Abstract:The culinary industry in Indonesia has witnessed a surge in the growth of Micro, Small, and Medium Enterprises in recent years. These enterprises, known as culinary MSMEs, have played a pivotal role in the country's economic…
omic development. To remain competitive in the dynamic market, these MSMEs need to embrace innovative and creative strategies that can drive their growth and sustainability. This paper aims to provide a comprehensive understanding of the innovation and creativity strategies employed by Indonesian culinary MSMEs and identify the key factors that contribute to their success. The study found that culinary MSMEs in Indonesia can adopt a range of innovative and creative strategies to enhance their competitiveness. These may entail developing novel and distinctive menu offerings, implementing efficient production processes, leveraging digital technologies for marketing and customer engagement, and fostering an organizational culture that promotes innovation. By adopting a customer-centric approach and remaining responsive to evolving market trends, these enterprises can distinguish themselves from competitors and maintain a leading position in the industry. A systematic review of the existing literature also reveals that culinary MSMEs in Indonesia face various challenges, including financial constraints, lack of human resources, and limited access to information and technology. To address these challenges, collaboration with external parties, such as the government, research institutions, and universities, can be a crucial step in enhancing the innovation capabilities of these enterprises.
Abstract:PT Sugar Group Companies requires an information system that affects raw material inventory control. In this research, the Exponential Smoothing method is implemented to estimate the amount of raw materials needed in the…
future. This method is useful for companies to carefully calculate the amount of raw materials needed, this can reduce the budget and increase operational capabilities. The results of the study state that the Exponential Smoothing method can be used effectively in raw material inventory control information systems, both in industries that have high differences in demand for raw materials. Therefore, this system can facilitate PT Sugar Group Companies in optimizing the use of resources and developing service quality.
Abstract:The selection of operational management processes is significantly influenced by technology, which can enhance the efficiency and effectiveness of company operations. The application of information technology enables organizations…
anizations to manage equipment, human resources, and production processes in a more efficient and effective manner. In the selection of operational management processes, information technology plays a pivotal role in identifying and selecting production processes that align with the needs of the organization. Furthermore, information technology facilitates the implementation of effective human resource management systems. This paper examines the role of technology in operational management process selection and the impact of information technology on organizational operations.
Abstract:The contribution of MSMEs to the Indonesian economy is large, but this sector still has obstacles in obtaining capital. Therefore, referring to Indonesian Capital Market regulations, the government, through the OJK (Financial…
ncial Services Authority), issued Regulation Number 37/POJK.04/2018 concerning Crowdfunding Services through information technology-based share offerings (Equity Crowdfunding). LandX is an organizer registered with ALUDI which already has OJK permission. The average level of funds collected by LandX for each project is up to 4 billion. The population in this study is 88,572 investors who have registered with LandX as of December 2022. The sample was taken using purposive sampling. The conclusion of this research is that Brand trust has a significant effect on investors' investment interest, Brand value co-creation engagement attitude has no significant effect on investors' interest in investing in LandX through e-WOM, Brand value co-creation engagement behavior has a significant effect on investors' investment interest in LandX through e-WOM, Perceived ease of use has a significant effect on investors' interest in investing in LandX through e-WOM and E-WOM has a significant effect on investors' interest in investing in LandX
Abstract:By taking into account the function of brand attitude, brand credibility, and brand image as intervening variables, this study seeks to assess the impact of celebrity endorsement on repurchase intention of SOMETHINC products.…
ucts. A common marketing tactic for influencing consumer views and behavior toward specific products is celebrity endorsement. This study employs a survey methodology, collecting information from participants using questionnaires that are given to those who are familiar with SOMETHINC goods and have interacted with relevant celebrity endorsements. Utilizing statistical analysis techniques like multiple linear regression and path analysis, hypotheses are tested. The findings demonstrated that brand attitude, brand credibility, and brand image are significantly influenced by celebrity endorsement. In this situation, brand attitude has been shown to mediate between celebrity endorsement and intention to repurchase. A similar association between celebrity endorsement and repurchase intention is mediated by brand credibility and brand image. These results demonstrate that celebrity endorsements can positively affect consumers' perceptions of SOMETHINC products by enhancing brand attitude, brand credibility, and brand image. These factors in turn influence consumers' desire to repurchase the product. In order to maximize the efficacy of this marketing strategy, businesses should carefully evaluate the choice and management of celebrity endorsements as well as the development of positive brand attitudes, brand credibility, and brand image.
