Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga dan kualitas produk terhadap loyalitas pelanggan pada produk skincare Glad2Glow di platform e-commerce Shopee, khususnya di Kota Sukabumi. Penelitian ini…
i menggunakan pendekatan kuantitatif dengan metode analisis asosiatif, dengan sampel sebanyak 97 responden yang dipilih melalui teknik snowball sampling, terdiri dari 82 perempuan dan 15 laki-laki sebagai pengguna produk Glad2Glow. Data dikumpulkan menggunakan kuesioner dengan skala Likert dan dianalisis melalui regresi linier berganda menggunakan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa persepsi harga tidak berpengaruh signifikan terhadap loyalitas pelanggan meskipun arah hubungannya positif, yang berarti biaya tidak menjadi faktor utama dalam keputusan pelanggan untuk membeli kembali produk Glad2Glow. Sebaliknya, kualitas produk terbukti memiliki pengaruh yang kuat terhadap loyalitas pelanggan, menegaskan bahwa kualitas merupakan faktor utama dalam membangun loyalitas. Selain itu, hasil uji simultan menunjukkan bahwa persepsi harga dan kualitas produk secara bersama-sama memberikan pengaruh signifikan terhadap loyalitas pelanggan, dengan kontribusi sebesar 69,9%. Temuan ini menegaskan bahwa peningkatan loyalitas pelanggan Glad2Glow lebih dipengaruhi oleh persepsi konsumen terhadap kualitas produk dibandingkan persepsi harga, sehingga perusahaan perlu terus menjaga dan meningkatkan kualitas produk agar mampu mempertahankan loyalitas pelanggan di tengah persaingan industri skincare yang semakin kompetitif.
Abstract:This study aims to evaluate the implementation of the Integrated Service Vehicle Program organized by the Department of Animal Husbandry and Fisheries of Blitar Regency using the CIPP (Context, Input, Process, Product) evaluation…
valuation model as a framework for developing improvement strategies. A descriptive qualitative approach was applied with data collected through in-depth interviews, observation, documentation, and questionnaires. The main informants consisted of program officers, while additional informants were farmers selected using the snowball sampling technique. Data were analyzed using the interactive model of Miles and Huberman with the assistance of NVivo software to facilitate thematic coding and data triangulation. The results of the study indicate that the Integrated Service Vehicle Program has generally achieved its objectives by providing animal health services, extension activities, and technical assistance to farmers in remote areas. However, several challenges remain, including limited resources, inconsistent scheduling, and insufficient public outreach. Based on the SWOT analysis, the recommended improvement strategies focus on enhancing coordination, strengthening staff capacity, utilizing information technology, and expanding service coverage. These findings are expected to contribute to improving the quality and effectiveness of the Integrated Service Vehicle Program under the Department of Animal Husbandry and Fisheries of Blitar Regency.
Abstract:Penelitian ini dilakukan di Pikiran Rakyat Media Network (PRMN) Bandung untuk menganalisis pengaruh format penyajian berita berupa video di YouTube dan teks di website terhadap engagement audiens digital. Penelitian ini…
dilatarbelakangi oleh pergeseran konsumsi berita ke platform digital serta tantangan media lokal seperti PRMN dalam bersaing dengan portal berita besar untuk menarik dan mempertahankan perhatian audiens.Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner online yang disebarkan kepada 100 responden yang pernah mengakses konten PRMN dalam format video maupun teks. Data yang terkumpul kemudian dianalisis menggunakan regresi linear berganda dengan bantuan program SPSS untuk mengetahui pengaruh kedua variabel independen terhadap engagement audiens.Hasil penelitian menunjukkan bahwa format video YouTube dan format teks website sama-sama berpengaruh signifikan terhadap engagement audiens, baik secara parsial maupun simultan,temuan ini juga menunjukkan bahwa sebagian besar variasi keterlibatan audiens dapat dijelaskan oleh kedua format tersebut, sehingga menegaskan peran penting keduanya dalam membentuk perilaku audiens digital. Penelitian ini menyimpulkan bahwa format video dan teks memiliki peran yang sama penting dalam meningkatkan minat, memperpanjang durasi interaksi, serta mendorong partisipasi aktif audiens seperti like, komentar, dan share. Optimalisasi kedua format secara saling melengkapi dapat membantu PRMN meningkatkan engagement audiens sekaligus memperkuat daya saing di lanskap media digital.
