Abstract:The rapid proliferation of AI-powered marketing technologies in emerging markets poses a fundamental challenge to culturally-grounded micro, small, and medium enterprises (MSMEs): how can algorithmic imperatives be reconciled…
ciled with indigenous value systems that define not only business practice but collective identity? Despite growing research on both AI adoption in SMEs and indigenous knowledge preservation, scholarship rarely examines how traditional values actively mediate rather than merely moderate commercial technology adoption. This study addresses that gap by investigating how MSMEs in Makassar City, Indonesia, negotiate AI marketing integration while preserving siri’ na pacce, the Bugis-Makassar philosophical framework centred on dignity (siri’) and solidarity (pacce). Employing interpretive phenomenology integrated with Community-Based Participatory Research (CBPR), the study conducted 23 in-depth interviews and three focus group discussions with 44 MSME owners and key personnel across traditional culinary, artisan craft, ethnic fashion, and digital service sectors. Template analysis generated four overarching themes: (1) value-based technology discernment, wherein siri’ na pacce operates as an active epistemological filter for evaluating AI tools; (2) strategic selective adoption, wherein enterprises accept algorithmically aligned functions while rejecting culturally incompatible features; (3) cultural indigenization of technology, wherein AI systems are actively reoriented toward communal rather than individualistic ends; and (4) constrained agency under platform power, wherein algorithmic visibility systems penalise cultural non-conformity with market exclusion. These findings challenge technological determinism and advance decolonial computing theory by demonstrating that indigenous values simultaneously enable epistemological agency and are constrained by structural power asymmetries, a duality insufficiently theorised in prior technology adoption frameworks. The study calls for regulatory frameworks establishing indigenous data sovereignty, participatory AI co-design with local communities, and cooperative digital infrastructure as conditions for authentic, rather than performative, cultural integration.
Abstract:This study addresses the limitations of traditional Customer Relationship Management (CRM) systems by analyzing the adoption and impact of Artificial Intelligence (AI) integration (AI-Powered CRM). Informed by the Technology…
logy Acceptance Model (TAM) for employee perception and the Resource-Based View (RBV) for strategic capability, the primary objective is to evaluate how AI-driven automation enhances customer service processes and, subsequently, impacts marketing efficiency. The research employs an exploratory qualitative case study design, utilizing in-depth interviews, document analysis, and system observation on a single organization to gather rich, contextual data. The results demonstrate that AI integration significantly accelerated service, with chatbots handling 65–70% of routine queries and drastically reducing response times. Operationally, these improvements fostered high employee acceptance (TAM). Strategically, the AI-Powered CRM generated refined predictive analytics, resulting in a 12–18% improvement in campaign conversion rates and efficient resource allocation, confirming that AI creates a valuable and difficult-to-imitate strategic capability (RBV). The study concludes that AI-Powered CRM is a critical enabler for both operational efficiency and long-term strategic competitiveness in digital markets.
Abstract:In an uncertain economic climate, a large global retailer used AI-powered spend intelligence to move $220 million from indirect operational costs toward high-impact R&D. In a difficult recession, this decisive step boosted…
ed revenue by 11%, demonstrating the transformative impact of effective capital management. This achievement contrasts with "spend blindness," where industry studies show most financial leaders struggle to link expenditure patterns to strategic growth outcomes and resort to reactive cost-cutting. This study addresses this crucial gap. A thorough mixed-methods approach including a global survey of 400 CFOs, longitudinal case studies of ten multinational organizations, and advanced predictive modeling substantiated a new paradigm. Research shows that companies that understand AI-driven spend orchestration develop 7.3% faster than competitors. This premium comes from a 37% improvement in the Growth Efficiency Ratio (GER), a critical statistic for translating savings into innovation, and 5.8 times more strategic investment opportunities than standard financial approaches allow. The Spend Intelligence Quotient (SIQ), a groundbreaking statistic that assesses financial agility through integrated spend monitoring, predictive analytics, and rapid capital reallocation, is key to this advantage. This paper introduces the empirically based Spend Orchestration Framework and the requirements for the 2025 AI Finance Stack to obtain SIQ >80, the empirically proven threshold for sustainable competitive advantage. The message is clear: finance chiefs must go beyond oversight. Today's CFO may use predictive contracting and algorithmic governance to turn spend data into strategic leverage, ensure resilience, and capture disproportionate value in.
