Abstract:This study investigates the critical determinants of export success in the traditional ceramics industry of Plered, using the Dodol Badebah home enterprise as a case study. The research specifically analyzes the effects…
of product quality, marketing strategy, and external institutional support on export performance. A quantitative research design was adopted, utilizing structured questionnaires distributed to 60 consumers of Plered ceramics. The data were analyzed using multiple linear regression to assess the influence and significance of each independent variable on export outcomes. Findings indicate that product quality exerts a significant and positive effect on export success, particularly through attributes such as design innovation, material strength, aesthetic value, and compliance with international standards. Conversely, marketing strategy and external support did not demonstrate statistically significant effects, suggesting the need for strategic realignment and more targeted institutional engagement. These results highlight the dominant role of internal capabilities, especially quality control and product development, over external promotional or governmental interventions in driving export readiness and sustainability. The study contributes to the growing body of literature on micro and small enterprises in developing economies by offering empirical evidence on export determinants in cultural and creative industries. Practically, the findings recommend prioritizing product excellence as a core strategy for global market penetration, while simultaneously improving the effectiveness of marketing channels and policy support mechanisms. Future research should explore digital transformation, international consumer preferences, and long-term impacts of policy shifts on export growth in artisanal sectors.
Abstract:This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer…
onsumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Abstract:This article examines the importance of pragmatic equivalence in translating humor, a crucial yet often challenging aspect due to humor’s deep reliance on cultural context, implicature, and audience interpretation. Pragmatic…
gmatic equivalence emphasizes the conveyance of implicit meaning through communication principles such as those proposed by Grice, where coherence takes precedence over mere lexical and grammatical cohesion. In humor translation, coherence refers to the interconnectedness of meaning based on shared context and knowledge between the author and the audience, rather than simply the structure of sentences. However, humor is inherently ambiguous and open to multiple interpretations, making its meaning not always directly transferable. A single mistranslated element can alter the entire comedic effect, as humor is often highly culture-specific. In this case, the translator’s role extends beyond language transfer to bridging the knowledge gap that the target audience might have, sometimes at the cost of the humor’s spontaneity. This challenge creates a dilemma between preserving natural comedic effect and delivering accurate meaning. As a result, humor translation often leans toward either overly literal or overly liberal approaches, each with the risk of losing essential nuance. Therefore, pragmatic equivalence involves more than just finding corresponding meanings; it also requires sensitivity to the social and cultural contexts that shape audience responses. The novelty of this study lies in its focus on the unique complexity of humor translation, making it a valuable contribution to the fields of literary studies, linguistics, and translation studies.
Abstract:Physical training periodization is a scientific approach aimed at systematically regulating training load, volume, and intensity to achieve peak performance in elite athletes while minimizing the risk of injury. This study…
dy reviews 45 scientific articles published within the last ten years, covering periodization models, physiological responses to training, and the integration of technology in athlete development processes. The findings indicate that block periodization and non-linear periodization are the two most effective approaches, shown to enhance aerobic capacity by up to 10% and muscle strength by approximately 8% in high-level athletes. Additionally, the use of monitoring technologies such as Heart Rate Variability (HRV) and Global Positioning System (GPS) contributes significantly to real-time adjustments in training programs, enabling coaches to respond more accurately to athletes’ physiological conditions and prevent overtraining. However, challenges remain in implementing these technologies in sports with limited resources and due to a lack of long-term studies on the effectiveness of technology-based periodization. These findings emphasize the importance of individualized, data-driven approaches in designing training programs that not only improve performance but also sustain athletes’ careers. By integrating classical periodization principles with modern technology, training programs can be developed to be more adaptive, precise, and contextually tailored to individual needs. In conclusion, modern, responsive periodization supported by advanced technology is a crucial element in creating elite athlete development systems that are not only globally competitive but also focused on long-term health and performance.
Abstract:The Merdeka Belajar Kampus Merdeka (MBKM) program was developed by the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia as a step towards modernizing higher education and bridging the…
gap between the academic world and the workforce. Although it has been widely adopted in various universities, the efficiency of this program in enhancing students’ job readiness remains a key question. The aim of this research is to evaluate the implementation of the MBKM program and its impact on students’ job preparation, including both soft skills and hard skills. The background of the issue reveals a gap between higher education graduates’ competencies and the needs of the workforce, which has driven the government to initiate the MBKM policy as a solution to better prepare students for the dynamics of the labor market. The research problem focuses on the effectiveness of MBKM program implementation across various universities and how it affects students’ job readiness. Through a comprehensive literature review method, this study analyzes various scientific publications, policy reports, and evaluation studies related to MBKM from 2020 to 2024. The findings indicate that the implementation of MBKM still varies across higher education institutions with several challenges, such as infrastructure readiness, administrative systems, and stakeholder understanding. However, a positive correlation was found between student participation in the MBKM program, particularly in industry internships and collaborative projects, and improvements in adaptability, problem-solving skills, and technical competencies needed in the workforce. The novelty of this research lies in the comprehensive mapping of critical factors in the implementation of MBKM as well as the development of a sustainable evaluation framework that universities can use to enhance the effectiveness of the MBKM program in preparing graduates who are job-ready and globally competitive.
