Abstract:This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer…
onsumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:Physical training periodization is a scientific approach aimed at systematically regulating training load, volume, and intensity to achieve peak performance in elite athletes while minimizing the risk of injury. This study…
dy reviews 45 scientific articles published within the last ten years, covering periodization models, physiological responses to training, and the integration of technology in athlete development processes. The findings indicate that block periodization and non-linear periodization are the two most effective approaches, shown to enhance aerobic capacity by up to 10% and muscle strength by approximately 8% in high-level athletes. Additionally, the use of monitoring technologies such as Heart Rate Variability (HRV) and Global Positioning System (GPS) contributes significantly to real-time adjustments in training programs, enabling coaches to respond more accurately to athletes’ physiological conditions and prevent overtraining. However, challenges remain in implementing these technologies in sports with limited resources and due to a lack of long-term studies on the effectiveness of technology-based periodization. These findings emphasize the importance of individualized, data-driven approaches in designing training programs that not only improve performance but also sustain athletes’ careers. By integrating classical periodization principles with modern technology, training programs can be developed to be more adaptive, precise, and contextually tailored to individual needs. In conclusion, modern, responsive periodization supported by advanced technology is a crucial element in creating elite athlete development systems that are not only globally competitive but also focused on long-term health and performance.
Abstract:Panglipuran Village, Bali, is one of the traditional tourism villages with significant potential to support the economic independence of local communities. However, community empowerment in this village faces various challenges,…
llenges, such as limited resources, a lack of community capacity in management, and dependence on external parties. This study aims to analyze community empowerment based on local participation through the management of the tourism village, using the community empowerment theory proposed by Jim Ife. The study emphasizes the importance of resource, opportunity, knowledge, and skill indicators in supporting the success of community empowerment. This research employs a qualitative descriptive method, collecting data through in-depth interviews, field observations, and documentation. The primary informants of the study include community leaders, local business actors, and tourism village managers. The findings reveal that empowerment through resource indicators has increased the income of craft businesses by 150%, from IDR 2 million to IDR 5 million per month. Furthermore, the opportunity indicator successfully opened avenues for the community to manage homestays, increasing income by up to 70% compared to previous levels. The knowledge and skill indicators also proved significant, with more than 90% of the community actively participating in training, which supports the sustainable economy of the tourism village. The conclusion of this study highlights that community empowerment based on local participation has a positive impact on the economic independence of the Panglipuran Village community. The novelty of this research lies in the integration of community empowerment elements with local wisdom values, such as mutual cooperation and cultural preservation. This model contributes not only to economic development but also serves as a best practice example in sustainable local participation-based tourism village management.
Abstract:This study discusses women’s rights in divorce decisions at the Kuala Tungkal Class 1B Religious Court based on the perspective of Maqashid Syari’ah. Women’s rights decided in divorce, such as iddah maintenance, mut’ah,…
t’ah, child custody, and property division, are analyzed in terms of their suitability with the main objectives of Islamic law, namely protection of religion, soul, descendants, mind, and property (Maqashid Syari’ah). This research uses qualitative methods with the normative legal approach. to examine court decisions and how the laws applied reflect the principles of Maqashid Syari’ah. The results of the study indicate that divorce decisions at the Religious Court have considered women’s rights proportionally, although there is still room for further adjustment to be more in line with the essence of Maqashid Syari’ah, especially in terms of economic protection and gender justice. This study recommends the need to strengthen the integration between positive law and sharia principles to better guarantee women’s welfare after divorce.
Abstract:Abstract: This research discusses the design and development of a plant-watering robot at a 1:30 scale controlled via an Android application and an embedded system based on an Arduino microcontroller. The purpose of this…
study is to produce an automatic plant-watering robot that is efficient, energy-saving, and easy to operate to support agricultural automation. The research method used is Research and Development (R&D), which includes stages of requirement identification, design, construction, testing, and system evaluation. The main components used include an Arduino Uno, HC-05 Bluetooth module, L298N motor driver, HC-SR04 ultrasonic sensor, 12V DC water pump, and a 25W solar panel as an alternative power source. The test results show that the robot can operate automatically with a success rate of 90%, battery endurance of approximately 1 hour and 13 minutes, charging time of about 5 hours and 38 minutes, and the water pump operates effectively for up to 5 hours. The integration of Android control, embedded systems, and solar power makes this robot an innovative solution for environmentally friendly and efficient agricultural automation.
