Abstract:The culinary industry in Indonesia has witnessed a surge in the growth of Micro, Small, and Medium Enterprises in recent years. These enterprises, known as culinary MSMEs, have played a pivotal role in the country's economic…
omic development. To remain competitive in the dynamic market, these MSMEs need to embrace innovative and creative strategies that can drive their growth and sustainability. This paper aims to provide a comprehensive understanding of the innovation and creativity strategies employed by Indonesian culinary MSMEs and identify the key factors that contribute to their success. The study found that culinary MSMEs in Indonesia can adopt a range of innovative and creative strategies to enhance their competitiveness. These may entail developing novel and distinctive menu offerings, implementing efficient production processes, leveraging digital technologies for marketing and customer engagement, and fostering an organizational culture that promotes innovation. By adopting a customer-centric approach and remaining responsive to evolving market trends, these enterprises can distinguish themselves from competitors and maintain a leading position in the industry. A systematic review of the existing literature also reveals that culinary MSMEs in Indonesia face various challenges, including financial constraints, lack of human resources, and limited access to information and technology. To address these challenges, collaboration with external parties, such as the government, research institutions, and universities, can be a crucial step in enhancing the innovation capabilities of these enterprises.
Abstract:Artificial intelligence is likely to have a significant impact on marketing strategies and customer behaviors in the years ahead. Research in this field has grown considerably, demonstrating AI's ability to simulate human…
n behavior and perform tasks intelligently. With growing interest among marketing researchers and practitioners, this research aims to provide an overview of the evolution of both marketing and AI research fields. This paper explores the emerging role of artificial intelligence in personalized engagement marketing, which focuses on creating, communicating, and delivering customized offerings to customers. Utilizing the Systematic Literature Review technique, we examined over 300 academic articles to uncover prevalent themes and gain a deeper understanding of current AI utilization in marketing. We then propose a plan for future research that examines potential changes in marketing strategies and customer behaviors while emphasizing critical policy considerations related to privacy, bias, and ethics. The implications for marketing managers are discussed along with predictions about how AI will impact branding and customer management practices going forward. Our research highlighted several benefits of integrating AI into marketing such as improved customer interactions, increased revenue, reduced expenses, and enhanced overall efficiency. However, this research also pointed out areas requiring further investigation including challenges posed by AI integration like shortage of skilled personnel and data privacy concerns.
Abstract:Artificial Intelligence has become a transformative technology in the field of financial technology, leveraging advanced algorithms and machine learning to identify risks and make informed decisions. However, its widespread…
ead adoption presents new challenges related to ethical use, data privacy, security concerns, potential bias, and discrimination. This study aims to explore the benefits of AI-based risk management in Fintech while highlighting associated challenges and providing recommendations. This research utilises the systematic review methodology to analyse existing literature and identify important patterns, gaps, and areas for further investigation. The study utilised data gathered from the Scopus database to obtain credible scholarly materials. Research data was collected from a variety of countries including the United States, China, European nations, and other Asian countries in order to develop a comprehensive understanding of AI-based risk management on a global scale. The findings highlight the crucial role of ethical considerations in implementing AI-based risk management systems to ensure fairness, transparency, and accountability. Moreover, the fintech industry needs to establish strong data protection measures and address issues related to bias and discrimination in order to instil trust and uphold public confidence in AI-based risk management. Future research should emphasise assessing the effectiveness of different algorithms and approaches while also examining potential regulatory frameworks and legal implications associated with AI-based risk management strategies.
Abstract:Penelitian ini bertujuan untuk menganalisis representasi proses dalam citra “Pelari Kalcer” yang dibangun oleh dr. Tirta melalui unggahan Instagram, serta memahami bagaimana audiens memaknai representasi tersebut. Penelitian…
nelitian ini menggunakan pendekatan kualitatif dengan metode analisis semiotika Roland Barthes dan analisis resepsi Stuart Hall. Data penelitian berupa satu unggahan Instagram yang terdiri dari 11 slide serta 200 komentar dari total 293 komentar. Hasil penelitian menunjukkan bahwa dr. Tirta merepresentasikan proses sebagai perjalanan panjang yang melibatkan perjuangan fisik, mental, dan sosial. Representasi ini dibangun melalui penggunaan data, visual penderitaan, serta validasi sosial. Namun, audiens memaknai representasi tersebut secara beragam, terbagi ke dalam dominant reading (65%), negotiated reading (20%), dan oppositional reading (15%), khususnya terkait isu privilege. Temuan ini menunjukkan adanya kontestasi makna antara narasi yang dibangun oleh kreator dan interpretasi audiens dalam media sosial.
