Abstract:This study investigates the influence of artificial intelligence (AI) integration on strategic financial management in large corporations. Focusing on a sample of 20 Fortune 500 companies from diverse industries, the research…
earch employs a quantitative, descriptive-analytical approach utilizing secondary data from financial reports and AI system logs. The findings reveal that AI adoption significantly enhances forecasting accuracy, risk identification, and operational efficiency, while also enabling financial managers to redirect resources toward creative and strategic initiatives. However, the study also identifies challenges related to data quality, ethical considerations, and skill gaps in AI utilization. The results highlight the importance of a balanced approach that combines AI-driven insights with managerial intuition to maximize value creation in the digital age.
Abstract:The problem of national food security is something that needs to be addressed sustainably by society and the government, especially in rural areas. To support food availability for the community, land is needed that can…
be used for food development. One alternative is to use the yard of the house. Home gardens not only function as areas that provide beauty and coolness, but also as productive land that supports national food security by empowering local potential, both in rural and urban areas. Apart from that, the use of the yard also contributes to improving the family's economy. This research aims to examine the characteristics of residents regarding the use of homestead land in rural areas, analyze their utilization patterns, and assess the effectiveness of using homestead land in supporting food availability. The data in this research were analyzed using an experimental method, which involved initial measurements (pre-test), providing treatment in the form of guidance or direction regarding land use, and follow-up measurements (post-test). The research sample was selected using the snowball sampling method, namely a sampling technique based on individual networks. The research results show that the use of yard land is effective in supporting food availability. This is shown by the respondent's answer score on the program effectiveness variable, which is in the range of 50-100%, so it is included in the effective category
Abstract:Artificial intelligence is likely to have a significant impact on marketing strategies and customer behaviors in the years ahead. Research in this field has grown considerably, demonstrating AI's ability to simulate human…
n behavior and perform tasks intelligently. With growing interest among marketing researchers and practitioners, this research aims to provide an overview of the evolution of both marketing and AI research fields. This paper explores the emerging role of artificial intelligence in personalized engagement marketing, which focuses on creating, communicating, and delivering customized offerings to customers. Utilizing the Systematic Literature Review technique, we examined over 300 academic articles to uncover prevalent themes and gain a deeper understanding of current AI utilization in marketing. We then propose a plan for future research that examines potential changes in marketing strategies and customer behaviors while emphasizing critical policy considerations related to privacy, bias, and ethics. The implications for marketing managers are discussed along with predictions about how AI will impact branding and customer management practices going forward. Our research highlighted several benefits of integrating AI into marketing such as improved customer interactions, increased revenue, reduced expenses, and enhanced overall efficiency. However, this research also pointed out areas requiring further investigation including challenges posed by AI integration like shortage of skilled personnel and data privacy concerns.
Abstract:Water is a very important natural resource for help to survive. Water perpendicularoma on providing has impacts. Unwise overuse of water resources you are horrified can jeopardize their sustainability. The objective of this…
his study is to estimate the economic value of spring water utilization in Rangomari village. The method used is Willingness to Pay (WTP) Analysis using Conditional Valuation Method (CVM). As a result, the average I WTP is IDR 5,788.46 per month and the total IWTP is IDR 5,788.46 per month. 1,724,961.54 per month. The annual economic value of this urinary tract in Rangomali village is IDR 20,699,538.5. Governments are expected to implement payment of environmental services for water use and modernization of source management.
Abstract:The Analysis of Company Profitability at PT Arita Prima Indonesia Tbk. This study aims to determine and analyze the level of profitability of PT Arita Prima Indonesia Tbk. The analytical method used in this research is quantitative…
uantitative descriptive analysis using the Du Pont System. The research results indicate that the decline in profitability at PT Arita Prima Indonesia Tbk in 2017, as identified by the Du Pont System, was caused by the company's ineffective utilization of its long-term investments, resulting in a decrease in net income by 12.29%
Abstract:This study aims to evaluate the effectiveness of group learning methods in improving the English skills of sixth-grade students at SD Negeri 060878. Using a qualitative approach involving direct interviews, questionnaires,…
s, and documentation, this study identified three main problems that hinder the success of group learning: gender differences affecting group formation, difficulty ensuring the active participation of each member, and relatively long time for group management. The results of the study indicate that these problems cause group learning to be less effective and have an impact on the decline in students' English skills. Therefore, strategies such as forming inclusive groups, clear division of tasks, the use of participatory observation instruments, the utilization of technology, and the implementation of the Problem-Based Learning approach are recommended to improve the effectiveness of group learning and students' English skills. This study provides an important contribution to developing English teaching methods at the elementary school level by considering social aspects and more effective classroom management.
