Abstract:Everbright has become one of the distributing companies selling various products, one of which is the Dettol product. In optimizing the stock and marketing of Dettol products, the company faces difficulties in identifying…
g the best-selling products and those less favored by customers. This research data originates from the sales transaction data of Dettol soap in November, comprising 77 sales data. Through the use of data mining, particularly the K-means Clustering method, it becomes a relevant approach to solving this issue. The objective of this research is to avoid excess inventory that remains unsold while meeting the diverse needs of customers. The results of this study show the visualization of the distribution of Dettol soap product clusters and grouping based on sales levels. There were 21 best-selling item data, 31 well-selling item data, and 25 less popular item data, enabling the company to manage inventory based on the best-selling items.
Abstract:The development of digital technology has changed the way businesses market products, including culinary businesses such as chili chips. This article examines the role of social media in increasing sales of chili chips in…
n Sibuhuan Market, North Sumatra. Social media, through platforms such as Instagram, Facebook, and TikTok, allows businesses to introduce their products to a wider audience, increase brand awareness, and reach markets outside of the local area. In addition, social media provides an opportunity to interact directly with consumers, receive feedback, and build customer loyalty. Marketing through creative content, such as eye-catching photos and videos, as well as promotions through influencers or contests, also contribute to increased buying interest. By taking advantage of the e-commerce features available on social media, the purchase process becomes easier, which also drives increased sales conversions.
Abstract:BPJS services certainly cannot be separated from efforts to maintain service quality standards which at least include service procedures, completion time, service costs, service products, facilities and infrastructure, as…
s well as the competence of service personnel. Therefore, BPJS as an institution that provides health insurance to the public should measure the quality of services provided, especially through the HIS program. The aim of this research is to describe how the Health Insurance Administering Agency (BPJS) provides services at the Merauke Regency Regional General Hospital (RSUD Merauke Regency). The research method used is a qualitative descriptive technique. Based on the research results, the availability of adequate health facilities and equipment at BPJS counters can help officers in carrying out their duties in providing services to BPJS participants and is a factor that influences services at BPJS counters in Merauke-General Region. the affected hospitals are physical evidence. In accessing health services, officers must be sensitive in handling patient complaints and nursing staff must be responsive in resolving complaints from BPJS participants. Apart from that, nurses or civil servants must be punctual and each have an educational background related to BPJS. This applies to both training in the health and non-health sectors and the last is certainty, namely that to get services from BPJS, patients must follow the procedures set out in regional regulations, do not follow
Abstract:Cultural-based tourism has become an important strategy for enhancing community welfare while preserving local cultural heritage. Desa Tua in Buleleng Regency, Bali, possesses significant potential through the bamboo weaving…
ving tradition of the Bali Aga community, which holds substantial economic and cultural value. This study aims to analyze community empowerment through the development of tourism based on cultural weaving products, strengthen the bargaining position of local artisans, and examine efforts to maintain a balance between economic benefits and cultural preservation. The study employed a mixed-methods approach with a sequential explanatory design and involved 150 respondents. Data were collected through observation, interviews, documentation, and surveys. The findings reveal that experiential tourism increased average household income by 35% and enhanced women's participation by 42% through their involvement in production activities, training programs, tour guiding, and the management of creative enterprises. Traditional weaving products were successfully developed as the primary tourism attraction, generating greater economic value while preserving cultural integrity through the clear distinction between sacred and commercial products. The utilization of digital media further expanded market access and strengthened product competitiveness. The novelty of this study lies in the development of an integrative model that connects community empowerment, experiential tourism, cultural preservation, women’s empowerment, and digital cultural entrepreneurship as a sustainable strategy for cultural tourism development.
Abstract:Karang Tunggal Village, located in Kutai Kartanegara Regency, has excellent potential in the livestock sector, especially in producing livestock products such as meat and milk. However, managing livestock products and waste…
ste still faces various obstacles, including a lack of awareness among farmers regarding efficient and sustainable management practices. This research aims to analyze the application of a participatory approach in education on managing livestock products and waste by directly involving the livestock community. This approach allows farmers to actively participate in every process stage, from problem identification to implementing solutions based on local needs. The data in this research was obtained through in-depth interviews, field observations, and focus group discussions (FGD) involving local breeders and related stakeholders. The research results show increased quality of livestock products, especially regarding cleanliness, food safety, and selling value. Apart from that, there has been a waste reduction that was previously simply thrown away, with innovations in using waste as organic fertilizer and additional feed for livestock. The adoption of more sustainable livestock practices is also starting to be implemented by livestock farmers, improving their economic welfare. Furthermore, this program opens up opportunities for developing value-added processed products, such as pasteurized milk and processed meat, which can increase farmers’ income. Collaboration between farmers in managing joint businesses is also growing, creating a more solid livestock ecosystem. Apart from the economic impact, this participatory approach also increases farmers’ awareness of the importance of sustainability and better environmental management, which contributes to the sustainability of the livestock sector in Karang Tunggal Village.