Keywords: plant-watering robot; Android; embedded system; Arduino; solar panel
Abstrak: Penelitian ini membahas perancangan dan pengembangan robot penyiram tanaman skala 1:30 yang dikendalikan melalui aplikasi Android dan sistem embedded berbasis mikrokontroler Arduino. Tujuan penelitian ini adalah menghasilkan robot penyiram tanaman otomatis yang efisien, hemat energi, dan mudah dioperasikan untuk mendukung otomasi pertanian. Metode yang digunakan adalah Research and Development (R&D) dengan tahapan identifikasi kebutuhan, perancangan, pembuatan, pengujian, dan evaluasi sistem. Komponen utama yang digunakan meliputi Arduino Uno, modul Bluetooth HC-05, driver motor L298N, sensor ultrasonik HC-SR04, pompa air DC, dan panel surya 25 W sebagai sumber energi alternatif. Hasil pengujian menunjukkan bahwa robot mampu beroperasi secara otomatis dengan tingkat keberhasilan 90%, ketahanan baterai selama ±1 jam 13 menit, lama pengisian daya sekitar 5 jam 38 menit, serta pompa air bekerja efektif hingga 5 jam. Integrasi antara kendali Android, sistem embedded, dan tenaga surya menjadikan robot ini solusi inovatif untuk otomatisasi penyiraman tanaman yang ramah lingkungan dan berpotensi diterapkan pada lahan pertanian sesungguhnya.
Kata kunci: robot penyiram tanaman; Android; embedded system; arduino; panel surya
Abstract:Abstract: Padang City holds various historical relics from the Dutch colonial era, which possess significant historical value and high tourism potential. However, information regarding the locations and descriptions of these…
hese relics is still scattered and difficult to access in an integrated manner. This study aims to design and implement an Android-based Geographic Information System (GIS) that presents an interactive map containing the locations, descriptions, and photos of the heritage sites, along with a regional filter feature to facilitate navigation. The development process began with data collection from the Tourism Office and field observations, followed by map processing in ArcMap, publication to ArcGIS Online, and the creation of an Android application using ArcGIS Maps SDK and Jetpack Compose. Integration with a MySQL database allows the automatic display of location points on the map. The implementation results show that the application can display 33 heritage site points in three districts of Padang City, complete with descriptions, photos, district filters, and Web Map integration. Testing demonstrated that the application runs smoothly, is informative and interactive, and can support cultural preservation efforts while encouraging interest in historical tourism in Padang City.
Keywords: geographic information system; dutch heritage; arcgis; android; padang city.
Abstrak: Kota Padang menyimpan berbagai peninggalan bersejarah dari masa kolonial Belanda yang memiliki nilai sejarah dan potensi wisata tinggi. Namun, informasi mengenai lokasi dan deskripsi peninggalan tersebut masih tersebar dan sulit diakses secara terpadu. Penelitian ini bertujuan merancang dan mengimplementasikan Sistem Informasi Geografis (SIG) berbasis Android yang menyajikan peta interaktif berisi lokasi, deskripsi, foto peninggalan, serta dilengkapi fitur filter wilayah untuk memudahkan penelusuran. Proses pengembangan diawali dengan pengumpulan data dari Dinas Pariwisata dan observasi lapangan, dilanjutkan dengan pengolahan peta di ArcMap, publikasi ke ArcGIS Online, serta pembuatan aplikasi Android menggunakan ArcGIS Maps SDK dan Jetpack Compose. Integrasi dengan basis data MySQL memungkinkan penampilan titik lokasi secara otomatis pada peta. Hasil implementasi menunjukkan aplikasi mampu menampilkan 33 titik peninggalan di tiga kecamatan di Kota Padang, lengkap dengan deskripsi, foto, filter kecamatan, dan integrasi Web Map. Hasil pengujian membuktikan aplikasi berjalan lancar, informatif, dan interaktif sehingga dapat mendukung upaya pelestarian budaya, dan mendorong peningkatan minat wisata sejarah di Kota Padang.