Abstract:The rapid advancement of digital technology has fundamentally reshaped consumer behavior globally, with social media becoming the primary channel for product information seeking. Approximately 51% of Indonesians rely on…
user reviews before purchasing, and 62% have bought products under the direct influence of Social Media Influencers (SMIs). Despite this, the psychological mechanisms linking influencer characteristics to purchase intention remain fragmented across sectors and platforms. This systematic literature review synthesizes nineteen empirical studies published between 2020 and 2025, spanning beauty, fashion, gadget, and sustainable product sectors across multiple countries, to examine how Source Credibility (attractiveness, trustworthiness, expertise) and Parasocial Interaction (PSI) jointly shape consumer purchase intentions. Three core findings emerge: (1) trustworthiness is the sole credibility dimension that is universally and consistently significant across all contexts, fundamentally challenging assumptions about the equal contribution of the three credibility dimensions; (2) PSI operates not as a single mediator but as a multi-pathway psychological bridge through hedonic value, brand attitude, vicarious experience, and social-personal value whose specific active pathway is contingent on platform, product type, and cultural context; and (3) generational and cultural moderators systematically shape which credibility dimension most powerfully drives PSI. A Proposed Integrative Conceptual Framework and a synthetic cross-study comparison matrix (Table 2) consolidate these findings. Results offer strategic implications for influencer marketing practice and identify priority directions for future research.
Abstract:This study aims to characterize the effect of food additives on the quality of meatballs made from palm mushrooms (Volvariella volvacea) and mocaf flour. Meatballs were made with a formulation of 70% palm mushrooms and 30%…
0% mocaf, and the addition of carrageenan, CMC, and STPP at concentrations of 0.25%, 0.5%, and 1% with 9 treatments. The parameters analyzed included yield, water content, protein, fiber, organoleptic and production cost. The results showed that the yield ranged from 82.15–96.39% and was significantly different between treatments. Water content was 65.01–70.60%, while the highest protein and fiber content was obtained with the addition of 0.25% carrageenan, respectively 10.53% and 7.97%, respectively. The type and concentration of food additives significantly affected the yield, water content, protein, fiber and texture but did not significantly affect the color and taste of palm mushroom and mocaf flour meatballs.
Abstract:Background: According to WHO (2022), there are 24 million people suffering from schizophrenia, with 3,980 of them at risk of violent behavior. The risk of violent behavior is an angry response that can manifest physically…
y or verbally. If not addressed promptly, the risk of violent behavior can endanger both the individual and others. This condition poses a serious challenge as it can disrupt the patient’s recovery process and create anxiety in the surrounding environment. Therefore, appropriate nursing interventions are needed—not only to calm the patient but also to enhance the patient’s ability to control their emotions. One of the interventions that can be applied is the deep breathing relaxation technique. Objective: To describe the nursing care from assessment to evaluation for Mrs. A with a risk of violent behavior, focusing on the deep breathing relaxation intervention. Method: This scientific paper uses a descriptive research method in the form of a case study. Results: After three days of nursing interventions for patient with a risk of violent behavior using deep breathing relaxation, the client showed reduced tension and was able to control her emotions well. Conclusion: Deep breathing relaxation for patient was effective in reducing the risk of violent behavior.
Abstract:Stroke is a condition in which brain function is rapidly disrupted and lasts for more than 24 hours due to an interruption of blood flow to the brain. Globally, the incidence and morbidity rates of stroke continue to increase.…
rease. The quality of life of acute and chronic stroke patients is influenced by post-stroke depression. Community resources (CR) and spiritual religious coping (SRC) factors are also related to the coping adaptation strategies of family caregivers for members who have experienced a stroke. Patients who experience post-stroke depression show a lower quality of life one year after stroke compared to those who do not experience it. This study is a quantitative research with an observational study design. The study was conducted from January to March 2024 in Kotamobagu City. The total population of stroke patients distributed across seven community health centers in Tomohon City is 200 patients. The sample was taken using total sampling method consisting of 200 family caregivers. The results were then analyzed using the Chi Square test with SPSS. All variables were significantly related to the coping adaptation strategies of family caregivers for members who had a stroke. Community resources (CR) were significantly related to caregiver coping strategies (p = 0.025), and spiritual religious coping (SRC) was also significantly related to coping strategies (p = 0.032). Community resources and spiritual religious coping among family caregivers of post-stroke patients are needed to increase motivation and reduce caregiver stress..
