Abstract: Derived from Halliday's systematic functional linguistics, register analysis is useful not only for discourse analysis but also for planning linguistically effective advertising. Register analysis takes into account…
count cultural context, situational context, including field, tenor and form, and human interpretation of text meaning. With this method, assuming that language is an embodiment of a social process, advertising can be designed according to the social reality of the target market. Keywords: register analysis, context of culture, context of situation
Abstract:Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan penting dalam pembangunan ekonomi Indonesia melalui penciptaan lapangan kerja, pemerataan ekonomi, dan kontribusi terhadap PDB nasional. Namun, dalam industri perawatan…
watan kulit lokal yang sangat kompetitif, UMKM menghadapi tantangan yang signifikan, khususnya dalam pemasaran digital dan adaptasi teknologi. Studi ini mengkaji pengaruh pemasaran digital terhadap keunggulan kompetitif UMKM perawatan kulit lokal, dengan menggunakan merek Scarlett sebagai studi kasus. Melalui pendekatan kualitatif deskriptif yang melibatkan observasi non-partisipatif dan studi dokumentasi, penelitian ini mengeksplorasi bagaimana Scarlett berhasil memanfaatkan platform digital, pemasaran influencer, pembuatan konten, dan keterlibatan media sosial untuk memperkuat posisi pasarnya. Temuan penelitian mengungkapkan bahwa integrasi strategi pemasaran digital Scarlett, seperti kolaborasi dengan influencer lokal dan internasional, pemasaran konten yang menarik dan informatif, dan interaksi media sosial yang aktif, secara signifikan meningkatkan visibilitas merek, kepercayaan konsumen, dan loyalitas pelanggan. Strategi-strategi ini telah memungkinkan Scarlett untuk tidak hanya bertahan tetapi juga berkembang di pasar yang jenuh, membuktikan bahwa pemasaran digital merupakan pendorong penting bagi UMKM yang ingin mencapai keunggulan kompetitif yang berkelanjutan. Penelitian ini memberikan wawasan praktis dan teoritis tentang bagaimana UMKM dapat memanfaatkan alat digital untuk meningkatkan merek dan jangkauan pasar mereka di era digital.
Abstract:Penelitian ini bertujuan untuk mengkaji secara empiris faktor-faktor yang mempengaruhi Nilai Perusahaan pada perusahaan Industri Automotive and Component yang terdaftar di Bursa Efek Indonesia. Penelitian ini diuji dengan…
n Tiga variabel independen yaitu Leverage, Pertumbuhan Penjualan, dan Market Share. Objek pada penelitian ini adalah perusahaan Industri automotive and component yang terdaftar di Bursa Efek Indonesia dengan menggunakan teknik purposive sampling. Penulis memilih 13 perusahaan sebagai sampel. Penelitian ini menggunakan analisis regresi data panel diperoleh dari laporan keuangan dan Indonesian Capital Market Directory (ICMD). Periode penelitian selama lima tahun. Penelitian ini menggunakan data sekunder dengan bantuan aplikasi Eviews 12. Hasil Penelitian menemukan bahwa, Leverage, Pertumbuhan Penjualan, memiliki pengaruh signifikan terhadap Nilai perusahaan, sedangkan Market Share memiliki pengaruh yang tidak signifikan terhadap Nilai Perusahaan .
