Abstract:The purpose of this study was to determine the effect of trust and perceived risk on purchasing decisions at E-commerce Shopee partially and simultaneously. The sample used was 100 students of the Faculty of Economics and…
d Business who had been selected based on predetermined criteria. Data collection techniques were carried out using questionnaires and literature study. Data analysis techniques consist of validity test, reliability test, classic assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis test, test of the coefficient of determination. The Trust variable has a positive and significant influence on purchasing decisions, the Perceived Of Risk variable has a positive and significant influence on purchasing decisions. the dependent variable of purchasing decisions can be explained by variables consisting of Trust and Perceived Of Risk, the rest is explained by other variables that were not examined in this study
Abstract:The purpose of this study was to determine the effect of product quality, price, and after-sales service on purchasing decisions for Honda brand Matic Motorbikes individually and simultaneously. The sample used was 100 students…
tudents of the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaire and literature study. The data analysis technique consists of validity test, reliability test, classical assumption test which consists of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis testing, determinant coefficient test. All independent variables have a correlation that is in the same direction as the dependent variable (purchase decision). The most dominant variable influencing purchasing decisions is the product quality variable. Which means that the dependent variable purchasing decisions can be explained by variables consisting of product quality, price, and after-sales service, the rest is explained by other variables that are not examined.
Abstract:This research examines The Influence of Work Stress on Employee Work Motivation in Financial Institutions and Regional Assets of Barru Regency. The purpose of this research is to find out The Influence of Work Stress on…
Employee Work Motivation in Financial Institutions and Regional Assets of Barru Regency. This research approach is quantitative. This research was conducted at the Regional Financial and Asset Agency of Barru Regency. The sample used was 68 people. Data collection techniques in the form of observation, questionnaires and documentation. Data analysis techniques include validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, t test (partial) and coefficient determination test (r2). The research results show thatwork stress has a negative and effect onwork motivation. The higher the work stress experienced by employees, the morework motivationemployees are decreasing. When an employee in carrying out his duties, gets a high work load, will take actions that can reduce the quality of his work there by reducing motivation at work. So it is concluded thatwork stress havenegative influenceto work motivation at the Regional Financial and Asset Agency of Barru Regency.
Abstract:Viral Marketing is a trend that is able to attract the attention of consumers through social media. This study aims to determine the effect of viral marketing and brand image on purchase decisions through e-trust. This research…
esearch is a quantitative study using the SPSS 22 program. The population in this study is Kahf's Instagram followers. The sample in this research is 200 respondents. In addition, to test the feasibility of the instrument used validity and reliability tests, classical assumption tests, and hypothesis testing. Path analysis analysis technique. The results of this study indicate that (1) viral marketing has a positive and significant effect on e-trust, (2) brand image has a positive and significant effect on e-trust (3) viral marketing has a positive and significant effect on purchase decisions, (4) brand image has a positive and significant effect on purchase decision, (5) e-trust has a positive and significant effect on purchase decision. Based on the research results, suggestions for business actors provide more attractive advertisements for consumers, make product designs more attractive, and set products according to needs.
Abstract:Penyelenggaraan pelayanan publik yang berkualitas merupakan kewajiban konstitusional birokrasi sebagai ujung tombak pelayanan masyarakat. Namun, Kantor Camat Kota Selatan menghadapi tantangan penurunan Indeks Kepuasan Masyarakat…
syarakat (IKM) pada tahun 2025 sebesar 5,18 poin menjadi 88,04%. Penelitian ini bertujuan untuk menganalisis hambatan sistemik dan mengukur kualitas pelayanan administrasi publik di Kantor Camat Kota Selatan, Kota Gorontalo, dengan menggunakan model SERVQUAL secara komprehensif.
Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif. Data dikumpulkan melalui observasi langsung dan wawancara mendalam dengan informan utama yang terdiri dari aparatur kecamatan serta masyarakat pengguna layanan. Analisis data dilakukan secara kualitatif berdasarkan lima dimensi kualitas pelayanan SERVQUAL, yaitu Tangibles (bukti fisik), Reliability (keandalan), Responsiveness (daya tanggap), Assurance (jaminan), dan Empathy (empati).
