Abstract:Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image dan Viral Marketing terhadap keputusan pembelian konsumen pada Mie Gacoan Bumi Indah Tangerang, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan…
endekatan kuantitatif dengan metode survei dan teknik purposive sampling terhadap 30 responden yang pernah membeli di gerai tersebut. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan SPSS versi 26 melalui uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, uji t, uji F, dan koefisien determinasi. Hasil menunjukkan Brand Image berpengaruh positif dan signifikan secara parsial terhadap keputusan pembelian (t = 2,565 > t-tabel 2,052; sig. 0,016 < 0,05). Viral Marketing juga berpengaruh positif dan signifikan secara parsial (t = 2,931 > t-tabel 2,052; sig. 0,007 < 0,05). Secara simultan, kedua variabel berpengaruh signifikan terhadap keputusan pembelian (F = 92,252 > F-tabel 3,354; sig. 0,000 < 0,05), dengan Adjusted R² sebesar 0,863, yang berarti 86,3% variasi keputusan pembelian dijelaskan oleh kedua variabel tersebut. Dengan demikian, Brand Image dan Viral Marketing memiliki peran penting dalam meningkatkan keputusan pembelian konsumen Mie Gacoan Bumi Indah Tangerang.
Abstract:Literasi keuangan merupakan kecakapan penting yang perlu diperkenalkan sejak usia dini agar siswa mampu mengelola uang saku secara bijak, membedakan kebutuhan dan keinginan, serta membangun kebiasaan menabung. Kegiatan pengabdian…
engabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman literasi keuangan siswa melalui penerapan Game-Based Learning (GBL) pada siswa kelas VI SDN 001 Rimba Sekampung. Kegiatan dilaksanakan dengan melibatkan 76 siswa melalui tiga tahapan, yaitu pemaparan materi, pembelajaran berbasis permainan menggunakan estafet botol finansial, serta refleksi dan penulisan harapan. Materi yang diberikan meliputi pengenalan uang, sumber uang, pengelolaan uang saku, perbedaan kebutuhan dan keinginan, konsep pembagian uang 50/30/20, serta pentingnya menabung sejak dini. Hasil kegiatan menunjukkan adanya peningkatan pemahaman siswa terhadap konsep dasar literasi keuangan dan pengelolaan uang saku secara bijak. Siswa juga menunjukkan keberanian dalam menjawab pertanyaan, kemampuan mengambil keputusan secara bertanggung jawab, serta antusiasme yang tinggi selama proses pembelajaran. Meskipun terdapat kendala dalam pemahaman konsep pembagian 50/30/20, perbedaan kecepatan pemahaman siswa, dan keterbatasan durasi permainan, pemberian contoh langsung dan bantuan berupa clue dapat membantu siswa memahami materi. Penerapan Game-Based Learning melalui estafet botol finansial dapat menjadi pendekatan pembelajaran yang interaktif, menyenangkan, dan relevan dalam meningkatkan pemahaman literasi keuangan serta menumbuhkan kesadaran menabung sejak dini.
Abstract:Penelitian ini bertujuan untuk menganalisis penerapan peramalan (forecasting) penjualan pada Toko Sembako Alaudin yang berlokasi di Pasar Rumah Tiga, Teluk Ambon, serta bagaimana hasil peramalan tersebut digunakan dalam…
menentukan strategi bisnis. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi data penjualan toko selama periode Januari hingga Desember 2025. Hasil penelitian menunjukkan bahwa Toko Sembako Alaudin belum menerapkan metode peramalan secara sistematis dan masih mengandalkan pengalaman serta intuisi pemilik dalam menentukan jumlah stok barang. Pola penjualan menunjukkan tren peningkatan menjelang hari besar keagamaan dan akhir tahun, namun belum dimanfaatkan secara optimal untuk perencanaan strategi pengadaan barang. Penelitian ini merekomendasikan penerapan metode peramalan sederhana berbasis data historis penjualan guna mendukung pengambilan keputusan bisnis yang lebih akurat dan efisien.
Abstract:This study aims to examine the effect of profitability, liquidity, and leverage on tax aggressiveness in health sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2022–2025. Tax aggressiveness is…
is measured using the GAAP Effective Tax Rate (GAAP ETR), while profitability is proxied by Return on Assets (ROA), liquidity by the Current Ratio (CR), and leverage by the Debt to Equity Ratio (DER). A quantitative research method with descriptive and verificative approaches is employed. The population consists of 38 health sector companies, from which 11 companies are selected as samples through purposive sampling, yielding 44 firm-year observations. Data analysis is performed using panel data regression with the Fixed Effect Model (FEM) estimated through EViews 12. The results show that: (1) profitability does not significantly affect tax aggressiveness (prob. = 0.1023 > 0.05); (2) liquidity does not significantly affect tax aggressiveness (prob. = 0.4822 > 0.05); (3) leverage significantly affects tax aggressiveness (prob. = 0.0424 < 0.05); and (4) profitability, liquidity, and leverage simultaneously affect tax aggressiveness (prob. F-statistic = 0.0006 < 0.05), with an Adjusted R-squared of 0.48 or 48%. These findings suggest that debt financing structure plays a critical role in corporate tax planning decisions within the Indonesian health sector.
