Abstract:Social media activities carried out by coffee brands are often used, especially to create loyalty among consumers, but challenges and effectiveness need to be considered to maximize the company's potential. This study aims…
ms to determine the brand experience created through social media marketing activities to build brand loyalty. This study will examine social media marketing on the Kopi Kenangan account, sensory brand experience, affective brand experience, behavioral brand experience, intellectual brand experience, value consciousness, brand consciousness, continued usage intention, and brand loyalty, based on the journal by Kumar & Hsieh (2024) titled “How do social media marketing activities affect brand loyalty?” The mediating role of brand experience and Ismail (2017) with the title “The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness.” The research method used is quantitative, conducting a survey using Google Forms with a sample size of 400 respondents, consisting of Kopi Kenangan consumers who consistently purchase Kopi Kenangan products and recommend Kopi Kenangan products. Descriptive analysis was then conducted based on structural equation modeling and partial least squares data using SmartPLS. The results showed that social media activities influence Kopi Kenangan brand loyalty through brand experience. The results were statistically analyzed using a significance level of 0.05. The researcher found that the calculated t-value was greater than the table t-value (7.577 > 1.65). In other words, social media activities influence brand loyalty. Kopi Kenangan can maximize strategies to enhance brand loyalty through social media activities, which can also serve as a reference for future strategic development.
Abstract:The consumption of sugar-sweetened beverages (SSBs) among adolescents has increased and may contribute to the rising prevalence of overweight due to their high sugar and energy content. This study aimed to analyze the relationship…
lationship between the consumption of sugar-sweetened beverages and the incidence of overweight among adolescents at SMP Negeri 28 Surabaya. This study employed an analytical observational design with a cross-sectional approach. A total of 164 respondents were selected using proportional random sampling. Data on sugar-sweetened beverage consumption were collected using a Food Frequency Questionnaire (FFQ), while nutritional status was assessed using Body Mass Index-for-Age (BMI-for-Age). Data were analyzed using the Chi-square test. The results showed a significant association between the consumption of sweetened tea (p = 0.023) and carbonated soft drinks (p = 0.000) with overweight, whereas the consumption of coffee, bubble tea, sweetened milk, isotonic drinks, syrup, and yogurt was not significantly associated with overweight (p > 0.05). It can be concluded that frequent consumption of sweetened tea and carbonated soft drinks is associated with an increased risk of overweight among adolescents. Therefore, nutrition education and limiting the consumption of sugar-sweetened beverages are recommended as preventive strategies to reduce overweight among adolescents.
Abstract:The participation of Generation Z in the contemporary labor market serves as a key catalyst in driving technological adoption, organizational innovation, and changes in work culture. However, the high turnover intention…
among this generation indicates instability in employee retention, which can impact operational efficiency and continuity, particularly in the service sector. This study aims to empirically examine the influence of Non-Physical Work Environment, Compensation, and Workload on Turnover Intention among Generation Z workers in the Coffee Shop industry in Pontianak City, with Job Satisfaction as a mediating variable. A quantitative approach was employed in this study, with data collected through an online questionnaire using a five-point Likert scale. A total of 200 respondents aged 18–27 years were selected using purposive sampling based on relevant criteria. Data were analyzed using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) approach via the SmartPLS 4 software. The analysis results show that the Non-Physical Work Environment has a significant negative effect on Turnover Intention, while Compensation has a negative but not significant effect. Workload has a significant positive effect on Turnover Intention. Furthermore, the Non-Physical Work Environment and Compensation have significant positive effects on Job Satisfaction, while the effect of Workload is not significant. Job Satisfaction is proven to act as a significant mediator in the relationship between the Non-Physical Work Environment and Compensation on Turnover Intention, but it does not mediate the relationship between Workload and Turnover Intention. These findings emphasize the urgency of formulating managerial strategies focused on improving the quality of the work environment and implementing adaptive compensation policies, in order to sustainably reduce turnover rates among Generation Z workers.
