Abstract:Instagram dan TikTok menjadi media yang efektif untuk promosi dan penyebaran informasi perguruan tinggi. Admisi UIN Sulthan Thaha Saifuddin Jambi memanfaatkan kedua platform tersebut untuk menyampaikan informasi kepada calon…
alon mahasiswa dan masyarakat. Kegiatan ini bertujuan merancang konten media sosial sebagai media promosi digital menggunakan metode Multimedia Development Life Cycle (MDLC) yang meliputi concept, design, material collecting, assembly, testing, dan distribution. Hasil kegiatan menunjukkan bahwa konten yang dirancang berhasil dipublikasikan, memperoleh respons positif dari audiens, serta mendukung penyampaian informasi dan promosi digital universitas secara lebih menarik dan komunikatif.
Instagram and TikTok have become effective platforms for promotion and information dissemination in higher education. The Admission Office of UIN Sulthan Thaha Saifuddin Jambi utilizes these platforms to deliver information to prospective students and the public. This project aimed to design social media content for digital promotion using the Multimedia Development Life Cycle (MDLC) method, consisting of concept, design, material collecting, assembly, testing, and distribution stages. The results show that the content was successfully published, received positive audience responses, and effectively supported information delivery and digital promotion activities.
Abstract:This study aims to evaluate the effect of reproductive health education on pregnant women's knowledge about normal delivery. The research design used was qualitative with a literature study approach. Data were collected…
through the analysis of relevant literature on reproductive health education and pregnant women's knowledge of normal labor. The results of the analysis showed that the reproductive health education intervention significantly improved pregnant women's understanding of the labor process, including knowledge of the stages of labor, signs of labor, pain management, and postpartum care. Comparisons between the control and experimental groups also confirmed that the reproductive health education program was effective in improving the overall knowledge of pregnant women. These findings suggest that reproductive health education is an important strategy for optimally preparing pregnant women for childbirth. The implications of this study are the need for more structured and focused integration of reproductive health education in prenatal care, as well as the need for further research to understand the factors that influence the implementation and outcomes of reproductive health education programs.
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Abstract:The Caesarean section (C-section) rate increased steadily in the past two decades in Indonesia. People have a common belief that cesarean delivery is less painful, and safer than vaginal delivery. Risk factors for maternal…
al infection are clearly recognised, therefore Antibiotic prophylaxis at caesarean section is widely recommended to prevent maternal infection. The study was designed to evaluate antibiotic prophylaxis use for prevention of surgical site infections (SSIs). Retrospective review of medical records of all post SC patients who received antibiotic were evaluated during October 2021 to march 2022. Among 4 different antibiotics used in post SC patients, the most frequently requested were first generation cephalosporins (50,13%), third generation cephalosporins-ceftriaxone & cefotaxime (16,89% and 3,95%) and the least frequently requested were metronidazole infusion (3,86%). Antibiotic use in post SC patients are effective strategies in reducing SSIs patients which was proven by no patients with SSIs were found during the research period.
Abstract:This study examines the influence of leadership style on public service at the Teluk Ambon District Office, Ambon City. The research was motivated by practical service problems at the district level, including uneven implementation…
lementation of frontliner service procedures, varying employee discipline, and weak coordination among organizational units. A quantitative survey design was applied to test the causal relationship between leadership style and public service quality. Data were collected from 50 respondents consisting of 24 district employees and 26 community service users through structured questionnaires supported by observation, interviews, and documentation. Leadership style was measured through decision-making ability, motivational ability, subordinate control, and emotional control, whereas public service quality was measured using the SERVQUAL dimensions of tangibles, reliability, responsiveness, assurance, and empathy. The data were processed using IBM SPSS with validity, reliability, normality, simple linear regression, t-test, and coefficient of determination procedures. The findings show that all questionnaire items were valid and reliable. The regression model produced a positive coefficient, a standardized beta of 0.906, and an R Square value of 0.820, indicating that leadership style explained 82.0% of the variation in public service quality. The novelty of this study lies in its focus on district-level public service governance in an archipelagic urban context, where leadership is not only administrative but also coordinative and adaptive. The study implies that stronger leadership supervision, staff arrangement, and service discipline are necessary to improve the consistency of public service delivery.
Abstract:Objective from study This is aim For add outlook about Promotion And Brand in increase Satisfaction Buyer on PT. Alpha Scropii Medan. Study This use data primary population in study This as much as 300 person buyer with…
sample 75 respondents with formula Slovin. Method analysis data Which used is method analysis quantitative that is covering test validity, test reliability, test assumptions classic, analysis regression linear simple, testing hypothesis through t-test And test coefficient determination (R 2 ). Variables Mix Promotion E_Prmsi with t count as big as (-)1,824 with significance 0.072 > 0.05 And t table 1.99346. So t count < t table, that variables Mix Promotion Not yet own contribution to Satisfaction Buyer. Mark t negative show variables Mix Promotion have connection Which No one way with Satisfaction Buyer. Results test partial t show that Brand Company own significance 0.00 < 0.05 so that concluded brand company have contribution in a way partial influential to Satisfaction Buyer, hypothesis study H1 accepted. Results test determination on column R Square as big as 0.495, Because We use 2 direction regression multiple. With thus Influence Mix Promotion And Brand Company to Satisfaction Buyer that is as big as 49.5 % whereas the rest 50.5 % influenced by variables other Which No including in variables study. Recommended to head branch PT. ALPHA SCORPII Medan do Mix Promotion in a way economical, efficiency And effective as well as delivery advertisement Which delivered use media social like Facebook, Instagram, Twitter, or media print Newspaper.
