siswa. Nilai koefisien determinasi sebesar 36,24% menunjukkan bahwa motivasi guru berkontribusi terhadap lebih dari sepertiga variasi dalam hasil belajar. Temuan ini menegaskan pentingnya peran guru sebagai penggerak utama dalam menciptakan suasana pembelajaran yang produktif dan inspiratif, sehingga peningkatan motivasi guru direkomendasikan sebagai strategi kunci dalam upaya meningkatkan mutu pendidikan dasar.
Abstract:Masa remaja awal merupakan periode penting dalam pembentukan karakter, sehingga diperlukan pembinaan yang mampu mengembangkan aspek moral, spiritual, dan sosial secara seimbang. Salah satu bentuk pembinaan spiritual dalam…
m tradisi Kristen adalah kebiasaan membaca Alkitab yang diyakini berperan dalam membentuk perilaku positif. Penelitian ini bertujuan untuk menganalisis pengaruh kebiasaan membaca Alkitab terhadap perilaku positif pada remaja awal di Pusat Pengembangan Anak (PPA) Oemathonis Efata Soe. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian berjumlah 30 remaja berusia 15–18 tahun, yang seluruhnya dijadikan sampel melalui teknik sampling jenuh. Pengumpulan data dilakukan menggunakan angket yang telah memenuhi kriteria validitas dan reliabilitas, kemudian dianalisis menggunakan regresi linear sederhana dengan bantuan SPSS versi 30. Hasil analisis menunjukkan bahwa instrumen penelitian memiliki tingkat reliabilitas yang sangat tinggi dengan nilai Cronbach's Alpha sebesar 0,988. Analisis regresi menghasilkan koefisien korelasi (R) sebesar 0,851 yang menunjukkan hubungan sangat kuat antara kebiasaan membaca Alkitab dan perilaku positif. Nilai koefisien determinasi (R²) sebesar 0,724 mengindikasikan bahwa kebiasaan membaca Alkitab memberikan kontribusi sebesar 72,4% terhadap pembentukan perilaku positif, sedangkan 27,6% sisanya dipengaruhi oleh faktor lain di luar penelitian. Uji hipotesis juga memperlihatkan nilai signifikansi 0,000 (p < 0,05), yang membuktikan bahwa kebiasaan membaca Alkitab berpengaruh positif dan signifikan terhadap perilaku positif remaja. Temuan ini menunjukkan bahwa pembiasaan membaca dan merenungkan firman Tuhan secara konsisten dapat memperkuat pembentukan karakter, seperti kejujuran, tanggung jawab, disiplin, empati, kasih, dan kepedulian sosial. Oleh karena itu, kebiasaan membaca Alkitab perlu terus dikembangkan melalui keluarga, gereja, sekolah, dan lembaga pembinaan sebagai bagian dari upaya membentuk karakter remaja yang berlandaskan nilai-nilai Kristiani.