Abstract:Fenomena meningkatnya penggunaan TikTok sebagai media promosi dan penjualan menghadirkan peluang besar bagi berbagai brand, termasuk Puntang Coffee. Namun, strategi digital marketing yang diterapkan oleh Puntang Coffee menunjukkan…
enunjukkan adanya penurunan efektivitas, terlihat dari inkonsistensi performa konten dan rendahnya capaian brand awareness. Beberapa penelitian terdahulu telah membuktikan efektivitas digital marketing dalam meningkatkan daya saing UMKM, membangun brand awareness, dan memperkuat loyalitas pelanggan melalui media sosial. Akan tetapi, sebagian besar penelitian tersebut berfokus pada Instagram atau platform digital lain, sehingga belum banyak yang mengkaji secara mendalam strategi digital marketing berbasis TikTok pada brand kopi premium. Inovasi penelitian ini adalah menganalisis strategi digital marketing Puntang Coffee melalui TikTok dengan pendekatan Integrated Marketing Communication (IMC), yang menekankan storytelling, keaslian konten, identitas merek, serta pemanfaatan fitur TikTok Shop dan hashtag khas #PantangPulangTanpaKopiPuntang. Tujuan penelitian ini adalah mendeskripsikan perencanaan, implementasi, dan evaluasi strategi digital marketing Puntang Coffee dalam membangun brand awareness di TikTok. Penelitian ini menggunakan paradigma konstruktivisme dengan metode kualitatif studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi partisipan, dan dokumentasi, kemudian dianalisis dengan model analisis tematik Miles dan Huberman. Hasil penelitian menunjukkan bahwa strategi Puntang Coffee terbukti mampu menjaga eksistensi merek dan meningkatkan interaksi audiens melalui konten kreatif berbasis tren TikTok. Namun, keberhasilan tersebut masih menghadapi tantangan berupa konsistensi dan keberlanjutan inovasi konten agar pertumbuhan brand awareness dapat dipertahankan di tengah persaingan digital yang semakin ketat. Kata kunci: Digital Marketing, Brand Awareness, TikTok, Puntang Coffee, IMC
Abstract:Entrepreneurship education has a strategic role in facing the challenges of unemployment and the low interest of the younger generation in the business world. Through entrepreneurship education, students are equipped with…
h knowledge, skills, and mental attitudes that encourage independence and creativity. This study aims to analyze the role of entrepreneurship education in producing independent, innovative, and competitive young entrepreneurs. The research method used is a qualitative approach with literature study techniques and descriptive analysis of various relevant literature sources. The results of the study show that entrepreneurship education is able to form an entrepreneurial mindset, improve risk-taking skills, and foster creativity and courage to do business in the younger generation. Entrepreneurship education that is applied systematically and contextually also contributes to building a strong character and orientation to business opportunities. The conclusion of this study emphasizes that entrepreneurship education plays an important role as a strategic means in producing young entrepreneurs who are ready to face economic challenges in the modern era.
Abstract:In Indonesia, dividing an inheritance can become particularly challenging when it involves a second wife and children from different marriages. One of the most sensitive issues is determining each child's rightful share,…
especially when the legal status of the second marriage is uncertain. This study uses a qualitative library research method, drawing from both primary legal texts and supporting literature to explore this issue.The findings, based on the study “Analysis of Inheritance Distribution for Children of a Second Wife According to Indonesian Inheritance Law”, show that Islamic inheritance law in Indonesia generally aims to provide a fair and balanced distribution through the principles of faraidh. As long as the second marriage is legally recognized, children from that union have the same inheritance rights as those from the first marriage. In practice, however, problems often occur when the second marriage hasn't been officially registered. This highlights the importance of legally documenting all marriages to protect the rights of every child and avoid future disputes among heirs.