Abstract:Tujuan penelitian ini adalah mengetahui dan memahami interpretasi denotasi, konotasi, dan mitos, nilai-nilai moral, serta faktor pendukung dan penghambat yang dialami tokoh dalam penyampaian pesan dakwah dalam film animasi…
si “Upin dan Ipin Episode Ragam Ramadhan.” Dalam penelitian ini, peneliti menganalisis teks media menggunakan model analisis semiotika Roland Barthes. Dimana teknik ini dilakukan dalam tiga tahap, yaitu denotasi, konotasi, dan mitos. Penelitian ini dilakukan di Media Sosial Youtube. Penelitian yang berlangsung selama kurang lebih 2 bulan mulai dari Juli sampai Agustus 2023. Teknik pengumpulan data menggunakan teknik dokumen. Berdasarkan hasil penelitian, penelitian ini menunjukkan pesan dakwah yang dibagi menjadi tiga, yaitu akhlak pada teman, akhlak pada masyarakat, dan akhlak pada keluarga. Dimana peneliti memberi makna terhadap film animasi “Upin dan Ipin” episode Ragam Ramadhan berdasarkan aspek nilai akhlak yang berisi tentang kelakuan dan perilaku sebagai makhluk sosial. Faktor pendukung dan penghambat didasarkan pada perilaku dan sifat dasar seorang anak. Adapun pengaruh dari penelitian ini yaitu sebagai pengembangan ilmu terhadap media terkhusus pada penelitian yang menggunakan metode semiotika dan dapat meningkatkan responsif terhadap makna pesan yang tersirat dalam sebuah film.
Abstract:Analisis semiotika dalam lagu Rex Orange County yang berjudul “Happiness” ini bertujuan untuk mengungkap makna semiotik pada lirik lagu tersebut dengan menggunakan teori semiotika Roland Barthes yang meliputi makna denotasi,…
enotasi, konotasi, dan mitos. Penelitian dilakukan dengan metode kualitatif interpretif dan cara berpikir induktif, yaitu menarik kesimpulan dari hal-hal yang bersifat khusus ke umum, dengan pengumpulan data melalui studi dokumen yang menelusuri berbagai sumber relevan. Hasil kajian menunjukkan bahwa makna denotasi kata “Happiness” dalam lirik lagu ini diartikan sebagai kebahagiaan, rasa senang, dan gembira, sedangkan makna konotasinya mengarah pada hubungan cinta dan kasih sayang sepasang kekasih, di mana pihak laki-laki memiliki banyak harapan yang ingin diwujudkan di masa depan bersama pasangannya agar pasangannya dapat terus bahagia. Analisis keseluruhan mengungkapkan mitos bahwa harapan merupakan hal yang dapat menguatkan sebuah hubungan, dan penulis menegaskan bahwa harapan bukanlah sesuatu yang salah selama tidak bersifat memaksa dan bertujuan untuk membahagiakan. Temuan ini berkontribusi pada kajian komunikasi visual dan budaya konsumsi dengan menunjukkan bagaimana simbol-simbol dalam musik populer membentuk pemaknaan kolektif tentang cinta, harapan, dan kebahagiaan sekaligus merefleksikan konstruksi budaya yang berkembang di masyarakat kontemporer
Abstract:Penelitian ini menganalisis makna denotasi, konotasi, dan mitos dalam interaksi komunikasi antara karakter Piko dan Ayah pada adegan film “Mencuri Raden Saleh”. Penelitian ini menggunakan metode kualitatif dengan teori Semiotika…
ri Semiotika Roland Barthes. Teknik pengumpulan data melalui observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa, makna denotasi ditampilkan melalui dialog eksplisit yang mencerminkan kekhawatiran kedua tokoh. Makna konotasi menyoroti dimensi emosional, seperti keintiman, ketegangan, dan pengkhianatan, yang disampaikan melalui gestur dan ekspresi wajah. Sementara itu, makna mitos merepresentasikan nilai budaya yang diterima secara luas, seperti norma sosial yang menentang kecurangan, larangan kehamilan di luar nikah, serta keyakinan bahwa kekuasaan dapat menyelesaikan masalah kompleks. Temuan ini mengungkapkan dinamika hubungan ayah-anak yang penuh kompleksitas dan memperlihatkan bagaimana nilai budaya memengaruhi interaksi mereka.
Abstract:The aim of the research describes the representation of Islam in America in the TED Talks Youtube Channel video entitled What It's Like to be a Muslim in America. The research are analyzed including obtaining forms of representation…
presentation of Islam in America, describe the representation of Islam in America and describe the implementation of the Cross Culture Understanding course on the condition of Muslims and Islam in America.
The methodology of research utilized to analyze this video is a semiotic structural methodology based on Roland-Barthes theory, that was construct a structured sign system in the format of denotative and connotative signs. After the writer analyzed in the TED Talks Youtube Channel video entitled What It's Like to be a Muslim in America with using denotative and connotative analysis. Finally, the author can describe the inference that Islam representation in America consist of 3 constructions. To describe the representation of Islam in America after the tragedy in America on September 11, 2001 as the shape of Islamophobia, and the results of this research can be implemented with the theories of the Cross Culture Understanding course