Abstract:North Halmahera Regency has abundant natural resources, but their utilization is still limited to the sale of raw materials with low economic value. This community service activity aims to foster entrepreneurial motivation…
on among Hein Namotemo University students by transforming local resources into high-value products. The method used is Participatory Learning and Action (PLA), which includes the stage of observing local potential, a motivational workshop, and mentoring in developing a simple business model. The results of the activity showed a 90% increase in student understanding in identifying business opportunities based on regional potential. In addition, a student business startup group was formed that was able to design innovative product value propositions. The conclusion of this community service is that the motivational workshop is effective in changing the mindset of students from job seekers to business opportunity creators by leveraging regional comparative advantages.
Abstract:The Community Service Program (Kuliah Kerja Nyata/KKN) Post 21 of the Disaster-Resilient Village was implemented in Buntu Kunyi Village, Suli District, Luwu Regency as an effort to enhance community capacity in facing disaster…
saster risks and the impacts of climate change. Buntu Kunyi Village has a relatively high level of vulnerability to disasters such as landslides and floods, thus requiring a systematic and sustainable empowerment approach. This KKN program applied the Asset-Based Community Development (ABCD) method, which emphasizes the utilization of local potential and community participation. The stages implemented included discovery, design, define, and reflection, resulting in village asset mapping, needs-based program planning, and a comprehensive evaluation of program implementation. Three main programs were carried out: the preparation of evacuation maps, the development of disaster education modules, and the documentation of environmental action activities. The results of the program showed a significant increase in disaster literacy, community preparedness, and citizen participation in environmental conservation as a form of adaptation to climate change. Overall, this KKN program contributed to strengthening the resilience of Buntu Kunyi Village through collaboration between students and the community in building independent and sustainable disaster risk mitigation.
Abstract:This study aims to design the warehouse tata letak at PT MIKRON PRESISI INDONESIA that experiences post-relocation irregularities in production facilities, along with adjustments to the area area and available rental costs.…
ts. The absence of a racking system and clear classification of goods has caused the storage, retrieval, and work safety processes to not run efficiently. The research approach uses a qualitative descriptive method by collecting data through field observations, interviews, and documentation. The tata letak design was carried out by implementing the Activity Relationship Chart (ARC) and Activity Relationship Diagram (ARD) methods, then tested through simulations using FlexSim software with two operator scenarios. The simulation results showed that the proposed alternative tata letak design was able to improve the workflow by grouping goods into seven categories and arranging shelves based on the level of proximity of activities. However, the utilization rate of operators is still relatively low, namely 17.65% and 19.78%, due to the periodic pattern of goods arrival and efficient search times due to a more structured storage system. These findings indicate opportunities for human resource optimization through reducing the number of operators or adjusting workloads. The resulting tata letak design makes a practical contribution to improving warehouse space efficiency and operations, and can be used as a reference for applications for companies with similar characteristics.
Abstract:This training is based on the results of the analysis of the situation of blacksmiths (Rumbio Jaya Steel) Teratak Village, Rumbio Jaya District has not been professional in using social media to improve marketing performance.…
ance. The target group in this service amounted to 150 people, namely the number of members of the Rumbio Jaya Steel cooperative. While the strategic targets in organizing this activity are 30 young men and women consisting of 18 young men and 12 young women who are sons and daughters of Rumbio Jaya Steel Cooperative Members. The implementation of this community service is carried out with steps: (1) Identification of potential; This activity is carried out in a participatory manner between the team and the target group aims to identify all the potential possessed by the target area; (2) Identification of opportunities based on the strength of the resources owned based on the results of identifying potential; (3) Determining the most popular platform; (4) Determining training needs; (5) Developing a training schedule; (6) Organizing training; and (7) Practice/simulation. activities carried out at the ONGA MAN Furniture Business Place in Ridan Permai Village, Bangkinang Kota District. As well as monitoring citizen responses through like, comment and share for 1 (one) week. The conclusion shows the low utilization of social media to promote products produced by furniture service businesses. In time, the production of these MSMEs can enter the popular Marketplace in Indonesia so that the volume of sales of marketing performance increases and the marketing reach is wider.