Abstract:Perkembangan digitalisasi di sektor perbankan menuntut lulusan sekolah menengah kejuruan memiliki kompetensi dalam penggunaan aplikasi administrasi perbankan berbasis digital, salah satunya Cash Management System (CMS).…
Namun, sebagian besar siswa SMK Bina Satria Medan belum memperoleh pembelajaran praktis mengenai penggunaan CMS sebagai salah satu layanan perbankan digital. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan siswa mengenai konsep, fitur, serta penerapan CMS dalam aktivitas administrasi perbankan. Metode pelaksanaan meliputi penyampaian materi, demonstrasi penggunaan CMS, praktik langsung, diskusi, serta evaluasi melalui pre-test dan post-test. Kegiatan diikuti oleh siswa SMK Bina Satria Medan yang menunjukkan partisipasi aktif selama pelaksanaan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap fungsi CMS, proses transaksi digital, dan pentingnya keamanan dalam penggunaan layanan perbankan elektronik. Selain itu, peserta mampu mengoperasikan fitur-fitur dasar CMS melalui simulasi yang diberikan. Dengan demikian, kegiatan edukasi ini berhasil meningkatkan literasi administrasi digital perbankan dan menjadi bekal awal bagi siswa dalam menghadapi kebutuhan kompetensi di dunia kerja.
Abstract:This research aims to determine the Islamic spiritual guidance model in strengthening the morals of inmates at the Padangsidimpuan Class IIB Correctional Institution. This research is motivated by the importance of religious…
ious formation as an effort to shape changes in behavior, spiritual awareness and morals of inmates while serving their sentence. The research method used is qualitative research with a descriptive approach. Data was obtained through observation, interviews and documentation of development officers, spiritual mentors and inmates. The research results show that the Islamic spiritual guidance model is implemented through religious lectures, learning to read the Koran, Islamic studies, congregational prayers, dhikr, and daily moral development. Guidanceis carried out on a scheduled basis and involves cooperation between correctional institutions and religious leaders. Islamic spiritual guidance has a positive influence on changes in the attitudes and behavior of inmates, such as increasing discipline, awareness of worship, mutual respect, and decreasing deviant behavior in the correctional environment. Supporting factors in implementing this program include support from officers and enthusiasm of the inmates, while inhibiting factors are limited facilities and a lack of spiritual mentors.
Abstract:Sekolah Lansia merupakan salah satu bentuk pendidikan non-formal yang dikembangkan BKKBN untuk memberdayakan lanjut usia (lansia) agar tetap sehat, mandiri, aktif, dan produktif di tengah meningkatnya jumlah penduduk lansia…
sia di Indonesia. Selama ini, keberhasilan program tersebut lebih banyak diukur dari tingkat kehadiran peserta, sementara aspek bagaimana lansia benar-benar memahami dan menerima materi yang diajarkan belum banyak dikaji. Penelitian ini bertujuan mendeskripsikan pemahaman dan sikap penerimaan lansia terhadap materi pembelajaran yang diberikan pada Program Sekolah Lansia “Gema Lantang” di Kelurahan Sindang Sari Kota Samarinda. Desain penelitian bersifat kualitatif deskriptif dengan enam informan (empat informan utama, satu informan kunci, satu informan pendukung) yang dipilih melalui purposive sampling. Pengumpulan data dilakukan melalui wawancara mendalam, observasi non-partisipan, dan dokumentasi, lalu dianalisis dengan tahapan kondensasi data, penyajian data, dan penarikan kesimpulan. Hasil menunjukkan bahwa pemahaman dan sikap lansia baik terhadap materi yang diberikan selama program berlangsung, tercermin dari rasa senang, antusiasme, dan kebanggaan mengikuti program, kendati sebagian informan sempat terkendala pendengaran yang kemudian diatasi secara mandiri melalui interaksi dengan sesama peserta. Temuan ini menegaskan pentingnya metode penyampaian yang adaptif agar materi Sekolah Lansia dapat diterima secara optimal oleh peserta lanjut usia.
