Abstract:This study aims to analyze consumer segmentation in the traditional culinary business of a Madurese duck rice and fried chicken restaurant in Konawe Regency. This study used a descriptive qualitative method with data collection…
lection techniques including interviews, observation, and documentation. Informants consisted of the owner, employees, and customers who had visited the restaurant two or more times. The analysis was conducted based on four types of market segmentation: geographic, demographic, psychographic, and behavioral. The results of this study indicate that this restaurant has a fairly broad market segment, encompassing both local and out-of-town customers, with consumers predominantly students, office workers, and families. Authentic taste, affordable prices, and fast service are the main factors attracting customers. Geographic segmentation indicates potential for expansion due to the increase in out-of-town visitors on weekends. Demographic and psychographic segmentation indicate that customers have a high interest in traditional, spicy dishes. Behavioral segmentation indicates the presence of loyal customers and repeat purchasing patterns. These findings provide important recommendations for businesses to develop more effective marketing strategies tailored to the characteristics of their target market.
Abstract:This study aims to examine the role of resilience and mindset on adaptive behavior among MSME managers in facing digital transformation in the food business sector in Gorontalo City. This research uses a quantitative approach…
roach with a survey method. Data collection was conducted using a questionnaire, with a total sample of 54 respondents. The data analysis technique applied was multiple linear regression analysis. The results show that (1) resilience has a positive and significant effect on adaptive behavior, (2) mindset has a positive and significant effect on adaptive behavior, and (3) resilience and mindset simultaneously have a positive and significant effect on adaptive behavior. Descriptive findings based on business type indicate that the highest levels of resilience and adaptive behavior are found in restaurant businesses, while relatively lower levels are observed in bakery and pastry industries. Based on business duration, entrepreneurs who have operated longer tend to demonstrate better adaptive capabilities compared to newer businesses. This study recommends enhancing digital literacy training, strengthening entrepreneurial mindset, and providing business mentoring programs to improve the adaptive capacity of MSMEs in facing digital transformation.
Abstract:Food waste in buffet services in the tourism sector is a strategic issue that has significant impacts on environmental, economic, and social aspects, especially in the context of efforts to achieve sustainable tourism. This…
his study aims to analyze in-depth strategies for preventing food waste in buffet services by highlighting operational practices, guest behavior, and managerial policies implemented in the field. The research approach uses qualitative methods with data collection techniques through direct observation, in-depth interviews with hotel managers and staff, and documentation studies related to the food production and serving processes. The research results indicate that the most effective food waste prevention strategies include ongoing guest education on responsible consumption behavior, the implementation of flexible and adaptive portion sizes tailored to guest needs, and staff capacity building through training on food management and waste mitigation. Furthermore, strengthening coordination between the kitchen, restaurant service, and management is also crucial in ensuring optimal strategy implementation.
These findings provide practical and academic contributions to the tourism industry by offering recommendations that can serve as a basis for developing more efficient and sustainable policies and operational practices, thereby reducing the negative impact of food waste while improving the quality of buffet service.
Abstract:Sales Information System (SIP) is an integral part of business operations in the food and beverage industry. This research aims to develop a SIP specifically for Bakmi Khek Restaurant. The System Development Life Cycle (SDLC)…
SDLC) methodology was chosen as the framework for the development of this system. This approach allows for structured stages, from planning to maintenance, that are in line with business needs. The research started with the planning stage which involved analyzing user requirements and formulating system objectives. Next, a system analysis stage was conducted to understand the business processes, information flow, and functional requirements of the system. The next system design stage establishes the architecture and technical specifications of the system. System implementation is done after the design is complete, followed by a testing phase to ensure system functionality and reliability. The result of this research is an SIP that is integrated with the sales activities of Bakmi Khek Restaurant. The system includes features such as inventory management, order recording, and sales tracking. Through the application of SDLC, the development of this system can be done in a structured and efficient manner, ensuring business needs are met optimally.
Abstract:Abstract: Technological progress and development is increasingly rapid and rapid and cannot be avoided in life. Every innovation is created to bring positive benefits to human life. Ritz Cafe Kisaran is a well-known restaurant…
aurant and has been established for a long time in Asahan district, but this restaurant does not yet have a computerized raw material inventory management system. The aim of this research is to create a non-perishable food inventory management system using the Supply Chain Management model so that the operational function of raw material inventory management in restaurants becomes more effective, efficient and structured. The research method used in this research is a descriptive method with a qualitative approach and uses data analysis and uses a Supply Chain Management model including planning, procurement, production, warehouse management, order delivery and order returns. The result of this research is a web-based non-perishable food inventory management system that can manage raw material inventory, minimize the occurrence of ordering errors, raw material stock information can be processed automatically, as well as all existing processes in a The restaurant will be well integrated and useful in anticipating errors and losses for Ritz Cafe Kisaran.
