Search Articles & Publications

Showing 182 articles found for "Dimension"

DESIGN AUGMENTED REALITY FOR PROPERTY IN JIARMAH GROUP

Sintia, Sintia, Pernando, Yonky
Abstract: Abstract: Augmented reality is a technology that combines the virtual world and the real world in the form of two-dimensional or 3D objects in real time. This study uses the markerless augmented reality method to display… the object. This study uses the prototype method where researchers listen to customers, build or revise mockups and customer test drive mockups. This augmented reality application was created using the Blender, Unity, Sketchup Pro and Vuforia SDK applications. Making three-dimensional objects is made using Blender and Sketchup Pro while making applications using Unity and Vuforia SDK. The results of the research on the application that was made were tested using blackbox testing where the test results obtained "as expected" which means the application is functioning and working properly.   Keywords: augmented reality; markerless augmented reality; 3D     Abstrak: Augmented reality adalah teknologi yang mengubah realitas menjadi objek dua dimensi atau tiga dimensi secara real time. Studi ini menggunakan metode augmented reality tanpa penanda untuk mengungkap objek. Penelitian ini menggunakan metode prototipe, di mana peneliti mendengarkan pelanggan, mengembangkan atau mengubah maket, kemudian meminta pelanggan untuk menguji coba maket tersebut. Aplikasi augmented reality ini dibuat menggunakan Blender, Unity, Sketchup Pro, dan Vuforia SDK. Objek tiga dimensi dibuat menggunakan Blender dan Sketchup Pro, sedangkan aplikasinya dibuat menggunakan Unity dan Vuforia SDK. Hasil penelitian pada aplikasi yang diuji menggunakan pengujian blackbox yang mendapatkan hasil "sesuai harapan" yang memiliki arti aplikasi sudah berfungsi dan bekerja dengan baik.   Kata kunci: augmented reality; markerless augmented reality; 3D

Konvergensi Media dalam Pemasaran Produk Kerajinan Masyarakat desa Wisata Pariangan

Arsyah, Rahmatul Husna, Juwita, Astri Indah
Abstract: Abstract: Nagari Pariangan as the most beautiful tourist village in the world has a place to help the community's economy, increase local revenue (PAD). Local industrial products that have been owned by the community can… become souvenirs for visiting tourists. However, in fact Nagari Pariangan does not have the media to promote it. This study aims to analyze the convergence of media in marketing the local industrial handicraft products of the community. This research approach is descriptive qualitative, with data collection methods, namely by means of observation and interviews and literature review. The results of this study reveal that Nagari Pariangan is an area with tourism potential that has become the spotlight of the world, there is a need for a media that helps the community in introducing local Nagari products in order to increase local community income. The main key to convergence is digitization, Nagari Pariangan does not yet have digital media as a forum for supporting community industrial output. Based on the 3C technology dimension (Communication, Compute and Contents), which consists of the IT Industry, Telcom Infrastructure Provides, and the Content Industry. Nagari Pariangan is considered capable of building a digitalized medium, in order to be able to make the economy of the people in areas that have tourism potential much better.      Keywords: convergence; craft produk; media   Abstrak: Nagari Pariangan sebagai desa wisata terindah dunia memiliki wadah untuk membantu perekonomian masyarakat, menambah pendapatan asli daerah (PAD). Hasil Industri lokal yang selama ini dimiliki oleh masyarakat bisa menjadi oleh-oleh bagi wisatawan yang berkunjung. Namun, pada kenyataanya Nagari pariangan belum memiliki media dalam mempromosikannya. Penelitian ini bertujuan untuk melakukan analisis konvergensi media dalam memasarkan produk kerajinan industri lokal masyarakat. Metode penelitian ini adalah kualitatif deskriptif, dengan metode pengumpulan data yaitu dengan cara observasi dan wawancara serta kajian literatur. Hasil dari penelitian ini mengungkapkan bahwa Nagari Pariangan merupakan daerah dengan potensi wisata yang sudah menjadi sorotan dunia, dan perlu adanya sebuah media yang membantu masyarakat dalam memperkenal produk lokal nagari agar bisa menambah pendapatan masyarakat setempat. Kunci utama konvergensi adalah digitalisasi, Nagari Pariangan belum memiliki media digital sebagai wadah dalam mendukung hasil industri masyarakat. Berdasarkan dimensi teknologi 3C (Communication, Compute and Contents), yang terdiri dari IT Industry, Telcom Infrastructure Provides, serta Content Industry. Nagari Pariangan dirasa mampu untuk membangun sebuah media yang digitalisasi, agar mampu menjadikan ekonomi masyarakat di daerah yang memiliki potensi wisata jauh lebih baik. Kata kunci: konvergensi; media; produk kerajinan

