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Showing 218 articles found for "Native"

Understanding Accounting Practices in Culinary MSMEs In The Tanjung Bunga Metro Area, Makassar City

Saleh, Andi Mulia, Alimuddin, Said, Darwis
Abstract: The focus of research shifts from the dominance of positivism to a non-positivistic approach that places meaning, interpretation, and social construction at the center of analysis. One of the main approaches within this… paradigm is Grounded Theory Research (GTR), a qualitative method developed by Glaser and Strauss (1967) to build empirically data-based theory through a rigorous inductive process. In the accounting context, GTR becomes increasingly relevant because reporting practices, accountability, and financial decision-making cannot be understood solely through objective measurements, but rather through social interactions, organizational values, and the interpretations of the actors involved (Ahrens & Chapman, 2006). This article aims to examine the role and relevance of GTR in modern accounting research by highlighting its philosophical foundations, methodological procedures, and contributions to the development of practice-based accounting theory. Through a systematic literature review, it is found that GTR has the ability to uncover the social dynamics that shape accounting practices such as accountability, ethics, managerial control, and institutional legitimacy that have previously been overlooked by positivistic approaches (Charmaz, 2006; Bryant & Charmaz, 2007). GTR has also proven relevant in the context of changing reporting systems, accounting digitalization, and the integration of sustainability principles such as ESG, where meaning, professional identity, and interpretive processes are dominant elements (Adams & Larrinaga, 2019). The study's findings confirm that GTR not only offers a systematic method for data collection and analysis, but also provides a more reflective, context-sensitive epistemological framework capable of generating substantive theory that is truly rooted in organizational reality. Thus, GTR is a powerful methodological alternative in enriching accounting knowledge, while providing a deeper understanding of how accounting practices are executed, negotiated, and interpreted in everyday organizational life.

The Influence of Content Marketing on Customer Loyalty: Case Study of Spotify

Luthfiyyah, Adinda Rizki, Rufaidah, Popy
Abstract: This study aims to examine the influence of marketing content dimensions—namely product content, service content, advertising content, and brand culture—on customer loyalty toward Spotify, which encompasses cognitive, affective,… , affective, conative, and action loyalty. A quantitative research approach was employed, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) and bootstrapping techniques, with data collected from 145 Spotify users through an online survey. The findings reveal that not all marketing content dimensions exert a significant impact on every facet of customer loyalty. Service content and brand culture emerged as the most influential factors in driving action and conative loyalty, whereas product content predominantly affected cognitive and affective loyalty. This research underscores the critical need for tailored content strategies to effectively foster specific types of customer loyalty within the digital streaming service context. The managerial implications of these results provide a foundation for developing more effective, user experience-oriented marketing content strategies.

Effectiveness of Utilization of Home Yard Land in Supporting Food Availability in Rural Areas

Rahman, Abdul, Tawe, Amiruddin, Rakib, Muhammad, Sulolipu, Andi Annisa
Abstract: The problem of national food security is something that needs to be addressed sustainably by society and the government, especially in rural areas. To support food availability for the community, land is needed that can… be used for food development. One alternative is to use the yard of the house. Home gardens not only function as areas that provide beauty and coolness, but also as productive land that supports national food security by empowering local potential, both in rural and urban areas. Apart from that, the use of the yard also contributes to improving the family's economy. This research aims to examine the characteristics of residents regarding the use of homestead land in rural areas, analyze their utilization patterns, and assess the effectiveness of using homestead land in supporting food availability. The data in this research were analyzed using an experimental method, which involved initial measurements (pre-test), providing treatment in the form of guidance or direction regarding land use, and follow-up measurements (post-test). The research sample was selected using the snowball sampling method, namely a sampling technique based on individual networks. The research results show that the use of yard land is effective in supporting food availability. This is shown by the respondent's answer score on the program effectiveness variable, which is in the range of 50-100%, so it is included in the effective category

Culinary Innovation Made from Oyster Mushroom: The Process of Mentoring and Nugget Creation as a Business Opportunity for Local MSMEs

