Abstract:This study examines the influence of organizational learning on employee competencies at PT. Semen Indonesia Unit Tonasa. In the context of intense market competition and rapid technological change, fostering continuous…
learning has become critical for organizations to enhance workforce adaptability and innovation. Organizational learning dimensions—such as personal mastery, shared vision, team learning, mental models, and systems thinking—were analyzed for their contribution to employee competencies, including knowledge, skills, and attitudes. A quantitative approach using Structural Equation Modeling (SEM) revealed a significant positive relationship between organizational learning and competencies, with a path coefficient of 0.465 and a t-statistic of 6.434. The findings underscore the role of organizational learning in improving employee collaboration, problem-solving, and strategic thinking. However, challenges like resistance to change, unequal participation, and resource limitations were identified as barriers. Addressing these issues through leadership commitment, inclusive participation, and resource optimization can amplify the impact of learning initiatives.
Abstract:Multi-sensory brand experience has emerged as a crucial factor in modern marketing, significantly influencing customer satisfaction, brand perception, and loyalty. Despite its increasing importance, research in this area…
remains fragmented, with theoretical integration and empirical validation gaps. This study employs a Systematic Literature Review (SLR) and bibliometric analysis using the Scopus database to map the evolution of research on multi-sensory brand experiences and their impact on customer satisfaction. From an initial dataset of 203 documents, a rigorous selection process resulted in 41 relevant articles for in-depth analysis. Using VOS viewer, the study visualizes research networks, inter-topic relationships, and emerging trends, revealing a 47% increase in publication volume from 2012 to 2024.
Findings indicate that customer satisfaction, consumer behaviour, and sales are dominant themes, with sentiment analysis and digital technology (AI, AR) gaining traction in recent years. However, significant gaps remain, particularly in experimental studies quantifying the long-term impact of multi-sensory experiences on customer loyalty and cross-industry comparisons of multi-sensory branding effectiveness. The novelty of this study lies in its combined bibliometric and systematic approach, which identifies critical research trends, theoretical gaps, and emerging digital strategies in multi-sensory marketing. This study contributes to the academic discourse by comprehensively synthesizing research trends and proposing future research directions in technology-driven branding strategies and consumer engagement.
Abstract:Coastal tourism plays a crucial role in Indonesia’s economic growth, particularly in enhancing local community welfare. This study aims to analyze effective strategies for developing coastal tourism to improve the community’s…
unity’s economy. Using a qualitative approach, data were collected through interviews, observations, and document analysis in selected coastal tourism areas. The findings reveal that sustainable tourism development, community empowerment, and digital marketing adoption significantly contribute to economic improvement. However, challenges such as inadequate infrastructure, environmental degradation, and policy inconsistencies hinder optimal development. The study suggests a collaborative approach involving government, local communities, and private sectors to establish sustainable and inclusive coastal tourism strategies. Strengthening infrastructure, promoting eco-tourism, and enhancing digital tourism platforms are recommended to maximize economic benefits. These findings provide insights for policymakers and stakeholders to formulate more effective coastal tourism policies in Indonesia.
Abstract:The problem of national food security is something that needs to be addressed sustainably by society and the government, especially in rural areas. To support food availability for the community, land is needed that can…
be used for food development. One alternative is to use the yard of the house. Home gardens not only function as areas that provide beauty and coolness, but also as productive land that supports national food security by empowering local potential, both in rural and urban areas. Apart from that, the use of the yard also contributes to improving the family's economy. This research aims to examine the characteristics of residents regarding the use of homestead land in rural areas, analyze their utilization patterns, and assess the effectiveness of using homestead land in supporting food availability. The data in this research were analyzed using an experimental method, which involved initial measurements (pre-test), providing treatment in the form of guidance or direction regarding land use, and follow-up measurements (post-test). The research sample was selected using the snowball sampling method, namely a sampling technique based on individual networks. The research results show that the use of yard land is effective in supporting food availability. This is shown by the respondent's answer score on the program effectiveness variable, which is in the range of 50-100%, so it is included in the effective category
Abstract:Green management has become a crucial element in modern corporate strategies to achieve competitive advantage while supporting environmental sustainability. This study analyzes the implementation of five key segments of…
green management: greening of products, processes, workplaces, communities, and workforce. Case studies of global companies such as Samsung, Patagonia, and IKEA demonstrate that integrating green strategies not only reduces environmental impact but also enhances operational efficiency, innovation, and customer loyalty. The findings affirm that green management is a strategic investment that yields long-term benefits, particularly in attracting sustainability-focused investors. The study concludes by emphasizing the importance of synergy between the private sector, government, and society in achieving inclusive economic growth aligned with the Sustainable Development Goals
Abstract:Global challenges such as economic inequality and environmental degradation have heightened the urgency of implementing sustainable business practices, particularly in the Micro, Small, and Medium Enterprises (MSMEs) sector.…