Abstract:Inclusive education is a global mandate that emphasizes the importance of providing education that ensures access, participation, and learning success for all students, including children with special needs (CSN). In this…
s context, children with mild intellectual disabilities present unique challenges, particularly related to limitations in cognitive aspects, social adaptation, and self-regulation. The main issue addressed in this study is how structured individual learning strategies can be effectively implemented to support the achievement of competencies for students with mild intellectual disabilities in inclusive elementary school settings. The aim of this research is to conduct a theoretical review of the effectiveness of the Individualized Education Program (IEP) as a pedagogical approach based on individual needs, responsive to the unique characteristics of learners. The method used is a systematic literature review with a qualitative-descriptive approach through the examination of scientific publications, academic books, and national policies related to inclusive education and differentiated learning services. The analysis results show that the IEP plays a strategic role in optimally accommodating the learning needs of students with mild intellectual disabilities, emphasizing flexible planning, realistic goals, and progress-oriented evaluation. The effectiveness of the IEP increases significantly when it is designed through cross-professional collaboration among general education teachers, special education teachers, and parents. The conclusion of this study affirms that the implementation of IEP not only strengthens the pedagogical dimension of inclusive education but also promotes a paradigm shift towards more adaptive and humanistic education. The novelty of this study lies in the conceptual integration and practical implementation of the IEP for students with mild intellectual disabilities in elementary schools, which remains limited within the scope of national research.
Abstract:Program psikoedukasi ini dirancang untuk meningkatkan pemahaman dan keterampilan warga binaan pemasyarakatan (WBP) dalam mengelola kontrol diri, menghadapi stigma masyarakat, dan mengembangkan pengelolaan emosi menjelang…
kebebasan mereka. Penelitian ini menggunakan metode kuantitatif dengan desain one group pre-test and post-test yang melibatkan 25 responden laki-laki dari Rumah Tahanan Kelas 1 Makassar. Pelatihan dilaksanakan selama satu hari dan difokuskan pada peningkatan kemampuan pengendalian diri melalui psikoedukasi. Hasil menunjukkan adanya peningkatan signifikan dalam pemahaman dan keterampilan peserta. Pada aspek kontrol diri, pemahaman peserta meningkat dari 72% menjadi 88%, sedangkan pemahaman tentang stigma masyarakat meningkat dari 36% menjadi 92%. Kemampuan menenangkan diri yang awalnya dimiliki oleh 20% peserta meningkat menjadi 72%, dan kesadaran akan pentingnya dukungan sosial meningkat hingga 96%. Program ini terbukti efektif dalam mendukung WBP mengembangkan kemampuan emosional dan sosial mereka, sehingga dapat mempermudah reintegrasi ke masyarakat dan mengurangi dampak negatif dari stigma sosial. Temuan ini menunjukkan pentingnya psikoedukasi sebagai solusi praktis dalam mendukung rehabilitasi psikologis dan sosial bagi warga binaan menjelang kebebasan mereka.
Abstract:Abstract: Material selection and innovative and creative designs are needed as a medium for reducing production costs by changing the design of a product but still paying attention to the safety of its users. The problem…
that occurs in the surrounding community is the lack of public knowledge about the selection of materials that can risk accidents that will be experienced by users which can be caused by the material not being strong enough to support the load it gets. Innovative and creative design aims to reduce the mass of the material but still refers to user safety. Inappropriate design can increase the risk of accidents and wasted costs in the production process. The method used in this community service is a material selection workshop and an introduction to machine design using solidworks software. Therefore, this community service will greatly help the community in the Karang-tempel Village, East Semarang District, increase their insight into the selection of materials and innovative designs as an increase in the quality of production and ensure the safety of users.