Abstract:This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer…
onsumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Abstract:The objective of this study is to examine the influence of factors such as work motivation, salary, work environment, and career development on employee loyalty. It also explores the role of employee job satisfaction as…
a mediator in this relationship. The research will be conducted at 9 coffee shops located in Semarang City. The population involved in this study consists of all employees working at 9 coffee shops in Semarang City. The sample used comprises 98 individuals who have been working for more than 1 year. Data analysis in this study was conducted using the SmartPLS 3.0 software. Testing hypotheses using the PLS method. The findings indicated that the job satisfaction of coffee shop workers in Semarang City was impacted by factors such as motivation, salary, work environment, and career growth. Enhanced work drive and remuneration will lead to heightened job contentment. Similarly, an improved work environment and opportunities for professional growth would enhance employee job satisfaction. One thing that affects loyalty is job satisfaction. This suggests that when job satisfaction grows, employee loyalty also increases. Job satisfaction acts as a mediator between salary and loyalty, work environment and loyalty, and career development and loyalty. However, it does not act as an intermediary between work motivation and loyalty.
Abstract:The growth of coffee shop businesses in Indonesia faces significant challenges, particularly for small and medium enterprises (SMEs) that often encounter limitations in business management, marketing, and technology adoption.…
tion. This community engagement initiative aims to assist the "Latimojong" coffee shop in addressing these issues through the implementation of the Business Model Canvas (BMC) integrated with Internet of Things (IoT) technology. The activities were conducted through an interactively designed socialization process, including material presentation, discussions, and mentorship. Pre-test results indicated that participants' initial understanding averaged 36%, highlighting the need for capacity building in business management. Following the socialization, the post-test scores significantly improved, averaging 87%, representing a 141.67% increase. This improvement reflects the success of the socialization program in enhancing participants' understanding. Through this initiative, the "Latimojong" coffee shop was able to formulate a more strategic and efficient business model, strengthening its competitiveness in the local market. The implementation of IoT technology and social media-based digital marketing positively impacted operational efficiency and customer experience. This Community Engagement initiative serves as a replicable model for technology-based SME empowerment, potentially supporting sustainable local economic growth.
Abstract:Abstract: This study employs the Community-Based Research (CBR) model to empower female coffee farmers in Nagari Lubuk Malako, South Solok, addressing low economic literacy and limited market access. By engaging the community…
unity as active partners, the research implemented post-harvest training, entrepreneurship literacy, and digital marketing strategies. Results indicate a significant capacity increase, evidenced by the formation of a women's business group, the launch of the local brand “Kopi Lubuk Malako,” and improved skills for 80% of participants. Key outcomes include enhanced household income, strengthened local economic institutions, and increased female independence in decision-making. Supported by local government and leaders, this program also facilitated business legality and halal certification. This study concludes that the CBR model is an effective and sustainable strategy for strengthening the household economy and fostering the empowerment of women in the agricultural sector.
Keywords: the role of women; coffee farmers and CBR
Abstrak: Studi ini menggunakan model Penelitian Berbasis Komunitas (Community-Based Research/CBR) untuk memberdayakan petani kopi perempuan di Nagari Lubuk Malako, Solok Selatan, dengan mengatasi rendahnya literasi ekonomi dan terbatasnya akses pasar. Dengan melibatkan masyarakat sebagai mitra aktif, penelitian ini menerapkan pelatihan pasca panen, literasi kewirausahaan, dan strategi pemasaran digital. Hasil menunjukkan peningkatan kapasitas yang signifikan, dibuktikan dengan pembentukan kelompok usaha perempuan, peluncuran merek lokal “Kopi Lubuk Malako,” dan peningkatan keterampilan bagi 80% peserta. Hasil utama meliputi peningkatan pendapatan rumah tangga, penguatan lembaga ekonomi lokal, dan peningkatan kemandirian perempuan dalam pengambilan keputusan. Didukung oleh pemerintah dan pemimpin lokal, program ini juga memfasilitasi legalitas usaha dan sertifikasi halal. Studi ini menyimpulkan bahwa model CBR merupakan strategi yang efektif dan berkelanjutan untuk memperkuat ekonomi rumah tangga dan mendorong pemberdayaan perempuan di sektor pertanian.