Abstract:As it expands, modern retailing must always be able to adapt to the lifestyle trends in society and understand the aspects that influence consumers' shopping behavior by implementing a unique store concept. Shopping has…
become a habit for some people, including women, who are becoming more numerous and financially empowered. This research was conducted to test and analyze the effect of shopping lifestyle and in-store displays on impulse buying among female consumers who use and buy branded fashion products at the UNIQLO store in Makassar City. The research sample consisted of 100 respondents using a non-probability sampling technique with a purposive method. The data collection method used was a questionnaire with a Likert scale. The data analysis method used was multiple linear regression analysis, which was processed using SPSS version 25. The results showed that shopping lifestyle had a significant effect on impulse buying and in-store displays had a significant effect on impulse buying.
Abstract:This study aims to identify the local government’s policy strategy in developing tourism in North Galesong, Takalar Regency. The research uses a qualitative method, with data collected through observation, interviews, and…
and documentation. The informants in this study consist of five individuals with different occupational backgrounds. The findings show that: (1) The local government’s strategy for developing tourism in North Galesong focuses on infrastructure development, digital promotion, and community empowerment through Pokdarwis (Tourism Awareness Group) training. Although there are still challenges such as limited facilities, insufficient promotion, and uneven mentoring, this strategy demonstrates the government’s commitment to achieving sustainable tourism. However, more systematic planning, technological support, and active community participation are needed to enhance tourism attractiveness. (2) The process of formulating the tourism development strategy begins with identifying obstacles such as limited funding and human resources, which are addressed through collaboration among the government, community, academics, and private sector. Strategic priorities are determined by considering economic factors, local culture, and environmental sustainability. Furthermore, the community is empowered through Pokdarwis and supported by village funds, culminating in the implementation of a pentahelix collaboration model to ensure that the strategy is well-directed, participatory, and sustainable.
Abstract:This study aims to analyze the application of Feminine Energy among Generation Z female influencers in constructing self-identity on social media. Feminine Energy is understood as an energy that embodies empathy, gentleness,…
ess, and emotional balance, which has become a symbol of women’s empowerment (soft empowerment) in the digital era. This phenomenon is significant as it reflects a shift in the meaning of femininity from physical appearance toward self-awareness and personal authenticity. The research employs a qualitative approach, with data collected through in-depth interviews and observations of social media content produced by influencers who express Feminine Energy values. The analysis draws on Social Identity Theory (Tajfel & Turner, 1979), which highlights the processes of categorization, identification, and social comparison. The findings reveal that the application of Feminine Energy manifests in five key aspects: self-love, confidence, empathetic communication, calm emotional expression, and healthy personal boundaries. Through social processes, influencers internalize these values as integral parts of their personal and digital identities. In conclusion, Feminine Energy is not only a lifestyle but also a social identity strategy used by Gen Z female influencers to build an authentic, empowered, and reflective self-image in the digital space.
Keywords : Feminine Energy, Social Identity, Influencers, Generation Z, Tiktok
Abstract:This research focuses on eight mental illnesses listed in the hadiths narrated by Imam al-Bukhari and their implications for modern mental health understanding and practice. Employing a literature review methodology, this…
s study analyzes and discusses the relevance of these mental illnesses—distress, sorrow, weakness, laziness, miserliness, cowardice, being debt-burdened, and being overpowered by others—in the context of contemporary psychology. The findings suggest that Islamic concepts of mental illnesses can provide new insights into therapeutic and clinical approaches, offering a framework for the integration of mental and spiritual health. The conclusion of this research emphasizes that integrating Islamic values into clinical psychology practices not only enriches theoretical understanding but also enhances the effectiveness of mental health interventions. The study further recommends the development of therapeutic programs that incorporate Islamic teachings, to support more inclusive and culturally sensitive mental health therapy approaches.
Abstract:This research highlights the strategic role of Pancasila learning in developing social and political awareness among students of Social Science Education Study Program (P.IPS) at Maulana Malik Ibrahim State Islamic University…
rsity Malang. The background of this research is rooted in the low level of participation and awareness of social and political issues among the younger generation in the midst of globalization. To understand this phenomenon, the research used a descriptive qualitative approach with field research methods through structured interviews and direct observation. Social awareness indicators were measured based on the theory of Yoyo Sudaryo and Agus Ribowo, while political awareness refers to the theory of Almond and Verba. The data were then analyzed using the Miles and Huberman model, which includes data reduction, data presentation, and inference. The results showed that Pancasila learning is able to increase students' social and political awareness through the internalization of values such as empathy, honesty, tolerance, and active participation in community life. In addition, this learning also encourages students' participation in political activities, strengthens their awareness of their rights and responsibilities as citizens, and forms a critical attitude toward various social issues. The implications of the results of this study indicate the importance of strengthening Pancasila learning as a character building tool for students who are active, critical, and empowered to face socio-political challenges in the future.
