Abstract:Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan efektivitas pemasaran digital UMKM Pasar Bengkel yang memproduksi ceker ayam siap konsumsi melalui pemanfaatan fitur TikTok Live. Permasalahan yang dihadapi…
i mitra meliputi sistem pemasaran yang masih konvensional, rendahnya jangkauan promosi, terbatasnya interaksi dengan konsumen, serta penurunan penjualan akibat perubahan pola pasar. Metode pelaksanaan menggunakan Participatory Action Research (PAR) yang meliputi observasi, sosialisasi, pelatihan, pendampingan, dan evaluasi selama 30 hari yang dibagi menjadi enam periode. Evaluasi dilakukan menggunakan analisis Growth Rate, Sales Growth Ratio (SGR), dan Conversion Rate (CR). Hasil kegiatan menunjukkan rata-rata jumlah penonton TikTok Live meningkat dari 18 menjadi 166 orang atau sebesar 822,2%. Jumlah transaksi meningkat dari 4 menjadi 28 transaksi (600,0%), sedangkan omzet meningkat dari Rp520.000 menjadi Rp3.960.000 (661,5%). Nilai SGR menunjukkan penjualan meningkat 3 kali lipat, transaksi 7 kali lipat, dan omzet 7,62 kali lipat, sedangkan CR mencapai 16,87% yang termasuk kategori sangat baik. Hasil tersebut membuktikan bahwa TikTok Live efektif memperluas jangkauan promosi, meningkatkan interaksi dengan konsumen, serta mendorong peningkatan penjualan dan pendapatan UMKM secara berkelanjutan.
Abstract:Penelitian ini bertujuan untuk menganalisis implementasi Hukum Administrasi Publik dalam mendukung terwujudnya good governance melalui transformasi digital pelayanan publik di Indonesia. Penelitian dilatarbelakangi oleh…
meningkatnya tuntutan masyarakat terhadap pelayanan publik yang cepat, transparan, akuntabel, dan berorientasi pada kepentingan publik di era digital. Di sisi lain, pemerintah menghadapi berbagai tantangan, seperti tumpang tindih regulasi, penyalahgunaan kewenangan, rendahnya kompetensi aparatur, serta belum meratanya implementasi Sistem Pemerintahan Berbasis Elektronik (SPBE). Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kepustakaan (library research) melalui analisis berbagai peraturan perundang-undangan, buku ilmiah, artikel jurnal nasional dan internasional, serta dokumen kebijakan pemerintah yang relevan. Analisis data dilakukan secara deskriptif-kualitatif dengan mengkaji implementasi prinsip-prinsip Hukum Administrasi Publik berdasarkan Asas-Asas Umum Pemerintahan yang Baik (AUPB), good governance, dan digital governance. Hasil penelitian menunjukkan bahwa implementasi Hukum Administrasi Publik telah memberikan kontribusi terhadap peningkatan kepastian hukum, transparansi, akuntabilitas, efektivitas penyelenggaraan pemerintahan, serta kualitas pelayanan publik melalui penerapan SPBE. Namun demikian, pelaksanaannya masih menghadapi berbagai kendala, antara lain disharmonisasi regulasi, keterbatasan infrastruktur digital, rendahnya literasi digital aparatur sipil negara, serta lemahnya pengawasan terhadap penggunaan kewenangan administrasi. Penelitian ini menegaskan bahwa penguatan Hukum Administrasi Publik harus dilakukan secara terintegrasi dengan reformasi birokrasi, transformasi digital, peningkatan kapasitas sumber daya manusia, serta penguatan sistem pengawasan guna mewujudkan tata kelola pemerintahan yang efektif, adaptif, dan berorientasi pada pelayanan publik yang berkualitas.
