Abstract:This study aims to empirically analyze the effect of exchange rates and interest rates on the stock prices of banking companies listed on the Indonesia Stock Exchange during the 2020-2024 period. The research employs a quantitative…
uantitative approach with a causal-associative design and utilizes secondary data obtained from official publications of Bank Indonesia (BI) and the Indonesia Stock Exchange (IDX). The research population consists of 45 banking companies, from which 20 companies meeting the sampling criteria were selected using purposive sampling. Data analysis was conducted comprehensively through descriptive analysis, classical assumption tests, multiple linear regression, and hypothesis testing with the assistance of SPSS software. The findings reveal that, partially, exchange rates have a significant negative effect on stock prices, and interest rates also exert a significant negative effect. Furthermore, simultaneous testing confirms that both independent variables significantly and negatively influence banking stock prices. These results highlight that macroeconomic volatility, particularly exchange rate fluctuations and interest rate movements, are crucial determinants to be considered in capital market analysis. Academically, this study contributes to the literature on the relationship between macroeconomic indicators and stock price dynamics, while practically, the results may serve as a reference for investors in making investment decisions, for policymakers in formulating economic stabilization strategies, and for banking institutions in anticipating market risks arising from both global and domestic economic uncertainty.
Abstract:Cooperatives are membership-based economic entities that play a vital role in driving the growth of the microeconomic sector and improving member welfare through the principles of economic democracy. The sustainability of…
f cooperative performance heavily depends on effective financial management, particularly in maximizing the utilization of cash, receivables, and assets to enhance profitability. This study aims to examine the influence of cash turnover, receivables turnover, and total asset turnover on the profitability of cooperatives, as measured by Return on Assets (ROA) as a financial performance indicator. The research employs a quantitative approach using multiple linear regression analysis, based on secondary data from cooperative financial statements covering the period from 2019 to 2024. The analysis results show that both simultaneously and partially, the three independent variables have a positive and significant effect on profitability. Cash turnover and total asset turnover are the primary determinants in improving ROA, reflecting the importance of efficiency in managing liquidity and productive assets. Meanwhile, although receivables turnover is also significant, it requires strict supervision in the implementation of credit policies to avoid an increase in non-performing receivables. These findings contribute empirical evidence to the literature on cooperative financial management and offer practical implications for cooperative managers in designing financial resource management strategies aimed at improving performance and business sustainability. Therefore, optimizing the management of cash, receivables, and assets should be a strategic priority within cooperative financial systems to withstand increasingly complex and competitive economic dynamics.
Abstract:Stock prices represent the market’s consensus regarding the fair value of a business entity, formed through a rational assessment of both financial and non-financial information. Within the frameworks of signaling theory…
ry and market efficiency, financial ratios serve as fundamental indicators reflecting a company's ability to generate profit, manage assets, and maintain short-term liquidity stability. When the market faces systemic disruptions, such as the COVID-19 pandemic, and transitions toward post-pandemic normalization, investor sensitivity to internal indicators tends to increase due to heightened external uncertainty. Consequently, a deep understanding of the internal determinants of stock prices becomes increasingly critical for data-driven investment decision-making. This study aims to empirically examine the effect of the Current Ratio (CR), Return on Assets (ROA), and Total Asset Turnover (TATO) on stock prices, both partially and simultaneously, in companies listed on the Indonesia Stock Exchange (IDX) during the 2020-2024 period. A quantitative approach was employed, using a descriptive-verificative design and secondary data drawn from audited financial statements and annual closing stock prices. The sample consisted of 91 companies selected through purposive sampling, and the data were analyzed using multiple linear regression with SPSS version 27. The analysis results indicate that all three independent variables have a positive and significant impact on stock prices, both individually and collectively. This study contributes to the capital market literature by highlighting the relevance of financial ratios in explaining stock price fluctuations in the post-pandemic period, a topic that remains underexplored in the context of developing countries.
Abstract:This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer…
onsumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:The advancement of digital technology has driven significant transformations in the employment landscape, marked by the emergence of new occupational roles such as freelance content creators—professions that are particularly…
ularly appealing to Generation Z. Despite operating independently and with high levels of flexibility, these freelance workers remain subject to complex psychosocial work dynamics, including job stress, rewards, motivation, and job satisfaction. This study aims to empirically investigate the influence of job stress and rewards on job satisfaction, while examining the mediating role of motivation within the context of digital freelancers. Employing a quantitative research design, data were collected through an online questionnaire distributed to 220 Gen Z freelance content creators in Indonesia. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, facilitated by the SmartPLS 4 software. The results indicate that job stress exerts a significantly negative effect on both motivation and job satisfaction, whereas rewards have a significantly positive effect on these variables. Furthermore, motivation was found to partially and significantly mediate the relationship between job stress, rewards, and job satisfaction. These findings underscore the critical importance of affective dimensions in shaping the occupational well-being of freelancers in the digital era. The main contribution of this study lies in its extension of the theoretical framework surrounding non-traditional work dynamics, as well as its practical implications for the development of career management and well-being strategies tailored to platform-based freelance workers.
