Abstract:This research uses a qualitative approach with a descriptive qualitative method. This research was conducted at MIs Nurur Rahman Tamanan, located at Jl Kebun Bibit No 02 Tamanan, Tamanan District, Bondowoso Regency. The…
purpose of this research is to analyze the marketing strategies for interactive education at the school and to identify the factors that support and hinder the implementation of these strategies. To provide an understanding of interactive education marketing strategies, data was obtained through field observations and in-depth analysis. The research results show that product, price, promotion, and people are the main indicators in the interactive education marketing strategy. Through school public relations and appropriate pricing, this strategy aims to create a good image. It was found that people's involvement and promotion are important factors in the success of educational service marketing. Nevertheless, the research also found several obstacles. This includes financial difficulties and a lack of public knowledge about interactive education.
Abstract:Penelitian ini menganalisis tentang bagaimana strategi bank muamalat dalam mempertahankan loyalitas nasabah. Penelitian dilatarbelakangi dengan Studi yang dilakukan oleh MRI (Market Research Indonesia) pada akhir tahun 2021…
021 yang diumumkan dalam ajang 5th Infobank Satisfaction, Loyalty & Engagment (SLE) Award 2022, bank muamalat berada diposisi pertama pada Loyalty Index, Engagement Index, dan Marketing Engagment. Dalam perolehan ini tak terlepas dari usaha bank muamalat KC Banjarmasin yang menjadi salah satu pionir yang bergerak di dalam pencapaian tersebut. Penelitian ini merupakan jenis penelitian kualitatif dengan menggunakan data primer dan sekunder. Subjek dalam penelitian ini adalah Branch Manager dan Realitionship Manager di Bank Muamalat Indonesia Kantor Cabang Banjarmasin. Dengan objek penelitian dalam penelitian ini adalah strategi yang digunakan Bank Muamalat Kantor Cabang Banjarmasin. Teknik pengumpulan data dengan cara observasi, wawancara dan dokumentasi. Kemudian Teknik analisis datanya dengan Induksi dan Grounded. Hasil dalam penelitian pada analisis strategi bank dalam mempertahankan loyalitas nasabah yaitu sebelumnya pihak bank akan melakukan pemilihan beberapa segmen pasar yang berpotensi menjadi nasabah loyal seperti nasabah muslim, tingkat religiusitas yang tinggi serta tingkat Pendidikan yang baik. Selanjutnya pihak bank akan selalu menjaga kepercayaan nasabah, memberikan pelayanan yang terbaik serta komunikasi yang intens. Serta dilakukannya evaluasi monitoring sebagai penunjangnya dalam menjaga tingkat loyalitas nasabah dengan melihat seberapa banyak produk yang digunakan nasabah, survey kepuasan nasabah dan survey yang dilakukan oleh Lembaga independen.
Abstract:Kemajuan teknologi telah memunculkan sejumlah strategi yang membantu bisnis menghasilkan lebih banyak uang dari produk mereka. Hal ini menunjukkan kemajuan layanan masyarakat. Oleh karena itu, penggunaan platform seperti…
Facebook, Instagram, dan marketplace yang tidak sepenuhnya mengesampingkan risiko aspek gharar (penipuan) tidak dapat dihindari oleh para pebisnis. Islam mengatur semua aspek kehidupan manusia, termasuk bidang ekonomi. Gagasan maqashid syariah, yang didasarkan pada prinsip maslahah, berfungsi sebagai panduan ketika mengkaji peraturan yang mempromosikan keadilan dan kesejahteraan. Kajian terhadap transaksi yang digunakan dan diedarkan oleh masyarakat tidak diragukan lagi diperlukan mengingat berbagai aplikasi marketplace yang muncul. Dengan menggunakan metodologi deskriptif, penelitian ini berfokus terutama pada kerangka umum untuk menerapkan maqashid syariah pada transaksi komersial melalui marketplace Shopee. Shopee, yang mencakup penjual, pembeli, dan penyedia pasar, memiliki volume penjualan terbesar di antara semua pasar. Meskipun didirikan di negara non-Muslim, Shopee bercita-cita untuk mencapai maslahat melalui prinsip-prinsip bisnis Islam.
