Abstract:This research investigates the influence of classroom environment and psychological factors on English learning motivation at SMP Negeri 14 Kota Serang. A conducive classroom environment is deemed crucial in shaping students'…
ents' attitudes towards using English, yet it often faces challenges such as different pronunciation from standard English and social stigma related to using a foreign language outside of classroom contexts. A qualitative research method employing in-depth interviews was used to explore students' and teachers' perceptions regarding these issues.
The findings reveal that many students feel insecure and embarrassed when using English, mainly due to their different accents and negative perceptions of their surroundings. However, teacher support and an inclusive classroom atmosphere can alleviate these barriers and enhance students' motivation to learn English. These findings underscore the importance of teaching approaches that accommodate student diversity and build their confidence in using a foreign language.
Abstract:The purpose of this study is to find out and prove how much influence brand image has on the purchase decision of bakery products in CV. Lemona Cake &Bakery Tasikmalaya. This study uses quantitative methods with an associative…
iative approach that is causal aims to determine the influence between independent variables on dependent variables. The population in this study is respondents who have bought bakery products at Lemona Cake &; Bakery Tasikmalaya, while the number of respondents is as many as 97 respondents. In this study using Non Proability Sampling techniques, Non Proability Sampling, namely sample selection with non-probability methods or non-randomly, population elements do not have the same opportunity to be selected as samples. This is done based on the consideration of relatively fast hang times and relatively cheap costs, then the sampling method uses Accidental Sampling, Accidental sampling is a sampling technique based on chance, that is, anyone who accidentally meets the researcher can be used as a sample, if it is considered that the person who happened to meet is suitable as a source of data. From the results of this study shows that the value of t-count obtained is 8.204 and t-table 1.661 it can be seen that t-count is greater than t-table (8.204 > 1.661) so that H0 is rejected and Ha is accepted meaning that the hypothesis is accepted, so it can be explained that brand image has a positive and significant effect on purchasing decisions, with a value I of 0.644 and a value of coefficient of determination (R square) of 0.641 which means the influence of brand image variables (x) on the purchase decision variable (y) is 64.1% while the remaining 35.9% is explained by other factors or variables that are unknown and not included in this study.
Abstract:Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang digunakan oleh Haus Indonesia dalam membangun kesadaran merek (brand awareness). Metode penelitian yang digunakan adalah wawancara dengan narasumber…
mber dari berbagai latar belakang seperti kepala toko, mahasiswa, penjual minuman, karyawan swasta, dan pelajar. Hasil penelitian menunjukkan bahwa Haus Indonesia menggunakan berbagai strategi pemasaran digital seperti pembuatan konten di media sosial, promosi di e-commerce, kolaborasi dengan influencer dan foodblogger, serta iklan di media sosial seperti Facebook Ads dan Instagram Ads. Strategi ini terbukti efektif dalam menjaring konsumen dan membangun engagement dengan pelanggan. Namun, terdapat kendala dalam konsistensi pembuatan konten dan perlunya lebih jeli dalam melihat tren pasar. Kesimpulannya, pemasaran digital Haus Indonesia sudah berjalan dengan baik, namun perlu peningkatan dalam frekuensi dan variasi metode promosi untuk mencapai hasil yang lebih optimal.
Abstract:Digitalisasi telah mengubah fundamental cara bisnis beroperasi, termasuk dalam sektor pemasaran. Dengan teknologi yang terus berkembang dan internet yang meresap secara luas, pemasaran digital menjadi pendorong utama bagi…
i pertumbuhan dan kompetitivitas bisnis. Ini juga terlihat dalam industri Horeca di Indonesia, yang mengalami pertumbuhan pesat sebagai kontributor penting bagi ekonomi negara. Agar tetap relevan dan berdaya saing, industri Horeca harus terus berinovasi dan mengikuti tren pemasaran yang berkembang. Penelitian ini bertujuan untuk mengeksplorasi strategi pemasaran digital efektif dalam meningkatkan penjualan di sektor Horeca. Dengan menggunakan metode tinjauan pustaka, berbagai sumber informasi seperti jurnal ilmiah, buku, dan laporan penelitian relevan dikumpulkan dan dianalisis. Melalui tinjauan kritis dan mendalam, konsep-konsep kunci dieksplorasi untuk memberikan wawasan tentang implementasi strategi pemasaran digital yang dapat memberikan hasil signifikan bagi bisnis Horeca. Temuan penelitian mengidentifikasi beberapa strategi pemasaran digital yang dapat diterapkan oleh bisnis Horeca, termasuk pemasaran melalui media sosial yang konsisten dan interaktif, serta penggunaan konten berkualitas tinggi seperti informasi informatif, edukatif, gambar, dan video menarik. Selain itu, strategi pemasaran berbayar seperti Google Ads dan iklan media sosial, serta kerjasama dengan influencer, juga efektif dalam memperluas jangkauan merek dan meningkatkan keterlibatan konsumen. Optimisasi mesin pencari (SEO) dan layanan obrolan langsung juga dapat meningkatkan interaksi langsung dengan pelanggan dan pengalaman mereka. Implementasi strategi pemasaran digital yang tepat dapat menghasilkan manfaat besar bagi bisnis Horeca, termasuk peningkatan penjualan dan pertumbuhan yang berkelanjutan. Namun, bisnis perlu terus memantau dan mengevaluasi strategi mereka serta beradaptasi dengan perubahan perilaku dan preferensi konsumen untuk tetap relevan dan sukses dalam lingkungan pemasaran yang dinamis dan kompetitif.