Febriyani, Rika, Hamka, Sahiruddin
Abstract: Oyster mushrooms (Pleurotus ostreatus) are agricultural commodities with high economic value with good nutritional content. Its cultivation in Jumantoro Village, Jumapolo District, Karanganyar Regency, has great potential… l because it is supported by suitable natural conditions. However, farmers and MSMEs still face obstacles in the use of manual equipment and less than optimal marketing, so product innovation is needed to increase the added value and competitiveness of oyster mushrooms in the market. As a solution, a mentoring program was introduced with the culinary innovation of oyster mushroom nuggets. This activity includes surveys and interviews with MSMEs, transfer of cultivation knowledge, and production practices. Nuggets were chosen because their texture resembles chicken meat, making them an economical and healthy food alternative. Production is carried out at the MSME's Mushroom House with a systematic method to ensure quality. The results of the mentoring showed a positive response from MSMEs and the community, both in terms of economy and product acceptance. In addition to increasing local income, this program also provides direct experience for students in understanding mushroom cultivation and processing. By optimizing local potential, innovation in processed oyster mushroom products can be a sustainable strategy in supporting village economic growth.

Innovation Strategy for Village Owned Enterprises (BUMDes) in Increasing Potential and Economic Welfare of Village Communities (Study on BUMDes Maccini Baji Bonto Jai Village, Bissapu District, Bantaeng Regency)

Saputra, Ikhwan, Madris, Nurbayani, Sri Undai
Abstract: Badan Usaha Milik Desa is agency business that was established by the Government of the village with capital beginning sourced from APB December to utilize all the potential economic, institutional economy as well as the… potential source of the power of nature and the source of the power of man in order to improve the welfare of the community village. Research This aims to determine the role of BUMDes in utilizing the potential of the economy locally with a variety of potential which is owned by the village in order to improve the welfare of the economy of society villagers and encourage an increase in revenues native village. This research is a field, data collection techniques used in this study is a triangulation technique (observation, interview and documentation). The method of research is using the method of research qualitative descriptive. The results of this study are the role of BUMDes Sumber Sejahtera in increasing the potential and economic prosperity of the community in Pujonkidul Village through its programs and business units that can open new jobs for residents, increase community incomes and encourage increased PAD Desa.

Literature Study of Sukuk as a Sharia Securities Instrument

Sokawati Karina, Rizki, Sri Pujiningsih, Makaryanawati
Abstract: Sukuk is one of the subjects in the field of Sharia accounting that is growing rapidly in Islamic finance as an alternative investment instrument that has attracted investors' interest in the last few decades. This article… le aims to provide a deeper understanding of the topics raised, and the theories and methodologies used in research conducted in all countries in the world in the last 10 years (2010-2020). A review of articles from Publish or Perish that is indexed by Scopus and guided by the NVivo R1 application is used to analyze the data. From the results of the study, it was found, firstly about the trend of research on sukuk over the last 10 years by categorizing it from the publishing journal, year of publication, country, and research theme. Second, it was found that there were 29 theories used in previous articles related to the review of the Sukuk literature as an investment in Islamic securities. Furthermore, this theory influences the methods used for research, there are 29 methodologies found in previous articles. Third, the findings regarding research gaps are based on themes for further research

Peningkatan Akurasi Klasifikasi Sentimen Pengguna Dompet Digital Menggunakan Stacking Ensemble Machine Learning

