Abstract:The rapid advancement of information technology has encouraged companies to adopt digital marketing as a strategic approach to enhancing consumer brand awareness. Amanda Brownies Samarinda has utilized various digital platforms;…
atforms; however, the effectiveness of the implemented strategies requires further examination. This study aims to analyze the digital marketing strategies employed by Amanda Brownies Samarinda, their role in enhancing brand awareness, and the factors that support and hinder their effectiveness. A qualitative descriptive approach was employed in this research. Data were collected through observation, structured interviews, and documentation, and subsequently analyzed using the Miles, Huberman, and Saldaña model. The findings reveal that Amanda Brownies Samarinda implements an integrated digital marketing strategy through seven platforms, namely Instagram, Facebook, TikTok, WhatsApp Business, GoFood, GrabFood, and ShopeeFood. These strategies contribute to enhancing brand awareness through four dimensions: recognition, recall, purchase, and consumption. Consistency in visual identity, promotional intensity, ease of access to information, transaction convenience, product quality, and consumer engagement were identified as the primary factors supporting the success of digital marketing implementation. Nevertheless, the utilization of TikTok has not yet been optimized compared to the other platforms. The novelty of this study lies in its comprehensive analysis of the role of integrating seven digital platforms in enhancing brand awareness through the dimensions of recognition, recall, purchase, and consumption, thereby providing a more holistic understanding of digital marketing effectiveness within the culinary industry, particularly at Amanda Brownies Samarinda.
Abstract:Zakat is an Islamic economic instrument that plays a significant role in enhancing social welfare and promoting equitable socioeconomic development. The effectiveness of zakat management is strongly influenced by the accountability…
ountability and transparency practices implemented by zakat management institutions. This study aims to explore the practices of accountability and transparency in zakat fund management at the National Board of Zakat (BAZNAS) of Sumbawa Regency and to examine their contribution to public trust. A descriptive qualitative approach was employed, with data collected through interviews, observations, and document analysis. The findings reveal that accountability has been implemented through financial reporting in accordance with PSAK 109, external auditing, and structured accountability mechanisms. Transparency is demonstrated through the dissemination of information via the official website, social media platforms, print media, and public outreach activities. The implementation of these principles contributes to strengthening the trust of muzakki (zakat payers) and generating tangible benefits for mustahik (zakat beneficiaries), although improvements in information accessibility and the development of productive zakat programs remain necessary. The novelty of this study lies in its exploration of the interrelationship between accountability, transparency, muzakki trust, and the perceived benefits experienced by mustahik within the context of regional zakat management at BAZNAS Sumbawa Regency.
Abstract:Daiama Tourism Village in Rote Ndao Regency possesses significant natural and cultural tourism potential; however, its tourism promotion remains suboptimal, resulting in fluctuating tourist visitation rates. This study aims…
ims to analyze promotional activities, identify factors influencing promotional effectiveness, and formulate promotional strategies to increase tourist visits. The research employed a qualitative descriptive method through observation, interviews, literature review, and documentation, supported by interactive data analysis and triangulation techniques. The findings reveal that promotional efforts still rely primarily on annual festivals and direct interpersonal communication without systematic support from planned digital media. This condition has contributed to fluctuations in tourist arrivals, increasing from 587 visitors in 2022 to 711 visitors in 2023, before declining to 503 visitors in 2024 and 468 visitors in 2025. Constraining factors include limited human resources, weak digital media management, and the underdeveloped institutional capacity of the Tourism Awareness Group (Pokdarwis). The study concludes that promotional strategies should be directed toward digital marketing, strengthening cultural identity and local storytelling, as well as enhancing community and institutional capacity. The novelty of this study lies in the development of a sustainable promotional model that integrates digital marketing, cultural storytelling, community participation, and the strengthening of Pokdarwis institutions in accordance with the characteristics of Daiama Tourism Village as a nature- and culture-based tourism destination.
Abstract:Generation Z faces increasingly intense competition in the labor market; however, many individuals continue to encounter difficulties during job interviews due to limited experience, low self-confidence, and insufficient…
professional communication skills. This study aims to analyze the implementation of job interview simulations and examine their impact on the job readiness of Generation Z in Bandung City. The study employed a descriptive-evaluative method involving 45 Generation Z participants. Data were collected through observation, performance assessments, documentation, and participant feedback. The findings indicate that job interview simulations effectively enhanced participants’ readiness, as evidenced by 85% of participants reporting that they felt highly prepared and confident, while the remaining 15% reported feeling prepared and confident after completing the program. Interviewers’ evaluations revealed that 70% of participants demonstrated a very good improvement in their ability to respond to interview questions, 18% showed good improvement, and 12% exhibited fairly good improvement. Participant satisfaction with the program was also notably high, with 77% reporting being very satisfied, 15% satisfied, and 8% fairly satisfied with the implementation of the activity. The results confirm that job interview simulations are effective in improving participants’ self-confidence, communication competence, and overall job readiness. The novelty of this study lies in the application of interview simulations based on authentic recruitment scenarios, evaluated through the dimensions of job readiness, communication competence, and participant satisfaction, thereby offering a practical career development model for Generation Z.
