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Showing 96 articles found for "Initiative"

Studi Perencanaan dan Pengembangan Universitas Muhammadiyah Bengkulu sebagai Green Kampus

Pretty Maggiesty Rosantika, Geby Fatona, Rizqiyah Safitri Juwito, Renitha Sari, Mariska Pratimi, Anggi Yudha Pratama
Abstract: Muhammadiyah University of Bengkulu (UMB) has great potential to develop into an environmentally friendly and sustainable Green Campus. This study aims to analyze the existing conditions of the campus, identify challenges… s and opportunities, and formulate appropriate development strategies to create a greener campus. The research methods used include surveys, in-depth interviews, secondary data analysis, and field observations to gain a comprehensive understanding of the current situation. The findings of the study indicate that UMB faces several challenges, including the limited green open space, which only covers 15% of the total campus area, suboptimal waste management, and the low awareness of the academic community regarding environmental sustainability issues. However, there are several opportunities that can be leveraged, such as the utilization of renewable energy technologies, government policies that increasingly support environmentally friendly initiatives, and the potential for collaboration with external partners from both the private sector and government institutions. The proposed development strategy focuses on five main aspects. First, increasing the campus’s green open space to 30% of the total campus area. Second, the implementation of renewable energy, such as the installation of solar panels, to reduce dependence on fossil fuels. Third, waste management based on technology to effectively recycle waste. Fourth, the application of digital-based environmental education to raise awareness among the academic community. Fifth, maximizing student participation in sustainability activities. This strategy aims to reduce carbon footprints, improve resource efficiency, and create a campus ecosystem that supports the Sustainable Development Goals (SDGs).

Peran Kepala Desa dalam Pemberdayaan Kelompok Budidaya Ikan “Mina Karya” di Desa Babakan, Kecamatan Pangandaran, Kabupaten Pangandaran

Rusti Oktavian, Regi Refian Garis, Asep Nurdin Rosihan Anwar
Abstract: Strengthening Village communities improves living standards, produces sustainable benefits for the community, encourages community independence and initiative, develops the Village economy, improves the environment, and… forms community financial institutions, are efforts to create activities that make this possible. Increasing the creativity and productivity of the people of Babakan Village who face several obstacles in strengthening the fish cultivation population, including the dry season causing drought, this has an impact on the development of fish cultivation, the outreach and training by the Babakan Village Government for fish cultivation groups regarding their potential, the cultivator community has not been maximized. Fish lack insight and knowledge so that fish farming management is carried out by autodidacts. The conclusions obtained show that the role of the village government in strengthening the "Mina Kariya" fisheries cultivation group in Babakan Village, Pangandaran District, Pangandaran Province is basically functioning and very good. However, it still faces several obstacles, such as the lack of consensus among all breeders and it is still not optimal. So far we have not found an alternative to making our own food, so fish food still needs to be purchased. Farmers' skills and knowledge are still low and there are no alternative aquaculture techniques that can help farmers run their operations effectively. There is no research that focuses on the role of the Village Head in empowering community business groups, especially in Pangandaran Regency, so it is urgent in this research to find solutions to solve the problems that occur.

QRIS: Factors Influencing Interest in Adoption by MSMEs in Semarang Regency

Jihan Rahmawati, Sri Murtini, Rani Raharjanti, Prima Ayundyayasti
Abstract: Abstract The motivation of this research is related to the use of QRIS in micro, small, and medium-sized enterprises (UMKM) in Semarang District. QRIS is a digital payment tool introduced by Bank Indonesia in 2019. The Government's… Government's initiative in launching QRIS is to make it easier for people who prefer digital payments, especially young people in Indonesia. The use of QRIS itself is increasing every year. The Governor of Bank Indonesia stated that more than 90% of UMKMs in Indonesia have used QRIS. The benefits of using QRIS for UMKM are faster payment processes, no need to prepare for money returns, increased sales turnover, easier settlement process, and financial discipline. The model used in this study is the Technology Accepted Model (TAM). TAM is a method to measure individual reception to the use of information technology systems. This research uses a quantitative descriptive approach. Micro, small, and medium-sized enterprises (UMKM) are used as populations in this study. In the sample selection, the researchers conducted the dissemination of the questionnaire with two events, namely online and offline. The samples obtained after the implementation of disseminated questionnaires and according to the conditions of the research sample are as many as 210 UMKM. Further, SmartPLS version 4 software is used for data processing. The findings from this study are that product knowledge variables significantly affect the use of QRIS. Perceived usefulness variables have also been found to influence the use. The same thing was also found in the perceived ease of use variable. Other findings that are backward related to the perception of risk variables. On this variable, it has been found that there is a negative influence against the use, so, it can be concluded that UMKM in Semarang district is still afraid related to financial risk as a result of the QRIS use.

