Abstract:Abstract: This community empowerment initiative aims to enhance the digital readiness of Micro, Small, and Medium Enterprises (MSMEs) in Permata Baru Village, Ogan Ilir Regency, through the implementation of information…
systems and digital promotion strategies. Prior to the program, local MSME actors faced several challenges, including limited digital literacy, a lack of understanding of online marketing strategies, and minimal utilization of social media as a promotional tool, resulting in restricted market reach. The program adopts an educational and participatory approach, combining community-based learning, interactive discussions, and consultation sessions facilitated by lecturers and students from the Faculty of Economics, Sriwijaya University. The findings indicate strong enthusiasm among MSME participants and an improved understanding of how digitalization can expand market access. Participants have begun to utilize social media platforms such as Instagram, Facebook, and TikTok to promote their products. Overall, this initiative contributes to advancing digital literacy and technology-based marketing skills among rural MSMEs, thereby fostering inclusive and sustainable local economic growth.
Keywords: community engagement; digital literacy; digital promotion; information systems; MSMEs; rural development
Abstrak: Inisiatif pemberdayaan masyarakat ini bertujuan untuk meningkatkan kesiapan digital Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Permata Baru, Kabupaten Ogan Ilir, melalui penerapan sistem informasi dan strategi promosi digital. Sebelum program ini dilaksanakan, para pelaku UMKM masih menghadapi sejumlah kendala, seperti terbatasnya literasi digital, kurangnya pemahaman mengenai strategi pemasaran daring, serta minimnya pemanfaatan media sosial sebagai sarana promosi sehingga jangkauan pasar mereka relatif sempit. Program ini mengadopsi pendekatan edukatif dan partisipatif, yang menggabungkan pembelajaran komunitas, diskusi interaktif, dan sesi konsultasi yang dilakukan oleh dosen dan mahasiswa dari Fakultas Ekonomi, Universitas Sriwijaya. Temuan menunjukkan bahwa peserta UMKM menunjukkan antusiasme yang tinggi dan peningkatan pemahaman tentang bagaimana digitalisasi dapat memperluas akses pasar. Mereka telah mulai memanfaatkan platform media sosial seperti Instagram, Facebook, dan TikTok untuk promosi produk. Secara keseluruhan, inisiatif ini berkontribusi untuk memajukan literasi digital dan keterampilan pemasaran berbasis teknologi di kalangan UMKM pedesaan, yang mendorong pertumbuhan ekonomi lokal yang inklusif dan berkelanjutan.
Kata kunci: pengabdian kepada masyarakat; literasi digital; promosi digital; sistem informasi; UMKM; pembangunan perdesaan
Abstract:The development of digital technology has transformed various aspects of life, including the micro, small, and medium enterprise (MSME) sector. In Sekupang District, the adoption of digital technology by MSME actors faces…
s various challenges, particularly in understanding and accessing such technologies. The purpose of this digital technology outreach is to enhance the knowledge and skills of MSME actors in adopting technology, enabling them to compete in the digital era. This outreach activity includes a basic understanding of business software usage, digital marketing strategies, and the use of social media to expand market reach. The methods used include seminars, hands-on training, and Q&A sessions. The results of the outreach indicate an increase in MSME actors' understanding of the importance of digitalization and readiness to implement technology in daily business operations. This program is expected to increase the competitiveness of MSMEs in Sekupang District in facing the challenges of the digital economy.
Keywords: outreach; digital technology; MSME; digitalization
Abstrak: Perkembangan teknologi digital telah mengubah berbagai aspek kehidupan, termasuk sektor usaha mikro, kecil, dan menengah (UMKM). Di Kecamatan Sekupang, pemanfaatan teknologi digital oleh pelaku UMKM masih menghadapi berbagai tantangan, terutama dalam hal pemahaman dan akses terhadap teknologi tersebut. Sosialisasi teknologi digital bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam mengadopsi teknologi, sehingga mampu bersaing di era digital. Kegiatan sosialisasi ini mencakup pemahaman dasar tentang penggunaan perangkat lunak bisnis, strategi pemasaran digital, serta pemanfaatan media sosial untuk memperluas jangkauan pasar. Metode yang digunakan meliputi seminar, pelatihan langsung, dan sesi tanya jawab. Hasil dari sosialisasi menunjukkan adanya peningkatan pemahaman pelaku UMKM mengenai pentingnya digitalisasi, serta kesiapan untuk mengimplementasikan teknologi dalam operasional bisnis sehari-hari. Program ini diharapkan dapat meningkatkan daya saing UMKM di Kecamatan Sekupang dalam menghadapi tantangan ekonomi digital.