Abstract:Culinary MSMEs with perishable products face challenges in managing production costs due to the presence of unsold products, which are often not included in determining the Cost of Goods Sold (COGS). This study aims to analyze…
nalyze the application of the full costing method by integrating Expected Spoilage Cost into the COGS calculation at Siomay Kang Dani MSME and evaluate its impact on business profitability. The study used a descriptive quantitative approach with a single case study method. Data were obtained through interviews, direct observation, and documentation related to production costs and the number of unsold products. The results show that the conventional COGS of Rp7,665 per portion increased to Rp8,975 per portion after incorporating the Expected Spoilage Cost of Rp591,240 per month. The integration of spoilage costs results in a more realistic cost calculation because it considers losses due to leftover products. A sensitivity analysis also shows that increasing spoilage levels leads to an increase in COGS and a decrease in profit margins. This study suggests that the application of a modified COGS can help MSMEs set selling prices and manage profitability more accurately
Abstract:This study aims to analyze the influence of product placement and brand awareness on purchase intention, with brand image as a moderating variable among Korean drama viewers in Malang City. This study uses a quantitative…
approach with an associative research type. The sampling technique used purposive sampling with a total of 140 respondents who have watched Korean dramas and seen Kopiko products in Korean dramas. Data collection was conducted through an online questionnaire using a five-point Likert scale, while data analysis used the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the help of SmartPLS. The results show that product placement and brand awareness have a positive and significant effect on purchase intention. In addition, brand image is able to moderate the relationship between product placement and purchase intention, but is unable to moderate the relationship between brand awareness and purchase intention. The results of this study indicate that Kopiko product placement in Korean dramas and high brand awareness can increase consumer purchasing interest. This study is expected to be a reference for companies in developing marketing strategies through entertainment media and building a positive brand image to increase consumer purchase intention.
Abstract:This study aims to systematically analyze the influence of ease of use and product safety on sales increase with customer satisfaction as a mediating variable through a Systematic Literature Review (SLR) approach combined…
d with bibliometric analysis. The research method uses a qualitative-descriptive approach with SLR techniques to identify, select, and analyze relevant scientific articles from various academic databases in a given publication period. The literature selection process is carried out through the stages of identification, screening, eligibility, and inclusion so that a number of articles that meet the inclusion criteria are obtained. Bibliometric analysis is used to map research trends, author collaborations, and developments on topics related to ease of use, product safety, customer satisfaction, and sales improvement. The results of the study show that the ease of use of products or services contributes significantly to the perception of value and customer comfort in using the product, which ultimately increases the level of satisfaction. In addition, product safety is also an important factor that affects customer trust so as to strengthen consumer satisfaction and loyalty. Customer satisfaction has been shown to play a role as a mediating variable that strengthens the relationship between ease of use and product safety to increased sales. The findings of this study confirm that companies need to optimize aspects of ease of use and product safety as a strategy to increase customer satisfaction and encourage sustainable sales growth. This study also makes theoretical and practical contributions in the development of marketing literature and consumer management, especially related to the integration of SLR approaches and bibliometric analysis in understanding the dynamics of factors that influence sales increases.