Kata Kunci : peran perempuan; petani kopi dan CBR
Abstract:Abstract: Industrial era 4.0 brought changes in the economic field, and the consequence of this era was the birth of the digitization process in all fields. Digital marketing for business players is a very important part,…
, even for BUMNAG Nagari Lasi. To support and advance the business, BUMNAG must be able to compete with the competition in the supply of quality products, so the necessary marketing strategy is capable of increasing sales and market expansion, the only one with digital marketing. BUMNAG managers are expected to have a desire to use digital devices, especially when presenting the products they sell. BUMNAG's ability to manage marketing through digital media will make it easier for the products to be known by many people and in demand. However, there are still many BUMNAGs that do not use digital marketing media as a marketing strategy, which makes BUMNAG unable to compete with other SMEs that have used this medium. Therefore, it was considered necessary to implement the activity to carry out training in digital marketing in the advancement of the Kopi Lasi BUMNAG Nagari Lasi.
Keywords: digital marketing; marketing strategy; bumnag; lasi coffee
Abstrak: Era industri 4.0 membawa perubahan di bidang ekonomi, dimana konsekuensi dari era ini adalah proses digitalisasi di segala bidang. Pemasaran digital bagi pelaku usaha menjadi bagian yang sangat penting, termasuk bagi Badan Usaha Milik Nagari Lasi (BUMNag). Untuk mendukung dan memajukan bisnis, BUMNag harus mampu bersaing dengan kompetitor dalam menyediakan produk yang berkualitas, sehingga diperlukan strategi pemasaran yang mampu meningkatkan penjualan dan perluasan pasar, salah satunya adalah digital marketing. Pengelola BUMNag diharapkan memiliki keterampilan dalam menggunakan perangkat digital terutama dalam memperkenalkan produk yang mereka jual. Kemampuan BUMNag dalam mengelola pemasaran melalui media digital akan memudahkan produk untuk dikenal banyak orang dan diminati. Namun masih banyak BUMNag yang tidak menggunakan media digital marketing sebagai strategi pemasaran sehingga BUMNag kalah bersaing dengan pelaku UKM lainnya yang telah menggunakan media ini. Pengabdian ini dilakukan dengan menggunakan metode studi pustaka, pelaksanaan kegiatan dan evaluasi. Dimana implementasinya dilakukan secara bertahap seperti sosialisasi, pendataan, pembuatan sistem informasi digital marketing dan juga pelatihan admin. Oleh karena itu pelaksanaan kegiatan pengabdian ini sangat dibutuhkan dalam meningkatkan perekonomian masyarakat sekitar melalui pemasaran Kopi Lasi di BUMNag Nagari Lasi.
Kata kunci: digital marketing; strategi pemasaran; bumnag; kopi lasi
Abstract:Abstract: So far the coffee commodity is still known as the main ingredient in the manufacture of beverages, namely coffee. Apart from coffee beans, many people in Cugung Lalang Village still do not know the information…
coffee waste can be used in their daily lives. Some examples of the use of coffee waste can be used as compost, besides that coffee leaves can be made into a type of food, namely coffee leaf chips. In general, coffee farmers will routinely maintain post-harvest coffee gardens, namely by trimming coffee leaves. The coffee leaf waste resulting from pruning will only be piled up and left on the plantation. Therefore, this training can be an innovation that can increase the knowledge, skills and independence of community members in entrepreneurship. This of course will support the opening of opportunities to improve the economic level of the community. The results of the training showed that the community was able to make coffee leaf chips. The need for further training on how to package processed coffee leaf chips, so that they are ready to be marketed
Keywords: coffee leaf chips; training
Abstrak: Sejauh ini komoditas kopi masih dikenal sebagai bahan utama dalam pembuatan minuman yaitu kopi. Selain biji kopi masyarakat di Desa Cugung Lalang masih banyak yang belum tahu mengenai informasi bahwa limbah kopipun dapat dimanfaatkan dalam kehidupan sehari-hari. Beberapa contoh pemanfaatan limbah kopi yaitu dapat digunakan sebagai pupuk kompos, selain itu daun kopi dapat dibuat jenis makanan yaitu keripik daun kopi. Pada umumnya para petani kopi akan rutin melakukan perawatan kebun pascapanen kopi yaitu dengan melakukan pemangkasan daun kopi. Limbah daun kopi hasil dari pemangkasan ini hanya akan ditumpuk dan dibiarkan di perkebunan. Oleh karena itu, adanya pelatihan ini dapat menjadi suatu inovasi yang dapat meningkatan pengetahuan, keterampilan dan kemandirian warga masyarakat dalam berwirausaha. Hal ini tentunya akan mendukung terbukanya peluang untuk meningkatkan taraf perekonomian masyarakat. Adapun metode yang digunakan yaitu melalui kegiatan sosialisasi dan pelatihan. Hasil dari pelatihan menunjukan bahwa masyarakat mampu membuat olahan keripik daun kopi. Perlunya pelatihan lanjutan mengenai bagiamana pengemasan olahan keripik daun kopi, sehingga siap untuk dipasarkan.