Abstract:Program psikoedukasi “Empowered Emotion, Better Performance!” dilaksanakan untuk meningkatkan pemahaman karyawan Hotel Gammara Makassar mengenai regulasi emosi sebagai keterampilan penting dalam menghadapi tuntutan kerja…
erja yang tinggi, khususnya pada departemen Human Resource (HR) dan Security. Karyawan hotel memiliki risiko besar mengalami stres dan kelelahan emosional akibat tingginya tuntutan pelayanan dan interaksi dengan tamu. Kegiatan diawali dengan need assessment melalui observasi, wawancara, dan survei untuk mengidentifikasi kebutuhan utama karyawan terkait pengelolaan emosi. Psikoedukasi dilaksanakan menggunakan metode ceramah interaktif dengan desain one group pre–post test untuk mengukur efektivitas program. Sebanyak 8 partisipan mengikuti kegiatan ini. Hasil uji Wilcoxon menunjukkan adanya peningkatan pemahaman yang signifikan antara skor pre-test dan post-test dengan nilai signifikansi 0,026 (<0,05), tanpa adanya penurunan skor pada seluruh partisipan. Selain itu, mayoritas peserta memberikan penilaian sangat positif terhadap relevansi dan kemanfaatan materi, termasuk peningkatan kemampuan mengenali dan mengelola emosi dalam situasi kerja. Temuan ini menunjukkan bahwa psikoedukasi regulasi emosi efektif dalam meningkatkan pemahaman dan kesiapan emosional karyawan hotel. Program ini diharapkan menjadi dasar bagi pengembangan intervensi lanjutan untuk mendukung kesejahteraan psikologis dan kualitas layanan di sektor perhotelan.
Abstract:Abstract: The community service program was conducted at Sekolah Kampung Alam in Dutohe Village, Bone Bolango Regency, with the primary objective of enhancing children’s skills, creativity, and ecological awareness through…
ough the utilization of agricultural waste. The main problem faced by the school is the lack of integration of environmental potential into the curriculum, resulting in limited opportunities for children to gain direct experience in processing local resources. The activities were carried out through socialization, teacher and student training, implementation of simple technologies, mentoring, as well as monitoring and evaluation. The training materials included compost production, handicrafts made from agricultural waste such as dried banana leaves and corn husks, and digital promotion through social media platforms. The results of the program indicate improvements in three main aspects. First, teachers and students demonstrated increased knowledge regarding the concepts of ecotourism and waste management. Second, there was a positive shift in attitudes, reflected in stronger environmental concern and higher interest in entrepreneurship. Third, skills in processing agricultural waste developed, although they still require continuous improvement. Furthermore, community involvement contributed to the establishment of a holistic, empowered, and sustainable educational ecosystem. This program underscores the role of Sekolah Kampung Alam as both an environmental-based ecotourism education center and a medium for community empowerment.
Keywords: agricultural waste innovation; community empowerment; educational ecotourism; nature school
Abstrak: Program pengabdian kepada masyarakat ini dilaksanakan di Sekolah Kampung Alam Desa Dutohe, Kabupaten Bone Bolango, dengan tujuan meningkatkan keterampilan, kreativitas, dan kesadaran ekologis anak melalui pemanfaatan limbah pertanian. Permasalahan utama sekolah adalah kurangnya integrasi potensi lingkungan ke dalam kurikulum, sehingga anak-anak belum memperoleh pengalaman langsung dalam mengolah sumber daya lokal. Kegiatan dilakukan melalui sosialisasi, pelatihan guru dan siswa, implementasi teknologi sederhana, pendampingan, serta monitoring dan evaluasi. Materi pelatihan meliputi pembuatan pupuk kompos, kerajinan tangan dari limbah pertanian seperti daun pisang kering dan klobot jagung, serta promosi digital melalui media sosial. Hasil kegiatan menunjukkan adanya peningkatan pada tiga aspek utama: pengetahuan guru dan siswa meningkat terkait konsep ekowisata dan pengelolaan limbah, sikap menunjukkan perubahan positif berupa kepedulian lingkungan dan minat berwirausaha yang lebih tinggi, serta keterampilan dalam mengolah limbah pertanian berkembang meskipun masih perlu ditingkatkan secara berkelanjutan. Selain itu, keterlibatan masyarakat turut memperkuat terciptanya ekosistem pendidikan yang holistik, berdaya, dan berkelanjutan. Program ini menegaskan peran Sekolah Kampung Kawan Alam sebagai pusat edukasi ekowisata berbasis lingkungan sekaligus media pemberdayaan masyarakat.
Kata kunci: ekowisata edukatif; inovasi limbah pertanian; pemberdayaan masyarakat; sekolah alam