Abstract:Perkembangan teknologi mendorong pemasar untuk berevolusi, terutama jika ingin terus bertahan dalam pemasaran di dunia digital. Dari sekian banyak strategi pemasaran, salah satu strategi yang cukup populer sekarang ini adalah…
dalah Influencer Marketing. Dalam era digital saat ini, strategi pemasaran terus berkembang seiring dengan kemajuan teknologi dan perubahan perilaku konsumen. Salah satu tren yang semakin populer adalah penggunaan influencer marketing dan video marketing. Jenis data yang digunakan dalam penelitian ini adalah data primer. Data primer merupakan data yang dikumpulkan sendiri oleh peneliti secara langsung dari sumber pertama atau tempat objek penelitian dilakukan (Siregar, 2013). Sumber data pada penelitian ini berasal dari mahasiswa/I Universitas Nusa Putra dan Masyarakat Umum yang memutuskan pembelian setelah melihat Review produk yang dilakukkan oleh Influencer di social media.Hasil analisis menunjukkan bahwa Influencer Marketing (X1) tidak memiliki pengaruh signifikan terhadap Perilaku Pembelian Konsumen (p-value 0,247). Meskipun demikian, koefisien regresi positif sebesar 0,251 menunjukkan adanya hubungan positif antara Influencer Marketing dan Periaku Pembelian Konsumen, namun pengaruhnya tidak cukup kuat dalam konteks penelitian ini. Kesimpulan penelitian ini mengungkap bahwa influencer marketing dan video marketingl secara signifikan mempengaruhi perilaku pembelian konsumen untuk menggunakan prodak Ms GLOW . Analisis menunjukkan bahwa ku, Kualitan prodak, kepercayaan masyarakat terhadap influencer dan video marketing. Meskipun influencer marketing seperti testi moni dan video maarketingl juga memberikan kontribusi positif, pengaruhnya tidak sebesar influencer marketing. Hasil ini menekankan pentingnya prodak MS GLOW untuk terus meningkatkan kepercayaan masyarakat
Abstract:culture through the exploration of stories and narratives, as well as analyze the factors that influence the promotion of tourism destinations in this region. The research method used is qualitative with the main source…
of data coming from literature studies, mainly focusing on folklore, historical narratives, and Timor Leste's cultural richness. The introduction of the research covered the context of tourism in Timor Leste, highlighting the challenges in promoting tourism destinations and the problems faced. An in-depth literature search was then conducted to formulate the research problems, namely constraints in tourism promotion and the role of stories and narratives in the context of destination promotion. In the exploration of cultural uniqueness, the findings show that local mythology, oral traditions and community values play an important role in shaping Timor Leste's cultural identity. The analysis of factors influencing destination promotion involved an evaluation of marketing, tourism infrastructure, media, technology and sustainability aspects. The results of this study provide an in-depth insight into Timor Leste's local wisdom and tourism potential. The findings are expected to serve as a basis for the development of more effective promotional strategies, integrating cultural uniqueness in stories and narratives as a foundation for increasing the attractiveness of this tourism destination in the eyes of global travelers
Abstract:This study aims to analyze the effect of the application of Financial Accounting Standards (FAS) on the quality of financial statements in Small and Medium Enterprises (SMEs) in Indonesia. Quality financial reports are very…
ery important for SMEs, because they serve as a transparent communication tool between management and stakeholders, as well as a basis for making informed decisions. SMEs have a significant contribution to the Indonesian economy, contributing around 60% of gross domestic product (GDP) and absorbing more than 97% of the workforce. However, many SMEs still face challenges in preparing financial statements in accordance with accounting standards. This study uses a systematic literature review method to collect and analyze various relevant studies on the application of SAK and its impact on the quality of financial statements. The results showed that the application of SAK significantly improved the transparency, relevance, and reliability of SMEs' financial statements. In addition, the study also identified various factors that influence the adoption of SAK, such as the education level of business owners, access to accounting training, and support from the government. The conclusion of this study confirms the importance of good accounting standards implementation to improve the quality of SMEs' financial statements, which in turn can improve the competitiveness and performance of businesses in the market. Recommendations are given to improve the understanding and application of SAK among SMEs in Indonesia.