DEVELOPMENT OF AN AUGMENTED REALITY APPLICATION FOR LEARNING THE VOLUME AND SURFACE AREA OF THREE-DIMENSIONAL SHAPES

Sapta, Andy, Pakpahan, Sondang Purnamasari
Abstract: This study focuses on the development of an Augmented Reality (AR)–based learning application designed to assist students in understanding the mathematical concepts of volume and surface area of three-dimensional geometric… tric shapes. The development process adopted the Multimedia Development Life Cycle (MDLC) model, which consists of six systematic stages: concept, design, material collecting, assembly, testing, and distribution. The research concentrated on the development and expert validation stages. Validation results from content and media experts indicate that the application meets pedagogical and technical feasibility standards. The content expert confirmed that the materials align with the national mathematics curriculum and are presented in a clear, contextual, and accurate manner, while the media expert highlighted the user-friendly interface, interactive features, and visual appeal of the application. Theoretically, this AR-based medium bridges the gap between abstract mathematical concepts and concrete visualization by enabling students to interact directly with virtual 3D objects. Practically, the application enhances learning motivation and engagement by providing dynamic, interactive experiences. Overall, this research contributes to the advancement of educational technology by offering a systematic model for developing AR-based learning media that support active and meaningful learning in the digital era.

ANALYZING STUDENTS’ EXPERIENCE IN LMS SPOT UPI USING THE UEQ

Azhari, Fairuz Azka, Asep Nuryadin, Muhammad Dzikri Ar Ridlo
Abstract: Abstract: The rapid expansion of digital learning environments has increased students’ reliance on Learning Management Systems (LMS), including SPOT UPI. However, limited studies have examined the platform’s overall user… user experience across all User Experience Questionnaire (UEQ) dimensions. This study aims to evaluate the user experience (UX) of SPOT UPI, identify its strengths and weaknesses, and provide recommendations for system improvement. A quantitative-dominant mixed-method design was applied, involving 81 student respondents for the UEQ survey and two participants for follow-up semi-structured interviews selected through purposive sampling. The UEQ data were analyzed to generate mean scores for six UX dimensions, while interview data were thematically analyzed to support the interpretation of quantitative findings. The results indicate that Perspicuity (1.05) and Efficiency (0.78) achieved the highest scores, reflecting adequate clarity and functionality. In Contrast, Stimulation (0.50) and Novelty (-0.15) were the lowest, indicating limited engagement and innovation. Overall, pragmatic quality (0.84) outperformed hedonic quality (0.17), suggesting that users value functionality more than enjoyment. In conclusion, SPOT UPI is generally usable but lacks aesthetic appeal, emotional engagement, and innovative features, highlighting the need for interface redesign and performance optimization to enhance the overall learning experience.             Keywords: learning management system; user experience; user experience questionnaire     Abstrak: Perkembangan pembelajaran digital membuat mahasiswa semakin bergantung pada Learning Management System (LMS), termasuk SPOT UPI. Meski digunakan secara luas, evaluasi pengalaman pengguna secara komprehensif berdasarkan seluruh dimensi User Experience Questionnaire (UEQ) masih belum banyak dilakukan. Penelitian ini bertujuan untuk mengevaluasi user experience (UX) pada SPOT UPI, mengidentifikasi keunggulan dan kelemahannya, serta memberikan rekomendasi perbaikan sistem. Penelitian menggunakan desain penelitian mixed-method dominan kuantitatif, melibatkan 81 responden pada survei UEQ dan dua partisipan pada wawancara semi-terstruktur yang dipilih melalui purposive sampling. Data UEQ dianalisis untuk memperoleh nilai rata-rata pada enam dimensi UX, sedangkan data wawancara dianalisis secara tematik untuk memperkaya interpretasi temuan kuantitatif. Hasil menunjukkan bahwa Perspicuity (1,05) dan Efficiency (0,78) menjadi dimensi dengan skor tertinggi, mencerminkan bahwa SPOT UPI mudah dipahami dan cukup membantu dalam menyelesaikan tugas. Sebaliknya, Stimulation (0,50) dan Novelty (-0,15) memperoleh skor terendah, menandakan rendahnya tingkat keterlibatan dan inovasi yang dirasakan pengguna. Secara keseluruhan, pragmatic quality (0,84) lebih tinggi dibandingkan hedonic quality (0,17), menunjukkan bahwa pengguna lebih mengutamakan aspek fungsional daripada kenyamanan emosional. Temuan tersebut mengindikasikan bahwa SPOT UPI sudah layak digunakan secara fungsional, tetapi masih memerlukan peningkatan pada interface, pengalaman visual, dan fitur inovatif agar dapat memberikan pengalaman belajar digital yang lebih menarik dan optimal.   Kata kunci: learning management system; pengalaman pengguna; user experience questionnaire