Abstract:This study investigates the influence of the work environment and quality of work life on individual work productivity among Generation Z, with mental health serving as a mediating variable within the structural model. Generation…
eneration Z, as a demographic cohort increasingly dominating the labor force, exhibits distinctive psychosocial characteristics that necessitate adaptive managerial approaches, particularly concerning psychological well-being in the workplace. The sample comprised 161 respondents employed across various industrial sectors in Indonesia, selected using a sampling technique based on Lemeshow’s formula for populations lacking explicit definition. Data were analyzed using the Structural Equation Modeling (SEM) approach to assess causal relationships among constructs and to validate the proposed theoretical model. Empirical findings reveal that both the work environment and quality of work life exert a positive and statistically significant influence on mental health. Furthermore, these two variables also directly contribute to enhanced work productivity. In addition, mental health is demonstrated to be a significant mediator in the relationship between the independent variables and productivity, thereby reinforcing their indirect effects. These results underscore the importance of organizational policy formulation that strategically positions mental health as a core element in human resource management systems. Accordingly, well-being-based workplace interventions not only enhance productivity but also foster a sustainable work ecosystem for the current and future workforce.
Abstract:This study aims to examine the effect of self-efficacy, social support, and optimism on grit in TNI-AD Private members who took the regular Secaba (National Military Commission) transfer test. This study used a quantitative…
ive method with a correlational research design. The sample used was 50 randomly selected Private members. Data were collected through a questionnaire that measured the three independent variables (self-efficacy, social support, and optimism) and grit as the dependent variable. The results of the multiple linear regression analysis showed a significance value of 0.000, indicating that self-efficacy, social support, and optimism had a significant effect on grit. The results showed that social support made the largest contribution to increasing grit, followed by optimism and self-efficacy. Overall, the three variables contributed 75.4% to the grit level of TNI-AD Private members. This finding provides important insight that the combination of self-confidence, support from the surrounding environment, and an optimistic outlook can increase individual persistence in facing challenges, especially in the Secaba selection.
Abstract:This study aims to describe the errors made by students in solving story problems using Newman’s procedure analysis and in terms of students’ learning styles. The type of research used is descriptive qualitative research.…
arch. The subjects of this study were students of class VIIIع with a total of 23 students and selected using purposive sampling as many as 9 students based on visual, auditory and kinetic learning styles. The data collection technique in this study used a learning style questionnaire test which was tested with 23 students of class VIIIع, a story problem test on the system of linear equations of two variables which was tested with 9 students who were selected based on learning style groups and interviews. Based on the results of the study there were 10 students with visual learning styles, 9 students with auditory learning styles and 4 students with kinaesthetic learning styles. Obtained from the research data are: a) Students with visual learning styles made errors based on Newman’s procedure in understanding the problem and writing the final answer; b) Students with auditory learning styles made errors based on Newman’s procedure on understanding the problem, transformation, process skills and writing the final answer, c) Students with kinaesthetic learning styles made errors based on Newman’s procedure on understanding the problem, transformation, process skills and writing the final answer.
Abstract:The purpose of this study is to understand how work stress and work environment affect employee work productivity simultaneously and proportionately. The purpose of this case study is to determine the important variables…
that cause the productivity of PT. Telkom Witel Bekasi's workers. In this case study, a saturated sampling method is used, which means that each member of the population is used as a sample from a relatively small population. The study involved 47 workers. Validity, reliability, linear multiple regression, and classical assumptions such as normality, heteroscedasticity, and multicollinearity are used. The hypothesis was then tested with the F and T tests. Data was collected through questionnaires. The results of the hypothesis test show that stress and the work environment have a positive and significant impact on employee performance. The results of multiple regression analysis also show that stress and work environment have a positive and significant effect on productivity. In addition, hypothesis tests show that there is a positive and significant impact on employee work productivity greatly increased. Therefore, companies must always reduce stress in the workplace, even create a more stress-free environment, and build a better working atmosphere to increase employee productivity.