Abstract:Electrical installations in school buildings play a vital role in ensuring safety, comfort, and effective learning environments and therefore must comply with the General Requirements for Electrical Installations (PUIL).…
This study aims to analyze the electrical installation condition of SDN 002 Bontang Utara through the evaluation of lighting systems, power requirements, conductors, protection systems, and air conditioning based on PUIL 2011 standards and DIALux simulation. The study employed a field research method with a quantitative descriptive approach through observation, technical measurements, documentation, and lighting simulation analysis. The findings indicate that the school’s electrical installation still exhibits several discrepancies with actual technical requirements, particularly regarding the number and capacity of lamps, air conditioner capacity, and electrical power demand. DIALux simulation revealed that several rooms have not yet met the required lighting standards, while power analysis demonstrated that the actual demand of 25,794 VA exceeds the installed capacity of 22,188.8 VA, thereby necessitating adjustments to the protection and conductor systems to enhance installation safety and efficiency. The study concludes that the electrical installation of SDN 002 Bontang Utara requires improvements in lighting, cooling systems, power capacity, and electrical protection. The novelty of this research lies in its integrated evaluation of elementary school electrical installations through field analysis, PUIL 2011 technical calculations, and DIALux simulations across rooms with diverse functions, thereby producing more comprehensive and applicable recommendations.
Abstract:Students in early adulthood often face academic, social, and personal pressures that cause fluctuations in mood and affect mental health and psychological well-being. The main issue addressed in this study is students’ low…
low ability to recognize, understand, and manage emotions adaptively, highlighting the need for effective strategies to enhance emotional awareness. This research investigates the effectiveness of self-reflection and journaling in improving students’ mood awareness. A combination of descriptive qualitative and quasi-experimental pretest-posttest designs was used, with instruments including mood scales, reflection guidelines, and students’ daily journals. Results showed a 32% increase in the average mood awareness score, a decrease in students with low awareness from 64% to 18%, and an increase in high awareness from 14% to 56%. Active participation was observed in 78% of students, while 85% consistently documented their emotional experiences, 88% reported feeling relieved, and 76% could identify recurring emotional patterns. The intervention also promoted the development of more adaptive self-regulation strategies, such as time management, adequate rest, and social support, increasing from 21% before the intervention to 69% afterward. Sustainability of practice was indicated by 61% of students intending to continue journaling independently and 57% integrating it into their daily routines. The novelty of this study lies in the integration of self-reflection and journaling as a practical, systematic, and sustainable approach to enhance emotional awareness and psychological well-being. The findings confirm that a simple yet structured intervention can create significant improvements in emotion management and adaptive behaviors among students.
Abstract:The dynamics of modern education, marked by rapid social, cultural, and moral changes, require Christian Religious Education (CRE) not only to preserve its faith-based foundations but also to respond critically and constructively…
ructively to contemporary challenges. The main issue addressed in this study is how CRE can integrate the steadfastness of theological values with social sensitivity without losing its Christian identity. This study aims to analyze the relevance and contribution of the philosophical streams of Essentialism and Reconstructionism in the development of contemporary Christian Religious Education. The research employs a qualitative approach through a literature review, using descriptive–interpretative analysis of relevant scientific, philosophical, and theological sources. The findings indicate that Essentialism makes a significant contribution to strengthening the foundations of faith, shaping Christian character, and internalizing core Christian values that are normative and sustainable. Conversely, Reconstructionism positions CRE as a means of social renewal that encourages learners to actively engage in justice, social responsibility, and societal transformation. The integration of these two philosophical approaches enables CRE to develop holistically by balancing spiritual, moral, and social dimensions within the educational process. The conclusion of this study affirms that Essentialism and Reconstructionism possess strategic relevance as a philosophical foundation for contextual and transformative Christian Religious Education. The novelty of this research lies in its integrative philosophical model that harmonizes the firmness of faith with an orientation toward social change, thereby offering a new conceptual framework for the development of Christian Religious Education that is adaptive to the challenges of modern education without losing its theological essence.