Abstract:This study aims to analyse the strategy of the Merauke Regency Government in managing Wamanggu Market and to identify the factors influencing its implementation. The research employed a qualitative descriptive approach,…
with data collected through interviews, observations, and documentation. The informants included the Head of the Department of Industry, Trade, Cooperatives and Small and Medium Enterprises (SMEs) of Merauke Regency, the Head of the Trade Division, the Head of the Wamanggu Market Technical Implementation Unit (UPTD), the Chairperson of HIPPAM, market traders, and consumers. Data were analysed using data reduction, data presentation, and conclusion drawing techniques. The findings indicate that the management strategy of Wamanggu Market is implemented through four main aspects: trader registration, trader regulation and enforcement, market management evaluation, and the enforcement of trader discipline. However, the implementation of these strategies has not yet been fully effective. Trader registration continues to rely on outdated data, resulting in discrepancies between administrative records and actual field conditions. Regulatory measures have not been entirely successful, as some traders continue to operate outside the designated market area and kiosk allocation does not always comply with established zoning arrangements. Market management evaluations are conducted regularly; however, follow-up actions have not been sufficient to resolve existing problems significantly. Furthermore, the enforcement of trader discipline remains constrained by low levels of compliance among traders and the inconsistent application of regulations.The study also reveals that market management strategies are influenced by internal factors, including limitations in human resources, infrastructure, budget availability, and inter-agency coordination, as well as external factors such as regulatory frameworks, trader participation, environmental conditions, market dynamics, and consumer behaviour. Therefore, improvements in human resource capacity, stronger institutional coordination, enhanced infrastructure, and the development of adaptive management strategies are necessary to achieve more effective and sustainable management of Wamanggu Market.
Abstract:This study provides an overview of the implementation of the Regulation of the Minister of Home Affairs Number 72 of 2022 in Merauke Regency. The purpose of this study is to analyze and comprehensively describe the implementation…
mentation of the Regulation of the Minister of Home Affairs Number 72 of 2022 in Merauke Regency and to identify the factors inhibiting its implementation in the region. This study applies Edward C. III’s policy implementation theory and uses a qualitative research approach through in-depth interviews with 16 informants to explore their meanings, perceptions, and understandings. A semi-structured interview approach was employed to enable the researcher to obtain flexible yet focused data, as stated by Prof. Dr. Lexy J. Moleong (2014). The study utilized an interactive data analysis technique consisting of data collection, data reduction, data presentation, and conclusion drawing. The results of this study indicate that the implementation of the Digital Population Identity (IKD) policy in Merauke Regency has been carried out in accordance with directives from the central government through a tiered and continuous communication mechanism. However, its implementation has not yet been optimal at the regional level. The main obstacles include limited socialization, low understanding and acceptance of the policy among implementers, the absence of specific Standard Operating Procedures (SOPs) for IKD, and the lack of motivation, commitment, and integrity of human resources, ICT infrastructure, and budgetary support. In addition, the social, economic, cultural, and geographical conditions of the community also hinder the utilization of IKD, resulting in its limited use and the continued dominance of physical population documents. The findings of this study emphasize the need to strengthen communication aspects, resources, implementers’ commitment, and policy adjustments to local conditions in order to achieve the objectives of the IKD policy effectively and equitably.
Abstract:This study aims to analyze the effectiveness of public service delivery in issuing Certificate of Indigency (SKTM) at Karang Indah Village Office, Merauke Regency. The background of this research is based on the increasing…
ng number of SKTM applications each year, which has not been matched by optimal service quality improvements. This study employs a qualitative method with a descriptive approach. Data collection techniques include observation, interviews, and documentation involving 11 informants consisting of village officials and community members. The results show that, in general, the SKTM service at Karang Indah Village Office is relatively effective, particularly in terms of procedures and costs, which are simple, transparent, and free of charge. The service completion time is also relatively fast, often completed within one working day. However, several challenges still affect service effectiveness, such as inconsistencies in procedural implementation, limited facilities and infrastructure, manual administrative systems, and insufficient public awareness regarding the requirements for obtaining SKTM. Additionally, coordination between neighborhood units (RT) and the village office remains suboptimal, potentially causing service delays. This study concludes that the effectiveness of SKTM service delivery in Karang Indah Village needs improvement through digital service innovation, capacity building for administrative staff, and strengthening supervision and public outreach.
Abstract:This study aims to describe the effectiveness of Services at the Harapan Makmur Village Office. This study was conducted for approximately 3 months, the location of the study was in Harapan Makmur Village, Kurik District,…
, Merauke Regency. The method used in this study is descriptive qualitative with data analysis techniques using sources according to Miles and Huberman, namely data reduction, data presentation, and drawing conclusions. The number of informants in this study was 10 informants. research results. Based on the discussion of the three dimensions of tangible public service, reliability, and responsiveness, it can be concluded that public services in Harapan Makmur Village have shown real efforts to meet community expectations, although their implementation still faces various challenges. In terms of tangible, the availability of information boards is quite good physically, but not yet fully effective in conveying messages clearly and inclusively. From the aspect of reliability, the commitment to timely and procedural services is indeed visible, but it is not evenly distributed and there are still complaints regarding inconsistency. Meanwhile, in terms of responsiveness, village officials have shown good intentions to respond to community needs, but consistency in responding to complaints and needs of residents still needs to be improved.