EUCS, IPA, AND CSI INTEGRATION TO DETECT UBSI ONLINE EXAM SYSTEM SATISFACTION

Sucipto, Rakhmat Hadi, Indrarti, Wahyu, Hussaen, Saddam, Rani, Rani
Abstract: Abstract: The online exam system is used to evaluate student learning, but it has some limitations. Therefore, it is necessary to research the user satisfaction of the system. This study aims to assess user satisfaction… using the End User Computing Satisfaction (EUCS), Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI) methods. The results showed that three dimensions, namely, accuracy, ease of use, and timeliness significantly affected user satisfaction, while content and format did not have a significant effect. IPA analysis shows the majority of attributes (12 attributes) are in quadrant II, which indicates moderate satisfaction, 11 attributes in quadrant III, one attribute in quadrant I, and three attributes in quadrant IV. CSI concluded that the online exam system provides satisfactory service with a score of 77.54%. Keywords: csi; eucs; ipa; online exam system; user satisfaction     Abstrak: Sistem ujian online digunakan untuk mengevaluasi pembelajaran mahasiswa, tetapi sistem ini memiliki beberapa keterbatasan. Karena itulah perlu penelitian kepuasan pengguna sistem tersebut. Penelitian ini bertujuan menilai kepuasan pengguna dengan menggunakan metode End User Computing Satisfaction (EUCS), Importance Performance Analisys (IPA), dan Customer Satisfaction Index (CSI). Hasil riset menunjukkan tiga dimensi yaitu, akurasi, kemudahan penggunaan, dan ketepatan waktu signifikan mempengaruhi kepuasan pengguna, sementara konten dan format tidak berpengaruh signifikan. Analisis IPA menunjukkan mayoritas atribut (12 atribut) berada di kuadran II, yang mengindikasikan kepuasan sedang, 11 atribut di kuadran III, satu atribut di kuadran I, dan tiga atribut di kuadran IV. CSI menyimpulkan sistem ujian online memberikan layanan yang memuaskan dengan skor 77,54%.   Kata kunci: csi; eucs; ipa; kepuasan pengguna; sistem ujian online

