Abstract:This study aims to determine the pattern of marketing channels and analyze the costs, margins profits, and economic efficiency of each pomelo orange marketing channel in Padang Lampe Village, Ma'rang District, Pangkep Regency.…
gency. A sampling of producers was carried out by Simple Random Sampling while marketing institution samples using the tracing method or (snowball sampling) namely by tracing sales and purchases of pomelo oranges from producers to consumers. The results of the study showed that there are two types of marketing channels in Padang Lampe Village, Ma'rang District, Pangkep Regency, namely, channel I: Farmers--------Collectors --------- Inter-Island Traders ----------- Retailers --------------- Consumers. Furthermore, Marketing Channel II is from Farmers ----------- Retailers ----------- Consumers. In Marketing Channel I, the total marketing cost is IDR 25,660,000/7500 pomelo fruits, the total marketing margin is IDR 78,750,000/7500 fruits, and the total marketing profit is IDR 46,790,000. In Marketing Channel II, the total marketing cost is IDR 1,175,000/300 fruits, the marketing margin is IDR 2,250,000 and the total marketing profit is IDR 1,075,000. Marketing Channel II is the most efficient pomelo marketing channel because it has the lowest marketing margin, which is IDR. 2,250,000/300 pieces and has the highest Farmer's Share value, namely 57.14%.
Abstract:This study aims to determine and analyze employee work motivation at PT Bumi Karsa Makassar In connection with this, how employees can work as well as possible and employees have high motivation in completing work with the…
he provision of compensation. So against this, this study aims to show the significance of the effect of compensation on employee work motivation. The population in this study were all employees of PT Bumi Karsa Makassar who received compensation in the form of salary, bonuses, and health benefits, totaling 60 people. The number of samples used was 60 people using saturated sampling theory. Data collection was carried out using questionnaire and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS). The multiple linear regression equation produces the equation Y = 0.165 + 0.032X1 + 0.961X2. The results of this study found that compensation variables (financial and non-financial compensation) simultaneously affect work motivation and the F-Count value (4566,330) > F-Table (3.16). The results of the correlation analysis of determination (R Square) of 0.994 which shows that the compensation variable is able to contribute 99.4%. 0.6% is influenced by other variables not examined. The most dominant variable affecting motivation is the non-financial compensation variable among the two compensation variables with a t-count value (48.056) > t-table (1.672). While the financial compensation variable is influential but not significant with a t-count value (1.205) < t-table (1.672).
Abstract:The purpose of this study was to determine the effect of the work environment on the job satisfaction of the Samsat Office UPT Regional Income Makassar 1 regionally partially and simultaneously. The samples used were 40…
employees of the UPT Regional Revenue Samsat Office Makassar Region 1. The data collection technique was carried out by means of a questionnaire. Data analysis techniques consist of validity test, reliability test, classic assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis test, test of the coefficient of determination. Physical Work Environment Variables have a positive and significant effect on job satisfaction, and Non-Physical Work Environment variables have a positive and significant effect on job satisfaction. The most dominant variable affecting job satisfaction is the non-physical work environment variable. The dependent variable job satisfaction can be explained by variables consisting of the physical work environment, and the remaining non-physical work environment is explained by other variables that were not examined in this study.
Abstract:The purpose of this study was to determine the effect of product quality, price, and after-sales service on purchasing decisions for Honda brand Matic Motorbikes individually and simultaneously. The sample used was 100 students…
tudents of the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaire and literature study. The data analysis technique consists of validity test, reliability test, classical assumption test which consists of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis testing, determinant coefficient test. All independent variables have a correlation that is in the same direction as the dependent variable (purchase decision). The most dominant variable influencing purchasing decisions is the product quality variable. Which means that the dependent variable purchasing decisions can be explained by variables consisting of product quality, price, and after-sales service, the rest is explained by other variables that are not examined.
