Abstract:Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, including in Southwest Sumba Regency, which had 20,020 micro and small enterprises (SMEs) in 2021 and 15,461 in 2022, according to…
data from the Statistics Indonesia (BPS) of East Nusa Tenggara Province. This data indicates a decline in the number of MSMEs in Southwest Sumba Regency between 2021 and 2022. Entrepreneurs face various challenges, particularly in product marketing. The main obstacles experienced by entrepreneurs are less strategic business locations, dependence on shops or supermarkets that charge high profit margins, and minimal use of social media and mobile applications for product marketing. Developing an e-commerce application integrated with Google Ads campaigns can be a solution to strengthen MSME digital marketing effectively and efficiently. Small and Medium Enterprises (SMEs) in Indonesia play a vital role in the economy, including in Southwest Sumba Regency. An e-commerce application developed using the Laravel framework provides an effective and efficient solution for managing online product sales. Key features such as product management, user management, and the checkout process have been successfully implemented
Abstract:Keberadaan pedagang daging ayam skala mikro di pedesaan seringkali terabaikan dalam kebijakan pengembangan usaha, padahal mereka memegang peran vital dalam memenuhi kebutuhan protein hewani masyarakat sekaligus menjadi tulang…
ulang punggung ekonomi keluarga. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis secara komprehensif strategi pemasaran yang diterapkan oleh pedagang daging ayam di Desa Cumedak, Kabupaten Jember, dalam menghadapi tekanan persaingan pasar yang semakin ketat pasca pandemi. Menggunakan pendekatan kualitatif dengan jenis studi kasus, penelitian ini melibatkan tiga pedagang sebagai informan utama, serta pembeli dan tokoh masyarakat sebagai informan pendukung. Pengumpulan data dilakukan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi, yang kemudian dianalisis menggunakan model Miles, Huberman, dan Saldaña serta analisis SWOT sebagai kerangka pemetaan strategis. Hasil penelitian mengungkap bahwa ketiga pedagang mengalami penurunan volume penjualan yang signifikan, berkisar antara 33% hingga 50%, yang mengindikasikan adanya tekanan eksternal struktural. Posisi strategis pedagang secara kolektif berada pada Kuadran III (Turn-Around) dan Kuadran IV (Defensif), yang mengonfirmasi dominasi kelemahan internal dan ancaman eksternal. Kekuatan utama berupa modal sosial dan reputasi terbukti tidak cukup untuk mengimbangi ancaman seperti masuknya pedagang luar desa, fluktuasi harga pakan, dan perubahan perilaku konsumen. Strategi pemasaran yang dijalankan masih bersifat reaktif dan tradisional, sangat bergantung pada promosi dari mulut ke mulut dan hubungan personal. Implikasi dari penelitian ini adalah perlunya intervensi eksternal yang terstruktur, terutama dalam bentuk pendampingan pemasaran digital, akses permodalan yang lebih mudah, dan pelatihan manajemen usaha, untuk membawa pedagang keluar dari posisi defensif menuju usaha yang lebih berdaya saing dan berkelanjutan.
The existence of micro-scale chicken meat traders in rural areas is often overlooked in business development policies, even though they play a vital role in meeting the community's protein needs while serving as the backbone of family economies. This study aims to comprehensively identify and analyze the marketing strategies applied by chicken meat traders in Cumedak Village, Jember Regency, in facing increasingly intense market competition in the post-pandemic era. Using a qualitative approach with a case study type, this research involved three traders as key informants, as well as buyers and community leaders as supporting informants. Data were collected through in-depth interviews, participatory observation, and documentation, then analyzed using the Miles, Huberman, and Saldaña model and SWOT analysis as a strategic mapping framework. The results reveal that all three traders experienced significant declines in sales volume, ranging from 33% to 50%, indicating structural external pressures. The traders' collective strategic position lies in Quadrant III (Turn-Around) and Quadrant IV (Defensive), confirming the dominance of internal weaknesses and external threats. Social capital and reputation as main strengths proved insufficient to counter threats such as the entry of outside village traders, fluctuating feed prices, and changing consumer behavior. The marketing strategies employed remain reactive and traditional, heavily reliant on word-of-mouth promotion and personal relationships. The implication of this research is the need for structured external intervention, particularly in the form of digital marketing assistance, easier access to capital, and business management training, to move traders from a defensive position towards a more competitive and sustainable enterprise.