Abstract:The current study addresses the impact of entrepreneurial orientation, innovation capability, market orientation, and networking capability on business sustainability in small and medium enterprises (SMEs). The contribution…
ion of SMEs to economic development is important; however, sustainability in these entities can be threatened by resource scarcity and rapidly changing environments in markets. The current study adopts a quantitative approach that entails data collection using a structured questionnaire targeting owners and managers in SMEs. The collected data were analyzed through statistical methods to analyze the relationship among study variables. The results of this study indicate that entrepreneurial orientation, innovation capability, market orientation, and networking capability are positive and influential factors in improving business sustainability in SMEs. Market orientation and innovation capability have higher influences on sustainability in SMEs than other factors since customer-centric approaches and innovation have playing crucial roles in ensuring sustainability in business operations for these entities. This study is an important addition to existing theories since this research adopts an integrated approach within strategic capabilities for improved adaptability and sustainability of SMEs in competitive markets
Abstract:MSMEs must have a strong marketing plan in order to compete with their rivals due to technological improvements and growing business competitiveness. An efficient marketing plan is necessary to guarantee company expansion…
n and optimize earnings. This study aims to determine the appropriate marketing strategy to increase the sales turnover of Queen Cake products. This research is a descriptive study using a qualitative approach. Respondents in this study were the owner of the Queen Cake business and four employees, two from the production department and two from the marketing department. Data collection procedures used in the study included observation, interviews, and documentation. The data obtained were analyzed using a SWOT analysis. The results showed that the strategy implemented by the Queen Cake business was in quadrant one, namely SO (Strengths-Opportunities), using an aggressive strategy. The Queen Cake shop business focuses on strategies using all its strengths and exploiting opportunities to create synergistic conditions and great potential for achieving growth and success.
Abstract:The aim of this research is to determine the influence of work discipline and employee work motivation at the Tompobulu sub-district office, Gowa Regency. The sample in this study was the entire population at the Tompobulu…
lu Subdistrict Office, Gowa Regency, 31 employees with a quantitative research type.f. The data used is primary and secondary data which was obtained using questionnaire distribution techniques.The results of the research after the data were processed with SPSS.13 show that there is a positive influence between the variables Work Discipline (X1) and Work Motivation (X2) on work productivity (Y) which can be shown through the multiple linear regression equation, namely Y= 4.087 + 0.733 X1 + 0.133 X2 + eand has a significant effect withThe calculated t value for each variable is 14.786 > t table (x1) and 2.134 > t table (X2), with the tarefsignifiction 0.000 < 0.05 (x1) and 0.042 < 0.05 (x2). Then the R square value is 0.885, this figure shows that the work discipline and work motivation variables contribute 88.5% and 21.5% are influenced byfactorothers not discussed in this study.
Abstract:This study aims to determine the impact of COVID-19 on the profitability of manufacturing companies listed on the Indonesia Stock Exchange. This sample was taken from manufacturing companies listed on the Indonesia Stock…
Exchange (IDX) which can be accessed via the website (www.idx.co.id), the research sample was selected using the purposive sampling method of 22 manufacturing companies listed on the Indonesian stock exchange for the 2019-2021 period. The type of data used in this research is quantitative data obtained from financial reports that have been audited and published by manufacturing companies listed on the 2019-2021 Indonesian Stock Exchange. Data collection is done by using Documentation technique. In this research, the data source used is secondary data. The analytical methods used in this study include: Using Descriptive Statistical Tests and Difference Tests (Paired Sample T-Test)
The results of this study indicate that it is concluded that the COVID-19 pandemic has had a significant impact on the profitability of manufacturing companies listed on the Indonesia Stock Exchange. NPM, ROA, and ROE underwent significant changes after the pandemic, indicating a decrease or increase in the financial performance of these companies. These results indicate the need for companies to adapt their business strategy and financial management to face the challenges posed by the COVID-19 pandemic in order to ensure the continuity and profitability of the company in the future.