Abstract:Trade is one of the crucial elements in a country's economy, playing a vital role in supporting regional and national economic growth. Through trade, a region can meet its needs and distribute its production to other areas,…
as, both domestically and internationally. Southeast Sulawesi Province, as one of the regions on the island of Sulawesi, has great potential in trade, particularly in the agricultural and industrial sectors. This province has made a significant contribution to the country's foreign exchange reserves through export and import activities. This study aims to analyze the development of trade in Southeast Sulawesi Province, focusing on the export-import performance and the region's main commodities. The method used is descriptive, utilizing secondary data obtained from the Central Statistics Agency (BPS). The results show that in 2024, Southeast Sulawesi experienced a trade surplus, where the value of exports exceeded the value of imports. The largest surplus was recorded in January 2024, amounting to 256.38 million US dollars. Three major commodities contribute significantly to the province's trade, namely cloves with a transaction value of IDR 480.74 billion, cocoa at IDR 248.74 billion, and cashew nuts at IDR 230.75 billion. These three commodities not only serve as flagship products for the local economy but also have a positive impact on the national economy. The findings of this study suggest that with proper management, the trade potential of Southeast Sulawesi can continue to grow, contributing even more to Indonesia's overall economy.
Abstract:The rapid development of globalization compels companies to enhance the quality of their products and services to compete in the market. The primary goal of companies is to maximize corporate value, which reflects the well-being…
ll-being of shareholders and attracts investors’ interest. Corporate value is often gauged by the stock price in the capital market, making it crucial for companies to plan sound financial strategies. This research focuses on the banking sector listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023, evaluating the influence of investment policy, dividend policy, and profitability on corporate value. The study employs a descriptive quantitative method using secondary data from the companies’ financial reports. Multiple linear regression analysis is used to assess the relationships between these variables. The results indicate that investment policy and profitability have a positive but not significant effect on corporate value, while dividend policy has a significant positive impact. Corporate value is also affected by stock price fluctuations, which are often inconsistent. These findings affirm that dividend policy is a crucial factor in enhancing corporate value, while investment policy and profitability, although important, do not have a significant impact within the study period. Overall, these independent variables collectively have a significant influence on corporate value in the banking sector on the IDX. This research provides insights for company management in formulating effective strategies to increase corporate value.
Abstract:The aim of the research is to determine the economic improvement of village communities based on household industries in Sukasari Village, Cidolog District, Ciamis Regency. This research uses a descriptive qualitative research…
search design. Techniques for collecting data were obtained through literature study, conducting interviews with 7 sources, and carrying out participant observation. In carrying out analysis, namely by collecting data, reducing data, presenting data and drawing conclusions. The results of this research are: 1) Improving the Village Community Economy Based on Home Industries in Sukasari Village, Cidolog District, Ciamis Regency is not yet optimal, 2) Obstacles that occur are inequality in internet access, lack of business partners who are able to finance capital, unpreparedness for product digitalization business and the lack of literacy in using online media as promotional and sales literacy. 3) The efforts made are that the Village Government has attempted to facilitate training for home industry business actors in Sukasari Village so that they are able to digitize business products such as using online promotional media, improving packaging design, and marketing online via digital platforms for free.
Abstract:The Covid-19 pandemic affected many sectors, including the hospitality, the businesses of travel, food and drink, and entertainment services. Even the future of tourism is seen with pessimism, particularly in places where…
e it is the main industry and where growth is planned. This may incentivize the travel and hospitality sector, particularly the hotel sector, to explore for strategies to weather the Covid-19 pandemic. This research uses a literature survey method. This method helps understand the relevance of new research and its relationship with previous research, identifying all previous scientific literature, including books, journal articles and theses, relating to the potential of the hotel business as a Staycation trend. This research aims to determine the potential of the hotel business as a Staycation trend. The research results show that 4-star and 3-star hotels differ in their understanding and application of the terms Daycation and Staycation, which mean a holiday of one day or a maximum of eight hours, however two out of five hotels still use the term Staycation even though the holiday is less than eight hours. During the pandemic, the term Staycation is also used. The findings indicate that it is important to maintain or improve hotel products and the use of digital marketing, especially social media, and continue to innovate to maintain a good image which relate to the prospects of the hotel business as a holiday style.
Abstract:The purchase decision is the main goal or purpose of selling a product. This study aims to analyze the influence of marketing experience, price and brand trust on purchasing decisions. This study was conducted using a descriptive…
scriptive quantitative research method with data collection using a research tool in the form of questionnaires distributed directly to respondents. The subjects of this study include consumers who purchased Jotun brand paint products from CV. Asia Maju Rantauprapat during the period specified by the author. Determining the sample size used the purposive sampling technique with a total of 65 consumers. To analyze and analyze the research data, it was carried out using the computer program SPSS version 20 with instrumental testing, classical hypothesis testing, multiple regression analysis and hypothesis testing. Research results show that marketing experience, price and brand trust have a positive and significant impact on purchasing decisions. At the same time, marketing experience, price and brand trust have a positive and significant impact on purchase decisions with a contribution of 0.888 or 88.80% and the remaining 11.20% is influenced by other factors. Other factors were not considered in this study.