Abstract:Although the discourse on educational marketing is theoretically established, empirical reality reveals a significant gap between strategic planning and operational execution. This failure is often rooted in weak resource…
e organization and the inability to translate strategy into tactical action. This study aims to analyze and compare the organizational patterns and implementation of educational service marketing across institutional levels, including Madrasahs, Islamic Boarding Schools (Pesantren), and Islamic Higher Education Institutions. Using a library research method, data were collected through a systematic search of current academic literature (2015-2025) by adapting the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) selection flow to ensure data synthesis validity. Comparative analysis reveals distinct organizational model divergences: madrasahs tend to use ad-hoc committee structures, pesantrens rely on the centrality of the Kiai's charismatic leadership as the primary brand ambassador, while higher education institutions are adopting professional, permanent marketing units. Nevertheless, the convergence of success across all three entities lies in the integration of Islamic values within the 7P marketing mix and the vital role of Human Resources as the forefront of service delivery. This study implies the urgency of a managerial transformation from an incidental approach to the institutionalization of sustainable marketing functions to bridge the execution gap and build public trust.
Abstract:This study proposes a linear regression-based intelligent calibration approach to improve the accuracy of water turbidity sensor readings in an Arduino microcontroller-based embedded system. The primary objective of this…
research is to develop a mathematical model capable of converting analog values from the Analog-to-Digital Converter (ADC) into a numerical representation that reflects the actual water turbidity level in Nephelometric Turbidity Units (NTU). The calibration process was performed using a standard Hanna Turbidity Meter with water samples ranging from 0.56 NTU to 500 NTU. Measurement results demonstrated a strong linear relationship between the ADC value (495–686) and NTU, with an average system accuracy level above 90%. Comparison of sensor measurements with the standard instrument showed an error margin below 5%, confirming the reliability of the linear regression model in compensating for optical sensor nonlinearities.
Abstract:This study aims to identify the petrological and petrographical characteristics of carbonate rocks that act as natural asphalt (Asbuton) reservoir rocks in the Winning area, Buton Regency. The analysis was conducted through…
ugh megascopic observation of rock outcrops and microscopic observation of thin sections using a polarizing microscope. The results show that the carbonate rock units in the study area are dominated by bioclastic limestone (biomicrite) and dolomitic limestone (biogenic dolomite). The bioclastic limestone consists of foraminiferal and shell fragments bound by micrite and sparry calcite cement, whereas the dolomitic limestone displays fine- to medium-crystalline textures with well-developed intercrystalline porosity formed through dolomitization. Partial to advanced dolomitization occurred due to the circulation of magnesium-rich fluids in a restricted marine environment during the post-depositional stage. The mineralogical transformation from calcite to dolomite enhanced both porosity and compactness, making these rocks potential reservoir rocks for natural asphalt accumulation. Overall, the petrological and petrographical characteristics indicate that the carbonate rocks in the Winning area underwent a complex diagenetic evolution and play a significant role in the formation and entrapment system of Buton Rock Asphalt (Asbuton).
Abstract:This study aims to analyze the implementation of management functions in the management of professional zakat at the National Zakat Agency (BAZNAS) of Padangsidimpuan City. Using a qualitative descriptive approach, data…
were collected through observation, interviews, and documentation, with triangulation applied to ensure validity. The findings show that BAZNAS has implemented the four classical management functions—planning, organizing, implementing, and supervising—in managing professional zakat from civil servants. Planning is carried out through the preparation of zakat collection programs in cooperation with government institutions; organizing is realized through the formation of operational sub-units; implementation is conducted by collecting zakat through salary deductions and distributing it to mustahik via social and empowerment programs; while supervision is executed by an Internal Audit Unit to maintain accountability and transparency. Supporting factors include government affiliation and mayoral instructions, whereas inhibiting factors involve limited human resources, the absence of binding local regulations, restricted access to military and police institutions, and low awareness among civil servants. The study concludes that although BAZNAS has applied management principles in practice, improvements are still needed in human resource regeneration, regulatory frameworks, and digital zakat systems to optimize professional zakat management.