Abstract:This study aims to describe the effectiveness of Services at the Harapan Makmur Village Office. This study was conducted for approximately 3 months, the location of the study was in Harapan Makmur Village, Kurik District,…
, Merauke Regency. The method used in this study is descriptive qualitative with data analysis techniques using sources according to Miles and Huberman, namely data reduction, data presentation, and drawing conclusions. The number of informants in this study was 10 informants. research results. Based on the discussion of the three dimensions of tangible public service, reliability, and responsiveness, it can be concluded that public services in Harapan Makmur Village have shown real efforts to meet community expectations, although their implementation still faces various challenges. In terms of tangible, the availability of information boards is quite good physically, but not yet fully effective in conveying messages clearly and inclusively. From the aspect of reliability, the commitment to timely and procedural services is indeed visible, but it is not evenly distributed and there are still complaints regarding inconsistency. Meanwhile, in terms of responsiveness, village officials have shown good intentions to respond to community needs, but consistency in responding to complaints and needs of residents still needs to be improved.
Abstract:This study aims to identify the effectiveness of farmer group associations (Gabungan Kelompok Tani) in empowering the farming community in Kampung Jaya Makmur, Kurik District. The research employs a descriptive qualitative…
ve approach. Data were collected through interviews, observations, and documentation. The study analyzes organizational effectiveness based on four indicators: Human Relations (focusing on organizational involvement), Open System Model (adaptation and innovation), Internal Process Model, and Rational Goal Model (productivity and goal achievement). The results show that in Kampung Jaya Makmur, the head of the farmer group association has never conducted socialization or training for farmer groups on how to produce or provide natural fertilizers using locally available materials, despite the uncertainty of continuous fertilizer supply. The effectiveness of farmer group associations in empowering the community is highly needed to support farmers in becoming more independent. Farmer group associations can provide services such as access to technological information and capital, as well as establish partnerships with external parties. This study recommends that farmer group associations strengthen participation and member involvement through more regular deliberation forums and active engagement of all levels of farmers. It also emphasizes the need to enhance the use of technology and alternative agricultural methods, such as organic fertilizers, and to expand training and mentoring programs so that farmers can reduce their dependence on chemical fertilizers.
Keywords: Effectiveness, Farmer Group Associations, Farmer Community Empowerment
Abstract:This research is motivated by the suboptimal implementation of good governance principles in public services at the village level, which influences public perceptions of the performance of government officials. The purpose…
se of this study is to analyze public perceptions of the implementation of the principles of accountability, transparency, openness, and the rule of law in public services in Gurinda Jaya Village, Merauke Regency, and to identify supporting and inhibiting factors. This study used a qualitative approach with a descriptive approach through observation, in-depth interviews, and documentation of village officials and community service users. The results indicate that the implementation of good governance principles has not been optimal, characterized by discrepancies in service delivery times with established standards, limited public understanding of service information, inconsistent transparency practices, and an unfulfilled sense of justice and legal certainty in public services. The study's conclusion confirms that strengthening apparatus capacity, improving discipline and integrity, and strengthening village government commitment and community participation are important implications for realizing more effective and accountable village governance.
Abstract:This study aims to analyze the quality of human resources (HR) in improving the effectiveness of public services at LPP RRI Merauke. This research employs a qualitative approach with a descriptive design. Data were collected…
cted through observation, in-depth interviews, and documentation involving 11 informants consisting of leaders and staff members. The findings indicate that HR quality plays a significant role in determining the effectiveness of public service delivery. In terms of competence, employees are generally capable of performing routine tasks; however, their mastery of digital technology remains limited. Professionalism is considered adequate but not yet optimal due to limited human resources and high workloads. Employees’ adaptability to technological and organizational changes varies among individuals. HR development programs have been implemented through training, but they are not yet systematic or evenly distributed. Meanwhile, employee motivation and job satisfaction are relatively good, although still influenced by limited facilities and reward systems. Overall, improving public service effectiveness at LPP RRI Merauke requires strengthening competencies, professionalism, adaptability, and sustainable, needs-based HR development strategies.