Abstract:This study investigates how cognitive processes in a flipped classroom setting influence self-regulated learning (SRL). Active student participationand self-directed learning are prioritized in this approach. 13 pertinent…
t papers on flipped classrooms, SRL, and related topics were looked into for theliterature review. The results demonstrated the value of SRL in enhancing students' capacity for autonomous learning and academic success.Collaborative and active learning are further encouraged in the flipped classroom setting. The conclusion for education is that in order to enhancestudent learning outcomes, it is critical to include SRL principles into teaching procedures. Offering students individualized support and unambiguousdirection as they get ready for flipped classroom activities are examples of useful recommendations. Through this research, the function of SRL inflipped classrooms is better understood, and ideas for developing instructional strategies based on SRL principles are gained.
Abstract:This research aims to obtain empirical evidence about the influence of Profitability, Company Growth and Previous Year Audit Opinions on the acceptance of Going Concern Audit Opinions . The independent variables used are…
Profitability, Company Growth and Previous Year Audit Opinion. And the dependent variable used is Going Concern Audit Opinion . This type of research data is secondary data obtained from www.idx.co.id and the company website. This research uses a purposive sampling method with the sample companies in this research being the Jakarta Islamic Index 70 (JII70) companies listed on the Indonesia Stock Exchange in 2018-2021. The number of samples obtained was 28 companies with observations for 4 years. The hypothesis in this study was tested using logistic regression analysis using SPSS version 26. The results of this study based on a partial test (Wald test) showed that: 1) The Profitability variable had no significant effect on the Going Concern Audit Opinion . 2) The Company Growth variable has no significant effect on the Going Concern Audit Opinion . 3) The previous year's Audit Opinion variable has a significant effect on the Going Concern Audit Opinion . And based on the results of the simultaneous test (omnibus test) it shows that the variables Profitability, Company Growth and Previous Year Audit Opinion simultaneously have a significant effect on the Going Concern Audit Opinion . And the determinant coefficient obtained was 0.390 or 39%, which means that the independent variable contributed 39% to the dependent variable and the remaining 61% was explained by other variables outside this research.
Abstract:The study was intended to identify the concept of the main character in the novel Iyan Not a Middle Child by Armaraher. The method used in this study is a descriptive qualitative description to describe phenomena that people…
ople experience, the description carried out in word and language in a context that leads to the theory proposed by Carl Rogers regarding the concept of self and using a literary psychology approach to unravel the psychological elements of the fictional character contained in the literature. Research shows that the main character in the novel Iyan Not a Middle Child by Armaraher had a negative self-concept, which involved an imbalance between the ideal self and real self in the character Riyan. It deeply influences how the figure sees himself and breathes his life, as well as how he interforms with others from absence unconditional positive regard.
Abstract:The question that is most often raised is how science can become the basis for every development of civilization. With this, civilization can be supported by every theory put forward systematically which is embedded in science,…
cience, and all of this also has an impact on the development of science and technology. Therefore, this study tries to explore issues regarding the nature of science and the development of science and technology along with their influence on contemporary developments under the pretext of being able to restore understanding of science and the development of science and technology. This science is divided into several discussion sections, including nature, function, object, source, truth tester and classification. The development of science and technology includes understanding, influence, ethical responsibility for the use of technology and its influence on Islamic education and how Islamic education responds to developments in science and technology
Abstract:The background of this study is based on the increasing tendency of deviant behavior and delinquency among elementary school students, which demands an early approach to character education. Nalanda students who serve as…
Buddhist Religious Education teachers have a strategic role in shaping the character and behavior of students through the internalization of Buddhist Pancasila values, which are expected to prevent potential delinquency and foster students who are morally and spiritually grounded. This study aims to analyze the roles, effectiveness, and strategies employed by Nalanda students in instilling Buddhist Pancasila values in elementary schools as a preventive effort against juvenile delinquency. This research applies a qualitative approach with a descriptive method. The study was conducted at Mutiara 17 August Elementary School, Edelweiss School, and Bina Pelita Bangsa Elementary School. Data were collected through in-depth interviews, observations, and documentation involving Nalanda students, principals, and homeroom teachers in five elementary schools. The data analysis technique employed was the interactive model of Miles and Huberman. The results reveal that Nalanda students act as value educators by instilling principles such as loving-kindness (mettā), responsibility, discipline, and respect for parents and teachers. The strategies used include role modeling, habituation in Buddhist spiritual practices, integration of values in learning, and personal approaches to students. The effectiveness of these roles is reflected in students' behavioral changes, such as becoming more orderly, polite, and the declining incidence of violations and social conflicts. The role of Nalanda students as Buddhist Religious Education teachers has proven to contribute significantly to the prevention of juvenile delinquency through character education based on Buddhist Pancasila values.
Abstract:This study used library research research methods to investigate curriculum approaches in English language teaching in Indonesia. The purpose of this study is to identify curriculum approaches commonly used in English language…
nguage teaching in Indonesia and to understand how these approaches shape teaching methods and strategies applied in language classrooms. In this study, the author conducted a comprehensive literature review of relevant literature, including textbooks, research journals, articles, and education policies related to English language teaching in Indonesia. The data collected were analyzed qualitatively to identify curriculum approaches commonly used in the context of English language teaching in Indonesia. The results of this study show that some curriculum approaches commonly used in English teaching in Indonesia include content-based approaches, communicative approaches, task-based approaches, and grammar-based approaches. The selection of this curriculum approach is based on the goals and objectives of the program, as well as the needs and interests of learners. In conclusion, in Indonesia, English teaching is influenced by various curriculum approaches, which shape the methods and strategies applied in language classes. The choice of curriculum approach in English language teaching depends on the goals and objectives of the program, as well as the needs and interests of learners. Different approaches can be used in combination to create a comprehensive and effective language learning experience so that language learners can easily master the language in a formal setting.