Abstract:Technology is developing very rapidly and continues to change from year to year. Therefore, the latest digital marketing trends will continue to emerge which are adapted to the conditions and situations of that year, but…
there are still some groups of people who do not understand the importance of digital trends, because competition for marketplaces or online shopping sites in Indonesia is currently getting tighter, the competition that is happening is not only from domestic shopping sites but also foreign ones that have entered the domestic market. This research aims to analyze the influence of satisfaction, trust and ease of use on customer loyalty in the Shopee marketplace in Dwikora sub-district, Medan Helvetia sub-district. This type of quantitative research with the independent variables used in this research is satisfaction, trust and ease of use and the dependent variable used is customer loyalty. The population used in this research is all people in Medan Helvetia sub-district. This research took samples using a purposive sampling method and there were 100 respondents who were deemed worthy of being research criteria. The research results show that partially and simultaneously satisfaction, trust and ease of use have a significant positive effect on customer loyalty.
Abstract:This study examines the phenomenon of celebrity populism in the context of legislative candidacy in Indonesia, particularly during the 2024 General Election. Celebrity populism refers to a political strategy that relies…
on public popularity, personal image, and emotional proximity to gain electoral support. A qualitative approach was used to explore voter preferences, campaign strategies, the role of social media, and the challenges faced by celebrities entering the political arena. Data were collected through literature review, media documentation, and content analysis of social media platforms. The findings reveal that voters tend to support celebrity candidates not based on their political vision or programs, but due to symbolic closeness and personal appeal developed through entertainment media. Social media serves as the primary tool to construct a populist, “people-oriented” image, although often lacking substantive political content. On the other hand, limited political capacity, public skepticism, and the challenge of adapting to party structures are major obstacles faced by celebrity candidates. These findings suggest that while celebrity populism may broaden political participation, it also risks diminishing the quality of political representation. Therefore, strengthening political literacy and party-based political development is essential to safeguard the quality of democracy amid growing trends of political personalization.
Keywords:, Celebrity Populism, Elections, Social Media, Voter Preference, Indonesian Politics.
Abstract:Research on leadership styles and the strengthening of school culture in Islamic schools has become increasingly significant in response to the growing demand for educational quality grounded in religious values. School…
principals play a strategic role in developing an adaptive, collaborative, and character-oriented organizational culture that supports students’ holistic development. This study focuses on publication trends, thematic cluster structures, and the tendencies of leadership style implementation in strengthening Islamic school culture based on bibliometric analysis. The study employed a descriptive quantitative approach using bibliometric analysis of 397 Scopus-indexed documents published between 2019-2025. Data collection was conducted using Publish or Perish, while data visualization analysis was performed using VOSviewer through keyword co-occurrence techniques. The findings reveal that school culture and distributed leadership emerged as the most dominant themes and occupied central positions within the bibliometric network. The shift in research paradigms indicates a transition from structural approaches toward participatory, collaborative, and contextual approaches in modern educational leadership. Another finding demonstrates that the concepts of Islamic school and Islamic leadership have not yet appeared prominently in international research networks, thereby indicating a significant research gap regarding the integration of Islamic values into school culture and educational leadership practices. This study concludes that the strengthening of school culture is influenced not only by the administrative capabilities of school principals, but also by their ability to foster collaboration, social relations, innovation, and the continuous internalization of moral values. The novelty of this research lies in the use of bibliometric analysis to systematically map the relationship between leadership styles and Islamic school culture, while also offering a perspective on integrating the values of amanah, shura, and exemplary conduct into modern collaborative leadership models.