HEART DISEASE RISK PREDICTION: EVALUATING MACHINE LEARNING ALGORITHMS WITH FEATURE REDUCTION USING LDA

Nasution, Nurliana, Nasution, Feldiansyah, Hasan, Mhd Arief
Abstract: Abstract: Heart disease is one of the leading causes of death worldwide, making early detection and accurate diagnosis crucial for reducing mortality rates and improving patient outcomes. This study aims to evaluate the… effectiveness of four machine learning algorithms—Logistic Regression, Random Forest, Support Vector Machine (SVM), and K-Nearest Neighbors (KNN)—in predicting heart disease, with a focus on enhancing model performance using Linear Discriminant Analysis (LDA) for feature reduction. Among the models, SVM achieved the highest accuracy at 84.24%, followed by Logistic Regression at 83.70%. Although Random Forest and KNN showed lower accuracies, all models benefited from LDA's dimensionality reduction. This study suggests that SVM, combined with LDA, offers an optimal solution for early and accurate heart disease prediction in the healthcare industry.              Keywords: feature reduction; heart disease; linear discriminant analysis (LDA); machine learning; SVM     Abstrak: Penyakit jantung merupakan salah satu penyebab utama kematian di seluruh dunia, sehingga deteksi dini dan diagnosis yang akurat sangat penting untuk menurunkan angka kematian dan meningkatkan hasil pengobatan pasien. Penelitian ini bertujuan untuk mengevaluasi efektivitas empat algoritma pembelajaran mesin—Regresi Logistik, Random Forest, Support Vector Machine (SVM), dan K-Nearest Neighbors (KNN)—dalam memprediksi penyakit jantung, dengan fokus pada peningkatan kinerja model menggunakan Analisis Diskriminan Linear (LDA) untuk reduksi fitur. Di antara model yang diuji, SVM mencapai akurasi tertinggi sebesar 84,24%, diikuti oleh Regresi Logistik dengan 83,70%. Meskipun Random Forest dan KNN menunjukkan akurasi yang lebih rendah, semua model memperoleh manfaat dari reduksi dimensi yang diberikan oleh LDA. Studi ini menunjukkan bahwa SVM yang dikombinasikan dengan LDA merupakan solusi optimal untuk prediksi penyakit jantung secara dini dan akurat dalam industri kesehatan.   Kata kunci: linear discriminant analysis (LDA);  machine learning; penyakit jantung; reduksi fitur; SVM.

ENTERPRISE ARCHITECTURE: STRATEGY OF SMART VILLAGE DEVELOPMENT (VILLAGE SERVICES) USING TOGAF 9.2

Yusriyahti, Raden Roro Hanin Ramadhan, Nur Fajrillah, Asti Amalia, Nurtrisha, Widyatasya Agustika
Abstract: Abstract: The design of Smart Village Enterprise Architecture for village government systems serves to support sustainability in facilitating the creation of Good Governance in a Village Government. One significant role… in achieving Good Governance in a village is Education. Education plays a crucial role in enhancing and developing Good Governance and the SDGs values of a village. The conducted research focuses on the design of Enterprise Architecture of the Smart Village concept, with a focus on Village Services' dimension that specifically targets Education Services in a village in the Special Region of Yogyakarta. The research method utilized the TOGAF ADM 9.2 framework. The focus domain in this study includes the preliminary phase, architecture vision, business architecture, data architecture, application architecture, technology architecture, opportunities and solutions, and migration planning for the Education service in the Pagerharjo Village Government. The research result is an Enterprise Architecture blueprint as a solution to the issues that occur in the Education service in the Pagerharjo Village Government, along with an IT Roadmap as a reference for the village government in project development. It is hoped that the recommendations provided can enhance the Education services offered by the Pagerharjo village, thereby aiding the Pagerharjo Village Government in improving its score for the fourth SDGs, Quality Education.             Keywords: Enterprise Architecture, Smart Village, SDGs, TOGAF ADM 9.2.   Abstrak: Perancangan Enterprise Architecture Smart Village pada sistem pemerintahan Desa befungsi mendukung sustainability dalam membantu terciptanya Good Governance di suatu Pemerintahan Desa. Salah satu peranan penting terciptanya Good Governance di suatu Desa adalah Pendidikan. Pendidikan memiliki peran penting dalam peningkatan maupun pembangunan Good Governance dan nilai SDGs Desa. Penelitian yang dilakukan berfokus pada perancangan Enterprise Architecture konsep Smart Village dimensi Village Services yang berfokus pada Education Services di Desa Daerah Istimewa Yogyakarta. Metode penelitian dilakukan dengan menggunakan framework TOGAF ADM 9.2. Fokus domain yang diambil dalam penelitian ini mencakup fase preliminary phase, architecture vision, arsitektur bisnis, arsitektur data, arsitektur aplikasi, arsitektur teknologi, opportunities and solutions, dan migration planning pada layanan Pendidikan di Pemerintahan Desa Pagerharjo. Hasil dari penelitian yang dilakukan berupa blueprint Enterprise Architecture sebagai solusi dari permasalahan yang terjadi pada layanan Pendidikan di Pemerintahan Desa Pagerharjo serta IT Roadmap sebagai acuan Pemerintah Desa dalam melakukan pengembangan proyek. Diharapkan, rekomendasi yang diberikan dapat meningkatkan layanan Pendidikan yang disediakan oleh Desa Pagerharjo, sehingga mampu membantu Pemerintah Desa Pagerharjo meningkatkan score nilai SDGs ke-empat, Pendidikan yang Berkualitas.   Kata kunci: Enterprise Architecture, Smart Village, SDGs, TOGAF ADM 9.2