Sosialisasi Pkm Manajemen Usaha Coffee Shop Menggunakan Business Model Canvas Berbasis Internet Of Things

Yulianto, Harry, Arni, Sitti, Syamsuri, Helmy
Abstract: The growth of coffee shop businesses in Indonesia faces significant challenges, particularly for small and medium enterprises (SMEs) that often encounter limitations in business management, marketing, and technology adoption.… tion. This community engagement initiative aims to assist the "Latimojong" coffee shop in addressing these issues through the implementation of the Business Model Canvas (BMC) integrated with Internet of Things (IoT) technology. The activities were conducted through an interactively designed socialization process, including material presentation, discussions, and mentorship. Pre-test results indicated that participants' initial understanding averaged 36%, highlighting the need for capacity building in business management. Following the socialization, the post-test scores significantly improved, averaging 87%, representing a 141.67% increase. This improvement reflects the success of the socialization program in enhancing participants' understanding. Through this initiative, the "Latimojong" coffee shop was able to formulate a more strategic and efficient business model, strengthening its competitiveness in the local market. The implementation of IoT technology and social media-based digital marketing positively impacted operational efficiency and customer experience. This Community Engagement initiative serves as a replicable model for technology-based SME empowerment, potentially supporting sustainable local economic growth.

Pendampingan Budidaya Alpukat Menuju Santripreneur GO GREEN di PONPES Irsyaduth Tholabah Padangan

Fauziyah, Ririn, Cahyono, Eko Arief, Zaenal Abidin, Muhammad, Dyana, Burhanatut
Abstract: Abstract: The problem faced by Ponpes Irsyaduth Tholabah Padangan is the limited knowledge and skills of the students in efficient and environmentally friendly avocado cultivation. Many students are not familiar with sustainable… tainable farming methods, so they still rely on traditional ways that are less efficient and potentially harmful to the environment. In addition, the lack of understanding of agricultural business management and digital marketing is also another problem in optimizing agricultural yields. This activity aims to increase the entrepreneurial capacity of the students through avocado cultivation as an environmentally friendly and sustainable economic potential. This program is implemented at Ponpes Irsyaduth Tholabah, Padangan, Bojonegoro Regency, with a participatory and educational approach. The main focus of the mentoring includes the transfer of knowledge about avocado cultivation techniques, agribusiness management, and the strengthening of entrepreneurial spirit based on Islamic values. Through a series of training and field practice, the students not only gain technical skills in planting avocados, but are also able to design business models that support the go green principle. The steps of activity implementation are as follows: a) Activity location survey, b) Pre-Test, c) Avocado Cultivation and Digital Marketing Training, d) Post-Test. The results of the activities show an increase in students' understanding of sustainable farming concepts and the emergence of small business initiatives based on agricultural products. This program is expected to become the embryo for producing a generation of students who are economically independent and concerned about environmental sustainability. Keywords: avocado farming; go green; santripreneur; sustainable economy   Abstrak: Permasalahan yang dihadapi oleh Ponpes Irsyaduth Tholabah Padangan adalah terbatasnya pengetahuan dan keterampilan santri dalam budidaya alpukat yang efisien dan ramah lingkungan. Banyak santri yang belum terbiasa dengan metode pertanian yang berkelanjutan, sehingga masih mengandalkan cara-cara tradisional yang kurang efisien dan berpotensi merusak lingkungan. Selain itu, kurangnya pemahaman tentang manajemen usaha pertanian dan pemasaran digital juga menjadi permasalahan lain dalam mengoptimalkan hasil pertanian. Kegiatan ini bertujuan untuk meningkatkan kapasitas kewirausahaan santri melalui budidaya alpukat sebagai potensi ekonomi yang ramah lingkungan dan berkelanjutan. Program ini dilaksanakan di Pondok Pesantren Irsyaduth Tholabah, Padangan, Kabupaten Bojonegoro, dengan pendekatan partisipatif dan edukatif. Fokus utama pendampingan mencakup transfer pengetahuan tentang teknik budidaya alpukat, pengelolaan agribisnis, serta penguatan semangat kewirausahaan berbasis nilai-nilai keislaman. Melalui serangkaian pelatihan dan praktek lapangan, santri tidak hanya mendapatkan keterampilan teknis dalam menanam alpukat, tetapi juga mampu merancang model usaha yang mendukung prinsip go green. Langkah-langkah pelaksanaan kegiatan sebagai berikut: a) Survey lokasi Kegiatan, b) Pre-Test, c) Pelatihan Budidaya Alpukat dan Pemasaran Digital, d) Post-Test. Hasil kegiatan menunjukkan adanya peningkatan pemahaman santri terhadap konsep pertanian berkelanjutan dan munculnya inisiatif usaha kecil berbasis hasil pertanian. Program ini diharapkan menjadi embrio lahirnya generasi santri yang mandiri secara ekonomi dan peduli terhadap kelestarian lingkungan. Kata kunci: budidaya alpukat; ekonomi berkelanjutan; go green; santripreneur