Abstract:Perkembangan pesat teknologi Artificial Intelligence (AI) telah mengubah lanskap pendidikan tinggi secara signifikan, terutama dengan hadirnya tutor virtual berbasis AI yang mampu memberikan umpan balik cepat, tepat, dan…
personal. Analisis Real merupakan salah satu mata kuliah yang paling menantang dalam program pendidikan matematika karena sifat abstraknya sering menyebabkan rendahnya self-efficacy mahasiswa. Penelitian ini bertujuan menganalisis pengaruh pemanfaatan AI sebagai tutor virtual terhadap self-efficacy mahasiswa Pendidikan Matematika Universitas Asahan yang menempuh mata kuliah Analisis Real. Penelitian menggunakan pendekatan kuantitatif dengan desain quasi-experimental one-group pretest-posttest, melibatkan 15 mahasiswa yang dipilih melalui purposive sampling. Instrumen angket self-efficacy dikembangkan berdasarkan tiga dimensi Bandura (magnitude, strength, generality), divalidasi melalui expert judgment dengan Cronbach’s Alpha sebesar 0,84. Hasil analisis deskriptif menunjukkan peningkatan rata-rata skor self-efficacy dari 65,67 (pre-test, kategori sedang) menjadi 79,93 (post-test, kategori tinggi), dengan peningkatan sebesar 21,7%. Uji Wilcoxon Signed-Rank Test menghasilkan nilai Z = −3,408 dengan p-value = 0,001 (p < 0,05), yang mengkonfirmasi terdapat perbedaan signifikan self-efficacy mahasiswa sebelum dan sesudah intervensi enam minggu menggunakan AI tutor virtual.
The rapid development of Artificial Intelligence (AI) technology has significantly transformed higher education, particularly through AI-based virtual tutors capable of providing fast, precise, and personalized feedback. Real Analysis, one of the most challenging mathematics education courses, frequently causes low self-efficacy among students due to its abstract nature and demands for formal proof-writing. This study examines the effect of utilizing AI as a virtual tutor on self-efficacy of mathematics education students at Universitas Asahan. A quantitative quasi-experimental one-group pretest-posttest design was employed with 15 students selected via purposive sampling. The self-efficacy questionnaire was based on Bandura’s three dimensions: magnitude, strength, and generality, validated by expert judgment with Cronbach’s Alpha coefficient of 0.84. Descriptive analysis results showed an increase in mean self-efficacy scores from 65.67 (pre-test, moderate category) to 79.93 (post-test, high category), representing a 21.7% improvement. The Wilcoxon Signed-Rank Test yielded Z = −3.408 with p-value = 0.001 (p < 0.05), confirming a significant difference in student self-efficacy before and after the six-week AI virtual tutor intervention.
Abstract:Emas merupakan salah satu jenis komoditi yang paling banyak diminati untuk tujuan investasi, karena dipandang sebagai instrumen yang lebih aman dibandingkan saham serta memiliki nilai jual yang selalu bergerak mengikuti…
kondisi pasar. PT Victoeria Vici, sebagai pelaku usaha perhiasan emas custom, menghadapi kendala dalam menentukan estimasi harga jual kepada pelanggan, sebab proses pengerjaan pesanan custom membutuhkan waktu hingga 14 hari, sementara harga emas bergerak fluktuatif dan tidak terstruktur setiap harinya sehingga estimasi harga menjadi tidak akurat dan tidak efektif. Berdasarkan permasalahan tersebut, penelitian ini menerapkan konsep Data Mining dengan algoritma Trend Moment untuk mengestimasi harga emas pada rentang waktu tertentu. Data yang digunakan merupakan data historis harga emas per gram pada PT Victoeria Vici periode Agustus–Oktober 2021 sebanyak 92 data. Tahapan penelitian meliputi pengumpulan data, penentuan variabel X dan Y, eliminasi untuk memperoleh nilai konstanta a dan slope b, serta penerapan persamaan Y = a + bX untuk memperoleh nilai estimasi. Hasil perhitungan menunjukkan nilai a = 720.871,725 dan b = 3,108 sehingga model estimasi mampu menghasilkan proyeksi harga emas yang mendekati pola data historis. Model ini kemudian diimplementasikan ke dalam aplikasi berbasis desktop menggunakan Microsoft Visual Basic 2010 dan basis data Microsoft Access, dilengkapi Crystal Report untuk pencetakan laporan hasil estimasi. Hasil penelitian menunjukkan bahwa algoritma Trend Moment dapat membantu PT Victoeria Vici dalam memperoleh estimasi harga emas secara lebih cepat, konsisten, dan terdokumentasi.
