Abstract:constrained by limited buyer options, price-information gaps, high distribution costs, inadequate storage facilities, and fragmented product flows. This study examines the effects of market access and logistics efficiency…
y on the competitiveness of salt farmers. A quantitative explanatory survey was conducted with 100 active salt farmers. The three constructs were measured using a five-point Likert-scale questionnaire and analyzed through multiple linear regression. Market access had a positive and statistically significant effect on competitiveness (p < 0.05), indicating that broader buyer networks, timely price information, alternative marketing channels, and stronger negotiating opportunities improve farmers’ ability to reach markets and sustain sales. Logistics efficiency also had a positive and significant effect (p < 0.05); reliable transportation, lower distribution costs, appropriate storage, proper handling, and shorter delivery times help preserve quality and reduce avoidable losses. The simultaneous test confirmed that both variables jointly affected competitiveness (p < 0.05). These findings indicate that increasing production alone is insufficient when farmers cannot reach profitable markets through efficient product flows. Collective marketing, transparent market information, shared storage, coordinated transportation, and direct relationships with processing industries are therefore essential for strengthening farmers’ bargaining power and market performance
Abstract:The purpose of this study to see the effect of the campaigning for green marketing. This research aims to determine the effect of green marketing, service quality on customer loyalty through customer satisfaction as an intervening…
ntervening variable. The method used is a quantitative method with descriptive and causality research types, as well as the SEM-PLS analysis method. The final sample was 224 Starbucks Coffee customers in Makassar City. Based on the results of the study it was concluded that green marketing and service quality have a positive and significant effect on customer loyalty either directly or through customer satisfaction as an intervening variable.
Abstract:The focus of research on the statement is the strategy of developing human resources (HR) of the Army through a human capital approach in increasing the professionalism, capability, and effectiveness of military personnel…
l to support the operational success of the Army in facing various security challenges. The purpose of this research is to analyze the Human Resource Development Strategy of the Indonesian Army through the Human Capital Approach. The method used in this research is descriptive qualitative with SWOT analysis tools and tree analysis. The theory used in this research is human capital. The results showed that the strategies used for HR development with a human capital approach are (1) Improving the quality of education and training of soldiers through evaluation and inclusive curriculum development. (2) Utilizing good education and training to improve soldiers' capabilities through an integrated and sustainable human capital approach. (3) Improving the professionalism of soldiers through merit-based personnel management system reform. (4) Improving soldiers' welfare by providing access to specialized higher education through the Defense University. (5) Improving transparency and efficiency through information and communication technology, keeping soldiers' focus on the main task of defense. By adopting a human capital approach, the Army is expected to improve the quality and capability of soldiers, so that they are ready to face future challenges and support the achievement of the organization's strategic goals.
Abstract:Alumni data management is an important aspect for educational institutions, especially vocational high schools that focus on graduates’ readiness for the workforce. SMK Negeri 1 Kisaran still faces problems in managing alumni…
alumni data and tracking career paths due to manual and unintegrated processes. This study aims to implement a web-based alumni and career tracking information system to improve the effectiveness of alumni data management, facilitate communication between the school and alumni, and support graduate career tracking. The research methods used include observation and interviews with school staff and alumni. The system was developed using PHP programming language and MySQL database, with system design based on Unified Modeling Language (UML). The results show that the developed system is able to manage alumni data centrally, provide career path information, and generate accurate and accessible alumni reports. Therefore, this system can serve as an effective solution to improve alumni information services at SMK Negeri 1 Kisaran
Abstract:Abstract: This community service program was carried out to empower the Dazry Harapan Household Industry, a laundry perfume MSME in Jambi City. The partner faced two main problems: business management that was still manual…
al and unstructured production processes. The proposed solutions included the digitalization of transaction and stock recording through a web-based system, the preparation of Standard Operating Procedures (SOP) for production, and digital literacy training. The implementation method consisted of planning, training, mentoring, and evaluation, involving lecturers and students. The results showed that the program targets were achieved: 100% of transactions and stock were recorded digitally, production capacity increased by at least 50%, production cycle time was reduced by 30%, and there were indications of increased revenue and partner satisfaction. This program not only improved business efficiency and product quality consistency but also created a social impact by enhancing the digital literacy of the partner. Furthermore, the program contributes to the achievement of the SDGs (Goal 8: Decent Work and Economic Growth) and university performance indicators. In the future, the developed system is recommended to be integrated with e-commerce platforms to expand market access.
