Abstract:This research was conducted with the aim of knowing, analyzing, and testing the effect of profitability, liquidity, solvency, and activity on the value of manufacturing companies in the food and beverage sub-sector listed…
d on the Indonesia Stock Exchange for the 2018-2022 period. Profitability is measured by Return on Equity, liquidity is measured by the Current Ratio, solvency is measured by the Debt to Equity Ratio, and activity is measured by Total Asset Turnover. This study uses a type of quantitative research with a comparative causal approach. The population used in this study were 30 food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the 2018-2022 period. The research sample was taken using a purposive sampling technique. so that a sample of 11 food and beverage sub-sector companies were obtained which were listed on the Indonesia Stock Exchange for the 2018-2022 period. The analytical method used is multiple linear regression analysis using the SPSS version 21 program. The results of this study state that profitability has a positive and significant effect on firm value. Solvability has a positive and insignificant effect on firm value. liquidity and activity have a negative and insignificant effect on firm value.
Abstract:This study aims (1) to analyze the effect of population on poverty. (2) To analyze the effect of unemployment on poverty. (3) To analyze the effect of education on poverty This research is quantitative using multiple linear…
ear regression analysis with time series data. Namely the factors that influence the level of poverty in South Sulawesi. The results of the study explain that the population has a negative and significant effect on the level of poverty, education simultaneously has a negative and significant effect on poverty in South Sulawesi, on the other hand the unemployment rate has a negative but not significant effect on poverty in South Sulawesi.
Abstract:The purpose of this study was to determine the effect of sales promotions and brand awareness on purchasing decisions for Iconnet at PT. Icon+ in Makassar City. The population in this study are Iconnet customers. Sampling…
g in this study used the slovin formula so that 96 respondents were sampled. The type of research used is associative research. The data used is primary data obtained by distributing questionnaires to customers. The results of the study after being processed with SPSS 25 show that there is a partially significant effect between the independent variables on the dependent variable as evidenced by the t value of the sales promotion variable (X1) of 7.015 > t table of 1.661 with a sig. 0.000 < 0.05, and the calculated t value of the brand awareness variable (X2) is 2.873 > t table 1.661 with a significant value of 0.005 <0.05. Simultaneously there is a significant effect between the independent variable on the dependent variable as evidenced by the multiple linear regression equation Y = 4.565 + 0.302 X1 + 0.155 X2 +e and the significant effect of F count 41.345 > F table 3.094 with a significant level of 0.00 <0.05 The R Square value or the coefficient of determination of 0.471 indicates that 47.1% of the purchasing decision variable (Y) is influenced or can be explained by the independent variables of sales promotion and brand awareness, while the remaining 52.9% is explained by other variables not included in the this research. Based on this description.
Abstract:This study aims to determine whether role stress has an influence on the performance of nurses at the Faisal Islamic Hospital in Makassar City. The population in this study was 23 people, so a saturated sample was used to…
o take the population as the sample. Data collection used by using observation and questionnaire methods. The data analysis technique used is simple linear regression analysis using Statistical Product and Service Solution (SPSS). The results of this study indicate that the role stress variable (X) has a negative and significant effect on the performance of nurses (Y) at Faisal Islamic Hospital Makassar City. Based on the results of the regression test, it was found that role stress (B = -0.586 and Sig. 0.000) had a negative and significant effect on nurse performance.
Abstract:As it expands, modern retailing must always be able to adapt to the lifestyle trends in society and understand the aspects that influence consumers' shopping behavior by implementing a unique store concept. Shopping has…
become a habit for some people, including women, who are becoming more numerous and financially empowered. This research was conducted to test and analyze the effect of shopping lifestyle and in-store displays on impulse buying among female consumers who use and buy branded fashion products at the UNIQLO store in Makassar City. The research sample consisted of 100 respondents using a non-probability sampling technique with a purposive method. The data collection method used was a questionnaire with a Likert scale. The data analysis method used was multiple linear regression analysis, which was processed using SPSS version 25. The results showed that shopping lifestyle had a significant effect on impulse buying and in-store displays had a significant effect on impulse buying.
