Abstract:This training is based on the results of the analysis of the situation of blacksmiths (Rumbio Jaya Steel) Teratak Village, Rumbio Jaya District has not been professional in using social media to improve marketing performance.…
ance. The target group in this service amounted to 150 people, namely the number of members of the Rumbio Jaya Steel cooperative. While the strategic targets in organizing this activity are 30 young men and women consisting of 18 young men and 12 young women who are sons and daughters of Rumbio Jaya Steel Cooperative Members. The implementation of this community service is carried out with steps: (1) Identification of potential; This activity is carried out in a participatory manner between the team and the target group aims to identify all the potential possessed by the target area; (2) Identification of opportunities based on the strength of the resources owned based on the results of identifying potential; (3) Determining the most popular platform; (4) Determining training needs; (5) Developing a training schedule; (6) Organizing training; and (7) Practice/simulation. activities carried out at the ONGA MAN Furniture Business Place in Ridan Permai Village, Bangkinang Kota District. As well as monitoring citizen responses through like, comment and share for 1 (one) week. The conclusion shows the low utilization of social media to promote products produced by furniture service businesses. In time, the production of these MSMEs can enter the popular Marketplace in Indonesia so that the volume of sales of marketing performance increases and the marketing reach is wider.
Abstract:The digital marketing strategy training activity using the TikTok social media platform for hydroponic farmers in Pandahan Village aims to enhance their capability in digitally marketing hydroponic vegetable products. This…
is training was designed to provide both theoretical understanding and practical hands-on experience in creating creative content, utilizing TikTok Shop, and TikTok Ads as promotional tools. The training results demonstrated a significant increase in participants' knowledge and skills in leveraging TikTok features for digital marketing. The implementation carried out by the participants successfully expanded their market reach and increased consumer interaction through their TikTok accounts. Despite challenges related to the need for ongoing mentoring, this activity has had a tangible positive impact on the development of local hydroponic businesses. This training is expected to become a starting point for business actors to continue innovating and optimizing digital marketing strategies to face the dynamics of the modern market.
Abstract: This study aims to analyze the digital marketing strategy implemented by Micro, Small, and Medium Enterprises (Flota coffee) and its relationship to promotional budgeting. The case study was conducted at Flota Coffee which…
e which is trying to increase market reach through digital platforms. In the era of rapid digitalization, the use of social media, e-commerce, and content strategies are important parts in increasing Flota Coffee's competitiveness. This study uses a qualitative approach with a case study method, through direct observation and in-depth interviews with business actors. The results of the study indicate that a well-planned digital marketing strategy can have a significant impact on the effectiveness of promotion, even with a limited budget. In addition, it was found that allocating a proportional promotional budget to digital media can increase the visibility and sales of Flota Coffee products. The implications of this study show the importance of strategic budget planning in digital marketing activities to support the sustainability and growth of Flota Coffee in the digital era.
Abstract:This community service program aimed to enhance the knowledge and skills of early childhood education (PAUD) teachers in applying gradient coloring techniques as a strategy to support children's fine motor development. The…
he training was conducted through three main stages: delivery of material on the importance of fine motor stimulation through art activities, participatory discussions, and hands-on practice in gradient coloring techniques. Evaluation was carried out using pre-test and post-test instruments to measure the improvement in participants’ competencies. The results showed a significant increase in understanding and skill levels. The percentage of participants classified as "excellent" increased from 0% to 40%, those in the "good" category rose from 34% to 40%, and 20% were categorized as "sufficient". No participants were classified as "poor" or "very poor". These findings indicate that training in gradient coloring techniques is effective in enhancing the capacity of ECE teachers to provide creative and enjoyable fine motor stimulation for young children.
Abstract:Watermelon production among local farmers often faces challenges such as pest and disease attacks that cause a decline in crop yields. Grafting is an innovative method that can increase plant resistance and productivity.…
This community service activity aims to educate farmers about grafting techniques for watermelons. The methods used include training sessions, hands-on demonstrations, and on-site practical guidance. The results of the activity show an increase in farmers' understanding of grafting techniques and their application in watermelon cultivation. It is hoped that this education will contribute to increased watermelon production and farmer well-being.