Kata kunci: sistem informasi geografis; peninggalan belanda;arcgis; android; kota padang
Abstract:Abstract: Stunting remains a significant chronic nutritional problem in Indonesia, with a prevalence of 21.6% in 2023. The primary cause is a lack of balanced nutritional intake from an early age. This research aims to develop…
evelop an innovative healthy food product in the form of frozen food made from nutrient-rich catfish and moringa leaves, integrated with a QR Code system into the "KA OLIF" application. This application provides educational information on how to prepare and the nutritional benefits of healthy snacks, aimed at increasing parental awareness of children's consumption patterns. The research method used was descriptive qualitative through observation, interviews, and literature studies. The results of the system development show that the integration of QR Code technology and educational applications can facilitate the delivery of information in a practical and interactive manner. This innovation not only provides a healthy food solution but also serves as an educational medium that supports the government's program to reduce stunting rates. By utilizing local potential such as catfish and moringa leaves, along with digital technology, this product is expected to reach a wider community and improve nutritional understanding from an early age.
Keywords: stunting; frozen food; nutrition fortification; QR code; ka olif application.
Abstrak: Stunting masih menjadi salah satu permasalahan gizi kronis yang signifikan di Indonesia, dengan prevalensi mencapai 21,6% pada tahun 2023. Penyebab utamanya adalah kurangnya asupan gizi seimbang sejak usia dini. Penelitian ini bertujuan untuk mengembangkan inovasi produk makanan sehat berbentuk frozen food berbahan dasar ikan patin dan daun kelor yang kaya akan nutrisi, serta diintegrasikan dengan sistem QR Code menuju aplikasi “KA OLIF”. Aplikasi ini menyediakan informasi edukatif mengenai cara penyajian dan manfaat gizi camilan sehat, yang ditujukan untuk meningkatkan kesadaran orang tua terhadap pola konsumsi anak. Metode penelitian yang digunakan adalah kualitatif deskriptif melalui observasi, wawancara, dan studi literatur. Hasil dari pengembangan sistem menunjukkan bahwa integrasi teknologi QR Code dan aplikasi edukatif dapat mempermudah penyampaian informasi secara praktis dan interaktif. Inovasi ini tidak hanya menghadirkan solusi pangan sehat, namun juga menjadi media edukatif yang mendukung program pemerintah dalam menurunkan angka stunting. Dengan pemanfaatan potensi lokal seperti ikan patin dan daun kelor, serta teknologi digital, produk ini diharapkan mampu menjangkau masyarakat luas dan meningkatkan pemahaman gizi sejak dini.
Kata kunci: stunting; frozen food; fortifikasi gizi; QR code; aplikasi ka olif
Abstract:Abstract: Enhancing Occupational Health and Safety (OHS) culture is of paramount importance in industrial settings, especially in energy sectors like PLN. Inspekta, an information technology-based application, has emerged…
d as a potential solution to boost awareness and compliance with OHS practices at PLN ULP Kisaran. However, a comprehensive evaluation of this application's effectiveness is still necessary. This research aims to assess the effectiveness of the Inspekta Application in fostering an OHS culture at PLN ULP Kisaran. Utilizing a combined approach of literature review, questionnaire surveys, and statistical analysis, the study collected and analyzed relevant data.The research findings reveal that the implementation of the Inspekta Application has had a positive impact on elevating the OHS culture at PLN ULP Kisaran. Improved employee awareness regarding OHS aspects and more efficient incident reporting stand out as significant outcomes. Statistical analysis also indicates a positive correlation between the utilization of the Inspekta Application and the enhancement of the OHS culture. Based on the research insights, it can be concluded that the Inspekta Application is effective in enhancing the OHS culture at PLN ULP Kisaran. The integration of information technology through such applications holds the potential to mitigate workplace accident risks and foster a safer and healthier working environment.