Abstract:Latar Belakang: Kecemasan sosial disebut sebagai permasalahan kondisi kejiwaan dan banyak remaja terhambat dalam berinteraksi serta menyesuaikan diri dengan lingkungan. Salah satu faktor yang berperan terhadap munculnya…
kecemasan sosial adalah body image, yaitu ketika individu memiliki persepsi pada bentuk serta cara berpenampilan dirinya. Meskipun demikian, dari mereka masih banyak yang merasa tidak percaya diri, khawatir terhadap penilaian orang lain, serta cenderung menghindari situasi sosial. Berdasarkan kondisi tersebut, perlu dilakukan penelitian lebih dalam tentang body image dan kecemasan sosial pada remaja kelas X di SMKN 9 Kota Tangerang. Metode: Kuantitatif cross-sectional. Sampel berjumlah 190 responden dengan menggunakan analisis uji Spearman Rank. Hasil: Mayoritas responden berusia remaja periode tengah (94,7%), responden perempuan (71,6%). Responden bermayoritas body image negatif sejumlah 111 (58,4%), kecemasan sosial tinggi sebanyak 75 orang (39,5%). Analisis Spearman Rank (r = -0,728; p = 0,000). Kesimpulan: Persepsi remaja terhadap kondisi, bentuk, dan penampilan fisiknya memiliki keterkaitan yang kuat, berlawanan arah, dan bermakna dengan tingkat rasa cemas yang dialami ketika berinteraksi dalam lingkungan sosial. Pada remaja kelas X di SMKN 9 Kota Tangerang, pandangan yang semakin negatif terhadap diri dan penampilan fisik dapat berkaitan dengan meningkatnya perasaan khawatir, tidak percaya diri, tidak nyaman, serta takut mendapatkan penilaian negatif dari orang lain. Kondisi tersebut dapat membuat remaja merasa lebih cemas ketika berhadapan, berkomunikasi, maupun berinteraksi dengan lingkungan sekitarnya. Sebaliknya, remaja yang memiliki pandangan lebih positif dan mampu menerima kondisi fisiknya cenderung memiliki tingkat kecemasan yang lebih rendah dalam menghadapi berbagai situasi sosial
Background: Social anxiety is considered a mental health concern that may hinder many adolescents from interacting and adapting to their environment. One factor associated with the emergence of social anxiety is body image, which refers to an individual's perception of their body shape and appearance. However, many adolescents still experience low self-confidence, worry about others' judgments, and tend to avoid social situations. Based on these conditions, further research is needed to examine body image and social anxiety among tenth-grade students at SMKN 9 Kota Tangerang. Methods: This study employed a quantitative approach with a cross-sectional design. A total of 190 respondents were included, and data were analyzed using the Spearman Rank test. Results: Most respondents were in the middle adolescent period (94.7%) and were female (71.6%). The majority of respondents had a negative body image, accounting for 111 respondents (58.4%), while 75 respondents (39.5%) experienced high levels of social anxiety. The Spearman Rank analysis showed a strong negative correlation (r = -0.728; p = 0.000). Conclusion: Adolescents' perceptions of their physical condition, body shape, and appearance have a strong, inverse, and significant association with the level of anxiety experienced when interacting in social environments. Among tenth-grade students at SMKN 9 Kota Tangerang, increasingly negative perceptions of oneself and one's physical appearance may be associated with greater feelings of worry, low self-confidence, discomfort, and fear of negative evaluation by others. These conditions may cause adolescents to experience greater anxiety when meeting, communicating, and interacting with people in their surroundings. Conversely, adolescents with more positive perceptions and greater acceptance of their physical appearance tend to experience lower levels of anxiety in various social situations.
Abstract:Gastritis can affect all segments of society, not limited to age and gender. However, the incidence of gastritis is more common to occur in the productive age group due to their busy lives, unhealthy lifestyles, and more…
stress and depression. This study aims to determine the effect of turmeric extract consumption on pain levels among gastritis patients in Lambaro Bileu Village, Kuta Baro, Aceh Besar. The research employed a quantitative method - a quasi-experimental design with a one-group pretest-posttest approach. The population consisted of 29 patients. The sample was 15 patients experiencing gastritis pain, chosen using a purposive sampling technique. The research was conducted from May 29th to June 15th, 2025. The data analysis was univariate and bivariate with the Paired T-Test. The results showed that out of 15 respondents, most of them experienced moderate pain before being given the turmeric water, with 12 respondents (80%). After being given turmeric water, the majority still experienced moderate pain, with 11 respondents (73.3%) reporting this. Based on the statistical test results, the p-value was 0.000, which is less than 0.05. These findings prove that the consumption of turmeric water extract has a significant effect on pain levels in patients with gastritis. It is hoped that respondents can apply complementary therapy methods using turmeric water extract to reduce gastritis pain.