Meretas Jalan Menuju Kota Impian:Kolaborasi Masyarakat Dalam Pembangunan Berkelanjutan

MA Syaripudin, Siregar, Serlita Cindana, M. Rayendra, Saputri, Elsa, Maya Sari, Sheila, Khaula Nuria, Yolanda, Tiyas, Sewining, Melinda, Shantica
Abstract: Abstract: This article examines community service initiatives conducted through the Integrated Student Community Service (KKN-Terintegrasi) program at UIN Raden Intan Lampung. This program was implemented at the request… of the Mayor of Bandar Lampung, who specifically sought optimal solutions for various local issues, including recurrent flooding within the city. Based on focus group discussions between Student Group 221 and local community stakeholders in flood-prone areas, a sustainable urban development model was formulated, emphasizing active collaboration among the government, academia, the private sector, and civil society. The methodology employed the Asset-Based Community Development (ABCD) framework with a participatory approach. The initiatives of Group 221 focused on three primary pillars: the circular economy, community-based environmental management, and the strengthening of social inclusion. The results demonstrate that collaborative initiatives are capable of producing innovative and sustainable solutions tailored to the needs of the city, while simultaneously fostering collective awareness regarding the importance of urban development oriented toward common welbeing. Keywords: community collaboration; dream city; and sustainable development.   Abstrak: Artikel ini mengkaji kegiatan pengabdian masyarakat yang dilaksanakan melalui kegiatan KKN-Terintegrasi UIN Raden Intan Lampung. Kegiatan KKN-Terintegrasi dilaksanakan atas permintaan Wali Kota Bandar Lampung yang secara khusus meminta solusi terbaik atas beberapa permasalahan yang dihadapi termasuk musibah banjir yang terjadi secara berulang di Kota Bandar Lampung. Hasil diskusi kelompok 221 Mahasiswa UIN Raden Intan bersama potensi masyarakat di beberapa titik rawan, dirumuskan model pembangunan kota berkelanjutan melalui kolaborasi aktif antara pemerintah, akademisi, sektor swasta, dan masyarakat sipil. Metode diterapkan dengan pola ABCD (Assets Base Community Development), dengan pendekatan partisipatif. KKN-Terintegrasi kelompok 221 berfokus pada tiga pilar utama, yakni; perekonomian sirkular, pengelolaan lingkungan hidup berbasis komunitas, dan penguatan inklusi sosial. Hasil menunjukkan bahwa inisiatif kolaboratif mampu menghasilkan solusi inovatif dan berkelanjutan yang relevan dengan kebutuhan Kota Impian, serta dapat meningkatkan kesadaran kolektif terhadap pentingnya pembangunan kota yang berpihak pada kesejahteraan bersama. Kata Kunci:  kolaborasi masyarakat; kota impian; dan pembangunan berkelanjutan.