Abstract:According to contemporary scholars, buying and selling shares is of the opinion that buying and selling shares is legally permissible and some are prohibited. Meanwhile, according to the DSN Fatwa, ensuring share buying…
and selling transactions are halal. Buying and selling shares from an Islamic legal perspective is an important topic in integrating modern economic practices with sharia principles. The analysis includes the definition of shares as ownership of company assets, the importance of ensuring that the company's business is halal, as well as the prohibition against usury and gharar. Differences of opinion among scholars in determining the law itself. This research aims to compare the opinions of the DSN Fatwa with Contemporary Fuqaha in determining the law on the sale and purchase of shares. The approach used in this writing is a normative juridical approach with literature studies. The results that the author can conclude are that the law on buying and selling shares is permissible and some is prohibited.
Abstract:This research aims to examine changes in consumer attitudes and purchasing power in the Indonesian market after the pandemic, with a focus on the impact of restrictions on online sales via social media. The COVID-19 pandemic…
emic has significantly changed consumer behavior, triggering a shift from conventional transactions to online platforms. However, online sales restrictions implemented by the Indonesian government raise questions about how consumers will respond and adapt to these changes. This research uses qualitative research methods, namely by describing systematically by conducting literature reviews about post-pandemic consumer behavior, and the impact of social media on purchasing decisions, surveys or questionnaires, and in-depth interviews with consumers to understand attitudes, and their experiences regarding online shopping on social media during the post-pandemic period. The research results reveal that restrictions on online sales via social media influence consumers' attitudes towards online shopping, forcing them to look for other alternatives or change purchasing preferences. Apart from that, these restrictions also have an impact on consumer purchasing power and consumption patterns. This analysis describes post-pandemic market dynamics in Indonesia, where e-commerce companies and business people have to adapt to changes in consumer behavior. Policy implications for the government and marketing strategies for business people are also discussed in the research providing an in-depth look at how to optimize market potential in Indonesia. amid restrictions on online sales. This research aids in comprehending the ongoing alterations in the Indonesian consumer market post-pandemic, thereby guiding government, companies, and other business entities in decision-making processes.
Abstract:This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive…
ompetitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.
Abstract:Penelitian ini bertujuan untuk mengidentifikasi kesalahan bahasa yang terjadi dalam pemasaran produk di Marketplace Facebook dengan fokus pada tataran morfologi. Metode penelitian yang digunakan adalah analisis deskriptif…
f dengan pendekatan konten analisis. Hasil penelitian menunjukkan bahwa, selain masalah singkatan, kesalahan penulisan kata juga menjadi perhatian utama. Beberapa akun marketplace cenderung membuat kesalahan dalam penempatan huruf atau penulisan kata, yang dapat mengakibatkan ketidakjelasan pesan yang disampaikan. Kesalahan semacam ini dapat mengubah makna kalimat dan menyulitkan konsumen untuk memahami informasi yang diberikan. Temuan ini memberikan wawasan penting bagi praktisi pemasaran dalam meningkatkan kualitas komunikasi mereka di platform Marketplace Facebook.
Abstract:This research aims to investigate the financial performance of a company by focusing on liquidity ratio analysis and market ratio analysis. Financial performance is a key indicator in evaluating the stability and financial…
al efficiency of a company. Liquidity ratios and market ratios are used to measure the financial performance of PT Gudang Garam Tbk as a case study during the period 2021-2023. By analyzing liquidity ratios and market ratios, this research aims to provide a deeper understanding of the financial health and market valuation of PT Gudang Garam Tbk. The research findings explain that overall, PT Gudang Garam Tbk needs to focus on better liquidity management and strategic initiatives. Management should be proactive in analyzing the factors affecting the financial performance of the company and take necessary actions to improve the situation. With careful management and the right strategies, PT Gudang Garam Tbk is expected to improve its financial performance and maintain stability in the long term
Abstract:The research was carried out at Koffee Talk, which is located inside the Radja Hotel Semarang. The purpose of the study was to evaluate and explain the influence that the quality of service and marketing mix had on the level…
evel of satisfaction experienced by customers. Questions and answers are gathered via the use of questionnaires. Participants in the research totaled 96 individuals. It is anticipated that the findings of the study would be beneficial to both management and customers. Customer happiness is impacted by both the quality of the service and the marketing mix. The findings of the double regression analysis demonstrate the impact of independent factors on dependent variables, as well as the validity and rehabilitation tests, as well as the testing of hypotheses. It is clear that in order to achieve higher levels of customer satisfaction, a combination of marketing and service is required.
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.