Abstract:The rapid advancement of Artificial Intelligence (AI) introduced Virtual Influencers (VIs) as innovative digital marketing tools, yet their adoption in high-trust sectors like banking presented unique challenges. This study…
udy analyzed the potential impact of using VIs on consumer perception and marketing ethics within the context of digital security campaigns. A qualitative-contextual approach was employed, examining Bank Central Asia’s (BCA) “Don’t Know? Kasih No!” (DKKN) campaign as a primary case study. The research explored the implications of replacing a highly credible human figure, Indro Warkop, with a VI. Drawing on Source Credibility, Parasocial Relationship, and Marketing 6.0 theories, the analysis identified an inherent trust deficit in VIs. Results indicated that while the actual DKKN campaign successfully garnered over 100 million views and reduced customer financial losses by 41%, a hypothetical AI-led version would likely trigger consumer skepticism due to a lack of experiential authenticity. Furthermore, an ethical paradox was discovered where mandated AI transparency disclosure triggered skepticism among Gen Z users. It was concluded that for high-stakes financial communication, human influencers remained superior due to their emotional relatability and the "sentience factor" required for cybersecurity advocacy. This paper recommends that banking institutions limit VIs to functional roles rather than high-stakes security literacy.
Abstract:Pengmas ini bertujuan meningkatkan kesejahteraan psikologis remaja melalui psikoedukasi digital. Metode meliputi desain intervensi berbasis Emotional Regulation Training selama empat sesi daring yang diikuti oleh 40 remaja…
ja usia 15–17 tahun. Evaluasi dilakukan melalui pre‑post test menggunakan Skala Well‑Being (SWEMWBS) dan kelompok diskusi terstruktur. Hasil menunjukkan peningkatan signifikan dalam skor well‑being (p < 0,05) serta respons positif terhadap penerapan coping strategies. Temuan ini menegaskan efektivitas pendekatan digital dalam membangun kesejahteraan remaja. Rekomendasi mencakup kebutuhan replikasi di sekolah dan komunitas remaja lainnya.
Abstract:Pasien yang sudah lama menjalani tindakan hemodialisa tetap masih mengalami kecemasan. Hal ini dikarenakan individu dengan hemodialisis jangka panjang sering merasa khawatir akan kondisi sakitnya yang tidak dapat diramalkan.…
alkan. Kecemasan adalah kondisi neurofisiologis yang terjadi secara otomatis, ditandai dengan respon melarikan diri terhadap ancaman yang sedang dihadapi. Salah satu upaya mengatasi kecemasan dapat dilakukan terapi SEFT. Penelitian ini bertujuan untuk mengetahui Pengaruh Terapi Spiritual Emotional Freedom Technique (SEFT) Terhadap Kecemasan pada Pasien Gagal Ginjal Kronik Di Ruang Hemodialisa Rumah Sakit Tk. III Dr. Reksodiwiryo Kota Padang Tahun 2025. Metode penelitian ini merupakan quasi eksperimen dengan desain penelitian One Group Pretest-Posttest Design. Penelitian ini dilakukan pada bulan Maret-Agustus 2025. Pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling sebanyak 19 responden. Hasil penelitian didapatkan rata-rata kecemasan sebelum diberikan terapi yaitu 27,42, rata-rata kecemasan sesudah diberikan terapi yaitu 18,42. Hasil uji statistik paired sample t-test diperoleh p-value 0,000. maka dapat disimpulkan bahwa Ada Pengaruh Terapi Spiritual Emotional Freedom Technique (SEFT) Terhadap Kecemasan pada Pasien Gagal Ginjal Kronik di Ruang Hemodialisa Rumah Sakit Tk. III Dr. Reksodiwiryo Padang Tahun 2025. Saran perawat dapat menerapkan SEFT kepada pasien dan pasien dapat melakukan terapi SEFT secara mandiri.
Abstract:This study aims to describe, identify, and analyze in depth the manifestation of ethos, pathos, and logos in Ustaz Abdul Somad's lecture on the importance of maintaining morals. The research method applied is a qualitative…
ve approach with a descriptive type to systematically outline linguistic facts and communication strategies. The data collection process relies on literature review techniques to gather trusted supporting scientific literature. Data reduction, data presentation, and conclusion drawing are utilized as analytical stages to dissect the entire lecture recording based on Aristotle's rhetorical triangle theory. The results show that the element of ethos or credibility is built through the adjustment of local sarong clothing, a humble attitude toward elders, respectful etiquette toward Madurese kiai, and authoritative hadith references. The element of pathos or emotional appeal is manifested through dramatic narratives of a mother's struggle in giving birth, the physical sacrifice of a father in the orchard, the story of his own mother's passing, and the analogy of an old Quranic mushaf for the elderly to arouse the congregation's pity and regret. The element of logos or logical argument is proven through the syllogism of moral priority over material wealth, the law of direct causal retribution for rebellious children, and textual historical proof regarding the inclusivity of the prophet's social relations with non-Muslims. The synchronization of these three rhetorical elements successfully packages weighty morality material into a logical yet deeply touching spiritual presentation for the congregation.