Kata kunci: sosialisasi; teknologi digital; UMKM; digitalisasi
Abstract:Jaring Halus Village experiences serious sanitation problems, including itching due to unclean water and an unhealthy environment. This research aims to identify major public health problems, design interventions to reduce…
ce the prevalence of these diseases. The aspect used is quantitative with a participatory approach and is carried out as part of a form of community service program. This program not only aims to identify and resolve health problems, but also integrates research to support the sustainability of the interventions that have been designed by providing education regarding PHBS and providing KUJARAI herbal drinks. Data was collected through village consultations involving 924 family heads. Participants were selected purposively. Measurements were carried out using the USG (Urgency Seriousness Growth) method. Data were analyzed descriptively and statistically. Itching is the main health problem with the highest score (U=99, S=101, G=105; total 305). This program has succeeded in increasing public awareness of sanitation and personal hygiene. Community-based interventions such as simple water filtration and hygiene education have proven effective in reducing skin diseases in Jaring Halus Village. Future research needs to assess the sustainability of intervention programs to prevent the return of sanitation-related diseases.
Keywords: Behavior; Coast; Environment; Health; Sanitation.
Abstrak: Desa Jaring Halus mengalami masalah sanitasi yang serius, termasuk penyakit gatal-gatal akibat air yang tidak bersih dan lingkungan yang tidak sehat. Penelitian ini bertujuan mengidentifikasi masalah utama kesehatan masyarakat, merancang intervensi untuk mengurangi prevalensi penyakit tersebut. Aspek yang digunakan ialah kuantitatif dengan pendekatan partisipatif dan dilakukan sebagai bagian dari bentuk program pengabdian kepada masyarakat. Program ini tidak hanya bertujuan untuk mengidentifikasi dan menyelesaikan masalah kesehatan, tetapi juga mengintegrasikan riset untuk mendukung bagaimana keberlanjutan dari intervensi yang sudah dirancang dengan melakukan penyuluhan mengenai PHBS dan memberikan minuman herbal KUJARAI. Data dikumpulkan melalui rembuk desa yang melibatkan 924 kepala keluarga. Partisipan dipilih secara purposive. Pengukuran dilakukan dengan metode USG (Urgency Seriousness Growth). Data dianalisis secara deskriptif dan statistik. Penyakit gatal-gatal menjadi masalah kesehatan utama dengan skor tertinggi (U=99, S=101, G=105; total 305). Program ini berhasil meningkatkan kesadaran masyarakat terhadap sanitasi dan kebersihan pribadi. Intervensi berbasis komunitas seperti penyaringan air sederhana dan penyuluhan kebersihan terbukti efektif dalam mengurangi penyakit kulit di Desa Jaring Halus. Penelitian selanjutnya perlu mengkaji keberlanjutan program intervensi untuk mencegah kembalinya penyakit terkait sanitasi.
Kata kunci: Kesehatan; Lingkungan; Perilaku; Pesisir Sanitasi.
Abstract:The Balinese spice "NePaon" is produced by the Suka Wirang group which is in Bukit Tibulaka Village. The main problems faced by partners are (1) in the production sector, production capacity is less than optimal and packaging…
aging leaks, causing labels to become damaged. (2) in the marketing sector, there are limitations to marketing carried out conventionally. The final problem (3) is in the legal sector, where the partner product does not yet have a production permit as a legality and security aspect in expanding marketing. The solution to the problem provided is by offering donations for production equipment and some training. The method of implementing the service is by adopting the PALS (participatory learning system) method. The results of the service obtained are an increase in production capacity in the last two months, increased knowledge of partners in packaging with new designs. Partners already have social media as digital marketing. Partners have knowledge in certification and electronic transactions. Partner responses to the implementation of activities with results were 31% satisfactory and 69% very satisfactory. Meanwhile, in training, partner responses were 37.5% satisfactory and 62.5% very satisfactory.
