Abstract:This study aims to determine the effect of business location feasibility, social media advertising and product innovation partially and simultaneously on increasing sales of culinary MSMEs at Center Point of Indonesia (CPI)…
PI) Makassar City. This study employs quantitative research methodologies. The data collection techniques used were observation and interviews using questionnaires and documentation of activities. The population as well as the sample in this study were 50 culinary MSME business actors located at the Center Point of Indonesia (CPI). The employed data analysis techniques encompass multiple linear regression analysis, the F-test, the t-test, and the coefficient of determination. The results showed that business location feasibility, social media advertising and product innovation partially influenced the increase in sales of Culinary MSMEs at Center Point of Indonesia (CPI). Business location feasibility variables, social media advertising and product innovation simultaneously affect the increase in sales of Culinary MSMEs at Center Point of Indonesia (CPI)
Abstract:This study aims: 1) To analyze the influence of MSMEs on unemployment in Indonesia, 2) To analyze the effect of foreign direct investment (FDI) on unemployment in Indonesia, and 3) To analyze the effect of government capital…
ital expenditure on unemployment in Indonesia. The data collection in this study was carried out by searching documentation or information publications. Data analysis was performed using the Ordinary Least Square analysis method. The results of the study: 1) SMEs have a negative effect, both directly and indirectly on unemployment. If MSMEs increase, unemployment will decrease, 2) Foreign Direct Investment (FDI) has a negative effect, both directly and indirectly on unemployment. If foreign direct investment increases, unemployment will decrease, and 3) Government capital expenditure has a negative effect, both directly and indirectly on unemployment. If government spending increases, unemployment will decrease.
Abstract:Badan Usaha Milik Desa is agency business that was established by the Government of the village with capital beginning sourced from APB December to utilize all the potential economic, institutional economy as well as the…
potential source of the power of nature and the source of the power of man in order to improve the welfare of the community village. Research This aims to determine the role of BUMDes in utilizing the potential of the economy locally with a variety of potential which is owned by the village in order to improve the welfare of the economy of society villagers and encourage an increase in revenues native village. This research is a field, data collection techniques used in this study is a triangulation technique (observation, interview and documentation). The method of research is using the method of research qualitative descriptive. The results of this study are the role of BUMDes Sumber Sejahtera in increasing the potential and economic prosperity of the community in Pujonkidul Village through its programs and business units that can open new jobs for residents, increase community incomes and encourage increased PAD Desa.
Abstract:The Analysis of Company Profitability at PT Arita Prima Indonesia Tbk. This study aims to determine and analyze the level of profitability of PT Arita Prima Indonesia Tbk. The analytical method used in this research is quantitative…
uantitative descriptive analysis using the Du Pont System. The research results indicate that the decline in profitability at PT Arita Prima Indonesia Tbk in 2017, as identified by the Du Pont System, was caused by the company's ineffective utilization of its long-term investments, resulting in a decrease in net income by 12.29%
Abstract:This study aims to determine the financial performance of PT. Gudang Garam Tbk in terms of profitability ratio analysis for 2019-2022. The type of research used is descriptive quantitative. The data collection technique…
in this study uses documentation techniques in the form of balance sheets and income statements for 2018-2022. The profitability ratios used in this study include Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Assets (ROA), Return on Equity (ROE), and Earnings Per Share (EPS). The results showed that the financial performance of PT. Gudang Garam Tbk for the last four years has tended to be unfavorable, because the average value of the profitability ratio is below the expected standard of measurement. To overcome the problem of declining financial performance, PT. Gudang Garam Tbk must identify and control production and distribution costs more efficiently, develop appropriate pricing and sales strategies, manage accounts receivable properly, and be prudent in using loans with favorable interest rates to increase the company's net profit.