Keywords: inventory; non perishable food; supply chain management; xampp
Abstrak: Kemajuan dan perkembangan teknologi semakin cepat dan pesat serta tidak dapat dihindari dalam kehidupan. Setiap inovasi diciptakan untuk membawa manfaat positif bagi kehidupan manusia. Ritz Cafe Kisaran merupakan salah satu restoran terkenal dan sudah lama berdiri di kabupaten Asahan namun restoran ini belum mempunyai sistem pengelolaan persediaan bahan baku yang terkomputerisasi. Tujuan pada penelitian ini yaitu untuk membuat suatu sistem pengelolaan persediaan bahan baku yang tidak mudah rusak (non perishable food) dengan menggunakan model Supply Chain Management agar fungsi operasional pengelolaan persediaan bahan baku di restoran menjadi lebih efektif, efesien dan terstruktur. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dengan pendekatan kualitatif dan menggunakan analisis data serta menggunakan model Supply Chain Management meliputi perencanaan, pengadaan (procurement), produksi, pengelolaan gudang, pengiriman pesanan, dan pengembalian pesanan. Hasil dari penelitian ini adalah sebuah sistem pengelolaan persediaan bahan baku yang tidak mudah rusak (non perishable food) berbasis web yang dapat mengelola persediaan bahan baku, meminimalkan terjadinya kesalahan pemesanan, informasi stok bahan baku dapat diolah secara otomatis, serta seluruh proses yang ada di sebuah restoran akan terintegrasi dengan baik serta bermanfaat dalam mengantisipasi kesalahan dan juga kerugian bagi Ritz Cafe Kisaran.
Kata Kunci: persediaan; bahan baku tidak mudah rusak; manajemen rantai pasok; xampp
Abstract:Abstract: The types of small and medium business sectors that are spread in the Kota Kisaran Timur District vary widely, including fashion, handicrafts, furniture, cafes, restaurants. One of the obstacles that are often…
faced by SMEs is the limited promotional media and the absence of mapping the location of these SMEs. The Department of Cooperatives and Trade of Asahan Regency has provided information on SMEs but it is still static in archive form and has not been computerized. The community, business actors, and parties who need information about these SMEs must visit the Cooperatives and Trade Office of Asahan Regency directly, which takes a long time and is less effective. The geographic information system used is web-based and uses the Google Maps API for mapping locations by determining coordinates. The use of WebGIS can make it easier for people to find information and the location of SMEs that are displayed in the form of regional mapping accurately and quickly. In addition, it also makes it easier for the Asahan Regency Cooperative and Trade Office to view information on the spread and growth of SMEs.
Keywords: Mapping; WebGIS; Small and Medium Enterprises (SMEs); Eastern Kisaran
Abstrak: Jenis sektor usaha kecil menengah yang tersebar di Kecamatan Kota Kisaran Timur sangat bervariasi meliputi usaha fashion, kerajinan tangan, furniture, cafe, restoran, Salah satu kendala yang sering dihadapi oleh UKM yaitu media promosi yang terbatas dan belum adanya pemetaan lokasi UKM tersebut. Dinas Koperasi dan Perdagangan Kabupaten Asahan telah menyediakan informasi mengenai UKM tetapi masih bersifat statis dalam bentuk arsip dan belum terkomputerisasi. Masyarakat, pelaku usaha, dan pihak-pihak yang membutuhkan informasi mengenai UKM tersebut harus mengunjungi Dinas Koperasi dan Perdagangan Kabupaten Asahan secara langsung, dimana hal tersebut membutuhkan waktu yang lama dan kurang efektif. Sistem informasi geografis yang digunakan berbasis web dan menggunakan Google Maps API untuk pemetaan lokasi dengan menentukan titik koordinat. Pemanfaatan WebGIS dapat mempermudah masyarakat dalam mencari informasi dan lokasi UKM yang ditampilkan dalam bentuk pemetaan wilayah secara tepat dan cepat. Selain itu juga mempermudah Dinas Koperasi dan Perdagangan Kabupaten Asahan dalam melihat informasi penyebaran dan pertumbuhan UKM.
Kata Kunci: Pemetaan; WebGIS; Usaha Kecil Menengah (UKM); Kecamatan Kota; Kisaran Timur.