Abstract:Education is a fundamental pillar in shaping a superior and character-driven generation, with boarding schools providing a unique 24-hour integrated learning and living environment that acts in loco parentis. This study…
examines the implementation of service quality in Islamic boarding schools in the Riau Islands Province and its influence on academic achievement, focusing on SMPIT Assakinah Tanjung Pinang, SMPS Al-Himmah Karimun, and SMP BP Tahfidz Attaubah Batam. Service quality in this context is defined as a student-centered paradigm that integrates academic, pastoral, and social dimensions. Drawing on perspectives from Crosby, Sallis, and Brewster, quality is measured by responsiveness to needs, continuous improvement, and the integration of academic rigor, pastoral care, and co-curricular enrichment. Academic achievement, as described by Bloom, is shaped by cognitive, affective, and environmental factors, where the structured environment of boarding schools can maximize outcomes. This research employed a qualitative case study approach with data gathered through observation, interviews, and documentation, analyzed using an interactive model. Findings reveal that service quality is implemented through four stages: (1) conceptualization with a vision integrating national and diniyah curricula; (2) implementation involving active learning, dormitory services, extracurricular programs, and Islamic character building; (3) improvement via SWOT-based evaluation, facility upgrades, teacher development, and digitalization; and (4) continuous evaluation for relevance and effectiveness. The study concludes that comprehensive, integrated service quality is a decisive factor for success in boarding schools. Effective service quality fosters both academic achievement and the development of religious, independent, and morally sound students. By applying Total Quality Management principles, Islamic boarding schools can establish an optimal educational ecosystem, producing a superior and globally competitive generation rooted in Islamic values.
Abstract:The integration of artificial intelligence (AI) in patent systems has emerged as a complex area in intellectual property law. This systematic literature review follows PRISMA 2020 guidelines to analyze AI implementation…
in patent systems, particularly within the Indonesian context. The study examines 11 key studies published between 2015-2025 through systematic searches across multiple academic databases. Results demonstrate that AI implementation has achieved significant improvements in operational efficiency, particularly in automated patent classification, prior art searching, and examination support systems. Approximately 190,000 AI patents were granted globally between 2000-2022, reflecting increasing technological importance. In Indonesia, AI implementation must align with Law No. 13 of 2016 on Patents as amended by Law No. 65 of 2024. The landmark Thaler v. Vidal case confirms AI cannot be an "inventor" but can serve as an assistive tool with significant human contribution. Key challenges include AI decision-making transparency and knowledge gaps among patent examiners.
Abstract:The purpose of this study is to describe how local factors affect the practice of religious moderation in Pejambon Village, Negeri Katon District, Pesawaran Regency, Lampung Province. The primary focus of this research lies…
ies in the role of local leadership in internalizing and implementing the four main pillars of religious moderation, namely national commitment, tolerance, non-violence, and accommodation to local culture in the lives of rural communities. This study uses a qualitative approach with a single case study method. Data collection techniques were done through participatory observation, in-depth interviews, and documentation studies. The research procedure refers to six stages of case studies according to Robert K. Yin, while the informants were selected using purposive sampling and snowball sampling techniques. Data is analyzed through pattern matching, explanation creation, and time series analysis. The study results show that local leadership plays a significant role in contextually building a narrative of moderation through example, deliberation, and social participation. The practice of moderation is not conveyed through formal instruction alone. Still, it is culturally shaped through social interaction, interfaith activities, and strengthening local values that align with national principles. Leadership prioritizing social awareness, openness, and inclusivity has maintained social cohesion and enhanced inter-religious harmony in a pluralistic village. These findings contribute to developing a theory of local leadership based on the values of religious moderation at the grassroots level.