Keywords: inspekta; ohs culture; workplace safety
Abstrak: Peningkatan budaya Keselamatan dan Kesehatan Kerja (K3) memiliki peran yang sangat penting dalam lingkungan industri, terutama di sektor energi seperti PT. Perusahaan Listrik Negara (PLN). Inspekta, sebuah aplikasi berbasis teknologi informasi, telah muncul sebagai solusi potensial untuk meningkatkan kesadaran dan kepatuhan terhadap budaya K3 di PT. PLN (Persero). Penelitian ini bertujuan untuk mengevaluasi efektivitas Aplikasi Inspekta dalam meningkatkan budaya K3 di PLN ULP Kisaran. Dengan pendekatan kombinasi studi literatur, survei kuesioner, dan analisis statistik, penelitian ini mengumpulkan dan menganalisis data yang relevan. Hasil penelitian baik dari kajian literature, observasi dan wawancara partisipatif menunjukkan bahwa Aplikasi Inspekta mendapat tanggapan positif yang signifikan dengan rata-rata indikator tanggapan diatas 50%, sehingga berdampak dalam memperkuat pemahaman budaya K3 di lingkungan kerja PLN. Penerapan Aplikasi Inspekta juga terbukti membantu dalam mengidentifikasi potensi bahaya K3, mendorong pelaporan bahaya, serta memungkinkan tindakan cepat setelah pelaporan melalui integrasi teknologi informasi guna mengurangi risiko kecelakaan kerja dan menciptakan lingkungan kerja yang lebih aman dan sehat.
Kata Kunci: inspekta; budaya k3; keselamatan kerja
Abstract:Abstract:CV. Laut Abadi Steel is a company engaged in the sale of building materials. The main goal is to improve the quality of service to customers in terms of buying and selling services. CV. Laut Abadi Steel has not…
yet used information technology so there are several problems with the transaction system because it is still done manually. Therefore, an Android-based mobile system is needed that is integrated into a restfull web service in order to increase efficiency in serving customers. Customers will find it easier to get information about the products offered, place orders, and arrange transactions online without having to visit a store. It can also speed up the transaction process and reduce communication errors between customers and stores. The use of restful web services in mobile applications also allows integration with other systems, such as payment systems that can improve customer experience. Thus, the results of testing the designed application work according to the system design mechanism at the beginning. This application can handle well the process of displaying building product information, managing payments, and printing sales reports and invoices.
Keyword: mobile; transaction; restfull web service; android
Abstrak: CV. Laut Abadi Steel merupakan perusahaan yang bergerak di bidang penjualan material bangunan. Tujuan utamanya adalah meningkatkan kualitas pelayanan kepada pelanggan dalam hal jasa jual beli. CV. Laut Abadi Steel belum menggunakan teknologi informasi sehingga terdapat beberapa kendala pada sistem transaksinya karena masih dilakukan secara manual. Oleh karena itu dibutuhkan sistem mobile berbasis android yang terintegrasi pada restfull web service agar dapat meningkatkan efisiensi dalam pelayanan kepada pelanggan. Pelanggan akan lebih mudah mendapatkan informasi tentang produk yang ditawarkan, melakukan pemesanan, dan mengatur transaksi secara online tanpa harus mengunjungi toko. Hal ini juga dapat mempercepat proses transaksi dan mengurangi kesalahan komunikasi antara pelanggan dan toko. Penggunaan restful web service dalam aplikasi mobile juga memungkinkan integrasi dengan sistem lain, seperti sistem pembayaran yang dapat meningkatkan pengalaman pelanggan. Dengan demikian, hasil pengujian aplikasi yang dirancang bekerja dengan sesuai mekanisme perancangan sistem di awal. Aplikasi ini dapat menangani dengan baik proses menampilkan informasi produk bangunan, pengelolaan pembayaran, dan cetak laporan penjualan serta invoice.
Kata Kunci : mobile; transaksi; restfull web service; android