Abstract:The learning motivation of slow learner students tends to be low due to cognitive limitations, less engaging learning experiences, and the lack of positive reinforcement, thus requiring adaptive and sustainable interventions.…
ions. This study focuses on how the implementation of the token economy method can enhance motivation, engagement, and learning behavior of slow learner students with speech delay in elementary school, as well as examining its effectiveness in influencing behavioral change. The study employed a quantitative approach using a single case study A-B-A’ design, which allows systematic observation of behavioral changes through pre-intervention, intervention, and post-intervention phases. The findings indicate a significant improvement in participation, persistence, and task completion, along with a reduction in negative behaviors such as task refusal and crying during the intervention phase. These improvements were maintained in the post-intervention phase despite the reduced intensity of token reinforcement, indicating a shift from extrinsic to intrinsic motivation. Trend analysis of the data reveals consistent and stable improvement across all phases, confirming the effectiveness of the token economy method as a behavioral intervention. The novelty of this study lies in the specific application of the token economy to slow learner students with speech delay through a single-subject approach, providing an in-depth and contextual understanding of motivational changes. The findings contribute theoretically to the reinforcement of the behavioristic approach and practically offer an alternative adaptive learning strategy for inclusive education at the elementary level.
Abstract:Penelitian ini bertujuan untuk memahami peran penting pendidikan disiplin dalam pembentukan tabiat dan karakter pada anak-anak melalui penggunaan metode kualitatif studi literatur. Dalam upaya untuk mengeksplorasi konsep,…
, teori, dan temuan yang ada dalam literatur terkait, penelitian ini mengidentifikasi trend dan temuan terkini, serta membangun kerangka konseptual yang mendalam tentang hubungan antara pendidikan disiplin, pembentukan karakter, dan faktor-faktor yang mempengaruhinya. Penelitian ini memiliki implikasi penting dalam pendidikan anak-anak, baik dalam konteks pendidikan formal maupun informal. Hasil studi literatur ini akan menjadi dasar penting untuk pengembangan pertanyaan penelitian yang lebih spesifik dan pengembangan pendekatan penelitian yang lebih terfokus dalam upaya kami untuk memahami peran pendidikan disiplin dalam membentuk karakter dan tabiat anak-anak. Kesimpulannya, penelitian ini membangun landasan yang kuat untuk penelitian lanjutan dalam upaya untuk mendidik anak-anak menjadi individu yang berdisiplin, bertanggung jawab, dan memiliki karakter yang kuat, sehingga dapat menghadapi tantangan di masa depan dengan lebih baik.
Abstract:This study aims to analyze the feasibility of business development for CV. Subur Indah Pertama, located in Pemecutan Kaja Village, North Denpasar, Bali, based on five main aspects of business feasibility studies: market…
and marketing, legal, human resources, environmental, and financial. This research employs a qualitative approach using descriptive methods, with data collection techniques including direct observation, in-depth interviews, and document review. The analysis results show that from the market and marketing aspect, the company has demonstrated positive performance through the optimization of digital platforms such as Tokopedia, Shopee, and TikTok, as well as strategic partnerships with contractors and property developers. Legally, the company is deemed feasible as it has fulfilled all business documents and licenses, including SIUP, NPWP, PKP, and tax compliance. In terms of human resources, a systematic organizational structure and professionally-based HR management indicate the company’s readiness to support business expansion. The environmental aspect also meets feasibility criteria, with evidence of standardized waste management systems and compliance with environmental regulations. From the financial perspective, the project is considered highly feasible based on financial indicators, namely a Net Present Value (NPV) of IDR 13.7 billion, an Internal Rate of Return (IRR) of 32%, and a Payback Period of 5 years, which is below the project’s economic life of 8 years. The IFAS and EFAS analyses show significant internal strengths, while the SWOT matrix places the company in Quadrant I with an aggressive strategy (Strength–Opportunity). Based on the overall findings, the business development of CV. Subur Indah Pertama is declared feasible and has strong prospects for long-term growth.
