Abstract:Amidst a digitized business landscape, Digital Leadership (DL) has emerged as a crucial predictor of Team Performance. However, a fundamental question arises: which dimensions of digital leadership truly drive performance…
e technical skills (tech-savviness), strategic vision, or relational skills? This study uses a Systematic Literature Review (SLR) of 51 articles to deconstruct digital leadership into four main dimensions: (1) Technological, (2) Visionary-Strategic, (3) Relational-Emotional, and (4) Structural-Managerial. The findings reveal an unexpected pattern: the technological dimension only acts as a hygiene factor, while the structural-managerial and visionary-strategic dimensions show the most consistent impact on team performance. Furthermore, the effectiveness of the relational dimension is highly context-dependent, strong in small Agile teams but NOT significant in large bureaucratic organizations. These findings suggest a reframing of the conventional assumption that “digital leaders” must start with technical expertise, and instead suggest that organizations should train digital talent in soft skills and strategic vision, or train existing visionary leaders in basic digital literacy.
Abstract:This study examines the impact of four key marketing variables product quality, price, persuasive communication, and incentives on brand image and purchasing decisions among medical practitioners in Cilegon, Indonesia. Drawing…
rawing on a sample of 225 physicians, dentists, and pharmacists, data were collected via an online Likert‐scale questionnaire and analyzed using confirmatory factor analysis and structural equation modeling (SEM). Results indicate that product quality and incentives exert statistically significant positive effects on brand image (β = 0.284, p = 0.011; β = 0.291, p = 0.003, respectively), while price and persuasive communication do not achieve significance. Furthermore, incentives also demonstrate a significant positive influence on purchase decisions (β = 0.206, p = 0.047), whereas other independent variables, including brand image, fail to show a direct effect. Model fit indices (CMIN/DF = 1.122; GFI = 0.90; RMSEA = 0.016; p = 0.061) confirm an overall good fit. These findings underscore the critical role of maintaining high product standards and ethical incentive programs in strengthening brand perception and stimulating purchase behavior in a competitive pharmaceutical landscape. Theoretical contributions include the integration of marketing, consumer behavior, and brand management theories within a single SEM framework. Practically, pharmaceutical firms operating in emerging markets should prioritize consistent quality assurance and transparent incentive mechanisms to enhance both brand equity and sales performance.
Abstract:Quantitative research is a crucial foundation in the scientific landscape to understand phenomena objectively and measurably. Although essential, there is often a gap between methodological idealism and research practice,…
, especially among novice researchers, which is indicated by the use of quantitative methods that are not optimal in student theses due to lack of mastery of methodology and statistics, marked by inconsistencies in variable logic, lack of theoretical basis, data bias, sampling technique errors, to inaccuracy in testing the validity of instruments and statistical analysis. Through a systematic and comprehensive literature review, this article aims to present a complete picture of the “roadmap” of quantitative research, including the essence, principles, key stages (starting from problem formulation, sample determination, instrument development, data collection, to analysis and interpretation of results), and its various types, rooted in the positivist paradigm that emphasizes objectivity and hypothesis testing. Although quantitative research offers significant advantages such as time efficiency and generalizability, challenges such as difficulty in data collection and lack of in-depth analysis also need to be overcome, so improving methodological and statistical training is crucial to producing valid, accountable scientific work that contributes significantly to the development of science.