tor. In the North Coast region of East Java, MSMEs face unique challenges, including limited access to entrepreneurship education and insufficient government support. This study examines strategies for collaboration between the government and MSMEs, integrating entrepreneurship education to support sustainable development, aligned with SDG 8 and SDG 12. The novelty of this research lies in the integration of entrepreneurship education within public-private partnerships to enhance MSME sustainability while addressing local socio-economic issues. Using a qualitative research methodology, this study involves in-depth interviews, field observations, and document analysis to explore the experiences of MSME entrepreneurs, government officials, and educators in the region. The findings indicate that effective collaboration among stakeholders fosters innovation, strengthens MSME resilience, and promotes environmentally-friendly business practices. However, challenges remain in policy implementation and resource distribution. The implications of this research highlight the importance of institutionalizing entrepreneurship education within government programs and strengthening public-private collaboration. These steps can serve as a model for other regions to simultaneously drive economic growth and sustainability, contributing to the achievement of the SDGs by 2030
Abstract:The issue of environmental sustainability for the UMKM sector is new considering that the emphasis on green accounting practices has focused on large companies that are listed as publicly listed companies. In the context…
of sustainable business practices, policies that specifically promote the implementation of green accounting among UMKM are still limited. The purpose of this study is to identify and examine the determinants of behavioural aspects in encouraging awareness of UMKM green accounting practices in West Sulawesi from the perspective of spirituality and Kalindaqdaq Mandar culture. The research method used in this research is a mix method with a concurrent model to analyse quantitatively and qualitatively simultaneously. The quantitative method with the Partial Least Square (PLS) approach was conducted to test the Theory of Planned Behaviour (TPB) in green accounting practices. The results of this study indicate that UMKM players in West Sulawesi have not yet carried out green accounting practices but in general they already have the intention to practice green accounting. Another finding is that government policies can encourage green accounting practices so that the government needs to pay attention to the importance of regulations governing the obligation of UMKM players to carry out green accounting practices, awareness of green accounting practices that are early owned by UMKM can encourage the practice of awareness of green accounting practices in the future
Abstract:This study explores the relationship between economic interests and legal formation through the lens of Max Weber's perspective. The key issue addressed is the extent to which economic factors influence legal structures…
and their reciprocal impact on economic systems. The objective is to analyze how economic rationality shapes lawmaking processes and the implications for modern transactions. The study employs a qualitative method, relying on textual analysis of Weber’s works and related legal theories. The findings reveal that economic interests are fundamental drivers of legal predictability, calculability, and stability, which are essential for fostering business growth and investment confidence. However, the tension between formal legal rationality and substantive justice poses challenges to achieving equity. These insights underscore the necessity of a structured legal framework that aligns with dynamic economic needs while ensuring fairness. The results contribute to a deeper understanding of the interplay between economics and law, offering guidance for policymakers to balance economic progress with social equity.
Abstract:This study aims to, 1) analyze the differences in problem-solving skills between students who are given treatment in the form of applying the Project Based Learning model with students who are given a conventional model…
in Economic Learning at MAN Jeneponto, 2) to analyze the effect of applying Project Based Learning on the problem-solving skills of class X students in economic learning at MAN Jeneponto. The research method used is quasi-experiment with Nonequivalent (Pretest and Posttest) Control Group Design. Data collection methods are through tests (pretest and posttest), questionnaires, and documentation. The number of samples in this study were 76 students, where in the experimental class there were 38 students and in the control class 38 students. The data analysis used is the N-Gain of the experimental class and control class, as well as the experimental class Hypothesis test. The results of this study indicate that the N-Gain of the experimental class is in the high and effective category, while the control class is in the low and less effective category. This means that the application of Project Based Learning is effective on the problem solving skills of class solving ability of class X students in economic learning at MAN Jeneponto
Abstract:Inflation is a fundamental measure of macroeconomic stability that negatively impacts the nation's economy and affects many other macroeconomic variables. Thus, in this study, the major objective was based on modeling and…
d forecasting inflation in Ethiopia and its components using a VAR model. The analysis was based on annual data from 1992 to 2021, encompassing 30 years. The results indicated that all five series were non-stationary at the level but stationary after their first differencing at a 5% level of significance. Johansen's cointegration tests were conducted. The results indicated the presence of at least one co-integration relationship between the variables. The Vector Error Correction Model (VECM) was fitted to model short run and long run relationships among inflation and other macro-econometric series such as GDP growth, government expenditure, money supply, and imports, and the result indicated that the coefficient of error correction term is negative (-0.279), which indicated that the fitted VECM model continues to move toward long run equilibrium and converges. Granger causality tests were employed to explore potential causal relationships. Impulse response analysis and variance decomposition were used to determine the short-run interactions among the variables. Finally, using the fitted model, out-of-sample forecasts were produced, yielding forecasted plots and values for the endogenous variables. According to the forecasted inflation rates for the next five years, prices are projected to decrease by approximately 18.0% in 2022, 6.8% in 2023, and then increase by approximately 8.3% in 2024. Subsequently, prices are expected to decrease by approximately 2% in 2025 and 5% in 2026 over the specified time periods.