Gold is one of the most sought-after commodities for investment purposes, as it is regarded as a safer instrument compared to stocks and has a selling value that constantly fluctuates with market conditions. PT Victoeria Vici, a custom gold jewelry business, faces difficulty in determining the estimated selling price offered to customers because the production process for custom orders takes up to 14 days, while gold prices move in an unstructured and fluctuating manner every day, making manual price estimation inaccurate and ineffective. Based on this problem, this study applies the concept of Data Mining using the Trend Moment algorithm to estimate gold prices over a certain period of time. The data used is historical daily gold price data per gram from PT Victoeria Vici for the period of August–October 2021, consisting of 92 records. The research stages include data collection, determination of the X and Y variables, elimination to obtain the constant value a and the slope b, and the application of the equation Y = a + bX to obtain the estimated value. The calculation results show a value of a = 720,871.725 and b = 3.108, so that the estimation model is able to produce gold price projections that closely follow the pattern of historical data. This model was then implemented into a desktop-based application using Microsoft Visual Basic 2010 and a Microsoft Access database, equipped with Crystal Report for printing estimation result reports. The results show that the Trend Moment algorithm can help PT Victoeria Vici obtain gold price estimations more quickly, consistently, and in a well-documented manner.
Abstract:Promosi penerimaan mahasiswa baru (PMB) merupakan salah satu faktor penting dalam meningkatkan jumlah dan kualitas calon mahasiswa. Namun, strategi promosi yang belum memanfaatkan data historis secara optimal dapat menyebabkan…
babkan kegiatan promosi kurang tepat sasaran. Penelitian ini bertujuan untuk menganalisis data historis PMB sebagai dasar dalam menyusun strategi promosi yang lebih efektif pada Jurusan Teknologi Informasi dan Komputer Politeknik Negeri Lhokseumawe. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan memanfaatkan data sekunder PMB periode 2023–2025. Analisis dilakukan melalui tahapan data cleaning, transformasi data, statistik deskriptif, segmentasi calon mahasiswa, dan visualisasi data menggunakan dashboard analitik. Variabel yang dianalisis meliputi program studi, asal sekolah, jurusan asal sekolah, kecamatan, kabupaten/kota, provinsi, jalur masuk, dan sumber informasi pendaftar. Hasil penelitian menunjukkan bahwa sebagian besar pendaftar berasal dari Provinsi Aceh, khususnya Kabupaten Aceh Utara dan Kota Lhokseumawe, dengan dominasi lulusan jurusan IPA serta peminat terbesar pada Program Studi Teknik Informatika. Instagram dan website menjadi sumber informasi utama bagi calon mahasiswa. Pemanfaatan data historis melalui visualisasi data mampu memberikan informasi yang lebih komprehensif mengenai karakteristik calon mahasiswa sehingga dapat mendukung pengambilan keputusan dalam penyusunan strategi promosi PMB yang lebih terarah, efektif, dan berbasis data.