Abstract:The phenomenon of increasing consumption of homoromantic fiction content among early adult women has given rise to the term Fujoshi, which is often directly associated with support for LGBT issues, although such an interpretation…
pretation does not necessarily reflect individuals’ attitudes in a comprehensive manner. This study is grounded in the need to understand the attitudes of early adult Fujoshi in a more nuanced and non-simplistic way, particularly through the framework of attitude theory encompassing cognitive, affective, and conative dimensions. The research problem focuses on how Fujoshi aged 18-40 interpret, experience, and express their attitudes toward homoromantic fiction content and its relationship to social values and norms in real life. This study employed a descriptive qualitative approach using in-depth interviews with three Fujoshi informants who are members of the XX fan chat group. The findings indicate that social media and peer networks play a significant role in the process of becoming a Fujoshi, as well as in shaping relatively intensive and repetitive patterns of content consumption as a form of emotional entertainment. Cognitively, the informants recognize that homoromantic fiction is related to LGBT issues; however, at the affective level, their interest is primarily driven by the uniqueness of the narrative structure and character dynamics rather than by sexual orientation itself. In the conative dimension, most informants do not demonstrate a tendency to support LGBT practices in real life; some even hold conservative views and display critical awareness of the potential negative impacts of their hobby, which they perceive as not fully aligned with prevailing social norms. The study concludes that Fujoshi attitudes are complex, ambivalent, and highly contextual. The novelty of this research lies in revealing a clear differentiation between the consumption of homoromantic fiction as a form of symbolic entertainment and individuals’ value positions toward social reality, which are often normatively conflated in previous assumptions.
Abstract:Indonesian Migrant Workers constitute a labor group that makes a significant contribution to the national economy through remittances, particularly from regions with high migration intensity such as East Nusa Tenggara Province;…
ovince; however, the strong public interest in working abroad is often not accompanied by adequate understanding of safe migration procedures, protection mechanisms, and the rights and obligations of migrant workers. This condition has led to serious problems, including the increasing number of non-procedural migrant workers, deportation cases, and vulnerability to human trafficking crimes, indicating an information and communication gap between migrant worker protection institutions and prospective migrant workers. This study aims to analyze the communication strategies implemented by the Indonesian Migrant Workers Protection Service Center of East Nusa Tenggara Province in enhancing public awareness of migrant workers’ rights. A qualitative approach with a descriptive method was employed to provide an in-depth portrayal of the communication practices carried out by the institution, with data collected through in-depth interviews, observation of socialization activities, and documentation studies. Data analysis was conducted using the interactive model of Miles and Huberman, while the conceptual analytical framework was based on the Shannon–Weaver Two-Way Communication Model to assess message delivery effectiveness, communication channels, message recipients, and feedback mechanisms. The findings indicate that the Indonesian Migrant Workers Protection Service Center of East Nusa Tenggara Province has implemented various communication strategies, including direct community outreach, pre-departure orientation, the use of visual and audio media, and cross-sector collaboration with local governments and community leaders. Although these strategies contribute to increasing public knowledge regarding migration procedures and migrant workers’ rights, their effectiveness remains constrained by low literacy levels, challenging geographical conditions, and weak feedback mechanisms from target communities. The study concludes that strengthening dialogic and participatory communication, simplifying messages to improve comprehensibility, and adapting communication media to local cultural contexts are essential for improving migrant worker protection. The novelty of this study lies in integrating a two-way communication model with the socio-cultural context of East Nusa Tenggara as a basis for formulating more contextual, adaptive, and community-empowering communication strategies for migrant worker protection.
Abstract:This study aims to empirically analyze the effect of exchange rates and interest rates on the stock prices of banking companies listed on the Indonesia Stock Exchange during the 2020-2024 period. The research employs a quantitative…
uantitative approach with a causal-associative design and utilizes secondary data obtained from official publications of Bank Indonesia (BI) and the Indonesia Stock Exchange (IDX). The research population consists of 45 banking companies, from which 20 companies meeting the sampling criteria were selected using purposive sampling. Data analysis was conducted comprehensively through descriptive analysis, classical assumption tests, multiple linear regression, and hypothesis testing with the assistance of SPSS software. The findings reveal that, partially, exchange rates have a significant negative effect on stock prices, and interest rates also exert a significant negative effect. Furthermore, simultaneous testing confirms that both independent variables significantly and negatively influence banking stock prices. These results highlight that macroeconomic volatility, particularly exchange rate fluctuations and interest rate movements, are crucial determinants to be considered in capital market analysis. Academically, this study contributes to the literature on the relationship between macroeconomic indicators and stock price dynamics, while practically, the results may serve as a reference for investors in making investment decisions, for policymakers in formulating economic stabilization strategies, and for banking institutions in anticipating market risks arising from both global and domestic economic uncertainty.