Abstract:Financial management training for small and medium enterprises is very relevant in overcoming the challenges faced by new business owners, especially in the Rumah Hasanah community as the target community. With a focus on…
n financial management, this training aims to provide an in-depth understanding of how to build a new business in terms of financial management so that the business can run effectively. This activity considers the limited resources often faced by new businesses, such as limited budgets and lack of experience in financial administration issues. To overcome this gap, this accounting training uses an Android platform-based application, namely the SME Accounting Application from developer Wiinfeel. Thus, SMEs can get updated financial accounting knowledge as well as improve the skills of recording financial transactions so that their digital financial literacy level increases. The results of this training received a very positive response from the participants because they could gain new understanding and experience related to basic financial concepts and effective financial management techniques. And as much as possible they want similar activities to be carried out on an ongoing basis in the future.
Abstract:The Independent Curriculum provides flexibility for educators to design learning that suits the characteristics of students and the needs of the world of work, especially in Vocational High Schools (SMK). However, there…
are still many teachers who have difficulties in understanding and compiling teaching modules that are in accordance with the principles of the Independent Curriculum. This community service aims to increase the capacity of teachers at SMK Pelayaran Permata Ilmu Maros in developing teaching modules that are contextual, adaptive, and oriented towards differentiated learning. The activity was carried out through intensive training and mentoring, including material on learning outcomes (CP), learning objectives (TP), learning objectives (ATP), and the integration of the Pancasila Student Profile. The implementation method consists of interactive lectures, group discussions, hands-on practice, and evaluation of participants' work. The results of the activity showed that there was an increase in teachers' knowledge and skills in compiling teaching modules that are relevant to the conditions of students and the shipping skills program. This activity makes a real contribution to supporting the implementation of the Independent Curriculum and improving the quality of learning in the vocational school environment.
Abstract:This community service activity aimed to enhance the competitiveness of SME products through product photography training as part of a creative marketing strategy. The training was conducted during the 63rd Anniversary Education…
ducation Exhibition of Universitas Negeri Makassar, involving six types of SME products: iced coffee, creative bags, accessories, packaged food, passion fruit drinks, and grilled bread. Participants were equipped with basic photography techniques and hands-on practice. Survey results showed a significant increase in photography skills and participants’ understanding of the importance of visual presentation in digital promotion. The training proved effective in improving SMEs’ promotional capabilities and product appeal in the digital era.
Abstract:Community-based nature tourism development is an important strategy for community empowerment that can enhance local economic welfare while supporting environmental sustainability. However, the success of community-based…
tourism management largely depends on the capacity of human resources and local institutions. This study aims to analyze the role of community-based nature tourism management training in improving individual capacities and strengthening the institutional capacity of the Giri Puspa Forest Farmer Group (Kelompok Tani Hutan/KTH) as the manager of Lembah Puspa Educamp in West Bandung Regency. This research employed a qualitative approach using a case study method. Research informants consisted of the group leader, management board members, KTH members, training facilitators, and tourism development partners selected through purposive sampling. Data were collected through in-depth interviews, observations, and document analysis, and analyzed using the interactive model of Miles, Huberman, and Saldaña, including data condensation, data display, and conclusion drawing. The findings reveal that the training contributed significantly to improving participants’ competencies in tour guiding, visitor services, tourism safety, environmental interpretation, and digital marketing. Furthermore, the training strengthened institutional capacity through enhanced coordination, task distribution, member participation, and collective decision-making processes. The program also supported the implementation of Community Based Tourism (CBT) principles, as reflected in increased community involvement in tourism management and destination development. Nevertheless, several challenges remain, including limited funding, inadequate supporting facilities, and unequal competency levels among group members. The study concludes that training serves as a strategic instrument for community empowerment and institutional strengthening to support sustainable community-based nature tourism management
Abstract:Equality education through the Package B Program at PKBM has an important role in providing educational services for people who cannot access formal education. The diverse characteristics of learning residents require the…
e application of appropriate learning approaches, one of which is through the andragogi approach. This study aims to analyze the implementation of the andragogy approach in Package B learning at PKBM Citra Priangan, identify its supporting and inhibiting factors, and determine its impact on the involvement of learning residents. The research uses a qualitative approach with a descriptive method. Data were collected through observation, semi-structured interviews, and documentation, then analyzed using Miles, Huberman's model. The results of the study show that the principles of andragogy have been applied through experiential learning, participatory methods, learning flexibility, and the development of life skills programs. Supporting factors include family culture, tutor competence, and learning flexibility, while inhibiting factors are limited facilities, learning environment conditions, and heterogeneity of learning residents. The implementation of andragogy has been proven to increase the participation, motivation, and involvement of learning residents in the learning process. Thus, the andragogy approach effectively supports the implementation of Package B learning that is more relevant to the needs of learning residents