Abstract:Social media has transformed the global communication landscape and has become a vital instrument in increasing awareness and public participation on various environmental issues. This study aims to analyze the role and…
impact of social media in encouraging public engagement in environmental movements, both at the local and global levels. Using a qualitative approach with a combination of systematic literature analysis and multiple case studies, this research examines how social media platforms facilitate the dissemination of environmental information, promote collective action, and create spaces for discussions on environmental sustainability. The findings indicate that social media plays a significant role in mobilizing individuals to take concrete actions on environmental issues through three main mechanisms: (1) democratization of environmental information, (2) facilitation of the formation of environmental communities, and (3) acceleration of collective responses to urgent environmental issues. However, the study also identifies critical challenges, including the spread of false information, digital divide, and slacktivism phenomena that may hinder the effectiveness of digital environmental campaigns. Further analysis reveals that the effectiveness of social media use in environmental campaigns heavily depends on content strategies, timing, and the involvement of environmental influencers. The study also finds a positive correlation between the intensity of social media usage for environmental purposes and the level of public awareness and active involvement in environmental preservation. Additionally, the research highlights the significant role of social media as a catalyst for pro-environmental behavior among younger generations. These findings contribute significantly to the development of more effective environmental communication strategies in the digital era, emphasizing the importance of digital literacy in the context of environmental activism. The study recommends combining social media power with concrete actions to achieve optimal impact in addressing environmental challenges.
Abstract:This research addresses obstacles to effective English communication, focusing on essential language competencies—listening, speaking, reading, and writing—that are critical in global business. It explores which language…
uage skills are most important for international business communication and examines the impact of language proficiency on professional success. The goal of the study is to identify these key competencies for successful global business interactions and to provide insight into which skills professionals should focus on developing. To achieve this, a systematic literature review is conducted, establishing a structured theoretical framework by drawing on findings from previous research. The study concludes that essential language competencies for global business success include verbal communication, writing skills, cross-cultural understanding, listening, and negotiation abilities. Among these, verbal skills in English, as an international language, are especially crucial in settings such as presentations, meetings, and negotiations. Effective verbal communication requires not only mastery of grammar but also the ability to use non-verbal cues, like intonation and body language, to reinforce and clarify messages. These competencies are emphasized as crucial for professionals who wish to excel in the global business landscape, where effective communication can significantly influence outcomes. The findings suggest that developing both language and cultural understanding equips professionals to engage more effectively across linguistic and cultural boundaries, enhancing their ability to negotiate, collaborate, and succeed in diverse business environments.
Abstract:This anthropological study examines the experiences of the Muslim minority in Rantepao City, North Toraja Regency, focusing on religious freedom and interfaith dynamics. In a predominantly Christian region, the Muslim community…
mmunity navigates its religious identity within a deeply rooted Torajan cultural landscape. Through ethnographic methods, including participant observation and in-depth interviews, this research explores how minority Muslims practice their faith, access public space, and maintain communal harmony. The findings reveal that religious freedom in Rantepao is negotiated through a balance of cultural assimilation and religious preservation. While formal rights are generally respected, subtle social boundaries exist, particularly regarding religious expression and ritual intersections with traditional Torajan customs (Aluk To Dolo). This study highlights the resilience of the Muslim minority and demonstrates how local cultural mechanisms facilitate daily coexistence, offering crucial insights into religious tolerance and minority-majority relations in contemporary Indonesia.