Hasil penelitian menunjukkan bahwa pelayanan administrasi publik belum berjalan optimal dan masih menghadapi sejumlah kendala operasional pada kelima dimensi SERVQUAL. Pada dimensi Tangibles, infrastruktur gedung mengalami kerusakan fisik yang parah, fasilitas penunjang minim, serta pemanfaatan aplikasi Yanjak Gorontalo Kota belum maksimal karena operasional lapangan masih didominasi proses manual. Pada dimensi Reliability, terjadi keterlambatan penyelesaian dokumen akibat proses verifikasi yang birokratis dan koordinasi lintas instansi yang lemah. Dimensi Responsiveness menunjukkan sikap petugas sudah cukup baik, namun penyampaian alur prosedur dan prasyarat berkas belum transparan dan tidak seragam. Pada dimensi Assurance, terdapat inkonsistensi informasi antarpetugas yang berpotensi menurunkan kepercayaan publik. Sementara pada dimensi Empathy, sikap ramah dan humanis sudah mulai diterapkan, tetapi implementasinya masih bersifat individual dan belum konsisten secara institusional.
Berdasarkan temuan tersebut, disimpulkan bahwa optimalisasi pelayanan memerlukan rehabilitasi fasilitas fisik, pemangkasan alur birokrasi, digitalisasi sistem informasi terpadu melalui optimalisasi teknologi, penyusunan Standard Operating Procedure (SOP) pelayanan yang kaku untuk menyamakan persepsi staf, serta pengawasan berkala terkait internalisasi nilai-nilai hospitality bagi seluruh aparatur kecamatan.
Abstract:NURNANINGSI. 241422017. 2026. “KUALITAS PELAYANAN PUBLIK DALAM PROGRAM JKN (Studi Pada Peserta BPJS Kesehatan di Rsud Banggai Laut)”. Jurusan Administrasi Publik, Fakultas Ilmu Sosial, Universitas Negeri Gorontalo dengan…
ngan Pembimbing I Dr. Rusli Isa, M.Si.. dan Pembimbing II Dr. Alexander Badjuka, S.Si.,M.AP. Tujuan dari penelitian ini menganalisis kualitas pelayanan publik dalam pelaksanaan Program Jaminan Kesehatan Nasional (JKN) bagi peserta BPJS Kesehatan di RSUD Banggai Laut.
Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Informan dalam penelitian ini terdiri dari peserta BPJS Kesehatan, tenaga kesehatan, petugas administrasi, serta pihak manajemen rumah sakit yang terlibat dalam pelayanan Program JKN.
Hasil penelitian menunjukkan bahwa kualitas pelayanan publik bagi peserta BPJS Kesehatan di RSUD Banggai Laut secara umum telah berjalan cukup baik. Hal ini ditinjau berdasarkan lima dimensi kualitas pelayanan menurut Parasuraman, yaitu bukti fisik (tangibles), keandalan (reliability), daya tanggap (responsiveness), jaminan (assurance), dan empati (empathy). Dimensi bukti fisik menunjukkan tersedianya fasilitas pelayanan yang cukup memadai, meskipun masih terdapat beberapa sarana yang perlu ditingkatkan. Dimensi keandalan terlihat dari kemampuan petugas dalam memberikan pelayanan sesuai prosedur yang berlaku. Pada dimensi daya tanggap, petugas telah berupaya memberikan pelayanan secara cepat dan responsif terhadap kebutuhan pasien. Dimensi jaminan tercermin dari kompetensi dan sikap profesional petugas kesehatan dalam memberikan pelayanan. Sementara itu, dimensi empati terlihat melalui perhatian dan kepedulian petugas terhadap kondisi pasien. Namun demikian, masih ditemukan beberapa kendala, seperti waktu tunggu pelayanan yang relatif lama pada jam-jam tertentu dan keterbatasan sumber daya manusia dalam menghadapi tingginya jumlah pasien.
Berdasarkan hasil penelitian dapat disimpulkan bahwa kualitas pelayanan publik dalam Program JKN bagi peserta BPJS Kesehatan di RSUD Banggai Laut telah terlaksana dengan cukup baik, namun masih memerlukan perbaikan pada aspek kecepatan pelayanan, ketersediaan fasilitas pendukung, dan peningkatan jumlah tenaga kesehatan guna meningkatkan kepuasan peserta BPJS Kesehatan.