Keywords: community empowerment; digitalization; jambi city; sop production; stock management
Abstrak: Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk memberdayakan UMKM parfum laundry Dazry Harapan di Kota Jambi. Mitra menghadapi dua permasalahan utama, yaitu manajemen usaha yang masih manual dan proses produksi yang belum terstruktur. Solusi yang ditawarkan adalah digitalisasi pencatatan transaksi dan stok berbasis web, penyusunan Standar Operasional Prosedur (SOP) produksi, serta pelatihan literasi digital. Metode pelaksanaan meliputi perencanaan, pelatihan, pendampingan, dan evaluasi dengan melibatkan dosen dan mahasiswa. Hasil kegiatan menunjukkan tercapainya target program, yakni 100% pencatatan transaksi dan stok dilakukan secara digital, peningkatan kapasitas produksi minimal 50%, penurunan waktu siklus produksi sebesar 30%, serta adanya indikasi peningkatan omzet dan kepuasan mitra. Kegiatan ini tidak hanya meningkatkan efisiensi usaha dan konsistensi kualitas produk, tetapi juga memberikan dampak sosial berupa peningkatan literasi digital mitra. Selain itu, program ini berkontribusi pada pencapaian SDGs (Tujuan 8: Pekerjaan Layak dan Pertumbuhan Ekonomi) dan IKU perguruan tinggi. Ke depan, sistem digital ini direkomendasikan untuk dikembangkan lebih lanjut melalui integrasi dengan e-commerce guna memperluas akses pasar.
Kata kunci: digitalisasi; kota jambi; manajemen stok; pemberdayaan masyarakat; sop produksi
Abstract:This study aims to analyze the implementation of information technology in digital marketing in urban farming, especially in improving hydroponic vegetable marketing in Asahan Regency. The development of information technology…
nology has opened up new opportunities for urban farming actors to expand market reach through digital marketing strategies. The research method used is a case study with a qualitative approach, involving in-depth interviews and observations of urban farming actors as well as analysis of the use of digital platforms such as social media, e-commerce, and websites. The results of the study show that the implementation of digital marketing has proven effective in increasing sales and expanding the market, as well as supporting the sustainability of urban farming businesses by increasing product visibility, ease of transactions, and interaction with consumers. However, there are challenges such as limited technological knowledge for some business actors and uneven digital infrastructure. Therefore, training and technological support are needed for hydroponic farmers in order to maximize the potential of digital marketing in improving economic welfare in the urban agricultural sector.
Keywords: digital marketing; hydroponics; information technology; urban farming.
Abstrak: Penelitian ini bertujuan untuk menganalisis implementasi teknologi informasi dalam digital marketing pada urban farming, khususnya dalam meningkatkan pemasaran sayur hidroponik di Kabupaten Asahan. Perkembangan teknologi informasi telah membuka peluang baru bagi pelaku urban farming untuk memperluas jangkauan pasar melalui strategi pemasaran digital. Masalah yang terjadi di Sigit Hidroponik memerlukan pemanfaatan teknologi dibidang pemasaran produk agar produk dapat terjual dengan baik dan terus mengalami peningkatan agar siklus atau perputaran penamaan dan panen dapat berjalan lebih efekti dan efisien dengan waktu yang lebih produktif. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif, melibatkan wawancara mendalam dan observasi terhadap pelaku urban farming serta analisis penggunaan platform digital seperti media sosial, e-commerce, dan website. Hasil penelitian menunjukkan bahwa penerapan digital marketing terbukti efektif dalam meningkatkan penjualan dan memperluas pasar, serta mendukung keberlanjutan usaha urban farming melalui peningkatan visibilitas produk, kemudahan transaksi, dan interaksi dengan konsumen. Namun, terdapat tantangan seperti keterbatasan pengetahuan teknologi bagi sebagian pelaku usaha dan infrastruktur digital yang belum merata. Oleh karena itu, dibutuhkan pelatihan dan dukungan teknologi bagi petani hidroponik agar dapat memaksimalkan potensi digital marketing dalam meningkatkan kesejahteraan ekonomi di sektor pertanian perkotaan.
Kata kunci: digital marketing; hidroponik; teknologi informasi; urban farming.