Abstract:This study examines the development of the Rammang-Rammang karst landscape in Maros Regency, South Sulawesi, into a prominent ecotourism destination, through an anthropological perspective. Utilizing qualitative methods—including…
��including in-depth interviews, participant observation, and focus group discussions—this research explores how the local community navigates the rapid shift from a traditional agrarian and riverine lifestyle to a tourism-based economy. Anthropological analysis reveals that while ecotourism provides alternative livelihoods and fosters local pride, it also introduces challenges regarding cultural commodification, shifts in communal values, and spatial contestation. The findings indicate that the local community exercises significant agency by integrating their ancestral kinship networks (siri’ na pacce) into modern tourism management. This cultural adaptation serves as a mechanism for community resilience, ensuring that external commercial pressures do not fully erode local identity. This study concludes that sustainable tourism development in heritage sites like Rammang-Rammang depends on recognizing local communities not merely as stakeholders, but as active cultural custodians of the karst landscape
Abstract:The rapid advancement of digital technology has significantly transformed the way people interact, access information, and consume media. The internet, as the cornerstone of this transformation, enables instant access to…
information beyond the limits of space and time. One prominent manifestation of this progress is the rise of social media platforms, including YouTube Shorts, which offer short-form videos in an engaging and fast-paced format. This platform has gained immense popularity, not only among adults but also among children and adolescents. While YouTube Shorts can serve as a source of education and entertainment, its unrestricted access regardless of age raises serious concerns. Children are particularly vulnerable to exposure to content that is inappropriate for their psychological development, such as verbal violence, consumerist lifestyles, deviant behavior, and misleading information. This situation prompts a fundamental question: to what extent do digital broadcasts influence students’ mindset and behavior? This study employs a descriptive qualitative approach to explore the impact of YouTube Shorts consumption on students. The findings reveal a duality of influence: on one hand, appropriate content can enhance literacy, creativity, and language proficiency. On the other hand, without proper supervision, this platform may lead to addiction, weaken social interaction, and normalize behaviors that contradict educational values. Therefore, collaboration between parents and educators is essential. Active supervision at home and digital ethics education at school are crucial to shaping a generation that is both critical and wise in navigating the digital information landscape.
Abstract:Strategic planning of educational support facilities and infrastructure constitutes an essential aspect in enhancing the overall quality and efficacy of educational systems. The availability and suitability of educational…
l facilities serve as critical determinants influencing the smooth execution of teaching and learning activities, as well as the attainment of long-term institutional objectives. A frequent challenge encountered by educational institutions is the discrepancy between actual needs and the allocation of facilities and infrastructure, potentially leading to resource inefficiencies and degradation of educational service quality. Hence, an in-depth investigation into comprehensive strategic planning mechanisms is imperative to support precise, data-driven decision-making processes. This study employs a literature review methodology, integrating diverse scholarly sources, including indexed international journals, academic textbooks, national education policies, and other pertinent documents, to delineate an adaptive and sustainable conceptual framework for strategic planning. The findings affirm that the strategic planning process for educational facilities and infrastructure encompasses three principal stages: (1) empirical and prospective needs analysis, taking into account learner dynamics and curricular changes; (2) budget planning prioritizing fiscal efficiency and optimal resource utilization; and (3) procurement prioritization based on urgency, relevance, and impact on educational quality enhancement. The scope of facilities and infrastructure planned includes various categories ranging from physical infrastructure, consumables, immovable assets, to modern educational technology devices. The novelty of this research lies in the development of a holistic and participatory strategic planning model that accommodates the needs of all stakeholders and adapts to the evolving global educational landscape. Practical implications of this study are anticipated to reinforce governance in the procurement of educational facilities and infrastructure, ensuring effectiveness, transparency, and sustainability, while simultaneously supporting national educational transformation toward superior quality and heightened competitiveness.
Abstract:The advancement of digital technology has driven significant transformations in the employment landscape, marked by the emergence of new occupational roles such as freelance content creators—professions that are particularly…
ularly appealing to Generation Z. Despite operating independently and with high levels of flexibility, these freelance workers remain subject to complex psychosocial work dynamics, including job stress, rewards, motivation, and job satisfaction. This study aims to empirically investigate the influence of job stress and rewards on job satisfaction, while examining the mediating role of motivation within the context of digital freelancers. Employing a quantitative research design, data were collected through an online questionnaire distributed to 220 Gen Z freelance content creators in Indonesia. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, facilitated by the SmartPLS 4 software. The results indicate that job stress exerts a significantly negative effect on both motivation and job satisfaction, whereas rewards have a significantly positive effect on these variables. Furthermore, motivation was found to partially and significantly mediate the relationship between job stress, rewards, and job satisfaction. These findings underscore the critical importance of affective dimensions in shaping the occupational well-being of freelancers in the digital era. The main contribution of this study lies in its extension of the theoretical framework surrounding non-traditional work dynamics, as well as its practical implications for the development of career management and well-being strategies tailored to platform-based freelance workers.