Abstract:The phenomenon of increasing consumption of homoromantic fiction content among early adult women has given rise to the term Fujoshi, which is often directly associated with support for LGBT issues, although such an interpretation…
pretation does not necessarily reflect individuals’ attitudes in a comprehensive manner. This study is grounded in the need to understand the attitudes of early adult Fujoshi in a more nuanced and non-simplistic way, particularly through the framework of attitude theory encompassing cognitive, affective, and conative dimensions. The research problem focuses on how Fujoshi aged 18-40 interpret, experience, and express their attitudes toward homoromantic fiction content and its relationship to social values and norms in real life. This study employed a descriptive qualitative approach using in-depth interviews with three Fujoshi informants who are members of the XX fan chat group. The findings indicate that social media and peer networks play a significant role in the process of becoming a Fujoshi, as well as in shaping relatively intensive and repetitive patterns of content consumption as a form of emotional entertainment. Cognitively, the informants recognize that homoromantic fiction is related to LGBT issues; however, at the affective level, their interest is primarily driven by the uniqueness of the narrative structure and character dynamics rather than by sexual orientation itself. In the conative dimension, most informants do not demonstrate a tendency to support LGBT practices in real life; some even hold conservative views and display critical awareness of the potential negative impacts of their hobby, which they perceive as not fully aligned with prevailing social norms. The study concludes that Fujoshi attitudes are complex, ambivalent, and highly contextual. The novelty of this research lies in revealing a clear differentiation between the consumption of homoromantic fiction as a form of symbolic entertainment and individuals’ value positions toward social reality, which are often normatively conflated in previous assumptions.
Abstract:The mobile gaming industry has evolved into a strategic sector within the global digital economy ecosystem, contributing significantly to the overall revenue of the gaming industry. A concrete manifestation of this dynamic…
ic is Honor of Kings (HoK), a 5v5 MOBA game developed by TiMi Studio Group, which has recorded over 100 million daily active players worldwide. The success of HoK is not solely determined by the quality of its game mechanics but also by its ability to deliver an immersive user experience and implement adaptive Content Marketing strategies. This study aims to empirically examine the influence of Game User Experience (GUX) and Content Marketing on Player Loyalty, with Satisfaction serving as a mediating variable. Employing a quantitative approach through Structural Equation Modeling (SEM), data were collected from active HoK players using a validated survey instrument. The results of the analysis indicate that both GUX and Content Marketing have a significant positive effect on Satisfaction, which, in turn, mediates their influence on Loyalty. The proposed mediation model successfully illustrates the affective role of Satisfaction as a key determinant in the formation of player Loyalty in digital contexts. These findings not only reinforce theoretical foundations in the domain of experience-based marketing but also offer practical insights for game developers and marketers in designing sustainable retention strategies through the optimization of gameplay experience and value-driven content delivery. Accordingly, this study presents a relevant conceptual framework for understanding the mechanisms of Loyalty formation within the competitive and dynamic mobile gaming industry.
Abstract:The advancement of digital technology has driven significant transformations in the employment landscape, marked by the emergence of new occupational roles such as freelance content creators—professions that are particularly…
ularly appealing to Generation Z. Despite operating independently and with high levels of flexibility, these freelance workers remain subject to complex psychosocial work dynamics, including job stress, rewards, motivation, and job satisfaction. This study aims to empirically investigate the influence of job stress and rewards on job satisfaction, while examining the mediating role of motivation within the context of digital freelancers. Employing a quantitative research design, data were collected through an online questionnaire distributed to 220 Gen Z freelance content creators in Indonesia. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, facilitated by the SmartPLS 4 software. The results indicate that job stress exerts a significantly negative effect on both motivation and job satisfaction, whereas rewards have a significantly positive effect on these variables. Furthermore, motivation was found to partially and significantly mediate the relationship between job stress, rewards, and job satisfaction. These findings underscore the critical importance of affective dimensions in shaping the occupational well-being of freelancers in the digital era. The main contribution of this study lies in its extension of the theoretical framework surrounding non-traditional work dynamics, as well as its practical implications for the development of career management and well-being strategies tailored to platform-based freelance workers.
Abstract:This research analyzes the challenges and opportunities of Islamic education in schools in the Society 5.0 era, which is characterized by the use of industrial revolution 4.0 innovations to overcome social problems. Using…
g a qualitative approach with literature study methods and content analysis, this research examines literature related to the problems of Islamic religious education in schools. The research results identified six main challenges: limited infrastructure, inadequate conditions in rural schools, lack of technology-based learning media, lagging behind in the development of science and technology, use of traditional learning methods, and weak quality of human resources in mastering learning technology. In conclusion, the transformation of Islamic education in the Society 5.0 era requires improving the quality of human resources in learning technology, the use of digital books and technology-based learning media. Systematic efforts are needed to overcome the technology gap and increase the competitiveness of Islamic education in this era.