Kata kunci: keripik daun kopi; pelatihan
Abstract:Abstract: Located at the foot of Mount Merbabu, Dukuh Rejosari was bestowed with beautiful scenery, cool weather and fertile land for farming such as coffee, tea, corn and tobacco. Regrettably, these have yet been maximally…
lly utilized by the locals because of their busy work as laborers who depend on wages. This is compounded by the very strict working hours that leave workers no time to utilize the blessing as additional income. In dealing with this situation, breeding catfish using tarpaulin method is likely the most appropriate alternative solution for the locals to earn more income without having to leave their main job as factory workers. This is possible as the catfish cultivation using tarpaulin method is effortless and does not consume much time to manage it. Moreover, with the annual increase in demand for catfish consumption in the surrounding regions as well as competitive selling prices (ranging from IDR14,000 to IDR17,000 per kilogram) making tarpaulin cultivation of catfish solution for the locals in Dukuh Rejosari. The method used in this service was socialization by providing outreach and training from the catfish cultivation expert. The result shows that villagers are enlightened to have a new source of income in the midst of busyness working as laborers.
Keywords: catfish cultivation; economic empowerment; dukuh rejosari
Abstrak: Berlokasi di kaki gunung Merbabu, Dukuh Rejosari dianugerahi dengan pemandangan yang indah, cuaca yang sejuk, dan lahan yang subur untuk bercocok tanam seperti kopi, teh, jagung, dan tembakau. Namun hal belum dimanfaatkan secara maksimal oleh para penduduk dikarenakan kesibukan mereka sebagai pekerja buruh harian yang bergantung pada upah pabrik. Hal ini diperparah dengan jam kerja yang sangat padat membuat para pekerja tidak memiliki waktu lebih untuk memanfaatkan lingkungan sebagai tambahan penghasilan. Dalam menghadapi situasi tersebut, pengembangbiakan ikan lele dengan menggunakan terpal merupakan solusi alternatif yang paling tepat guna memberi para penduduk penghasilan lebih tanpa harus meninggalkan pekerjaan utama mereka sebagai buruh pabrik. Hal ini dimungkinkan karena budidaya lele terpal sangat mudah dilakukan dan tidak memerlukan banyak waktu untuk merawatnya. Juga, dengan peningkatan tahunan permintaan ikan lele konsumsi di daerah sekitar serta harga jual yang kompetitif (berkisar Rp. 14.000,- – Rp. 17.000,- per kilogram) menjadikan budidaya ternak lele terpal sebagai alternatif paling ideal untuk memberikan tambahan penghasilan kepada masyarakat Dukuh Rejosari. Metode yang digunakan adalah metode sosialisasi dengan memberikan pelatihan dari pembudidaya lele terpal berpengalaman. Hasil dari kegiatan ini yaitu masyarakat mendapatkan kesempatan untuk membentuk sumber pendapatan baru ditengah-tengah kesibukan bekerja sebagai buruh pabrik.
Kata kunci: budidaya ikan lele; peningkatan ekonomi; dukuh rejosari