Keywords: creative; desain; inovative; material selection; workshop
Abstrak: Pemilihan material dan desain yang inovatif dan kreatif sangat diperlukan sebagai media pengurangan biaya produksi dengan merubah rancangan suatu produk akan tetapi tetap memperhatikan keselamatan dari penggunanya. Permasalahan yang terjadi di masyarakat sekitar akan kurangnya pengetahuan masyarakat tentang pemilihan material yang dapat berisiko akan terjadinya kecelakaan yang akan dialami pengguna yang dapat disebabkan oleh material tidak cukup kuat untuk menopang beban yang didapatkannya. Desain yang inovatif dan kreatif bertujuan sebagai pengurangan massa dari material akan tetapi tetap merujuk kepada keselamatan pengguna. Desain yang tidak sesuai dapat meningkatkan risiko kecelakaan dan pemborosan biaya pada proses produksi. Metode yang digunakan pada pengabdian masyarakat ini adalah workshop pemilihan material dan pengenalan rancang bangun mesin menggunakan software solidworks. Oleh karena itu pengabdian kepada masyarakat ini akan sangat membantu mas-yarakat di lingkungan kelurahan Karang-tempel, kecamatan Semarang Timur untuk menambah wawasannya terhadap pemilihan material dan desain yang inovatif sebagai peningkatan kualitas hasil produksi dan menjamin keselamatan dari pengguna.
Kata kunci: desain; inovatif; kreatif; pemilihan material; workshop
Abstract:Abstract: Rehabilitation programs are essential in correctional systems to equip inmates with the skills and behavioral readiness required for social reintegration. However, rehabilitation program assignment in many correctional…
ectional institutions remains dependent on manual and subjective assessments, which may result in inconsistent decisions. This study develops a Random Forest–based prediction system to support objective and data-driven rehabilitation program determination. A quantitative approach was applied using historical inmate data from January 2023 to January 2025, comprising 2,023 records. The research process included data preprocessing, an 80:20 training–testing split, model training, and performance evaluation using accuracy, precision, recall, and F1-score metrics. The results show that the model achieved an accuracy of 86.17% during training in Google Colab and 68.83% when deployed within the application system. This performance gap reflects real-world deployment and computational constraints rather than model failure. The proposed system provides consistent and objective rehabilitation program recommendations, thereby supporting more effective rehabilitation planning and decision-making in correctional institutions.
Keywords: correctional institutions; inmate rehabilitation programs; machine learning; random Forest; prediction system
Abstrak: Program pembinaan narapidana memiliki peran penting dalam sistem pemasyarakatan untuk membekali warga binaan dengan keterampilan serta kesiapan perilaku dalam proses reintegrasi ke masyarakat. Namun, pada banyak lembaga pemasyarakatan, penentuan program pembinaan masih bergantung pada penilaian manual yang bersifat subjektif, sehingga berpotensi menimbulkan ketidakkonsistenan dalam pengambilan keputusan. Penelitian ini mengembangkan sistem prediksi program pembinaan narapidana berbasis algoritma Random Forest guna mendukung pengambilan keputusan yang objektif dan berbasis data. Pendekatan kuantitatif diterapkan menggunakan data historis narapidana periode Januari 2023 hingga Januari 2025 sebanyak 2.023 data. Tahapan penelitian meliputi prapemrosesan data, pembagian data latih dan uji dengan rasio 80:20, pelatihan model, serta evaluasi performa menggunakan metrik akurasi, precision, recall, dan F1-score. Hasil penelitian menunjukkan bahwa model mencapai akurasi sebesar 86,17% pada tahap pelatihan di Google Colab dan 68,83% saat diimplementasikan pada sistem aplikasi. Perbedaan performa tersebut mencerminkan keterbatasan lingkungan operasional, bukan kegagalan model. Secara keseluruhan, sistem yang dikembangkan mampu memberikan rekomendasi program pembinaan yang lebih objektif dan konsisten, sehingga mendukung perencanaan pembinaan yang lebih efektif.