Abstract:This study aims to determine whether there is a relationship between gratitude and resilience in female workers who have been laid off due to the Covid-19 pandemic. The hypothesis in this study is that there is a relationship…
nship between gratitude and resilience. Participants in this study were 150 workers who were laid off due to the Covid-19 pandemic. Sampling was carried out using a purposive sampling technique. The measuring instrument used was a resilience scale that refers to the resilience aspect proposed by Connor and Davidson (2003) and a gratitude scale that refers to the gratitude aspect proposed by According to McCullough, Emmons and Tsang (2002). Hypothesis testing was carried out using Pearson's product moment correlation analysis. The results of the person's product moment correlation showed a value of r = 0.638 with a p value = 0.000 (p <0.05). This shows that there is a positive and significant relationship between gratitude and resilience. Thus the proposed hypothesis is accepted.
Abstract:This research uses a case study methodology to examine the social interactions of early adult women raised in single-parent households where the father figure has been absent since childhood. Data were collected through…
interviews, observations, and field notes. The study reveals that the informants had strong attachments to their fathers and experienced deep grief upon their fathers' deaths, which led to social withdrawal and reluctance to engage with the opposite sex. The absence of a father figure significantly impacted the informants' social development, particularly in forming relationships with the opposite sex. Informants expressed feelings of loss and were reluctant to open up to others, especially men, due to their grief and a sense of abandonment. Despite these challenges, the informants eventually adapted by accepting the reality of their father’s death, finding comfort in spiritual growth and learning to accept themselves. This study highlights the long-lasting effects of father absence on social behaviors, particularly in early adulthood, and how these individuals navigate their relationships with others.
Abstract:Marriage often requires couples to make significant adjustments, including co-residing with in-laws. This study explores the relationship between social support and stress among 97 daughters-in-law living with their in-laws.…
aws. Using purposive sampling, we adapted and modified measurement tools: Mayanti (2019) for social support (reliability coefficient: 0.952, 28 valid items) and Shabrina (2017) for stress (reliability coefficient: 0.926, 39 valid items). Regression analysis revealed a significant negative relationship between social support and stress (p = 0.000, β = -0.489). Social support accounted for 42.8% of stress variance, leaving 57.2% attributed to other factors. Findings indicate that high social support reduces stress levels, whereas low social support increases stress. Among respondents, 54.6% experienced high stress, while 45.4% reported low stress. This study emphasizes the critical role of social support in mitigating stress for daughters-in-law cohabiting with in-laws.
Abstract:This study analyzes the construction of traumatic marriage reality in early adulthood in Medan City following parental divorce, focusing on intrapersonal communication. The research also explores the forms of traumatic marriage…
arriage experiences in this context. The study employs the theories of reality construction, family communication, intrapersonal and interpersonal communication, reasoned action, social judgment, trauma, marriage, divorce, and early adulthood. Using a constructivist paradigm and qualitative descriptive method, the study involved five informants: two aged 24, two aged 25, and one aged 19. The results reveal that four informants construct marriage as complex, burdensome, and not a life goal, while one informant shifted from subjective to objective reality, viewing marriage as a source of happiness and a life goal. Three informants experienced complex marriage trauma, while two experienced simple trauma. Interestingly, not all informants with negative marriage constructions experienced complex trauma. Specifically, informants NA, AAP, and AN had negative constructions with complex trauma; informant VWY had negative constructions with simple trauma; and informant HS had a positive construction with simple trauma. This study highlights the diverse ways early adults in Medan City construct and experience the reality of marriage after parental divorce.
Abstract:PT. Haziz Mebel is a company engaged in specialized furniture. The problems that occur at PT. Haziz Furniture is in managing branding and buying and selling goods with the aim of increasing company revenue. All activities…
s carried out at PT. Haziz Furniture is still done manually and in receiving goods that are not in accordance with the stock of goods in the warehouse. Therefore, the purpose of this study is to provide a solution to PT Haziz Furniture with a web-based application to promote and buy and sell more systematically. The sales and promotion system that still uses the conventional system makes PT. Haziz Mebel experienced various forms of difficulties in the company's operations. In this study using the Waterfall Method and the results of the research conducted resulted in a web-based furniture e-commerce information system at the Haziz Furniture furniture store. The expected result of this study is that by creating an information system, the manager of the Haziz Furniture company can increase revenue and can reduce miscommunication in company management.
Abstract:Currently, In Indonesia, there are a rising number of instances of financial figures being fraudulently altered. An alleged corruption case occurred from 2009 to 2012. Where, PT Pertamina Patra Niaga entered into a non-cash…
ash fuel sale and purchase agreement with PT Asmin Koalindo Tuhup. This study aims to analyze the alleged corruption case that happened to PT Pertamina and analyze fraud cases using cash flow shenanigans. Secondary data for this study was obtained from PT Pertamina (Persero) Tbk's official website. The financial statements of the company for the years prior to, during, and following the fraud will be compared in this study to draw conclusions. The majority of the ratio proves that PT Pertamina experienced a decline in business in 2009. Where as PT. Pertamina needs more time to sell their inventoryand collect their receivable.