Abstract:Peyek merupakan jenis makanan khas Indonesia sebagai pendamping atau lauk terutama untuk Nasi Pecel. Bu Sutarni adalah seorang janda yang untuk memenuhi kebutuhan sehari harinya memproduksi peyek dan memasarkan dibeberapa…
a warung di wilayah Karawang khususnya daerah
Kosambi. Berdasarkan hasil survei dan penjelasan dari penelitian diperoleh informasi bahwa usaha ini
mengalami masalah yaitu : (1) Fluktuisasi harga bahan baku; (2) belum memiliki sistem pemasaran online
yang dapat menjangkau pemasaran lebih luas dengan hanya mengandalkan pemasaran langsung (offline)
atau penempatan di warung dan pasar, sehingga dengan omzet yang dimiliki tidak sebesar saat
menggunakan digital marketing. Memperhatikan permasalahan tersebut peneliti menganalisis bahwa
permasalahan yang dihadapi usaha peyek ini adalah pada harga bahan baku yang terus meningkat serta
dalam memasarkan produk hanya mengandalkan promosi mulut ke mulut. Pengambilan keputusan
merupakan aspek fundamental dalam pengelolaan UMKM, termasuk UMKM peyek sebagai bagian dari
sektor kuliner tradisional. Artikel ini mengkaji teori pengambilan keputusan berdasarkan rasionalitas
terbatas (bounded rationality) dalam konteks UMKM peyek dan membandingkannya dengan UMKM
pesaing di sektor yang sama. Penelitian ini menggunakan metode kualitatif deskriptif melalui wawancara
mendalam, observasi lapangan, dan analisis dokumen. Hasil penelitian menunjukkan bahwa UMKM
peyek cenderung adaptif terhadap kebutuhan pasar lokal namun kurang memiliki strategi jangka panjang
yang terencana. Sebaliknya, UMKM pesaing lebih terfokus pada analisis data dan pemasaran digital,
meskipun kurang fleksibel terhadap perubahan pasar. Studi ini menyarankan integrasi antara pendekatan
tradisional dan modern untuk meningkatkan daya saing UMKM peyek di pasar yang semakin kompetitif.
Abstract:This research explores the impact of technology adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the post-COVID-19 landscape, with a particular focus on the moderating role of market innovation.…
ion. Utilizing a Structural Equation Modeling (SEM) approach, data was collected from MSMEs to evaluate the relationships among technology adoption, market innovation, and business performance. The findings reveal that technology adoption has a significant positive effect on MSME performance, contributing to operational efficiency and improved customer engagement. However, contrary to expectations, market innovation does not significantly moderate this relationship. This suggests that the immediate benefits of technology adoption are sufficient to drive performance improvements without the need for market innovation to enhance these effects. The research highlights the importance for MSMEs to prioritize technology adoption as a strategy for resilience and growth in the wake of the pandemic, while market innovation can be pursued as a complementary initiative for long-term competitiveness. The study provides valuable insights for policymakers and practitioners aiming to support the recovery and development of MSMEs in Indonesia.
Abstract:This research examines the intricate relationships between company size, growth in cash flow, and stock performance, revealing complexities that challenge traditional financial analysis. While company size is often associated…
iated with stable stock performance due to advantages such as economies of scale and market power, the findings indicate that size alone does not positively impact stock performance. Furthermore, the study demonstrates that growth in cash flow does not significantly moderate the relationship between company size and stock performance. This suggests that external factors, such as regulatory changes or market sentiment, may play a more decisive role. The results underscore that cash flow, while an important indicator of financial health, does not enhance the influence of company size on stock performance, particularly in certain industries where external conditions prevail. This underscores the need for a more comprehensive evaluation approach that considers a broader range of factors when assessing stock performance. It's time to move beyond traditional metrics like profitability and cash flow growth and equip ourselves with a more robust set of tools for analysis. Ultimately, this research advocates for a multifactorial approach to stock performance evaluation, emphasizing the importance of understanding the interplay between various variables, including industry trends and macroeconomic conditions. By adopting this comprehensive perspective, investors and analysts can make more informed decisions and strategies, enhancing their ability to navigate the complexities of the financial markets.
Abstract:Risk management is an important aspect of an organization's decision-making strategy to manage uncertainty and identify opportunities in a complex business environment. This research aims to investigate the implementation…
n of risk management in the context of strategic decision making, with a focus on the process of risk identification, risk evaluation, mitigation strategies, and their impact on achieving organizational goals. This research uses a qualitative approach with case studies as the main methodology. Data was collected through in-depth interviews with organizational leaders and analysis of documents related to risk management. The analysis steps include risk identification, risk evaluation using impact and probability assessment methods, as well as risk mitigation strategies applied in strategic decision making. The research results show that a comprehensive risk identification process provides a strong basis for designing effective risk management strategies. In-depth risk evaluation allows organizations to prioritize the most significant risks and develop appropriate mitigation actions. Implementation of risk mitigation strategies such as prevention, mitigation, transfer or retention of risk has contributed significantly to reducing the negative impact of risks faced by organizations. This research confirms that risk management is not only a tool to protect organizational value, but also a proactive approach that supports the achievement of long-term strategic goals. By implementing best practices in risk management, organizations can build a solid foundation for sustainable growth and success in a competitive and dynamic marketplace.