Kata kunci: mesin pembelajaran; program pembinaan narapidana; random Forest; sistem pemasyarakatan; sistem prediksi
Abstract:Abstract: Payroll is an acceptance in return from the employer to the employee for a job or service that has been done and is expressed or valued in the form of money determined on the basis of an agreement or legislation…
n and is paid on the basis of an employment agreement between the employer and the employee including benefits, both for the employees themselves and for the family. This research takes place at PT. Astro Niaga Jaya. The payroll process at PT. Astro Niaga Jaya is still conventional. Salary calculations are based on different details that hinder the performance process of the human resources department. Errors in calculating salaries can be fatal because it will affect the preparation of financial statements. Therefore, it is necessary to have an employee payroll information system so that the human resources department is not wrong in collecting employee payroll data. The purpose of this paper is to design employee attendance and payroll information systems at PT. Astro Niaga Jaya using Waterfall method in order to produce information that is fast, precise and accurate. The Waterfall method is often used in designing an information system. Payroll Information System can work effectively and efficiently.
Keywords: payroll, information, system
Abstract:The teaching profession plays a strategic role in advancing national education, as mandated by the 1945 Constitution of the Republic of Indonesia. However, teachers frequently face challenges, including threats of physical…
al violence from students’ parents, which undermine their dignity and safety in the educational environment. This study addresses the problem of how legal frameworks provide protection for teachers and whether existing regulations adequately ensure their rights and security. The research aims to analyze the effectiveness of legal protection for teachers under the Criminal Code, Law No. 14 of 2005 on Teachers and Lecturers, Law No. 35 of 2014 on Child Protection, and Ministerial Regulations concerning teacher protection. The study employs a normative juridical method with a statute, conceptual, and case approach, relying on primary, secondary, and tertiary legal materials, analyzed through qualitative interpretation and juridical argumentation. The results indicate that although legal instruments exist, their implementation remains weak due to the absence of technical regulations, limited institutional coordination, and insufficient support systems for teachers at the school level. The study concludes that derivative regulations and integrated mechanisms are essential for ensuring effective protection. It recommends strengthening inter-agency coordination, establishing school-level protection units, and enhancing teachers’ legal literacy.
Abstract:Perkembangan teknologi digital telah membawa transformasi fundamental dalam pola interaksi sosial, khususnya di kalangan mahasiswa. Penelitian ini bertujuan memahami makna TikTok dalam interaksi sosial mahasiswa Program…
Studi Komunikasi dan Penyiaran Islam (KPI) IAIN Bone angkatan 2022–2025. Penelitian menggunakan pendekatan kualitatif deskriptif dengan desain studi kasus. Data dikumpulkan melalui wawancara semi-terstruktur via WhatsApp dengan 15 informan, observasi, dan dokumentasi. Analisis data menggunakan model Miles dan Huberman (reduksi data, penyajian data, penarikan kesimpulan) dengan teknik triangulasi untuk keabsahan data. Hasil penelitian menunjukkan bahwa mahasiswa memaknai TikTok secara multifungsi: dominan sebagai sumber hiburan utama, sekaligus berfungsi sebagai sumber informasi singkat, inspirasi kreatif, dan medium observasi praktik komunikasi yang relevan bagi studi mereka. TikTok berperan sebagai fasilitator modal sosial karena konten viral kerap menjadi conversation starter yang memperkuat kedekatan sosial dan mempermudah pertukaran sumber daya akademik (seperti template tugas dan tutorial). Namun, pengaruhnya bersifat ambivalen karena konsumsi berlebihan dapat menyebabkan distraksi, menurunkan kualitas interaksi tatap muka, dan berpotensi mengganggu fokus akademik. Belum ada program literasi media terstruktur di prodi meskipun mahasiswa menyadari perlunya memilah konten, dan variasi intensitas penggunaan antarindividu menuntut strategi komunikasi multi-kanal. Penelitian ini menyarankan prodi menyelenggarakan workshop literasi digital, menyusun pedoman etika penggunaan ponsel, serta memanfaatkan TikTok secara terarah untuk kegiatan edukatif.