Abstract:Advances in technology such as the presence of social media require companies to be able to adjust in carrying out their activities such as marketing using influencer marketing. This study aims to determine the effect of…
influencer marketing on purchasing decisions for the Makassar branch of Chaca Burgo. This research uses qualitative methods by conducting observations, questionnaires, and interviews. Data were analyzed using a simple linear regression analysis method that used SPSS data processing results to prove the hypothesis. The results showed that the influencer marketing variable had a positive and significant effect on the purchasing decision variable. So that the better influencer marketing is in carrying out promotions, the purchasing decisions by consumers will increase.
Abstract:This study aims to determine the influence of the solvency ratio has an influence on the ratio at PT. Unilever Tbk for the 2014-2022 quarter, the data in this study are secondary data for 32 samples. The methods used to…
analyze the relationship between variables are descriptive analysis, classical assumption test, multiple linear regression and hypothesis testing. The findings in this study show that partially the solvency ratio has no effect on the solvency ratio. It is also known that the solvency ratio does not have a significant effect on changes in earnings
Abstract:This study aims to assess and analyze whether the marketing strategy STP (Segmentation, targets, and position) to the level of sales has been implemented by Upnormal Coffee Beach in Palu which has reached more than one year…
ear (2021- 2022). This type of research is quantitative descriptive. The population in this study were all employees of Upnormal Coffee while the sample of this research is all employees of Upnormal Coffee as many as 36 employees as respondents using saturation sampling, the sampling technique when all members of the population were used as a sample. The data collection techniques were performed by means of a questionnaire conducted interviews and questionnaires. Based on the results of this study with multiple linear regression analysis, regression equation Y = 8,944+ 0.164 X1 + 0.061 X2 + 0,032 X3 + e. Basedonn statistical analysis data, the indicators in this study is valid and the variables are reliable. In the classical assumption, in said that indicator otherwise normal distribution and correlation Linear in significance between each independent variable and the dependent variable, to the amount of influence Segmentation, Targeting and Positioning are all having a positive direction and not significant in their influence on the level of sales in Upnormal Coffee in the city of Palu
Abstract:This study aims to determine the effect of lifestyle and self-concept on consumptive behavior in students of the Faculty of Economics, Makassar State University. The population in this study were 2757 students of the Faculty…
ulty of Economics, Makassar State University and a sample of 96 students was drawn. This study uses a type of quantitative research with a regression approach. Data collection techniques were carried out by observation, interviews, documentation and distributing questionnaires (questionnaires). The analysis technique used is multiple linear regression. The results showed that partially, the lifestyle variable (X1) had a positive effect on consumptive behavior (Y) with a value of T count (5.732) > T table (1.985) and the self-concept variable (X2) had a positive effect on consumptive behavior (Y) with a value of T count (3.085) > T table (1.985), while simultaneously the lifestyle variable (X1) and self-concept (X2) had a positive effect on consumptive behavior (Y) with a value of F count (51.087) > F table (3.10).
Abstract:The purpose of this study was to determine the effect of the work environment on the job satisfaction of the Samsat Office UPT Regional Income Makassar 1 regionally partially and simultaneously. The samples used were 40…
employees of the UPT Regional Revenue Samsat Office Makassar Region 1. The data collection technique was carried out by means of a questionnaire. Data analysis techniques consist of validity test, reliability test, classic assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis test, test of the coefficient of determination. Physical Work Environment Variables have a positive and significant effect on job satisfaction, and Non-Physical Work Environment variables have a positive and significant effect on job satisfaction. The most dominant variable affecting job satisfaction is the non-physical work environment variable. The dependent variable job satisfaction can be explained by variables consisting of the physical work environment, and the remaining non-physical work environment is explained by other variables that were not examined in this study.