Optimalisasi Sistem Informasi melalui Website Desa dalam Rangka Mewujudkan Smart Village di Desa Tanjung Baru Ranau

Junaidi, Hapsari, Rindy Putri, Masruroh, Ina, Pamungkas, Pandu, Wijayanti, Zetia
Abstract: Abstract: Community empowerment is essential for fostering independence and improving the quality of public services at the village level. Tanjung Baru Ranau Village, located in South Ogan Komering Ulu Regency, is known… for its rich natural beauty. However, this potential has not been fully utilized by the village government due to the absence of digital media for promoting local tourism. To address this challenge, an empowerment program was carried out through digitalization initiatives, including socialization on the use of the village website, website management training, and the handover of the newly developed Tanjung Baru Ranau Village website. The website was designed to support administrative services, publish village information, and promote tourism potential. The implementation method consisted of initial observations to identify village needs and potentials, followed by program socialization, technical training on website operation, and ongoing assistance in implementing technological innovations. The results of the training show that the Tanjung Baru Ranau Village website was successfully developed and that village officials gained the necessary skills to manage it effectively. This improvement supports the realization of transparent and accountable governance and enables the optimal development of village potentials. Overall, the empowerment program successfully increased village officials’ understanding of the importance of digitalization in governance systems by 48%. Keywords: digitalization; village information system; village website   Abstrak: Pemberdayaan masyarakat merupakan kunci dalam mendorong kemandirian dan peningkatan kualitas pelayanan publik di tingkat desa. Desa Tanjung Baru Ranau merupakan salah satu desa yang termasuk dalam Kabupaten Ogan Komering Ulu Selatan yang dikenal dengan potensi alamnya yang indah. Keindahan alam tersebut belum dapat dimanfaatkan dengan maksimal oleh pemerintah desa karena belum menggunakan media digital untuk mempromosikan wisata lokal yang ada di Desa tanjung Baru Ranau. Untuk menjawab permasalahan tersebut, dilakukan program pemberdayaan melalui sosialisasi digitalisasi melalui website desa dan pelatihan pengelolaan website seta penyerahan website Desa Tanjung Baru Ranau. Website ini dirancang untuk mencakup layanan administrasi, publikasi informasi desa, serta promosi potensi wisata. Metode pelaksanaan kegiatan meliputi tahap observasi awal guna mengidentifikasi kebutuhan dan potensi desa, dilanjutkan dengan sosialisasi progra, pelatihan teknis pengelolaan website serta pendampingan implementasi inovasi teknologi. Hasil dari pelatihan pembuatan dan pengoperasian Website Desa Tanjung Ranau adalah terciptanya website desa dan keterampilan perangkat desa dalam mengelola website desa dengan baik dan benar agar dapat menyelenggarakan pemerintahan yang transparan, akuntabel dan mampu mengembangkan potensi desa secara optimal. Secara keseluruhan pemberdayaan yang dilakukan berhasil meningkatkan pemahaman aparat desa sebesar 48% dalam memahami pentingnya digitalisasi dalam sistem pemerintahan. Kata kunci: digitalisasi; sistem informasi desa; website desa

Adoption of Information Systems and Digital Promotion Strategies Among Rural MSMEs