Abstract:The world of education is currently developing, various kinds of innovation and renewal are carried out to improve the quality and quantity of education. Various breakthroughs have also been made both in curriculum development,…
opment, learning innovation, and the provision of educational facilities and infrastructure needed to improve the quality of education itself. The method used in this study is a quantitative descriptive method with an Ex Post Facto approach. The population of this study is class X students of SMA Negeri 8 Pontianak for the 2023/2024 school year.The data collection techniques in this article are direct communication techniques and also use questionnaires. The validity test of the instrument is used to assess whether the instrument can accurately disclose the data of the variable being studied. The validity of the content and construct was assessed through expert assessment by three validators, consisting of two IT lecturers and one Informatics teacher, to evaluate the suitability of the questionnaire about learning interests and learning disciplines. The data from this research includes information about students of SMA Negeri 8 Pontianak class XA, XB, XC, XD, XE, XF, XG, XH, XI which amounted to 322 students who had previously been observed, this was done to find out the problems at SMA Negeri 8 Pontianak before a study was conducted. The research carried out included one bound variable, namely Learning Outcome (Y), and two independent variables, namely Learning Interest (X1) and Learning Discipline (X2) Variable Data for X1 and X2 was obtained from a questionnaire with a likert scale answer model of 4 (four) alternative answers that were distributed according to the sample needs to 167 students who were the research sample.
Abstract:Manuscripts hold immense value as precious treasures passed down from our ancestors and scholars. They serve as a bridge between the past and present, offering a rich source of knowledge for contemporary society. This study…
udy aims to: (1) ascertain the legal rulings regarding Eid prayers; (2) determine the proper procedures for performing Eid prayers; and (3) identify the recommended practices associated with Eid prayers. Various methods are employed in manuscript research. This study utilizes a combination of textual criticism and popular readings to analyze an ancient manuscript. Additionally, the study draws upon Islamic jurisprudence (fiqih) to examine and reinforce the content of the manuscript. The popular readings used as a reference are found in the book Fathul Qorib by Shaykh Syamsudin. The findings of this study are as follows: (1) the legal rulings regarding attendance at Eid prayers; (2) the proper procedures for performing Eid prayers; and (3) the recommended practices associated with Eid prayers.
Abstract:The objective of this study is to create augmented reality educational tools for teaching software introduction topics at Singkawang 4 State Middle School. Evaluating the viability and user reception of educational content…
nt delivered through augmented reality technology. Methods of data collection involving interviews and questionnaires. The data analysis technique employs descriptive statistics. The ADDIE paradigm is employed in the research and development process. This learning media is developed through a sequential process consisting of five stages: analysis, design, development, implementation, and evaluation. The participants in this study were eighth-grade students from Singkawang 4 State Middle School. The product feasibility testing step was conducted by a pair of media specialists and one material specialist. The research findings indicated that the feasibility evaluation conducted by media specialists obtained a score of 155 out of a total possible score of 168, placing it in the “very feasible” category. The examination conducted by material experts achieved a score of 71 out of a possible 80, placing it in the “very feasible” category. The mean score attained from the extensive evaluation of 33 eighth-grade students at Singkawang State Middle School 4 was 2550 out of a possible maximum score of 3036. The assessment categorized the score as “highly appropriate” for utilization as a learning tool.
Abstract:Consumers who travel frequently (high mobility) use a lot of aviation services, so the aviation business is of interest to many business people. Travel agents are also aggressively providing cheap ticket promotions to attract…
tract consumer interest. This creates tough competition between airlines in terms of reasonable prices, best facilities and gaining customer trust. This research aims to determine the influence of Price Fairness, Service Quality, and Trust on Customer Satisfaction of LCC airlines in Indonesia. The research objects of this research are online media libraries, Google Scholar, Semantic Scholar, Elsevier, Zotero and other online journal media. The method used is a literature study, which collects data sources related to the research topic. The literature study aims to explain the main content based on the information obtained. The research results show that Price Fairness, Service Quality, and Trust all have a significant influence on Customer Satisfaction for LCC airlines in Indonesia.
Abstract:Self-reward is used as a sign of appreciation and reward for individuals for the efforts that have been passed before. High school kids' self-rewarding can play a significant part in piquing their interest in learning. Giving…
iving appreciation to oneself or doing self-reward needs to be done by some students because by doing self-reward students can give appreciation for the endeavors undertaken and feel happy to be able to maintain mental health. This research uses the literature review research method. This study adopts a qualitative methodology, as well as the methods for data analysis used are those that include content analysis. This research is also used in three actions: data gathering, reducing, presenting, and making conclusions. This investigation concludes that the use of the self-reward strategy is important for students to develop learning achievement. Additionally, self-reward can foster learning motivation among students.
Abstract:The objective of this study is to examine the influence of factors such as work motivation, salary, work environment, and career development on employee loyalty. It also explores the role of employee job satisfaction as…
a mediator in this relationship. The research will be conducted at 9 coffee shops located in Semarang City. The population involved in this study consists of all employees working at 9 coffee shops in Semarang City. The sample used comprises 98 individuals who have been working for more than 1 year. Data analysis in this study was conducted using the SmartPLS 3.0 software. Testing hypotheses using the PLS method. The findings indicated that the job satisfaction of coffee shop workers in Semarang City was impacted by factors such as motivation, salary, work environment, and career growth. Enhanced work drive and remuneration will lead to heightened job contentment. Similarly, an improved work environment and opportunities for professional growth would enhance employee job satisfaction. One thing that affects loyalty is job satisfaction. This suggests that when job satisfaction grows, employee loyalty also increases. Job satisfaction acts as a mediator between salary and loyalty, work environment and loyalty, and career development and loyalty. However, it does not act as an intermediary between work motivation and loyalty.