Abstract:Perkembang teknologi mendorong terciptanya cashless society melalui penerapan sistem pembayaran non tunai yaitu Gerakan Nasional Non Tunai (GNNT) yang diluncurkan oleh pemerintah melalui Bank Indonesia, adanya gerakan ini…
i memunculkan inovasi yang bernama elektronifikasi pada sektor transportasi. Salah satunya di implementasikan oleh Metro Jabar Trans. Hasil pra survei yang dilakukan oleh peneliti menunjukkan bahwa terdapat ketidakpuasan pengguna terkait pelayanan dan juga kendala yang terjadi pada proses pembayaran non tunai. Sehingga penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh sistem pembayaran non tunai terhadap kepuasan pelanggan dengan kualitas pelayanan sebagai variabel mediasi pada Metro Jabar Trans. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dan verifikati dengan sampel 385 responden yang diperoleh melalui kuesioner, data dianalisis dengan teknik path analysis dan uji sobel. Hasil menunjukkan pengaruh positif dan signifikan pada setiap variabel yang diteliti.
Abstract:Kota Bandung merupakan kota wisata yang mendatangkan banyak wisatawan setiap tahunnya dan menjadi wilayah yang paling banyak menggunakan mobil diantara provinsi Jawa Barat lainnya sebagai transportasi darat sejumlah 372.806…
806 unit mobil. CV Bastian Rental memanfaatkan peluang ini untuk menawarkan jasa rental mobil. Dengan adanya hal ini, Bastian Rental Mobil harus mampu untuk bersaing melalui bauran pemasaran Kualitas Produk dan Kualitas Pelayanan.
Tujuan penelitian ini adalah untuk mengetahui dan menganalisis kualitas produk dan kualitas pelayanan yang memengaruhi keputusan penggunaan jasa rental mobil pada CV Bastian Rental. Pada penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan secara deskriptif dan verifikatif, sehingga menggunakan data primer dan data sekunder. Teknik pengumpulan data menggunakan kuesioner melalui google form, dengan menggunakan skala penilaian yaitu skala likert. Populasi yang digunakan sebanyak 6.847 konsumen yang pernah menyewa mobil di Bastian Rental. Teknik sampling menggunakan rumus slovin dengan memperoleh sampel sebesar 100 orang dan dilakukan cluster (pengelompokan) sampel dengan teknik cluster random sampling. Uji data yang dilakukan adalah uji validitas dan reliabilitas, uji normalitas, uji analysis path (jalur) dan uji hipotesis dengan menggunakan bantuan aplikasi pengolah data, yaitu SPSS versi 25.
Hasil penelitian menunjukan terdapat hubungan yang sangat kuat dan positif anatara variabel kualitas produk dan kualitas pelayanan, lalu kualitas produk dan kualitas pelayanan berpengaruh secara parsial dan simultan terhadap keputusan penggunaan jasa rental mobil di CV Bastian Rental.
