Abstract:The digitalization of Human Resource Management (HRM) at PT. Semen Indonesia Unit Tonasa has significantly transformed the company’s HR operations, improving efficiency and effectiveness across various HR functions. Located…
cated in Makassar, PT. Semen Indonesia Unit Tonasa, a major player in the cement manufacturing industry, faced challenges in managing its large and diverse workforce, including slow recruitment processes, inconsistent performance evaluations, and inefficient data management. To address these challenges, the company adopted cloud-based HR management systems, automated recruitment tools, and performance management software, allowing for real-time monitoring and data-driven decision-making. The results of this digital transformation were notable: recruitment time was reduced by 30%, performance evaluations became more transparent and objective, and employee engagement increased through self-service portals and online learning platforms. The integration of real-time data analytics enabled HR managers to make more informed decisions, aligning HR practices with organizational goals. Despite facing resistance to change and technical challenges related to system integration, the company effectively managed the transition through comprehensive training and ongoing support. This study demonstrates how digital tools can optimize HR processes, enhance employee satisfaction, and improve organizational performance. The success of PT. Semen Indonesia Unit Tonasa’s digital HR implementation provides valuable insights for other organizations seeking to modernize their HR functions in an increasingly digital and competitive environment
Abstract:In the Industry 4.0 era, achieving sustainable business success requires organizations to harness unique, rare, and inimitable resources. These resources demand a long learning curve within the organization and are critical…
cal for sustaining competitive advantage. This study explores the Era 4.0 Organizational Sustainability Model, a hybrid framework that demonstrates the interrelation of key organizational elements, including core competencies, business outcomes, and strategic objectives essential for long-term operational sustainability. In a landscape of intense competition, survival and growth are imperative goals for organizations. Central to this endeavor is the management of human resources, particularly the Millennial workforce, known for its unique challenges in turning weaknesses into opportunities for development. This research highlights the critical role of tailored talent management strategies in addressing generational characteristics, fostering employee growth, and aligning workforce capabilities with organizational needs. By employing an innovative and holistic HR strategy, organizations can enhance their ability to compete sustainably while driving long-term profitability and resilience in the face of rapid technological and market changes.
Abstract:The culinary industry in Indonesia has witnessed a surge in the growth of Micro, Small, and Medium Enterprises in recent years. These enterprises, known as culinary MSMEs, have played a pivotal role in the country's economic…
omic development. To remain competitive in the dynamic market, these MSMEs need to embrace innovative and creative strategies that can drive their growth and sustainability. This paper aims to provide a comprehensive understanding of the innovation and creativity strategies employed by Indonesian culinary MSMEs and identify the key factors that contribute to their success. The study found that culinary MSMEs in Indonesia can adopt a range of innovative and creative strategies to enhance their competitiveness. These may entail developing novel and distinctive menu offerings, implementing efficient production processes, leveraging digital technologies for marketing and customer engagement, and fostering an organizational culture that promotes innovation. By adopting a customer-centric approach and remaining responsive to evolving market trends, these enterprises can distinguish themselves from competitors and maintain a leading position in the industry. A systematic review of the existing literature also reveals that culinary MSMEs in Indonesia face various challenges, including financial constraints, lack of human resources, and limited access to information and technology. To address these challenges, collaboration with external parties, such as the government, research institutions, and universities, can be a crucial step in enhancing the innovation capabilities of these enterprises.
Abstract:To ensure that the human resource management function of a company or organization runs well, a human resource management audit is very important to overcome economic challenges so after all, one of the keys to a company's…
's success lies in the quality of its human resources. The results of this literature review aim to analyze the role of management audit in human resources. The method used to write this journal article is a literature review with an explanation of findings, theories and sources from other research which are quoted from references to become the basis for conducting research that comes from thoughts that have been produced by the researchers.The results of a review of research journals overall conclude that management audits can be utilized in the effectiveness of human resources which helps achieve company goals. By increasing the effectiveness of the company to achieve its goals, the company requires a management audit. This is in accordance with the results of a review which concluded that management audit plays an important role in human resources.
Abstract:Artificial intelligence is likely to have a significant impact on marketing strategies and customer behaviors in the years ahead. Research in this field has grown considerably, demonstrating AI's ability to simulate human…
n behavior and perform tasks intelligently. With growing interest among marketing researchers and practitioners, this research aims to provide an overview of the evolution of both marketing and AI research fields. This paper explores the emerging role of artificial intelligence in personalized engagement marketing, which focuses on creating, communicating, and delivering customized offerings to customers. Utilizing the Systematic Literature Review technique, we examined over 300 academic articles to uncover prevalent themes and gain a deeper understanding of current AI utilization in marketing. We then propose a plan for future research that examines potential changes in marketing strategies and customer behaviors while emphasizing critical policy considerations related to privacy, bias, and ethics. The implications for marketing managers are discussed along with predictions about how AI will impact branding and customer management practices going forward. Our research highlighted several benefits of integrating AI into marketing such as improved customer interactions, increased revenue, reduced expenses, and enhanced overall efficiency. However, this research also pointed out areas requiring further investigation including challenges posed by AI integration like shortage of skilled personnel and data privacy concerns.