Abstract:Emas merupakan salah satu jenis komoditi yang paling banyak diminati untuk tujuan investasi, karena dipandang sebagai instrumen yang lebih aman dibandingkan saham serta memiliki nilai jual yang selalu bergerak mengikuti…
kondisi pasar. PT Victoeria Vici, sebagai pelaku usaha perhiasan emas custom, menghadapi kendala dalam menentukan estimasi harga jual kepada pelanggan, sebab proses pengerjaan pesanan custom membutuhkan waktu hingga 14 hari, sementara harga emas bergerak fluktuatif dan tidak terstruktur setiap harinya sehingga estimasi harga menjadi tidak akurat dan tidak efektif. Berdasarkan permasalahan tersebut, penelitian ini menerapkan konsep Data Mining dengan algoritma Trend Moment untuk mengestimasi harga emas pada rentang waktu tertentu. Data yang digunakan merupakan data historis harga emas per gram pada PT Victoeria Vici periode Agustus–Oktober 2021 sebanyak 92 data. Tahapan penelitian meliputi pengumpulan data, penentuan variabel X dan Y, eliminasi untuk memperoleh nilai konstanta a dan slope b, serta penerapan persamaan Y = a + bX untuk memperoleh nilai estimasi. Hasil perhitungan menunjukkan nilai a = 720.871,725 dan b = 3,108 sehingga model estimasi mampu menghasilkan proyeksi harga emas yang mendekati pola data historis. Model ini kemudian diimplementasikan ke dalam aplikasi berbasis desktop menggunakan Microsoft Visual Basic 2010 dan basis data Microsoft Access, dilengkapi Crystal Report untuk pencetakan laporan hasil estimasi. Hasil penelitian menunjukkan bahwa algoritma Trend Moment dapat membantu PT Victoeria Vici dalam memperoleh estimasi harga emas secara lebih cepat, konsisten, dan terdokumentasi.
Gold is one of the most sought-after commodities for investment purposes, as it is regarded as a safer instrument compared to stocks and has a selling value that constantly fluctuates with market conditions. PT Victoeria Vici, a custom gold jewelry business, faces difficulty in determining the estimated selling price offered to customers because the production process for custom orders takes up to 14 days, while gold prices move in an unstructured and fluctuating manner every day, making manual price estimation inaccurate and ineffective. Based on this problem, this study applies the concept of Data Mining using the Trend Moment algorithm to estimate gold prices over a certain period of time. The data used is historical daily gold price data per gram from PT Victoeria Vici for the period of August–October 2021, consisting of 92 records. The research stages include data collection, determination of the X and Y variables, elimination to obtain the constant value a and the slope b, and the application of the equation Y = a + bX to obtain the estimated value. The calculation results show a value of a = 720,871.725 and b = 3.108, so that the estimation model is able to produce gold price projections that closely follow the pattern of historical data. This model was then implemented into a desktop-based application using Microsoft Visual Basic 2010 and a Microsoft Access database, equipped with Crystal Report for printing estimation result reports. The results show that the Trend Moment algorithm can help PT Victoeria Vici obtain gold price estimations more quickly, consistently, and in a well-documented manner.
Abstract:Promosi penerimaan mahasiswa baru (PMB) merupakan salah satu faktor penting dalam meningkatkan jumlah dan kualitas calon mahasiswa. Namun, strategi promosi yang belum memanfaatkan data historis secara optimal dapat menyebabkan…
babkan kegiatan promosi kurang tepat sasaran. Penelitian ini bertujuan untuk menganalisis data historis PMB sebagai dasar dalam menyusun strategi promosi yang lebih efektif pada Jurusan Teknologi Informasi dan Komputer Politeknik Negeri Lhokseumawe. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan memanfaatkan data sekunder PMB periode 2023–2025. Analisis dilakukan melalui tahapan data cleaning, transformasi data, statistik deskriptif, segmentasi calon mahasiswa, dan visualisasi data menggunakan dashboard analitik. Variabel yang dianalisis meliputi program studi, asal sekolah, jurusan asal sekolah, kecamatan, kabupaten/kota, provinsi, jalur masuk, dan sumber informasi pendaftar. Hasil penelitian menunjukkan bahwa sebagian besar pendaftar berasal dari Provinsi Aceh, khususnya Kabupaten Aceh Utara dan Kota Lhokseumawe, dengan dominasi lulusan jurusan IPA serta peminat terbesar pada Program Studi Teknik Informatika. Instagram dan website menjadi sumber informasi utama bagi calon mahasiswa. Pemanfaatan data historis melalui visualisasi data mampu memberikan informasi yang lebih komprehensif mengenai karakteristik calon mahasiswa sehingga dapat mendukung pengambilan keputusan dalam penyusunan strategi promosi PMB yang lebih terarah, efektif, dan berbasis data.
New student admissions (PMB) promotion is an important factor in increasing the number and quality of prospective students. However, promotional strategies that do not optimally utilize historical data can result in less targeted promotional activities. This study aims to analyze historical PMB data as a basis for developing a more effective promotional strategy in the Information and Computer Technology Department of the Lhokseumawe State Polytechnic. The study uses a descriptive quantitative approach utilizing secondary PMB data for the 2023–2025 period. The analysis was carried out through the stages of data cleaning, data transformation, descriptive statistics, prospective student segmentation, and data visualization using an analytical dashboard. The variables analyzed included study program, school of origin, major of origin of school, sub-district, regency/city, province, admission route, and applicant information sources. The results show that most applicants come from Aceh Province, especially North Aceh Regency and Lhokseumawe City, with a predominance of science graduates and the greatest interest in the Informatics Engineering Study Program. Instagram and websites are the main sources of information for prospective students. The use of historical data through data visualization can provide more comprehensive information regarding the characteristics of prospective students so that it can support decision-making in developing more targeted, effective, and data-based PMB promotion strategies.