Keywords: Balinese spices; PALS; production training; increased production
Abstrak: Bumbu Bali “NePaon†di produksi oleh kelompok Suka Wirang yang terletak di Desa Bukit Tibulaka. Permasalahan utama yang dihadapi mitra yaitu (1) bidang produksi, kapasitas produksi kurang maksimal dan pengemasan mengalami kebocoran sehingga menyebabkan label menjadi rusak. (2) bidang pemasaran, adanya keterbatasan pemasaran yang dilakukan secara konvesional. Permasalahan terakhir (3) bidang hukum, dimana produk mitra belum memiliki izin produksi sebagai aspek legalitas dan standar keamanan dalam memperluas pemasaran. Pemecahan masalah yang diberikan yaitu dengan menawarkan sumbangan alat – alat produksi dan beberapa pelatihan. Metode pelakasanaan pengabdian dengan mengadopsi metode PALS (participatory learning system). Hasil pengabdian diperoleh yaitu adanya peningkatan kapasitas produksi dalam dua bulan terakhir, meningkatnya pengetahuan mitra dalam melakukan pengemasan dengan desain yang baru. Mitra sudah memiliki media sosial sebagai pemasaran digital marketing. Mitra memiliki pengatahuan dalam sertifikasi dan transaksi elektronik. Respon mitra terhadap pelaksanaan kegiatan dengan hasil 31% memuaskan dan 69% sangat memuaskan. Sedangkan pada pelatihan, respon mitra 37,5% memuaskan dan 62,5% sangat memuaskan.
Kata kunci: bumbu bali; PALS; pelatihan produksi; peningkatan produksi
Abstract:Abstract: The Trigona Beekeepers Group "Ampel Mesari" is a Trigona beekeeping group that accommodates breeders in the Be-bali Banjar area, Berembeng Village. The problems faced by this group are that the group's production…
on process is still very minimal, and the method of packaging catfish honey products (trigona) still uses used bottles from other products and does not yet use product label packaging. The solution offered from this service activity is to provide production training to increase colonies from competent experts, provide superior bee colonies assistance, and packaging training with labeling. This community service project will be carried out through socializing exercises, core training activities, and monitoring and evaluation. Implementation of production training activities to increase bee colonies and product packaging and labeling training went well. It can be concluded that there was an increase in understanding, especially about the production of Trigona beekeeping and for an increase in understanding of product packaging and labeling, indicated due to the training participants' enthusiasm and happiness, the pretest and posttest values increased, and participants had no trouble understanding the material during the training process.
Keywords: trigona bee; production training; packaging and labeling training
Abstrak: Kelompok Peternak Lebah Trigona “Ampel Mesari†merupakan kelompok peternak lebah trigona yang mewadahi peternak-peternak yang berada diwilayah Banjar Bebali, Desa Berembeng. Permasalahan yang dihadapi oleh kelompok ini adalah proses produksi kelompok masih sangat minim sekali, dan cara pengemasan produk madu trigona (kele) masih mempergunakan botol bekas produk lain serta belum menggunakan kemasan label produk. Pemecahan masalah yang diberikan dari program pengabdian ini adalah menawarkan pelatihan produksi untuk memperbanyak koloni dari pakar berkompeten, pemberian bantuan koloni lebah unggul, dan pelatihan kemasan dengan labeling. Metode pelaksanaan kegiatan pengabdian ini adalah melalui kegiatan sosialisasi, kegiatan inti berupa pelatihan, dan monitoring serta evaluasi. Pelaksanaan kegiatan pelatihan produksi untuk memperbanyak koloni lebah dan pelatihan pengemasan produk dan labeling berjalan dengan baik. Dapat disimpulkan bahwa terjadi transfer pengetahuan khususnya tentang produksi budidaya lebah trigona, pengemasan dan labeling produk diindikasikan dengan hasil tes yang menunjukkan peningkatan, serta peserta menyambut baik dan berse-mangat untuk mengikuti pelatihan ini sehingga tidak menemui kendala un-tuk memahami isi materi pelatihan kedua pelatihan.
Kata kunci: lebah trigona; pelatihan produksi; pelatihan kemasan dan labeling
Abstract:Abstract: Barongan Hamlet is part of Donorojo Village, Tegalrejo District, Magelang Regency. In October 2022, Barongan Hamlet is in the top position for the number of stunting cases in the Donorojo Village area. The number…
er of cases of stunting was recorded in 8 children out of 15 children aged < 5 years. In addition, there were 2 pregnant women, one of whom was detected as having KEK (chronic energy deficiency), so that they have the potential to give birth to stunted babies. One of the factors causing stunting is the lack of knowledge about nutrition during pregnancy and toddlerhood. Seeing the potential and natural resources of the Barongan area which is a rural area, the PPMT Team has a program to optimize the potential for local wisdom of family medicinal plants (toga), especially highly nutritious plants and baby/toddler massage. This activity was carried out using educational methods for cadres, youth, pregnant women and mothers of toddlers in Barongan Hamlet about risk factors, causal factors, prevention and management of stunting in the community. PPMT Team will train cadres, pregnant women and mothers of toddlers in utilizing highly nutritious plants that are easily found in the surrounding environment and doing Tui Na massage for toddlers. This activity is expected to support the resolution of stunting cases and prevent the emergence of new stunting cases. The results of the education and training activities carried out are an increase in knowledge about stunting, an increase in skills in empowering highly nutritious plants as a menu variation for toddlers, and skills in practicing Tui Na massage for toddlers.