Abstract:This study develops a practical framework for evaluating AI-generated brand visuals in a marketing communication context. Using a qualitative case study of an Indonesian sustainable startup (I-NewBee), the research employs…
ys photo-elicitation interviews to compare consumer evaluations of brand assets generated by three text-to-image tools (Midjourney, Neural Love AI, and Leonardo AI). Twelve target-market participants assessed anonymized visual sets (A/B/C) produced under a standardized prompt structure, using a semi-structured protocol informed by attention-stage cues from the AISAS model. Expert input from a visual communication design practitioner was used to triangulate judgments on visual quality and brand fit. Data were analyzed through iterative coding and thematic synthesis to identify recurring evaluation dimensions and decision cues. The findings suggest that perceived brand fit is shaped by visual realism, compositional clarity, brand-consistent signals, and message interpretability, while prompt ambiguity and inconsistent visual cues reduce credibility. The paper contributes an actionable evaluation framework expressed as evaluation dimensions and prompt-design considerations for startups seeking to deploy generative AI responsibly in brand communication
Abstract:This study aims to determine the effect of product quality on customer satisfaction at the KFC pettarani branch in Makassar. The independent variable in this study is product quality, while the dependent variable is customer…
omer satisfaction. The population in this study is the customer of KFC Pettarani Makassar City, amounting to 43,000 customers per month, while the sample used is based on the Slovin formula with an error rate of 10%, namely 100 respondents. Withdrawal sampling technique is non-probability sampling with the technique taken is accidental sampling technique. Data was collected using a questionnaire. The data analysis technique used is simple linear regression analysis using SPSS 25.00 for windows. Based on simple linear regression analysis, the results obtained are product quality which affects customer satisfaction. The influence given is positive and significant. The positive direction given by the product quality variable (independent) can be seen from the regression equation as follows: Y = 1.663 + 0.310X. This shows that product quality has a positive and significant effect on customer satisfaction.
Abstract:Penelitian ini bertujuan untuk meningkatkan hasil belajar Ilmu Pengetahuan Alam dan Sosial (IPAS) pada siswa kelas V SD Negeri 01 Surian Kabupaten Solok melalui penerapan media Interactive Flat Panel (IFP) menggunakan metode…
metode Penelitian Tindakan Kelas (PTK). Penelitian dilaksanakan dalam dua siklus dengan masing-masing siklus terdiri dari perencanaan, tindakan, observasi, dan refleksi. Teknik pengumpulan data meliputi tes (pretest–posttest), observasi, wawancara, dan dokumentasi. Hasil (contoh) menunjukkan rata-rata skor pretest 58,2 meningkat menjadi 76,5 pada akhir siklus II; persentase ketuntasan (KKM = 75) meningkat dari 28% (pretest) menjadi 84% (akhir siklus II). Temuan menunjukkan bahwa penggunaan IFP meningkatkan motivasi, keterlibatan, dan pemahaman konseptual siswa. Implikasi penelitian ini mengarah pada rekomendasi penggunaan IFP secara terintegrasi dengan pendekatan konstruktivis dan model pembelajaran yang mendukung interaksi siswa.
Abstract:Pengintegrasian nilai-nilai moderasi beragama ke dalam pengajaran Pancasila di sekolah dasar telah menjadi kebutuhan mendesak karena munculnya kecenderungan intoleransi dalam pergaulan siswa, sementara praktik pembelajaran…
an di kelas seringkali tidak memberikan pengalaman yang cukup untuk menumbuhkan sikap moderat. Situasi ini menciptakan kesenjangan antara tuntutan kurikulum dan implementasi nyata di kelas, sehingga penelitian ini bertujuan untuk menggambarkan implementasi nilai-nilai moderasi beragama, jenis nilai yang diintegrasikan, dan upaya guru dalam mengoptimalkan pembelajaran. Penelitian ini menggunakan pendekatan kualitatif lapangan dengan teknik observasi, wawancara, dan dokumentasi pada guru dan siswa di sekolah dasar. Hasil penelitian menunjukkan bahwa integrasi nilai-nilai moderasi beragama terjadi melalui penguatan diskusi kelas, pembiasaan saling menghormati, dan mengaitkan materi Pancasila dengan situasi sosial yang dekat dengan pengalaman siswa. Guru mengimplementasikan nilai-nilai toleransi, keseimbangan, musyawarah, dan menghargai perbedaan melalui metode bercerita, kerja kelompok, dan pemanfaatan momen-momen insidental dalam dinamika kelas. Meskipun demikian, efektivitas implementasi masih dipengaruhi oleh keterbatasan pedoman, variasi kompetensi guru, dan kurangnya evaluasi berbasis karakter moderat. Temuan ini menggarisbawahi pentingnya pengembangan model pembelajaran yang lebih sistematis, pelatihan berkelanjutan bagi guru, dan dukungan kebijakan sekolah agar pembelajaran Pancasila dapat menjadi ruang strategis untuk menumbuhkan sikap moderasi beragama sejak dini.