Abstract:Abstract: Online Food Delivery Service is very helpful for entrepreneurs in the culinary field, because they can provide delivery services even though the restaurant does not have a special workforce in charge of delivering…
ing food. The phenomenon found from the observations of MSMEs in Denpasar City is the lack of awareness of business owners using the GrabMerchant application in using in utilizing the Recommendation Promo Feature and ad Manager to improve their sales performance. The purpose of this socialization activity is to grow the interest of business owners to use the two features in the Grabmerchant application. The activity method used is offline socialization regarding the benefits and steps for implementing these two features. The results of the socialization activities that have been carried out, there is an interest in business owners to the implementions of these two features in the GrabMerchant application.
Keywords: grab; promotions; recommendation; sale
Abstrak: Online Food Delivery Service sangatlah membantu pengusaha di bidang kuliner, karena mereka dapat menyediakan layanan delivery walaupun restoran tersebut tidak memiliki tenaga kerja yang khusus bertugas untuk mengantar makanan. Fenomena yang ditemukan dari hasil pengamatan pada UMKM di Kota Denpasar, yaitu kurangnya tingkat kesadaran pemilik usaha menggunakan aplikasi GrabMerchant dalam pemanfaatan Fitur Promo Rekomendasi dan ad Manager untuk meningkatkan performa penjualan mereka. Tujuan dari kegiatan sosialisasi ini adalah menumbuhkan minat pemilik usaha untuk menggunakan kedua fitur pada aplikasi Grabmerchant. Metode kegiatan yang digunakan adalah sosialisasi secara luring mengenai manfaat dan langkah-langkah penerapan kedua fitur tersebut. Hasil kegiatan sosialisasi yang telah dilaksanakan, yaitu adanya minat pemilik usaha menerapkan kedua fitur pada aplikasi GrabMerchant.
Kata kunci: grab; penjualan; promosi; rekomendasi
Abstract:Abstract: Information systems for processing data on registration of contracts for cafeterias and restaurants regulate all the needs of system users, as well as presenting needed and effective reports. The information system…
stem for processing data on registration of contracts for cafeterias and restaurants has data entry for tenants, places, cafeteria and restaurant management, and contract registration, tenant data search process, and cafeteria and restaurant contract data search process and produces list of tenant names, cafe per contract report month, cafeteria and restaurant contract report per year where all the processes were done manually beforehand.
Keywords: Information System, Cafeteria and Restaurant Contract Registration, PT. Angkasa Pura II
Abstrak: Sistem informasi pengolahan data tata kelola pendaftaran kontrak Cafetaria dan Restoran mengatur semua kebutuhan pengguna sistem, serta menyajikan laporan-laporan yang dibutuhkan dengan efektif dan efesien. Sistem informasi pengolahan data tata kelola pendaftaran kontrak Cafetaria dan Restoran memiliki entri data penyewa, tempat, manajemen cafetaria dan restoran, dan pendaftaran kontrak, proses pencarian data penyewa, dan proses pencarian data kontrak cafeteria dan restoran serta menghasilkan daftar nama penyewa, laporan kontrak cafe per bulan, laporan kontrak cafetaria dan restoran per tahun yang dimana semua proses tersebut dikerjakan secara manual sebelumnya.
Kata kunci: Sistem Informasi, Pendaftaran Kontrak Cafetaria dan Restoran, PT. Angkasa Pura II
Abstract:Regional Autonomy is a strategic step taken by the government to overcome uneven development in Indonesia where local governments are responsible for improving regional development. One of the important factors for the success…
uccess of regional development is the effectiveness of local revenue reflected through local taxes. The effectiveness of local taxes is a study of the collection performance carried out by the Regional Revenue Service during one fiscal year to determine the effectiveness of local taxes realized with the set target. Sleman Regency is one of the regions that currently has high Regional Original Revenue and one of the sources of revenue is restaurant tax. Sleman as one of the strategic areas provides many opportunities to increase Regional Original Revenue through taxes, including restaurant tax. The results of calculations and observations of data on the effectiveness of restaurant tax revenue in Sleman Regency for the last 4 years starting from 2019 to 2022 have fluctuated. The average effectiveness rate that reaches 112% indicates a very effective achievement. In terms of restaurant tax contribution to Regional Original Revenue, 2022 is the year with the largest restaurant tax contribution over the past 4 years because in that year Indonesia has begun to recover from covid-19, but the contribution of restaurant tax to Sleman Regency's Original Revenue is still in the category of less with an average restaurant tax contribution of 10.66%.
Abstract:This study aims to determine the implementation of restaurant tax collection with an online system in several regions in Indonesia. This research uses the method of literature study. The literature study method is a method…
od by collecting and reviewing some previous research and then drawing conclusions from the previous research. The results obtained from the study of several literature are obstacles and supporting factors of online system implementation in several regions are more or less the same and there are some differences. The influencing factor is the quantity of tools and human resources in each region. This can affect the income of these areas.