Keywords: Stunting; Toga; Tui Na massage
Abstrak: Dusun Barongan merupakan bagian dari Desa Donorojo, Kecamatan Tegalrejo, Kabupaten Magelang. Pada Oktober 2022, Dusun Barongan berada pada posisi teratas jumlah kasus stunting di wilayah Desa Donorojo. Jumlah kasus stunting tercatat 8 anak dari 15 anak usia < 5 tahun. Selain itu, terdapat 2 ibu hamil yang salah satunya terdeteksi mengalami KEK (kekurangan energi kronis), sehingga berpotensi melahirkan bayi stunting. Salah satu faktor penyebab stunting adalah kurangnya pengetahuan tentang pemenuhan nutrisi di masa kehamilan dan masa balita. Melihat potensi dan sumber daya alam wilayah Barongan yang merupakan wilayah pedesaan, Tim PPMT memiliki program untuk mengoptimalkan potensi kearifan lokal tanaman obat keluarga (toga) khususnya tanaman bergizi tinggi serta pijat bayi/balita. Kegiatan ini dilaksanakan dengan metode edukasi bagi kader, remaja, serta ibu hamil dan ibu balita di Dusun Barongan tentang faktor risiko, faktor penyebab, upaya pencegahan dan tatalaksana stunting di masyarakat. Kemudian, Tim PPMT akan melatih kader, ibu hamil dan ibu balita di Dusun Barongan dalam mendayagunakan tanaman bergizi tinggi yang mudah ditemukan di lingkungan sekitar dan melakukan pijat Tui Na untuk balita. Hasil dari kegiatan edukasi dan pelatihan yang dilaksanakan adalah peningkatan pengetahuan tentang stunting, dan mendukung penuntasan kasus stunting, pencegahan munculnya kasus stunting yang baru peningkatan ketrampilan dalam pemberdayaan tanaman bergizi tinggi sebagai variasi menu bagi balita dan ketrampilan melakukan pijat Tui Na untuk balita.
Kata kunci: Pijat Tui Na; Stunting; Toga
Abstract:The loss of food production land due to land conversion in supporting more economically profitable activities has urged innovations in agricultural and fishery activities by utilizing narrow land. A suitable method to solve…
lve this problem is Budikdamber or fish farming in a bucket. This method adopts the concept of aquaponics, which is a combination of aquaculture and hydroponics. Community skills improvement by Budikdamber activity aims to introduce a simple method for growing kale and catfish farming on narrow land using buckets so that people can obtain food directly from their yards. The target community for this activity is the residents of RT 14, Karang Joang Village. The implementation method includes field surveys and problem identification, formulation of solutions, implementation, monitoring, and evaluation. These steps are expected to provide skills for the community to do Budikdamber. The community showed positive responses to this activity. The community showed their understanding and opinion of the Budikdamber activity and the continuity of this activity.
Abstract:The problems faced by the UMKM Corner of the Kasin Market in Tanjungrejo Village, Sukun District, Malang City are: (1) Making marketing plans (digital marketing) for UMKM Kota Malang products that are members of the UMKM…
Corner Pasar Kasin (2) Completing digital marketing by creating an account marketplace. (3) Financial records are needed digitally to make it easier to understand financial conditions, make decisions through financial reports
The solution to the problem is assistance to UMKM Corner in terms of: (1) assistance in marketing planning through digital marketing (2) assisting and training digital marketing through the marketplace. (3) help, train the use of the simple financial application to record sales and procurement of merchandise finance to financial reports
Abstract:Abstract: To actualize the vision and mission of the Saraswati 2 Vocational High School (SMK) Denpasar, namely to develop and improve high-quality human resources and provide public services in the form of information on…
ICT-based school activities, formed with the existence of a study program namely Computer Engineering & Informatics (Multimedia). Obstacles and problems currently encountered by the Computer and Informatics Engineering (Multimedia) study program are the lack of marketing training for photo and video products, especially e-commerce, among SMK students in order to realize the school's vision of forming independent graduates. The solution to the problem provided by the implementation of this service is to hold an e-commerce marketing workshop. The procedure or technique for implementing this community service is first, socialization activities, the main activities in the form of training, and monitoring and evaluation. The output of this service is that the process of e-commerce marketing training activities is carried out well and smoothly. Participants were happy and excited in participating in the training and easily understood the training material as indicated by the increase in scores from the pretest and posttest.