Abstract:The rapid advancement of digital technology has brought significant changes to various aspects of life, including how individuals interact and access information. Young people, particularly university students, are among…
the most affected by these changes. One phenomenon that has emerged alongside the increasing use of social media is Fear of Missing Out (FoMO)—a feeling of anxiety or worry about being left out of trends, information, or social activities experienced by others. This phenomenon not only affects individuals psychologically but also has implications for students’ consumer behavior. This study aims to analyze the influence of FoMO on students’ consumptive behavior and to identify the mediating or reinforcing factors that shape this relationship. The research employs a qualitative approach, using data collection techniques through literature review from various recent and relevant sources. The findings indicate that FoMO has a significant correlation with the rise of consumptive behavior among students, especially in the context of purchasing symbolic goods that enhance one’s self-image on social media. Key factors influencing the relationship between FoMO and consumptive behavior include the level of digitalization, social dynamics such as peer pressure, and low self-control. Furthermore, the study finds that financial literacy plays an important protective role. Students with higher levels of financial literacy tend to be more capable of managing the consumptive urges triggered by FoMO. This research contributes new insights into the psychological impact of social media on students’ economic behavior. The novelty of the study lies in its in-depth analysis of the link between FoMO and student consumer behavior in the digital era, as well as the identification of relevant mediating factors. Therefore, the results of this study are expected to serve as a foundation for developing more adaptive digital and financial literacy education programs to meet the challenges of the technological era.
Abstract:East Java Province is a region with significant economic contribution in Indonesia, occupying the third position nationally with a contribution of 14.26%. However, despite its rapid economic growth, East Java still faces…
welfare challenges, especially in terms of poverty which is still relatively high compared to other provinces on the island of Java. The poverty rate in East Java is on a downward trend, but it still remains above the national average. This condition indicates an imbalance in the welfare of the community in the East Java region. Welfare is measured based on the ability of the community to meet decent, healthy, and productive basic needs, with the Human Development Index (HDI) as one of the main indicators. HDI can measure human development achievements based on several basic components of quality of life, including the education dimension, the age and health dimension, and the standard of decent living. Therefore, the government needs to group regions with appropriate characteristics to make it easier to make policies. One of the statistical analyses that can be used in this study is cluster analysis. The results of this study are that East Java Province in 2023 shows a diversity of welfare indicators, such as TPT, HDI, and AHH, reflecting differences in economic, educational, and health conditions between regions. The cluster method with the best assessment in this study is the K-Means method with five clusters. The characteristics in clusters I and II tend to have low welfare, while clusters III, IV, and V show better welfare. The results of this study show a change in the number of clusters compared to previous research conducted by Muhammad Fikry Al Farizi et al. in 2022. The previous study produced four clusters using the average linkage method.
Abstract:The Covid-19 pandemic affected many sectors, including the hospitality, the businesses of travel, food and drink, and entertainment services. Even the future of tourism is seen with pessimism, particularly in places where…
e it is the main industry and where growth is planned. This may incentivize the travel and hospitality sector, particularly the hotel sector, to explore for strategies to weather the Covid-19 pandemic. This research uses a literature survey method. This method helps understand the relevance of new research and its relationship with previous research, identifying all previous scientific literature, including books, journal articles and theses, relating to the potential of the hotel business as a Staycation trend. This research aims to determine the potential of the hotel business as a Staycation trend. The research results show that 4-star and 3-star hotels differ in their understanding and application of the terms Daycation and Staycation, which mean a holiday of one day or a maximum of eight hours, however two out of five hotels still use the term Staycation even though the holiday is less than eight hours. During the pandemic, the term Staycation is also used. The findings indicate that it is important to maintain or improve hotel products and the use of digital marketing, especially social media, and continue to innovate to maintain a good image which relate to the prospects of the hotel business as a holiday style.
Abstract:This study, conducted from 2017 to 2023, analyzes the relationship between international tourism and law using bibliometric methods on a dataset of 237 selected documents. The findings reveal a declining trend in annual…
dataset growth, with an average document age of approximately 2.93 years. The study delves into author collaboration, document types, and keyword usage. There was an average of 4,042 citations per document, reflecting the scholarly impact in the field. The dataset included 714 plus keywords and 738 author keywords, contributing to content analysis. Among the 570 unique authors, 87 were sole authors, while 99 documents were single-authored, and the average co-authorship was 2.47. Notably, there was no international co-authorship in the dataset. Document types encompassed articles, books, book chapters, conference papers, and more, with peak scientific production observed in 2020. Treemap and thematic map analysis visualize term distribution and research trends.