Abstract:Disassociation is stated by Karantzas’ through the lens of Jeff Rendell's Thanksgiving film script by analyzing the dynamics of disassociation from the characters' Shariff Eric in this movie script. This study aims to show…
show how the rejection of human nature, manifested through the denial of emotion, warmth, and flexibility, can lead to the experience of dissociation and its psychological and emotional consequences. Thanksgiving movie script is a massacre thriller movie script which is motivated by an endless sense of revenge, which is carried out by the character Sheriff Eric. He has lost a loved one and his future, as a result of thanksgiving night at that time. Then what about the concept of disassociation related in Jeff Rendell Thanksgiving movie script? Through qualitative methods, this study explains how the rejection of human nature. In conclusion, this story shows how a person can lose their humanity.
Abstract:This study examines how emotions are expressed through language in Inside Out (2015) using Saussure’s semiotic theory. The research focuses on how dialogues spoken by Joy, Sadness, Fear, Disgust, and Anger function as signs…
signs that represent Riley’s emotional states. Using a qualitative descriptive method, the study analyzes the relationship between signifier (words and phrases used in dialogue) and signified (the intended emotional meaning). The findings indicate that emotions in the film are conveyed through specific verbal expressions, showing how language operates as a system of signs. This research contributes to the field of semiotics by providing insights into how words shape emotional meaning in animated storytelling.
Abstract:This study examines the role of textual practice (micro-structure) in shaping humanitarian narratives in news coverage of the Israel-Palestine conflict by CNN US and CNN Indonesia. Employing Fairclough’s Critical Discourse…
urse Analysis (CDA), the research identifies key linguistic features, including lexical choices, sentence structure, modality, rhetorical devices, and pronoun usage, that contribute to the ideological framing of news articles. The findings indicate that CNN US employs neutral and euphemistic language, passive constructions, and hedging devices to maintain journalistic objectivity, whereas CNN Indonesia utilizes emotionally charged language, active voice, and definitive claims to frame the conflict with a strong pro-Palestinian stance. These textual differences underscore the influence of language in constructing public perceptions of humanitarian crises.
Abstract:This study examines the frenemy relationship between Emily and Stephanie in A Simple Favor. Their friendship is complex, blending admiration, competition, and manipulation. Stephanie looks up to Emily but also struggles…
with insecurity, while Emily enjoys maintaining control over Stephanie. Using a qualitative method, this research identifies key factors contributing to their frenemy dynamic, including social comparison, insecurity, past betrayals, and cultural expectations. The findings reveal that their relationship is shaped by both emotional dependence and hidden rivalry, leading to an unstable and toxic bond. Finally, the study highlights how friendships can mask deeper conflicts, where trust and betrayal coexist.
Abstract:This study explores the concept of gratitude, specifically focusing on the Action of Thankfulness expressed by Class VII members in The Legend of Heroes: Trails of Cold Steel video game. Using the Find-Remind-Bind theory…
by Sara B. Algoe, the study identifies expressions of gratitude that reinforce social bonds among characters. The qualitative analysis of in-game dialogues and interactions reveals that thankfulness manifests in various forms, such as verbal appreciation, acknowledgment of contributions, and reinforcement of interpersonal relationships. This study highlights how gratitude influences character development and strengthens emotional connections within the narrative. In conclusion, this research contributes to the study of digital drama and psychology of literature in video game by showing how psychological elements, especially action of thankfulness, can be analyzed through interactive narratives.
Abstract:This article examines how the novel Meet You in the Middle by Devon Daniels portrays the reason for consummate love that causes a long term relationship, which consists of component love of intimacy, passion, and commitment…
ent in Triangular Theory of Love by Sternberg. Then, the reason is rooted in interpretation of empathy. Empathy is a physiological reaction that has three components, they are emotional, cognitive, and motivational. It helps people to understand, feel, and care about others, even if it is sometimes hard. The novel tells the story of Kate Adam and Ben Mackenzie, who are liberal and conservative Senate staffers, respectively, and who fall in love despite their ideological differences and professional rivalry. The article analyzes how the novel depicts the challenges and benefits of empathizing with a romantic partner who has opposing political views, and how empathy contributes to the development and maintenance of consummate love. Then, it concludes that the novel offers a hopeful and realistic message that consummate love can bridge the political divide, as long as the partners are willing to empathize with each other and respect their differences.