Keywords: training; marketing; e-commerce
Abstrak: Untuk merealisasikan visi dan misi Sekolah Menengah Kejuruan (SMK) Saraswati 2 Denpasar yaitu mengembangkan dan meningkatkan sumber daya manusia yang berkualitas tinggi dan memberikan layanan publik berupa informasi kegiatan di sekolah yang berbasis ICT, dibentuk dengan adanya program studi yaitu Teknik Komputer & Informatika (Multimedia). Kendala dan masalah yang saat ini ditemui oleh program studi Teknik Komputer dan Informatika (Multimedia) ini adalah masih minimnya pelatihan pemasaran untuk produk foto dan video khususnya e-commerce di siswa-siswa SMK guna merealisasikan visi sekolah dalam membentuk tamatan yang mandiri. Pemecahan masalah yang diberikan dari pelaksanaan pengabdian ini adalah mengadakan workshop pemasaran e-commerce. Tata cara atau teknik pelaksanaan pengabdian ini adalah pertama, kegiatan sosialisasi, kegiatan utama berupa pelatihan, dan monev. Output dari pengabdian ini adalah proses kegiatan pelatihan pemasaran e-commerce terlaksana dengan baik dan lancar. Peserta senang dan gembira dalam mengikuti pelatihan serta dengan mudah memahami materi pelatihan ditunjukkan dengan kenaikan nilai dari pretest dan postest.
Kata kunci: pelatihan; pemasaran; e-commerce
Abstract:Abstract: Mranggen Hamlet is a hamlet located in Wangunsari Village, Sawangan District, Magelang Regency. The majority of the population in this village are elderly and elderly who have health problems in the form of degenerative…
enerative diseases, some of which have experienced complications. In this hamlet, posbindu has only been established and has only been routinely active for the last 1 month. It is hoped that with community service activities, public awareness related to a healthy lifestyle and prevention of worsening of degenerative diseases will improve. The program carried out in this service activity is the strengthening of posbindu and increasing understanding of the community regarding degenerative diseases, their prevention, maintenance and complications that can be experienced by these diseases and efforts to minimize complications with a healthy lifestyle. This activity was carried out by means of counseling to small groups of people consisting of housewives and posbindu administrators. The counseling target takes a target that plays a very important role in the community, namely housewives and posbindu officers. It is hoped that the increased knowledge and understanding of degenerative diseases on both sides will make it easier to realize behavioral changes in the future. The results of the counseling that we carried out received very good enthusiasm from the residents and increased understanding from the community.
Keywords: degenerative disease; elderly; posbindu
Abstrak: Dusun Mranggen merupakan dusun yang berada Desa Wangunsari Kecamatan Sawangan Kabupaten Magelang. Mayoritas penduduk di desa ini adalah lansia dan pralansia yang memiliki permasalahan kesehatan berupa penyakit degeneratif yang beberapa telah mengalami komplikasi. Di Dusun ini baru dibentuk posbindu dan baru aktif secara rutin 1 bulan terakhir. Diharapkan dengan kegiatan pengabdian kepada masyarakat kesadaran masyarakat terkait pola hidup yang sehat dan pencegahan terjadinya perburukan dari penyakit degeneratif membaik. Program yang dijalankan dalam kegiatan pengabdian ini adalah penguatan posbindu serta peningkatan pemahaman kepada masyarakat terkait penyakit degeneratif, pencegahannya, pemeliharaan serta komplikasi yang bisa dialami oleh penyakit tersebut dan upaya memini-malkan komplikasi dengan pola hidup sehat. Kegiatan ini dilaksanakan dengan metode penyuluhan kepada kelompok-kelompok kecil masyarakat yang terdiri dari ibu rumah tangga dan pengurus posbindu. Target penyuluhan mengambil sasaran yang berperan sangat penting dalam masyarakat yaitu ibu rumah tanggga dan petugas posbindu. Diharapkan dengan meningkatnya pengetahuan dan pemahaman tentang penyakit degeneratif di kedua pihak akan mempermudah dalam mewujudkan perubahan perilaku kedepannya. Hasil dari penyuluhan yang kami laksanakan mendapatkan antusiasme warga yang sangat baik dan peningkatan pemahaman dari masyarakat.
Kata kunci: lansia; penyakit degeneratif; posbindu