Abstract:Communication is a fundamental aspect of human life that enables individuals to connect and interact with one another. In the context of an organization, communication plays a crucial role in building effective relationships…
hips among its members. Harold Lasswell described communication as a process that can be explained through the following questions: “who says what in which channel to whom with what effect?” This question highlights the complexity of communication within an organization, which is also relevant for study in organizations such as the Student Representative Council of Muhammadiyah University of Palangkaraya, especially in the context of significant changes that are taking place. This study aims to understand the dynamics of communication in the cadre training process between the management and members of the organization. The primary focus of the research is to explore how communication occurs between the management and members during cadre training activities. This research uses a qualitative approach with a descriptive type, along with data collection techniques involving interviews and documentation. To ensure data validity, the researcher employs triangulation of sources, techniques, and time. The findings of the study show that communication in the cadre training process is divided into two categories: internal and external communication. Internal communication involves interactions between the management and members within the organization, with freedom in conveying information between leaders, managers, and members. Meanwhile, external communication focuses on the relationship between the organization and other institutions, to convey aspirations in accordance with its tasks and authority. Additionally, the cadre system in this organization combines both formal and informal training, although there are differences in how each faculty representative conducts cadre training. Overall, this organization is able to implement a more optimal cadre system, especially in preparing the core management.
Abstract:The Balian Bawo ritual is a healing ritual carried out by men and is believed by the Dayak community of Dusun Maanyan and Lawangan (Dusmala). In ritual processions, it is closely related to asking for help from ancestors…
to get healing instructions. This research aims to uncover the ritual communication contained in Balian Bawo, which is communication between ancestors and the Balian Bawo. Researchers used hermeneutical phenomenology methodology by taking 6 people as sources. The data collection techniques used were observation, interviews, and documentation. The results of the research show that Balian Bawo ritual communication is seen in three ways, namely 1. Communication is with communicators, namely Balian and ancestors as communicants to convey messages about healing instructions through the intermediary of sowing rice which then includes dance and the sounds of bracelets as a connecting frequency amplifier; 2. Communion in the Balian Bawo Ritual in traditional medicine occurs not because of periodic activities every year, but is present when people need treatment; and 3. Common means that the local community can help the family prepare for the Balian Bawo Ritual activities and the Balian Bawo ritual procession can be followed by the local community as long as they comply with the existing regulations during the activity procession which is a form of community awareness of the existence of the Balian Bawo healing ritual.
Abstract:The ideology of religious radicalism poses a serious threat that can disrupt social peace, particularly for the younger generation who are more vulnerable to being exposed to radical ideas. Religious radicalization, as a…
form of extremism, has the potential to disturb interfaith harmony and create social tensions. Therefore, preventing the spread of this ideology is crucial, one of which can be achieved through the involvement of Christian youth in utilizing social media. Social media has become a highly effective platform for spreading various types of information, both positive and harmful. As such, Christian youth play a very important role in addressing this threat. This research aims to examine the contribution of Christian youth in preventing the spread of religious radicalism ideology through social media. The approach used is qualitative with a literature study, where data is obtained from various relevant scholarly sources. The results of the study show that Christian youth can use social media as a tool to spread messages of peace, tolerance, and inclusivity. This is important in fostering harmony amidst religious diversity in Indonesia. Christian youth can play an active role by correcting the misconceptions often propagated by radical groups. By spreading positive and constructive messages, Christian youth can help society become more discerning in filtering information, thus reducing the potential spread of hatred. Through their involvement on social media, Christian youth have significant potential in strengthening interfaith harmony and creating a more peaceful and harmonious social environment.
Abstract:This study aims to analyze the role of the local government and community in managing tourism in Malaumkarta village towards increasing local revenue (PAD) of Sorong Regency. The method used in this research is qualitative…
ve research method with the number of informants obtained as many as 7 (seven) people. Data was obtained using observation, interview, and documentation techniques, and then the data was analyzed descriptively based on the sources obtained. The results showed that the government has made every effort to develop tourism in Malaumkarta village by providing facilities and infrastructure to support tourism such as relaxing places (gazebos), public toilets, selling stalls, padang towers, and the construction of other facilities. However, the problem is that until now these facilities have not been used according to their needs, what was planned at the beginning was not implemented, especially the concept of local culture-based development for the Papuan people. In addition, until now the collection of retribution has not been implemented because the government is still focused on implementing development and empowering the community. The government expects good cooperation between the community in managing tourism because the community is the organizer of the sustainability of tourism.
Abstract:This research analyzes the challenges and opportunities of Islamic education in schools in the Society 5.0 era, which is characterized by the use of industrial revolution 4.0 innovations to overcome social problems. Using…
g a qualitative approach with literature study methods and content analysis, this research examines literature related to the problems of Islamic religious education in schools. The research results identified six main challenges: limited infrastructure, inadequate conditions in rural schools, lack of technology-based learning media, lagging behind in the development of science and technology, use of traditional learning methods, and weak quality of human resources in mastering learning technology. In conclusion, the transformation of Islamic education in the Society 5.0 era requires improving the quality of human resources in learning technology, the use of digital books and technology-based learning media. Systematic efforts are needed to overcome the technology gap and increase the competitiveness of Islamic education in this era.