Fera Widyanata, Dolly Tanzil, Muhammad Bahrul Ulum, Ahmad Khoirun Najib
Abstract: Abstract: This community empowerment initiative aims to enhance the digital readiness of Micro, Small, and Medium Enterprises (MSMEs) in Permata Baru Village, Ogan Ilir Regency, through the implementation of information… systems and digital promotion strategies. Prior to the program, local MSME actors faced several challenges, including limited digital literacy, a lack of understanding of online marketing strategies, and minimal utilization of social media as a promotional tool, resulting in restricted market reach. The program adopts an educational and participatory approach, combining community-based learning, interactive discussions, and consultation sessions facilitated by lecturers and students from the Faculty of Economics, Sriwijaya University. The findings indicate strong enthusiasm among MSME participants and an improved understanding of how digitalization can expand market access. Participants have begun to utilize social media platforms such as Instagram, Facebook, and TikTok to promote their products. Overall, this initiative contributes to advancing digital literacy and technology-based marketing skills among rural MSMEs, thereby fostering inclusive and sustainable local economic growth. Keywords: community engagement; digital literacy; digital promotion; information systems; MSMEs; rural development   Abstrak: Inisiatif pemberdayaan masyarakat ini bertujuan untuk meningkatkan kesiapan digital Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Permata Baru, Kabupaten Ogan Ilir, melalui penerapan sistem informasi dan strategi promosi digital. Sebelum program ini dilaksanakan, para pelaku UMKM masih menghadapi sejumlah kendala, seperti terbatasnya literasi digital, kurangnya pemahaman mengenai strategi pemasaran daring, serta minimnya pemanfaatan media sosial sebagai sarana promosi sehingga jangkauan pasar mereka relatif sempit. Program ini mengadopsi pendekatan edukatif dan partisipatif, yang menggabungkan pembelajaran komunitas, diskusi interaktif, dan sesi konsultasi yang dilakukan oleh dosen dan mahasiswa dari Fakultas Ekonomi, Universitas Sriwijaya. Temuan menunjukkan bahwa peserta UMKM menunjukkan antusiasme yang tinggi dan peningkatan pemahaman tentang bagaimana digitalisasi dapat memperluas akses pasar. Mereka telah mulai memanfaatkan platform media sosial seperti Instagram, Facebook, dan TikTok untuk promosi produk. Secara keseluruhan, inisiatif ini berkontribusi untuk memajukan literasi digital dan keterampilan pemasaran berbasis teknologi di kalangan UMKM pedesaan, yang mendorong pertumbuhan ekonomi lokal yang inklusif dan berkelanjutan. Kata kunci: pengabdian kepada masyarakat; literasi digital; promosi digital; sistem informasi; UMKM; pembangunan perdesaan

BUSINESS STRATEGY USING AI (ARTIFICIAL INTELLIGENCE): MSME TRAINING IN JAYAPURA CITY

Somisu, Rut Penina, Iwo, Lidiah Tereda, Harikedua, Alfani Laura
Abstract: Abstract: The rapid pace of digital transformation highlights the need to empower Micro, Small, and Medium Enterprises (MSMEs) in Jayapura City by integrating Artificial Intelligence (AI) into their business strategies.… This community service initiative aims to assess MSME actors’ initial understanding of AI, deliver targeted training, and evaluate improvements in strategic planning using the Value Proposition Canvas (VPC). The program was conducted in three stages: pre-assessment, training implementation, and post-training evaluation. Initial findings revealed that most participants had limited knowledge of AI and its applications. However, after the training, there was a significant increase in participants’ confidence and capability. The training effectively reduced lack of knowledge by 40%, addressed infrastructure and internet challenges by 45%, and decreased uncertainty regarding AI's return on investment by 30%. Participants began applying tools such as ChatGPT, Canva AI, and the VPC method to better understand customer needs. Although the study was limited by a short evaluation period and a specific geographic focus, it offers valuable insights for policymakers, educators, and development stakeholders. The findings support the importance of accessible, hands-on training in making AI a practical and beneficial resource for small businesses, ultimately promoting inclusive, technology-driven growth.     Keywords: artificial intelligence, business strategy, jayapura, MSME, youth   Abstrak: Transformasi digital yang pesat mendorong perlunya pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Jayapura melalui integrasi kecerdasan buatan (AI) dalam strategi bisnis mereka. Program pengabdian masyarakat ini bertujuan untuk menilai pemahaman awal pelaku UMKM terhadap AI, memberikan pelatihan terarah, dan mengevaluasi peningkatan dalam perencanaan strategis menggunakan Value Proposition Canvas (VPC). Kegiatan ini dilaksanakan dalam tiga tahap: pra-asesmen, pelatihan, dan evaluasi pascapelatihan. Hasil awal menunjukkan bahwa mayoritas peserta memiliki pengetahuan terbatas tentang AI dan penerapannya. Namun, pascapelatihan terlihat peningkatan signifikan dalam kepercayaan diri dan kemampuan peserta. Pelatihan berhasil menurunkan tingkat ketidaktahuan sebesar 40%, mengurangi kendala infrastruktur dan internet sebesar 45%, serta menekan keraguan atas keuntungan penggunaan AI sebesar 30%. Peserta mulai memanfaatkan alat seperti ChatGPT, Canva AI, dan metode VPC untuk meningkatkan pemahaman kebutuhan pelanggan. Meski terbatas pada waktu evaluasi yang singkat dan wilayah Jayapura, studi ini memberikan wawasan penting bagi pembuat kebijakan, pendidik, dan pemangku kepentingan untuk mendorong pertumbuhan UMKM berbasis teknologi secara inklusif. Kata kunci: anak muda, bisnis strategi, jayapura, kecerdasan buatan, UMKM