Abstract:This study aims to analyze the concepts, characteristics, principles, and dimensions of assessment in Arabic language learning, particularly in the four language skills: listening, speaking, reading, and writing. The study…
dy employed a qualitative approach using a library research design that focused on conceptual analysis of various academic literature relevant to language assessment. The data were collected through documentation techniques from books, scientific journal articles, and academic publications related to the evaluation of Arabic language learning. The data were then analyzed using content analysis to identify, classify, and synthesize various concepts related to language assessment practices. The findings reveal that assessment in Arabic language learning should be authentic, contextual, and oriented toward communicative competence, while integrating linguistic elements with language skills. In addition, assessment should be conducted based on the principles of validity, reliability, objectivity, practicality, transparency, fairness, and sustainability. The novelty of this study lies in its comprehensive explanation of the assessment dimensions across the four Arabic language skills, along with their indicators and assessment techniques. These findings provide implications for educators in designing Arabic language assessments that are more systematic, communicative, and relevant to language learning objectives.
Abstract:Penelitian ini bertujuan untuk menganalisis kualitas layanan pada Klinik Marisa yang berlokasi di Kecamatan Cipongkor, Kabupaten Bandung Barat, serta mengidentifikasi aspek layanan yang paling berkaitan dengan kualitas layanan…
ayanan berdasarkan persepsi pelanggan. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif, dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis data dilakukan menggunakan pendekatan SERVQUAL yang meliputi lima dimensi, yaitu Tangibles, Reliability, Responsiveness, Assurance, dan Empathy, serta didukung dengan analisis SWOT untuk merumuskan strategi peningkatan kualitas layanan. Hasil penelitian menunjukkan bahwa kualitas layanan secara umum dinilai baik, terutama pada dimensi Tangibles, Assurance, dan Empathy, dimana fasilitas klinik dinilai bersih dan cukup nyaman, staf berpenampilan rapi serta mampu memberikan penjelasan prosedur dengan jelas sehingga menumbuhkan rasa percaya pelanggan. Namun demikian, pada dimensi Reliability dan Responsiveness ma sih ditemukan kendala berupa ketidaktepatan waktu pelayanan, keterlambatan kehadiran dokter sesuai jadwal, serta lambatnya respons komunikasi kepada pelanggan. Penelitian ini menyimpulkan bahwa aspek layanan yang paling berkaitan dengan kualitas layanan adalah keandalan dan daya tanggap staf dalam memberikan pelayanan. Berdasarkan analisis SWOT, strategi yang direkomendasikan adalah strategi WO (Weakness-Opportunity) dan WT (Weakness-Threat), yaitu dengan meminimalkan kelemahan internal melalui perbaikan manajemen jadwal dan peningkatan respons komunikasi untuk memanfaatkan peluang pertumbuhan layanan kecantikan, serta meningkatkan konsistensi operasional dan standar pelayanan guna mengurangi dampak persaingan dan menjaga loyalitas pelanggan. Penelitian ini diharapkan dapat menjadi bahan evaluasi bagi pihak klinik dalam meningkatkan kualitas layanan
Abstract:A The phenomenon of adolescents lacking independence has attracted the attention of many parties, particularly within the school and family environments. For instance, many teachers and parents report that junior high school…
hool students still rely on their parents for simple matters, such as preparing school supplies, arranging study schedules, and even choosing extracurricular activities. On the other hand, there are also adolescents who demonstrate a high level of independence because they are accustomed to making their own decisions at home. This research uses a quantitative method with purposive sampling as the sampling technique. The subjects involved in this study consist of 100 early adolescents from Bandar Lampung. The reliability of the independence scale was 0.781 and the parental bonding scale was 0.725. This is shown by the correlation coefficient value of R = 0.347 and R² = 0.120, with a significance level of p < .001.
Abstract:This study aims to analyze the influence of entrepreneurship education on entrepreneurial interest among students at Lingga Buana PGRI University Sukabumi. Entrepreneurship is a key driver of economic growth and job creation,…
tion, thus higher education institutions need to optimize entrepreneurship education to foster students' entrepreneurial interest. This research employs a quantitative approach with descriptive and correlational design. The population consists of students who have taken entrepreneurship courses, with a sample of 300 respondents selected using proportionate stratified random sampling technique. The research instrument is a structured questionnaire using a 5-point Likert scale that has been tested for validity and reliability. Data analysis technique uses simple linear regression analysis with SPSS version 25 software. The results show that entrepreneurship education has a positive and significant effect on students' entrepreneurial interest with a correlation coefficient (R) of 0.721 and coefficient of determination (R²) of 0.520. This means that 52% of the variation in entrepreneurial interest can be explained by entrepreneurship education. Descriptively, entrepreneurship education received a "Good" rating (mean = 3.78) and students' entrepreneurial interest was in the "High" category (mean = 3.92). This research provides an important contribution to developing more effective entrepreneurship education strategies in higher education institutions.