CLASSIFICATION OF POOR ASSISTANCE RECIPIENTS AT THE VILLAGE BALANCE OFFICE

Anzani Manurung, April Liza, Hambali, Hambali, Efendi, Zulfan
Abstract: Abstract: The poor community is a condition in which the community does not have adequate facilities and infrastructure and an adequate environment, with the quality of housing and settlements far below the eligibility standard… tandard and uncertain livelihoods covering all multidimensional dimensions. The Pasiran Village Office, Sei Dadap District, is one of the agencies located in the Pasiran area, Sei Kamah. Where the Pasiran Village Hall Office carries out activities to distribute assistance to village communities who are declared to be underprivileged or have low incomes below 3.5 million. With such a large number of village people, an in-depth analysis is needed to determine which poor people are entitled to receive Non-Cash Food Assistance from the government. The solution to this problem is to use data mining with the Naïve Bayes algorithm for data classification. Data mining is the science of extracting information by utilizing data sets to obtain valuable information with a large enough data size through the process of extracting data or filtering data. The classification application uses the naïve Bayes algorithm used at the Pasiran Village Office to produce a classification of beneficiaries, namely Worthy and Unworthy based on the attributes of Citizenship, Family Group, ASN Status, and Having a Healthy Family Card.             Keywords: data mining; naïve bayes; classification, beneficiary     Abstrak: Masyarakat miskin merupakan suatu kondisi dimana keadaan masyarakat yang tidak memiliki sarana dan prasarana serta lingkungan yang memadai, dengan kualitas perumahan dan pemukiman yang jauh dibawah standar kelayakan serta mata pencaharian yang tidak menentu yang mencakup seluruh multidimensi. Kantor Balai Desa Pasiran Kecamatan Sei Dadap merupakan salah satu instansi yang berada di daerah Pasiran, Sei Kamah. Dimana Kantor Balai Desa Pasiran melakukan kegiatan pembagian bantuan terhadap masyarakat desa yang dinyatakan kurang mampu atau memiliki penghasilan rendah dibawah 3,5 juta. Dengan jumlah masyarakat desa yang begitu banyak, diperlukan analisis yang mendalam untuk menentukan masyarakat tidak mampu yang berhak untuk mendapatkan Bantuan Pangan Non Tunai dari pemerintah. Solusi dari permasalahan tersebut adalah menggunakan data mining dengan algoritma naïve bayes untuk klasifikasi data. Data mining merupakan suatu ilmu untuk menggali informasi dengan memanfaatkan kumpulan data untuk mendapatkan berbagai informasi yang berharga dengan ukuran data yang cukup besar melalui proses penggalian data atau penyaringan data. Aplikasi klasifikasi menggunakan algoritma naïve bayes yang terapkan pada Kantor Balai Desa Pasiran menghasilkan klasifikasi warga penerima bantuan yaitu Layak dan Tidak Layak berdasarkan atribut Kewarganegaraan, Golongan Keluarga, Status ASN dan Memiliki Kartu Keluarga Sehat.   Kata kunci: data mining; naïve bayes; klasifikasi, penerima bantuan