Ilmawati, Nadya Alinda Rahmi, Elvira Sawitri
Abstract: Penggunaan dompet digital yang terus meningkat menghasilkan banyak ulasan pengguna yang dapat dimanfaatkan untuk mengevaluasi kualitas layanan. Penelitian ini bertujuan meningkatkan akurasi klasifikasi sentimen pengguna… dompet digital menggunakan metode Stacking Ensemble Machine Learning yang mengombinasikan Support Vector Machine (SVM), Multinomial Naïve Bayes (MNB), dan AdaBoost dengan Logistic Regression sebagai meta-learner. Data ulasan diproses melalui tahapan text preprocessing meliputi case folding, cleaning, tokenizing, stopword removal, stemming, dan pembobotan fitur menggunakan TF-IDF. Penyeimbangan data dilakukan dengan SMOTE, sedangkan evaluasi model menggunakan 5-Fold Cross-Validation. Hasil penelitian menunjukkan bahwa model Stacking Ensemble memperoleh akurasi rata-rata 80,55%, lebih tinggi dibandingkan algoritma dasar. Evaluasi menggunakan Confusion Matrix, Classification Report, dan ROC Curve juga menunjukkan peningkatan nilai precision, recall, F1-score, dan kemampuan diskriminasi model. Hasil ini menunjukkan bahwa pendekatan Stacking Ensemble Machine Learning efektif untuk meningkatkan akurasi klasifikasi sentimen pengguna dompet digital serta mendukung evaluasi kualitas layanan berbasis opini pengguna. The rapid growth of digital wallet usage has generated a large volume of user reviews that can be utilized to evaluate service quality. This study aims to improve the accuracy of digital wallet user sentiment classification using a Stacking Ensemble Machine Learning approach that combines Support Vector Machine (SVM), Multinomial Naïve Bayes (MNB), and AdaBoost with Logistic Regression as the meta-learner. User reviews were processed through text preprocessing stages, including case folding, text cleaning, tokenization, stopword removal, stemming, and TF-IDF feature weighting. Synthetic Minority Over-sampling Technique (SMOTE) was employed to address class imbalance, while model performance was evaluated using 5-Fold Cross-Validation. The experimental results show that the proposed Stacking Ensemble model achieved an average accuracy of 80.55%, outperforming the individual base learners. Furthermore, evaluations based on the Confusion Matrix, Classification Report, and Receiver Operating Characteristic (ROC) Curve demonstrated improvements in precision, recall, F1-score, and the model's discriminative capability. These findings indicate that the proposed Stacking Ensemble Machine Learning approach is effective in improving the accuracy of digital wallet user sentiment classification and can serve as a reliable tool for supporting service quality evaluation based on user opinions.

PENGARUH GOOGLE EARTH TERHADAP HASIL BELAJAR IPS MATERI KENAMPAKAN ALAM MELALUI MODEL CTL PADA SISWA SEKOLAH DASAR

Prabowo, Moh Junaidi, Istitoah, Muhammad Naufal, Ika Dian Rahmawati
Abstract: This study aims to determine the effect of using Google Earth media through the Contextual Teaching and Learning (CTL) model on the learning outcomes of social studies on natural phenomena material for fifth-grade students&#8230; ts of SDN Telang 2 in the 2026/2027 academic year. The study used a quantitative approach with the Pre-Experimental Design method and One Group Pretest-Posttest Design. The research subjects were 17 students. Data collection techniques were carried out through tests, observations, and documentation. The research instrument was a multiple-choice test given before and after treatment. Data were analyzed using descriptive statistics and paired sample t-test. The results showed that the average pretest score of 68.82 increased to 79.41 in the posttest, with an increase of 10.59 points. The results of the paired sample t-test showed a significance value (2-tailed) of 0.000 <0.05, so H₀ was rejected and H₁ was accepted. These findings indicate that the use of Google Earth media through the CTL model has a significant effect on the learning outcomes of social studies on natural phenomena material. The integration of Google Earth and CTL provides a more contextual, interactive, and meaningful learning experience, helping students understand the concept of natural features more concretely. Therefore, Google Earth, through the CTL model, can be used as an alternative media and effective learning model to improve social studies learning outcomes in elementary schools.   Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan media Google Earth melalui model Contextual Teaching and Learning (CTL) terhadap hasil belajar IPS materi kenampakan alam pada siswa kelas V SDN Telang 2 Tahun Pelajaran 2026/2027. Penelitian menggunakan pendekatan kuantitatif dengan metode Pre-Experimental Design dan desain One Group Pretest-Posttest Design. Subjek penelitian berjumlah 17 siswa. Teknik pengumpulan data dilakukan melalui tes, observasi, dan dokumentasi. Instrumen penelitian berupa tes pilihan ganda yang diberikan sebelum dan sesudah perlakuan. Data dianalisis menggunakan statistik deskriptif dan uji paired sample t-test. Hasil penelitian menunjukkan bahwa nilai rata-rata pretest sebesar 68,82 meningkat menjadi 79,41 pada posttest, dengan peningkatan sebesar 10,59 poin. Hasil uji paired sample t-test menunjukkan nilai signifikansi (2-tailed) sebesar 0,000 < 0,05, sehingga H₀ ditolak dan H₁ diterima. Temuan ini menunjukkan bahwa penggunaan media Google Earth melalui model CTL berpengaruh signifikan terhadap hasil belajar IPS materi kenampakan alam. Integrasi Google Earth dan CTL mampu memberikan pengalaman belajar yang lebih kontekstual, interaktif, dan bermakna sehingga membantu siswa memahami konsep kenampakan alam secara lebih konkret. Oleh karena itu, Google Earth melalui model CTL dapat dijadikan alternatif media dan model pembelajaran yang efektif untuk meningkatkan hasil belajar IPS di sekolah dasar.