Penyuluhan dan Pelatihan Pengolahan Makanan Bergizi Bagi Kader PKK RW 04 Kelurahan Badean

Ningsih, Indah Yulia, Hidayat, Mochammad Amrun, Suryaningsih, Ika Barokah, Kuswandi, Bambang
Abstract: The level of health significantly influences the quality of human resources. The family, being the most basic unit of society, has a significant impact on enhancing health outcomes. A mother is suitable for this role, as… she is responsible for caring for the entire family. Kader PKK (members of the Family Welfare Movement, a community-based women's organization in Indonesia) of RW 04 in Badean Village, Bondowoso District, Bondowoso Regency has an opportunity to enhance their potential through women's empowerment. The distribution of educational and economic levels among people in RW 04, Badean Subdistrict, is uneven, resulting in a disparity in their health status as well. This service activity focuses on empowering women through the implementation of the Participatory Rural Appraisal (PRA) method. The aim is to enhance the quality of community health by conducting counseling and training on preparing nutritious food using Moringa leaves, which are readily accessible to the population. This service activity has enhanced the knowledge and skills of Kader PKK of RW 04 in processing nutritious meals. They can also disseminate the knowledge they have acquired to mothers in their surroundings, thus improving the effectiveness of initiatives to empower women in the healthcare sector.      Keywords: Counseling and training; nutritious meals; kader PKK   Abstrak: Salah faktor yang berperan besar terhadap kualitas sumber daya manusia adalah tingkat kesehatan. Keluarga sebagai kelompok sosial terkecil dalam masyarakat memegang peran penting dalam perbaikan status kesehatan. Peran ini dapat dipegang oleh seorang ibu karena ibulah yang bertugas merawat seluruh keluarga. Salah satu kelompok yang berpeluang dikembangkan potensinya melalui pemberdayaan wanita adalah kader PKK (Pembinaan Kesejahteraan Keluarga) RW 04 Kelurahan Badean Kecamatan Bondowoso Kabupaten Bondowoso. Tingkat pendidikan dan perekonomian warga di lingkungan RW 04 Kelurahan Badean tidak merata, sehingga status kesehatannya juga belum merata. Pada kegiatan pengabdian ini dilaksanakan upaya pemberdayaan perempuan menggunakan metode PRA (Participatory Rural Appraisal) berupa upaya peningkatan kualitas kesehatan masyarakat melalui kegiatan penyuluhan dan pelatihan pembuatan makanan bergizi berbasis daun kelor yang mudah didapat di sekitar lingkungan warga. Dengan adanya kegiatan pengabdian ini pengetahuan dan keterampilan kader PKK RW 04 mengenai pengolahan makanan bergizi menjadi meningkat. Para kader juga dapat menyampaikan ilmu yang diperolehnya kepada para ibu di lingkungannya, sehingga upaya pemberdayaan perempuan dalam bidang kesehatan menjadi lebih optimal. Kata kunci: Penyuluhan dan pelatihan; makanan bergizi; kader PKK