APPLICATION OF SERVICE QUALITY METHOD TO PUBLIC HEALTH CENTER PATIENT

Monalisa, Nency Widya, Ramdhan, William, Rahayu, Elly
Abstract: Abstract: Providing services to patients is an obligation that must be carried out by health agencies. Of course, good health services can be measured by the performance of medical personnel. The current problem with the… Aek Loba Health Center is that it does not have a system that can measure the level of patient satisfaction with the services provided. In addition, patients also still have difficulty in expressing opinions in the form of complaints about the performance of medical personnel. The aim of the research is to become a forum for assessing the quality of service that can make it easier for patients to submit complaints and also as a measuring tool for health agencies on the level of success of the quality of services provided. This study uses the Service Quality method by assessing service quality based on 5 quality dimensions, namely Tangibles, Responsiveness, Reliability, Assurance, and Empathy. Based on these problems, a decision support system was designed using the PHP programming language and the database used, namely MySQL. So that this research resulted in this system being able to help and facilitate the Aek Loba Health Center in accommodating and measuring the level of quality of service to patients. In addition, this system can make it easy for leaders to find out the elements that need to be improved, maintained, and repaired by the Aek Loba Health Center. Keywords: patient; questionaire; service quality     Abstrak: Memberi pelayanan kepada pasien merupakan kewajiban yang harus dilakukan oleh instansi kesehatan. Pelayanan kesehatan yang baik tentu saja dapat diukur dari kinerja tenaga medisnya. Permasalahan Puskesmas Aek Loba saat ini yaitu belum mempunyai sistem yang dapat mengukur tingkat kepuasan pasien terhadap layanan yang diberikan. Selain itu, pasien juga masih kesulitan dalam menyampaikan pendapat berupa keluhan terhadap kinerja tenaga medis. Tujuan penelitian untuk menjadi wadah penilaian kualitas pelayanan yang dapat memudahkan pasien dalam menyampaikan keluhan dan juga sebagai alat ukur instansi kesehatan terhadap tingkat keberhasilan kualitas pelayanan yang diberikan. Penelitian ini menggunakan metode Service Quality dengan menilai kualitas pelayanan berdasarkan 5 dimensi kualitas, yaitu Bukti Nyata (tangibles), Ketanggapan (responsiveness), Kehandalan (reliability), Jaminan (assurance), dan Empati (emphaty). Berdasarkan permasalah tersebut maka dirancang sebuah sistem pendukung keputusan menggunakan bahasa pemrograman PHP dan database yang digunakan yaitu MySQL. Sehingga penelitian ini menghasilkan sistem ini dapat membantu dan mempermudah pihak Puskesmas Aek Loba dalam menampung dan mengukur tingkat kualitas pelayanan terhadap pasien. Selain itu, sistem ini dapat memberi kemudahan bagi pimpinan untuk mengetahui unsur-unsur yang perlu ditingkatkan, dipertahankan, serta diperbaiki oleh Puskesmas Aek Loba.   Kata kunci: kuesioner; pasien; service quality

SERVQUAL ON SIM SERVICE AT TANJUNG BALAI POLICE STATION

Maharani, Sri, Fauziah, Rizky, Syahputra, Abdul Karim
Abstract: Abstract : The demand for a driving license is increasing every year, making the Tanjungbalai Police, especially the Satlantas, continue to try to take new steps in the field of driving license processing services. To overcome… ercome this problem the researcher uses the Servqual Method, Service Quality There is a technique that assesses service quality based on the attributes of each dimension, producing a difference value that represents the difference between the customer's impression of the service it receives. The information used in this study's processing came from distributing it to 30 respondents who are members of the public who are currently obtaining a driver's license at the Tanjungbalai Traffic Traffic Unit. It is evident from this study's findings that satisfaction at Tanjungbalai Traffic Traffic Unit seen from the 5 dimensions of Servqual has a reality value of 4.00 an and expectation worth of 4.62 resulting in a void -0.62. This void occurs since cmmunity's expectations not being met with the services provided by the Tanjungbalai Traffic Unit for. Keywords-: service quality; service quality; tanjungbalai traffic police    Abstrak-: Permintaan pembuatan surat izin mengemudi yang terus naik setiap saat tahunnya, menjadikan-Polres Tanjungbalai khususnya Satlantas pertahankan komitmen terhadap inovasi di sektor jasa pengurusan surat izin mengemudi. untuk mengatasi masalah tersebut peneliti menggunakan Metode Servqual, Service Quality yaitu teknik untuk mengevaluasi kualitas layanan berdasarkan kualitas masing-masing dimensi. Hasil akhirnya yaitu nilai kesenjangan, yang merepresentasikan variasi dalam cara pelanggan memandang layanan yang mereka terima. Informasi yang digunakan dalam pengolahan penelitian ini berasal dari rilis data ke 30 responden yang sedang melakukan pengurusan Surat Izin Mengemudi pada Satlantas Tanjungbalai. Dari hasil penelitian ini terlihat bahwa kepuasan masyarakat di Satlantas Tanjungbalai dilihat dari lima dimensi servqual yaitu  didapatkan jumlah nilai kenyataan sebesar  4,00 kemudian jumlah 4,62 lalu-gap -0,62. Gap-perbedaan hasil dari harapan yang tidak terpenuhi masyarakat terhadap pelayanan pada Satlantas Tanjungbalai.   Kata kunci: kualitas pelayanan; service quality; satlantas tanjungbalai