PENERAPAN METODE DIFFERENTIAL REINFORCEMENT OF ALTERANTIVE BEHAVIOR (DRA) DALAM MENGURANGI PERILAKU MALADAPTIF PADA ANAK AUTIS KELAS III SDKH DI SEKOLAH KHUSUS ELOK ASRI

Rusniawati, Neti Asmiati, Yuni Tanjung Utami
Abstract: Subjek dalam penelitian ini adalah seorang anak autis kelas III SD di SKh Elok Asri yang menunjukkan perilaku maladaptif berupa perilaku mengupil menggunakan jari dan perilaku menjilat jari setelah mengupil. Perilaku tersebut&#8230; tersebut menyebabakan subjek mimisan, kurang fokus dalam pembelajaran dan pengerjaan tugas. Melihat permasalahan tersebut, peneliti akan mencoba melakukan modifikasi perilaku berupa penerapan metode Differential Reinforcement Of Alternative Behavior (DRA) pada subjek. Penelitian ini bertujuan untuk mengetahui apakah metode DRA dapat mengurangi perilaku maladaptif yang ditunjukkan subjek. Penelitian ini menggunakan metode eksperimen Single Subject Research (SSR) dengan desain A-B-A. Pengumpulan data dalam penelitian ini menggunakan teknik observasi dan dianalisis menggunakan ststistik deskripstif yang disajikan dalam bentuk tabel dan garfik. Frekuensi perilaku mengupil di sekolah pada baseline (A2) 37 lebih kecil dari hasil baseline (A1) 47. Adapun frekuensi perilaku menjilat jari setelah mengupil pada fase baseline 2 (A2) adalah 32 yang hasilnya dibawah fase baseline 1 (A1) 41. Selanjutnya perilaku mengupil di rumah pada baseline (A2) 26 lebih kecil dari hasil baseline (A1) 31. Adapun frekuensi perilaku menjilat jari setelah mengupil pada fase baseline 2 (A2) adalah 18 yang hasilnya dibawah fase baseline 1 (A1) 25. Hasil penelitian yang dilakukan di sekolah dan di rumah menunjukan bahwa metode DRA dapat mengurangi perilaku maladaptif pada subjek.

SOSIALISASI SUNAT SEALER UNTUK MENINGKATKAN KENYAMANAN DAN KEAMANAN SIRKUMSISI ANAK DI KLINIK YS

Yadi Putra, Mansuriza, Irma Andriani, Zalfanabira, Rahmi Tsania
Abstract: Sunat atau sirkumsisi merupakan prosedur medis yang umum dilakukan pada anak laki-laki di Aceh dan umumnya di Indonesia atas dasar religious, budaya dan kesehatan. Seiring perkembangan teknologi medis, metode sunat semakin&#8230; in berkembang kearah yang lebih canggih atau modern untuk memberikan kenyamanan dan keamanan, salah satu metode modern yang menjadi pilihan adalah penggunaan sunat sealer (lem medis) sebagai peganti metode jahitan. Namun, pemahaman masyarakat mengenai metode ini masih terbatas sehingga dilakukan pengabdian masyarakat mengenai metode ini di klinik YS. Kegiatan pengabdian masyarakat ini bertujuan untuk melakukan sosialiasi dan penerapan sunat sealer sebagai alternative sunat modern guna meningkatkan kenyamanan dan keamanan sirkumsisi anak di Klinik YS Aceh Besar. Metode yang digunakan meliputi edukasi kesehatan pada orang tua, pelaksanaan sunat sealer, kejadian komplikasi dan kepuasan orang tua. Hasil pengabdian menunjukan pengetahuan meningkatan dan kenyamanan anak sangat nyaman. Kesimpulan sunat sealer dapat direkomendasikan sebagai alternative sunat modern yang aman dan nyaman bagi anak.