Abstract:This study aims to determine the impact of COVID-19 on the profitability of manufacturing companies listed on the Indonesia Stock Exchange. This sample was taken from manufacturing companies listed on the Indonesia Stock…
Exchange (IDX) which can be accessed via the website (www.idx.co.id), the research sample was selected using the purposive sampling method of 22 manufacturing companies listed on the Indonesian stock exchange for the 2019-2021 period. The type of data used in this research is quantitative data obtained from financial reports that have been audited and published by manufacturing companies listed on the 2019-2021 Indonesian Stock Exchange. Data collection is done by using Documentation technique. In this research, the data source used is secondary data. The analytical methods used in this study include: Using Descriptive Statistical Tests and Difference Tests (Paired Sample T-Test)
The results of this study indicate that it is concluded that the COVID-19 pandemic has had a significant impact on the profitability of manufacturing companies listed on the Indonesia Stock Exchange. NPM, ROA, and ROE underwent significant changes after the pandemic, indicating a decrease or increase in the financial performance of these companies. These results indicate the need for companies to adapt their business strategy and financial management to face the challenges posed by the COVID-19 pandemic in order to ensure the continuity and profitability of the company in the future.
Abstract:Advances in technology such as the presence of social media require companies to be able to adjust in carrying out their activities such as marketing using influencer marketing. This study aims to determine the effect of…
influencer marketing on purchasing decisions for the Makassar branch of Chaca Burgo. This research uses qualitative methods by conducting observations, questionnaires, and interviews. Data were analyzed using a simple linear regression analysis method that used SPSS data processing results to prove the hypothesis. The results showed that the influencer marketing variable had a positive and significant effect on the purchasing decision variable. So that the better influencer marketing is in carrying out promotions, the purchasing decisions by consumers will increase.
Abstract:Appraisal of a company's performance can be seen both through financial and non-financial aspects. This study specifically measures financial performance by focusing on DuPont System analysis. The DuPont system divides performance…
erformance into three components, namely net profit margin, rate of return on assets, and rate of return on equity/capital. However, in this study, only two components of the DuPont System were used, namely return on assets and net profit margin. This type of research is quantitative research with a descriptive approach. The data analyzed comes from the financial reports at PT. State Savings Bank (PERSERO) Tbk specifically in the statement of financial position and annual comprehensive income statement ending December 31 2019 to December 31 2021. The results of the study show that Bank BTN has low financial performance. Judging from the total ROA generated each year, it cannot reach the standard set by Bank Indonesia. Even though it has a low ROA value, Bank BTN is able to increase ROA from year to year.
Abstract:This study aims to (1) determine the recruitment system has a partial effect on increasing employee productivity at the Banyorang coffee processing center, Tompobulu sub-district, Bantaeng district. (2) Knowing that employee…
oyee performance has a partial effect on increasing employee productivity at the banyorang coffee processing center, Tompobulu sub-district, Bantaeng regency. (3) Knowing the recruitment system and employee performance simultaneously influence the increase in employee productivity at the Banyorang coffee processing center, Tompobulu sub-district, Bantaeng regency. This research was conducted at the Banyorang coffee processing center, Tompobulu sub-district, Bantaeng district. The data used in this study are primary and secondary data, with a total sample of 30 people. The results of the research hypothesis show that the recruitment system has a partial effect on employee productivity at the Banyorang Coffee Processing Center, Tompobulu District, Bantaeng Regency. This result means that with a good recruitment system, there will be an increase in Employee Productivity. The results of the research hypothesis show that employee performance has a partial effect on employee productivity at the Banyorang Coffee Processing Center, Tompobulu District, Bantaeng Regency. This result means that with good performance, there will be an increase in Employee Productivity. The results of the research hypothesis show that the recruitment system and employee performance simultaneously influence employee productivity at the Banyorang Coffee Processing Center, Tompobulu District, Bantaeng Regency.
Abstract:The major of this study was to estimate the impact of Adoption of Small-Scale Irrigation in Dugda district. Data were collected from both primary and secondary data sources. Primary data was collected from 384 household…
heads in four kebeles of the district using structured questionnaire. Descriptive, logit and propensity score matching techniques were used for data analysis. The study finding from the propensity score matching technique revealed that the incomes of adopters of small scale irrigation were increased by 37,696.06ETB per annum. This calls for strengthening the available irrigation facilities and expansion of irrigation sector in the study area.