New student admissions (PMB) promotion is an important factor in increasing the number and quality of prospective students. However, promotional strategies that do not optimally utilize historical data can result in less targeted promotional activities. This study aims to analyze historical PMB data as a basis for developing a more effective promotional strategy in the Information and Computer Technology Department of the Lhokseumawe State Polytechnic. The study uses a descriptive quantitative approach utilizing secondary PMB data for the 2023–2025 period. The analysis was carried out through the stages of data cleaning, data transformation, descriptive statistics, prospective student segmentation, and data visualization using an analytical dashboard. The variables analyzed included study program, school of origin, major of origin of school, sub-district, regency/city, province, admission route, and applicant information sources. The results show that most applicants come from Aceh Province, especially North Aceh Regency and Lhokseumawe City, with a predominance of science graduates and the greatest interest in the Informatics Engineering Study Program. Instagram and websites are the main sources of information for prospective students. The use of historical data through data visualization can provide more comprehensive information regarding the characteristics of prospective students so that it can support decision-making in developing more targeted, effective, and data-based PMB promotion strategies.
Abstract: Most micro, small, and medium enterprises (MSMEs) in Indonesia have not prepared financial statements that comply with applicable standards, posing risks to inaccurate business decisions and limiting opportunities to access…
o access funding. This study aims to assist Al Huda Plastic and Baking Supplies Store in Kebumen in preparing financial statements in accordance with the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM). This topic was chosen due to the importance of accounting literacy in managing small businesses, as the understanding of MSME actors regarding accounting standards is still relatively low. This research uses a descriptive qualitative method with a case study approach, utilizing observation, semi-structured interviews, and documentation as data collection techniques. The results show that Al Huda Store has been recording its finances manually. However, these records do not yet cover the components of financial statements required by SAK EMKM, such as the income statement, statement of financial position, and notes to the financial statements. The preparation of financial statements based on these standards has been carried out and demonstrates more accurate and structured financial information. In conclusion, the implementation of financial statements based on SAK EMKM in MSMEs plays a very important role in increasing accountability and quality in business decision-making. The results of this study also provide practical examples that can be used as references and re-applied by other MSMEs with similar characteristics
Abstract:This training is based on the results of the analysis of the situation of blacksmiths (Rumbio Jaya Steel) Teratak Village, Rumbio Jaya District has not been professional in using social media to improve marketing performance.…
ance. The target group in this service amounted to 150 people, namely the number of members of the Rumbio Jaya Steel cooperative. While the strategic targets in organizing this activity are 30 young men and women consisting of 18 young men and 12 young women who are sons and daughters of Rumbio Jaya Steel Cooperative Members. The implementation of this community service is carried out with steps: (1) Identification of potential; This activity is carried out in a participatory manner between the team and the target group aims to identify all the potential possessed by the target area; (2) Identification of opportunities based on the strength of the resources owned based on the results of identifying potential; (3) Determining the most popular platform; (4) Determining training needs; (5) Developing a training schedule; (6) Organizing training; and (7) Practice/simulation. activities carried out at the ONGA MAN Furniture Business Place in Ridan Permai Village, Bangkinang Kota District. As well as monitoring citizen responses through like, comment and share for 1 (one) week. The conclusion shows the low utilization of social media to promote products produced by furniture service businesses. In time, the production of these MSMEs can enter the popular Marketplace in Indonesia so that the volume of sales of marketing performance increases and the marketing reach is wider.
Abstract:This research aims to conduct a theoretical comparative analysis between Transformational Leadership and Servant Leadership models in the context of quality improvement in Islamic educational institutions. As a library research,…
esearch, this article synthesizes various contemporary management literatures and Islamic leadership treasures to find the most effective leadership model for educational institution development. The results show that transformational leadership is crucial in accelerating vision, innovation, and organizational culture change oriented towards quality (itqan). On the other hand, servant leadership provides a foundation for strengthening teamwork through a service-oriented approach (khidmah) and empathy, which is aligned with prophetic values. The conclusion of this study emphasizes that the synergy between transformational vision and a service-oriented spirit is the key to building a sustainable quality culture in Islamic educational institutions, where leaders are able to encourage organizational achievement while maintaining internal team harmony through the spirit of ukhuwah and ta’awun.