Abstract:Exposure to X-ray radiation in conventional radiology procedures can pose a health risk, especially for accompanying caregivers of pediatric patients who only bear the risk without gaining any benefit. This study aims to…
determine the estimated equivalent dose received by accompanying caregivers of pediatric patients and the safest points during conventional radiology examinations. The method used in this research is a field survey, involving the measurement of equivalent radiation doses inside and outside the examination room using a personal dosimeter, as well as measuring the radiation dose rate at 6 points using a surveymeter. The data was processed to obtain the highest and lowest values, as well as the percentage of equivalent dose obtained compared to the established Dose Limit Value (DLV). The results showed that the highest radiation dose received by accompanying caregivers inside the examination room reached 13,46 µSv, with a percentage of 0,27% relative to the DLV, while the lowest dose recorded was 1,12 µSv, with a percentage of 0,0224% relative to the DLV. Analysis of the radiation dose rate distribution revealed that the greater the distance of the measurement point from the radiation source (tube), the smaller the dose received. In conclusion, the radiation dose received by accompanying caregivers is still below the Dose Limit Value (DLV) for caregivers, which is 5.000 µSv. However, to minimize stochastic effects, the implementation of additional protective measures, such as the use of lead aprons and selecting safer locations within the examination room, is highly recommended. These findings are expected to serve as a guide in enhancing the safety of accompanying caregivers of pediatric patients in conventional radiology units.
Abstract:This study aims to analyze the implementation of the Hospital Management Information System (HMIS) and its impact on operational efficiency at XYZ Hospital in Pamekasan. In the digital era, hospitals are required to enhance…
nce service quality and operational efficiency through the utilization of information technology. HMIS is an innovation designed to integrate managerial and administrative processes within hospitals, including patient data recording, resource management, and other healthcare service procedures. This research adopts a descriptive qualitative approach with purposive sampling techniques, involving informants such as medical personnel, administrative staff, and hospital management who are directly involved in the use of HMIS.The results indicate that the implementation of HMIS has a positive impact on the hospital’s operational efficiency, including the acceleration of administrative processes, improved data accuracy, and easier coordination between work units. However, the implementation also faces several challenges, such as limited technological infrastructure, user resistance to change, and insufficient training for staff. These findings are supported by the HOT-Fit framework and Technology Acceptance Model (TAM), all of which emphasize the importance of technological readiness, human resource competence, and organizational commitment in ensuring the successful adoption of HMIS.
Abstract:• This study aims to determine the paradigm that can shape the creativity of students, assist educators in developing creativity in students and prepare creative educational units based on the characteristics of an independent…
ependent curriculum. The method used in this study is descriptive qualitative by looking at literature reviews from various sources that have been obtained and then conclusions are drawn analytically. The results of the research are in the form of descriptions of actions that can shape the creativity of students, as well as attitudes of educators that can support learning achievement in implementing the independent curriculum in learning in educational units.
Abstract:This study aims to analyze the effectiveness of public service delivery in issuing Certificate of Indigency (SKTM) at Karang Indah Village Office, Merauke Regency. The background of this research is based on the increasing…
ng number of SKTM applications each year, which has not been matched by optimal service quality improvements. This study employs a qualitative method with a descriptive approach. Data collection techniques include observation, interviews, and documentation involving 11 informants consisting of village officials and community members. The results show that, in general, the SKTM service at Karang Indah Village Office is relatively effective, particularly in terms of procedures and costs, which are simple, transparent, and free of charge. The service completion time is also relatively fast, often completed within one working day. However, several challenges still affect service effectiveness, such as inconsistencies in procedural implementation, limited facilities and infrastructure, manual administrative systems, and insufficient public awareness regarding the requirements for obtaining SKTM. Additionally, coordination between neighborhood units (RT) and the village office remains suboptimal, potentially causing service delays. This study concludes that the effectiveness of SKTM service delivery in Karang Indah Village needs improvement through digital service innovation, capacity building for administrative staff, and strengthening supervision and public outreach.