Abstract:This study aims: 1) To analyze the influence of MSMEs on unemployment in Indonesia, 2) To analyze the effect of foreign direct investment (FDI) on unemployment in Indonesia, and 3) To analyze the effect of government capital…
ital expenditure on unemployment in Indonesia. The data collection in this study was carried out by searching documentation or information publications. Data analysis was performed using the Ordinary Least Square analysis method. The results of the study: 1) SMEs have a negative effect, both directly and indirectly on unemployment. If MSMEs increase, unemployment will decrease, 2) Foreign Direct Investment (FDI) has a negative effect, both directly and indirectly on unemployment. If foreign direct investment increases, unemployment will decrease, and 3) Government capital expenditure has a negative effect, both directly and indirectly on unemployment. If government spending increases, unemployment will decrease.
Abstract:This study aims to find out information related to the implementation of Marketing Audit in the Yotta beverage business in Makassar. In a marketing audit examination it can be said as a mechanism with the aim of being able…
le to carry out the process of collecting information and being able to analyze data related to the external and internal environment, which is inseparable from several indicators including economic conditions, the level of market competition and the level of business operations. The application of marketing audits is a type of functional marketing audit in the Yotta beverage business with components including marketing environment audits, marketing strategy audits, marketing organization audits, marketing system audits, marketing productivity audits, marketing function audits. The method used in this research uses quantitative research methods with the data used obtained using questionnaires and library data. The results of this study indicate that the marketing audit components of Yotta's beverage business consist of marketing environment audits, marketing strategy audits, marketing organization audits, marketing system audits, marketing productivity audits, marketing function audits play a very important role.
Abstract:This study aims to determine the effect of information asymmetry on accounting fraud tendencies in the West Sulawesi provincial government. This type of research uses a quantitative approach. This study uses primary data.…
. Collecting data using questionnaires. The population in this study were government structural officials with the rank of echelon II, echelon III, and echelon IV, totaling 813 people. Sampling used the slovin formula method, so that a sample of 89 was obtained. This research used a simple linear regression analysis approach. The results of the study show that information asymmetry has a positive effect on the tendency of accounting fraud
Abstract:Sekretariat DPRD Provinsi Jambi masih menggunakan sistem manual dalam pengelolaan surat masuk dan surat keluar sehingga proses pencatatan, pencarian, dan penyusunan laporan kurang efisien. Penelitian ini bertujuan merancang…
ang Sistem Informasi Manajemen Surat Berbasis Web menggunakan metode pengembangan Waterfall. Perancangan sistem dilakukan menggunakan Unified Modeling Language (UML), sedangkan implementasi sistem menggunakan Framework Laravel. Hasil penelitian menunjukkan bahwa sistem yang dirancang mampu mendukung pengelolaan surat masuk dan keluar, pengarsipan dokumen, pencarian data, serta penyajian laporan secara lebih cepat, efektif, dan akurat.
The Secretariat of DPRD Jambi Province still uses a manual system for managing incoming and outgoing mail, resulting in inefficient recording, retrieval, and reporting processes. This study aims to design a web-based mail management information system using the Waterfall software development method. The system was designed using Unified Modeling Language (UML) and implemented using the Laravel Framework. System design employed Unified Modeling Language (UML), while implementation was carried out using the Laravel Framework. The results show that the proposed system supports mail management, document archiving, data retrieval, and report generation more quickly, effectively, and accurately.
Abstract:Dinas Perhubungan Provinsi Jambi saat ini menggunakan aplikasi absensi berbasis mobile yang diterapkan secara terpusat di lingkungan Pemerintah Provinsi Jambi. Namun, sistem tersebut masih memiliki keterbatasan dalam pengelolaan…
gelolaan data absensi dan laporan internal. Penelitian ini bertujuan merancang Sistem Informasi Absensi Kepegawaian berbasis website menggunakan metode Prototype. Perancangan sistem dilakukan dengan Use Case Diagram dan Activity Diagram. Hasil penelitian menunjukkan bahwa sistem mampu mendukung absensi masuk dan pulang, pengelolaan data pegawai, rekapitulasi kehadiran, serta penyajian laporan secara lebih efektif dan terintegrasi.
The Jambi Provincial Transportation Agency currently uses a centralized mobile-based attendance application. However, the system still has limitations in managing attendance data and internal reports. This study aims to design a web-based Employee Attendance Information System using the Prototype method. The system was modeled using Use Case Diagrams and Activity Diagrams. The results show that the system supports employee check-in and check-out processes, employee data management, attendance recapitulation, and reporting more effectively and in an integrated manner.