Abstract:Penelitian ini merupakan penelitian korelasional dengan pendekatan kuantitatif yang memiliki tujuan untuk mengatahui adanya pengaruh kecemasan matematika terhadap koneksi matematika, pemahaman konsep matematika, dan kemampuan…
mpuan pemecahan masalah matematika peserta didik SMP kelas VII pada semester genap tahun ajaran 2022/2023. Populasi dalam penelitian ini adalah seluruh peserta didik kelas VII SMP se- Kecamatan Kebomas tahun pelajaran 2022/2023 yang berjumlah 816 peserta didik dan sampel yang digunakan dalam penelitian ini menggunakan rumus slovin yang dilakukan secara proportionate claster random sampling dengan taraf kesalahan sebesar 5% sehingga jumlah sampel penelitian yang dipilih sebanyak 268 peserta didik. Instrumen yang digunakan dalam penelitian ini adalah kuesioner kecemasan matematika dan tes koneksi matematika, pemahaman konsep matematika, dan kemampuan pemecahan masalah matematika. Teknik analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modelling (SEM). Hasil dari penelitian ini menunjukkan bahwa: (1) Terdapat pengaruh negatif yang siginifikan antara kecemasan matematika terhadap pemahaman konsep matematika. (2) Terdapat pengaruh negatif yang signifikan antara kecemasan matematika terhadap koneksi matematika. (3) Terdapat pengaruh positif yang signifikan antara pemahaman konsep matematika terhadap koneksi matematika. (4) Terdapat pengaruh negatif yang signifikan antara kecemasan matematika terhadap kemampuan pemecahan masalah matematika. (5) Terdapat pengaruh positif yang signifikan antara koneksi matematika terhadap kemampuan pemecahan masalah matematika. (6) Terdapat pengaruh positif yang signifikan antara pemahaman konsep matematika terhadap kemampuan pemecahan masalah matematika.
Abstract:Women's empowerment at the grassroots level is often constrained by weak administrative practices and the absence of transparent financial management systems. This research aims to analyze how orderly administration and…
financial bookkeeping can strengthen women’s empowerment within the PKK Dawis 2 group in Surodinawan Village, Mojokerto City. Using a descriptive qualitative method with a case study approach, data were obtained through interviews, observations, and document analysis. The implementation of structured administrative procedures, including agenda preparation, attendance recording, and systematic documentation, resulted in increased participation, clearer decision-making processes, and stronger organizational coordination. Likewise, the adoption of basic financial bookkeeping enabled members to record income and expenditures accurately, prepare monthly financial reports, and improve accountability in managing community funds. The findings show that training and guided practice helped members build confidence, develop financial literacy, and contribute more actively to organizational activities. Overall, the study concludes that strengthening administrative discipline and transparent bookkeeping significantly enhances women’s agency and organizational resilience, offering a practical model for similar community groups.
Abstract:Penelitian ini bertujuan untuk menganalisis representasi moderasi beragama dalam komik ModerArt menggunakan pendekatan semiotika Charles Sanders Peirce. Fokus utama penelitian ini adalah untuk memahami bagaimana ikon, indeks,…
deks, dan simbol digunakan untuk menggambarkan nilai-nilai toleransi, anti-kekerasan, pluralisme, serta penerimaan terhadap tradisi dan budaya lokal. Selain itu, penelitian ini juga mengidentifikasi tantangan dalam menginternalisasi pesan-pesan moderasi beragama oleh pembaca. Hasil penelitian menunjukkan bahwa komik ModerArt berhasil mengkomunikasikan pesan moderasi beragama melalui elemen-elemen visual yang efektif, seperti penggunaan ikon yang menggambarkan sikap saling menghormati dan simbol kebangsaan yang menekankan pentingnya kerjasama lintas agama. Meskipun demikian, tantangan muncul dalam menggambarkan kekerasan tanpa mengurangi dampaknya serta memastikan pemahaman pesan yang lebih dalam oleh audiens yang lebih luas. Penelitian ini menyimpulkan bahwa komik ModerArt dapat menjadi media efektif untuk menyebarkan nilai-nilai moderasi beragama, meskipun perlu ada penyesuaian untuk mengatasi tantangan tersebut agar pesan dapat lebih mudah diterima oleh pembaca dari berbagai latar belakang.
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh brand image, harga, dan kualitas produk terhadap keputusan pembelian di toko roti Gembong Gedhe. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner…
oner kepada konsumen yang telah melakukan pembelian di toko tersebut. Data dianalisis menggunakan regresi linear berganda untuk melihat pengaruh variabel independen (brand image, harga, dan kualitas produk) terhadap variabel dependen (keputusan pembelian). Hasil penelitian menunjukkan bahwa brand image, harga, dan kualitas produk memiliki pengaruh signifikan secara simultan terhadap keputusan pembelian. Secara parsial, kualitas produk memberikan pengaruh terbesar dibandingkan dua variabel lainnya.