Abstract:This study examines the role of leadership style in enhancing the work motivation of Civil Servants (Aparatur Sipil Negara/ASN) at the General Bureau of the Regional Secretariat of South Papua Province. The study is theoretically…
retically grounded in Amirullah’s (2017) leadership framework, which emphasizes leader–member relations, task structure, and position power, and Sariani’s (2020) motivation theory, focusing on educational background, personal expectations, and job satisfaction. A qualitative descriptive approach was employed to capture in-depth perspectives on leadership practices and motivational dynamics within a newly established provincial government organization. Data were collected through observations, in-depth interviews, and document analysis. A total of 22 informants, comprising senior officials, section heads, and staff members, were purposively selected based on their institutional roles and direct involvement in organizational processes. The findings indicate that leadership style significantly influences employees’ work motivation. Effective leadership is reflected in open and transparent communication, participatory decision-making, clear task delegation, consistent supervision, and fair recognition of employee performance. Moreover, job satisfaction, clarity of work roles, coordination across organizational units, availability of work facilities, and opportunities for capacity building emerged as critical supporting factors in sustaining motivation. The study concludes that a communicative, participative, and supportive leadership style is essential for strengthening work motivation and improving organizational effectiveness in public sector institutions, particularly within developing regional government contexts.
Abstract:Abstract: The development of information and communication technology has increased public demand for digital services, particularly data packages as the primary means of internet access. This high demand requires data package…
ackage retailers to manage inventory optimally to ensure product availability meets customer needs. At CMC Cell, the determination of data package stock is still based on intuition without systematic data analysis, resulting in stock accumulation for certain products and stock shortages for others when demand increases. This study aims to design and implement a web-based Decision Support System (DSS) using the Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) method to determine the optimal stock of data packages. The MOORA method is applied to rank data package alternatives based on several criteria, including data package demand, sales history, remaining stock, selling price, and validity period. Sales data are analyzed using the calculation stages of the MOORA method. The results show that the Telkomsel V 3 GB data package achieves the highest preference value of 0.1498 and is therefore recommended as the top-priority data package, with an optimal stock quantity of 200 units. With the implementation of this system, the recommendations for determining data package stock become more measurable, objective, and data-driven.
Keywords: MOORA; PHP; decision support system; optimal stock; stock priority
Abstrak: Perkembangan teknologi informasi dan komunikasi telah meningkatkan kebutuhan masyarakat terhadap layanan digital, khususnya paket data sebagai sarana utama akses internet. Tingginya permintaan tersebut menuntut pelaku usaha penjualan paket data untuk mampu mengelola stok secara optimal agar ketersediaan produk sesuai dengan kebutuhan pelanggan. Pada Toko CMC Cell, penentuan stok paket data masih dilakukan berdasarkan intuisi tanpa analisis data yang sistematis, sehingga sering terjadi penumpukan stok pada beberapa produk dan kekosongan stok pada produk lain saat permintaan meningkat. Penelitian ini bertujuan untuk merancang dan mengimplementasikan Sistem Pendukung Keputusan (SPK) berbasis web menggunakan metode Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) dalam menentukan stok optimal paket data. Metode MOORA digunakan untuk melakukan perangkingan alternatif paket data berdasarkan beberapa kriteria, yaitu permintaan paket data, riwayat penjualan, jumlah stok tersisa, harga jual, dan masa aktif. Data penjualan paket data dianalisis menggunakan tahapan perhitungan metode MOORA. Hasil penelitian menunjukkan bahwa paket data Telkomsel V 3 GB memperoleh nilai preferensi tertinggi sebesar 0,1498 sehingga direkomendasikan sebagai paket data dengan prioritas stok tertinggi, dengan jumlah stok optimal sebanyak 200 pcs. Dengan adanya sistem ini, rekomendasi penentuan stok paket data yang dihasilkan menjadi lebih terukur, objektif, dan berbasis data.
Kata kunci: MOORA; PHP; sistem pendukung keputusan; stok optimal; prioritas stok