Abstract:The selection of operational management processes is significantly influenced by technology, which can enhance the efficiency and effectiveness of company operations. The application of information technology enables organizations…
anizations to manage equipment, human resources, and production processes in a more efficient and effective manner. In the selection of operational management processes, information technology plays a pivotal role in identifying and selecting production processes that align with the needs of the organization. Furthermore, information technology facilitates the implementation of effective human resource management systems. This paper examines the role of technology in operational management process selection and the impact of information technology on organizational operations.
Abstract:Human resource management (HRM) in the hospitality industry is a key element to achieving success and providing quality service to guests. HR management covers various aspects, including career planning, development, training,…
ining, compensation, and performance appraisal. This research uses a qualitative approach in a descriptive research type to understand the important role of HR in the hospitality industry. Career planning and employee development help motivate and maintain employee morale, while ensuring placements that match their competencies and goals. Fair and sustainable compensation is an important factor in maintaining employee satisfaction and motivating them to perform. Performance appraisals help identify employees' strengths and weaknesses and provide the necessary feedback for improvement. In the competitive hospitality industry, effective HR management is the key to success in delivering superior service and achieving long-term business goals. This research provides insight into the importance of HR management in the hospitality industry in the digital era.
Abstract:The development of a company heavily relies on qualified human resources. The level of employee performance can reveal the quality of human resources in achieving company goals. One of the factors that can enhance employee…
ee performance is work discipline. A common strategy used by companies to improve employee performance is by providing rewards and punishments. This research aims to analyze the influence of rewards and punishments on employee performance through work discipline at PT BPRS Niaga Madani. The sample for this study consisted of 47 respondents. This research adopts a quantitative approach, collecting data through interviews, questionnaires, and documentation. The data analysis process in this study employs path analysis. The results of this research show that rewards do not have a significant effect on work discipline, and they also do not significantly influence employee performance. On the other hand, punishments significantly affect work discipline and employee performance. Work discipline, in turn, significantly affects employee performance. Rewards, directly and indirectly, affect employee performance through work discipline, while punishments have both direct and indirect effects
Abstract:This research aims to determine the application of value chain model in zakat management at the Makassar City National Amil Zakat Agency. Population in this research is financial statements BAZNAS Makassar City in 2016 to…
o 2018. Sample this research is data zakat conducted by BAZNAS Makassar City in 2016-2018. Data collection in research is by documentation, observation and interviews. The analysis technique used is descriptive method of value chain model analysis. The results showed that value chain model application can describe the activities carried out and increase the BAZNAS Makassar City value added. Primary activities consisting of zakat receipts, management functions application, zakat distribution, distribution and services. Furthermore secondary activities consist of administration, technology development, human resources management, and institutional facilities.
Abstract:Masalah pengelolaan parkir di Politeknik Jambi sering menyebabkan ketidakefisienan akibat sistem penghitungan manual yang rentan human error. Penelitian ini bertujuan merancang sistem penghitungan kendaraan otomatis berbasis…
asis pengolahan citra digital. Metode yang digunakan adalah Background Subtraction dengan algoritma MOG2 dan OpenCV menggunakan video kamera smartphone. Sistem mengintegrasikan proses preprocessing citra, operasi morfologi, dan Euclidean Distance Tracker untuk melacak serta menghitung kendaraan secara real-time. Hasil penelitian menunjukkan sistem mampu membedakan kendaraan yang bergerak dengan objek statis secara akurat melalui Virtual Counting Line. Dengan beban komputasi yang ringan dan biaya rendah, sistem ini efektif menjadi solusi otomatisasi manajemen parkir di lingkungan kampus.
Parking management issues at Politeknik Jambi often lead to inefficiencies due to manual counting systems prone to human error. This study aims to design an automatic vehicle counting system based on digital image processing. The method utilizes Background Subtraction with the MOG2 algorithm and OpenCV using smartphone video input. The system integrates image preprocessing, morphological operations, and Euclidean Distance Tracker to track and count vehicles in real-time. The results demonstrate that the system can accurately distinguish between moving vehicles and static objects via a Virtual Counting Line. With low computational requirements and cost-effectiveness, this system offers an efficient automation solution for campus parking management.