Abstract:Desa sebagai unit pemerintahan dasar memiliki peran strategis dalam pembangunan dan pelayanan publik, namun masih menghadapi berbagai kendala dalam administrasi dan manajemen. Pengelolaan yang masih manual menyebabkan pelayanan…
layanan lambat, rawan kesalahan, serta rendahnya transparansi dan akuntabilitas. Selain itu, keterbatasan kompetensi aparatur desa dalam teknologi dan manajemen modern menghambat efektivitas perencanaan, pelaksanaan, serta evaluasi program pembangunan. Kondisi ini berdampak pada rendahnya kualitas layanan publik dan partisipasi masyarakat. Oleh karena itu, transformasi digital dan penguatan manajemen pemerintahan desa menjadi kebutuhan mendesak. Kegiatan Pengabdian kepada Masyarakat bertajuk “Menuju Desa Modern: Administrasi Digital dan Manajemen Efektif” dirancang untuk meningkatkan kapasitas aparatur desa melalui pelatihan dan pendampingan. Program ini bertujuan mengimplementasikan sistem administrasi digital yang terintegrasi serta manajemen pemerintahan yang efektif, guna meningkatkan efisiensi pelayanan, transparansi, dan kualitas tata kelola desa secara berkelanjutan
Villages, as the lowest level of government, play a strategic role in development and public service delivery; however, they still face various challenges in administration and management. Manual administrative processes lead to slow services, a high risk of errors, and low levels of transparency and accountability. In addition, the limited competence of village officials in technology and modern management hinders the effectiveness of planning, implementation, and evaluation of development programs. This condition impacts the quality of public services and reduces community participation. Therefore, digital transformation and the strengthening of village governance management have become urgent necessities. A Community Service program entitled “Towards a Modern Village: Digital Administration and Effective Management” is designed to enhance the capacity of village officials through training and mentoring. This program aims to implement an integrated digital administrative system and effective governance management in order to improve service efficiency, transparency, and the overall quality of sustainable village governance
Abstract:Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor yang mempengaruhi keputusan pembelian konsumen di platform e-commerce Shopee. Dengan menggunakan metode literatur review, penelitian ini mengumpulkan…
umpulkan dan mensintesis temuan dari berbagai studi sebelumnya yang relevan dengan topik ini. Hasil analisis menunjukkan bahwa harga yang kompetitif dan promosi yang menarik, seperti diskon dan penawaran cashback, sangat mempengaruhi keputusan pembelian konsumen di Shopee. Selain itu, pelayanan yang cepat dan efisiensi dalam proses pengiriman, kemudahan penggunaan aplikasi dengan fitur pencarian yang efektif dan navigasi yang intuitif, serta kepercayaan dan keamanan transaksi online juga berperan penting dalam meningkatkan kepuasan dan loyalitas pelanggan. Ulasan positif dari pelanggan lain dan rekomendasi dari teman atau keluarga turut mempengaruhi keputusan pembelian, karena konsumen cenderung mempercayai pengalaman pengguna lain. Berbagai fitur pembayaran seperti ShopeePay, Shopee PayLater, dan Cash on Delivery (COD) memberikan fleksibilitas dan kenyamanan tambahan bagi konsumen dalam melakukan transaksi. Temuan ini memberikan wawasan penting bagi praktisi e-commerce untuk mengembangkan strategi pemasaran yang lebih efektif guna meningkatkan penjualan dan kepuasan pelanggan, serta memberikan kontribusi signifikan bagi akademisi dalam memahami perilaku konsumen di era digital.
Abstract:The purpose of this study is to identify the factors that lead to fraud in a commercial entity. The company that manufactures food, is the subject of this study. You will undoubtedly discover fraud done by connected parties…
ies when carrying out producing operations until sales. The owners and staff of production, sales, and delivery companies were observed, and interviews with them were conducted as major data sources for this study. This study provides evidence of fraud. The company should take early preventative measures to avoid risks (risks that are not anticipated by the company) from emerging. And with it, perhaps, the use of fraud risk management will help the business reduce current fraud. Implementing fraud risk management involves a number of processes, beginning with an analysis of the internal environment of the corporate organization, followed by the identification of the hazards (risks) that frequently occur so that risk identification and risk mapping may be done. The final point is how to control those risks. Overall, Wanda Putra Kencana's risk management has been fairly effective; the company has implemented physical control, monitoring, and enforcement, as well as rewards and penalties.
Abstract:Increased productivity in SMEs in terms of quality service delivery is crucial for economic growth and development. Most SMEs are bedevilled with destructive workplace deviant behaviour, particularly the incivility of owners/managers…
ners/managers and employees towards customers, which have different consequences for workplace performance parameters such as a decline in sales, low patronage, and by extension, weak gross domestic product contribution. Using the social exchange theory, this cross-sectional study examined the influence of workplace incivility on productivity among 365 owners/managers, supervisors, and employees of SMEs in the liquefied petroleum gas sub-sector in Lagos State. Stratified proportionate sampling was utilized to select the respondents. The outcomes revealed that workplace incivility in the form of rudeness, discourteous disposition, and derogatory remarks predicted productivity in terms of an interaction between customers and employees and the capacity of the service process. Also, our findings accentuated the essence of avoiding direct and indirect costs that are linked with workplace incivility. The study recommended the communal and positive interpersonal relationships between owners/managers, employees, and customers and suggested training on emotional intelligence as a panacea for behavioral responses.