Abstract:Minat berwirausaha generasi muda di Indonesia masih tergolong rendah, meskipun bangsa Indonesia sedang berada pada periode bonus demografi yang seharusnya dapat dimanfaatkan untuk mendorong pertumbuhan ekonomi melalui kewirausahaan.…
wirausahaan. Kondisi tersebut menunjukkan adanya kesenjangan antara potensi sumber daya manusia produktif dengan realisasi minat berwirausaha, khususnya pada generasi Z yang memiliki peluang besar dalam menciptakan lapangan kerja dan mendorong inovasi usaha. Penelitian ini bertujuan untuk menganalisis pengaruh wawasan kewirausahaan dan lingkungan keluarga terhadap minat berwirausaha generasi Z di Desa Sayang, Kabupaten Sumedang. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian terdiri atas 100 responden dari kalangan generasi Z. Instrumen penelitian diuji melalui uji validitas dan reliabilitas, sedangkan data dianalisis menggunakan analisis jalur (path analysis) dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa wawasan kewirausahaan dan lingkungan keluarga berpengaruh positif dan signifikan terhadap minat berwirausaha generasi Z, baik secara parsial maupun simultan. Temuan ini mendukung penelitian terdahulu yang menegaskan bahwa pengetahuan kewirausahaan serta dukungan keluarga merupakan faktor penting dalam meningkatkan minat berwirausaha. Penelitian ini mengimplikasikan perlunya penguatan pendidikan kewirausahaan serta peran aktif keluarga untuk mendorong lahirnya wirausahawan muda di tingkat desa
Abstract:Penelitian ini dilatarbelakangi oleh pentingnya peran inovasi produk dan pemasaran media sosial, khususnya Instagram, dalam mempengaruhi keputusan pembelian konsumen di era digital. Tujuan dari penelitian ini adalah untuk…
k mengetahui pengaruh inovasi produk dan social media marketing Instagram terhadap keputusan pembelian pada Mawar Studio Kecamatan Cipongkor Kabupaten Bandung Barat. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Populasi dalam penelitian ini adalah seluruh konsumen Mawar Studio, dengan jumlah sampel sebanyak 100 orang yang diperoleh melalui teknik purposive sampling. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner menggunakan skala Likert melalui Google Form. Analisis data dilakukan melalui uji validitas, reliabilitas, uji asumsi klasik, analisis jalur (path analysis), dan uji hipotesis menggunakan bantuan software IBM SPSS Statistics 25. Hasil penelitian menunjukkan bahwa terdapat pengaruh hubungan positif antar variabel inovasi produk dan social media marketing. Terdapat pengaruh positif dan signifikan variabel inovasi produk dan social media marketing Instagram baik secara parsial maupun simultan terhadap keputusan pembelian.
Abstract:The purpose of this study is to determine and analyze the indicators of motivational deterioration in marine officers of PT PELNI (Persero) Jakarta related to their preferences in ship type placement (2000 pax, 1000 pax,…
and 500 pax), identify the main indicators that cause the decline in motivation of marine officers of PT PELNI (Persero) Jakarta, and analyze the relationship between indicators of motivational deterioration with marine officers' preferences for different types of ships. In this study, researchers used a qualitative method with a descriptive form and emphasized the use of motivation theory and the concept of motivational deterioration to analyze indicators of motivational deterioration of marine officers of PT PELNI (Persero) Jakarta in ship type placement. From the results of the study it is known that there is a salary gap that has not been adjusted to the applicable career pattern for the promotion path, which is one of the main factors triggering the decline in motivation of marine officers of PT PELNI (Persero) Jakarta in ship type placement, as well as other factors that contribute to motivational deterioration, namely the absence of a clear career pattern system and a promotion path that is not running optimally, this condition affects the preferences and performance of marine officers in assignments on various types of ships. The data was obtained from books, scientific journals, official company and government websites, company directors' decrees, and valid online media articles.
Abstract:This study explores the dynamics of corporate crisis communication in the digital age, with a particular focus on the role of social media platforms in shaping organizational strategies. Using a qualitative approach and…
library research method, the research systematically reviews academic literature, industry reports, and documented case studies to understand how corporations respond to crises in a hyper-connected environment. The study highlights how traditional theories such as Situational Crisis Communication Theory (SCCT) and Image Repair Theory (IRT) must be adapted to meet the demands of real-time, interactive, and ethically sensitive digital spaces. Through comparative analysis of successful and failed crisis responses—including global cases such as United Airlines and local cases such as Tokopedia—the research reveals that timely, transparent, and empathetic communication on social media significantly influences public perception and corporate reputation recovery. The findings emphasize that a well-designed digital crisis strategy must integrate technical responsiveness with human-centric values to restore trust and sustain long-term relationships with stakeholders.
Keywords : crisis communication, corporate strategy, social media, digital reputation
Abstract:Worship in Islam is not merely the performance of rituals, but also reflects ethical and spiritual values embodied through etiquette. Without etiquette, worship can lose its inner meaning and fail to bring about spiritual…
l and social transformation. Etiquette is a reflection of a deep understanding of the purpose of worship and a servant's closeness to his Lord. It balances the physical and spiritual dimensions, as well as the formal and substantial aspects of every religious practice. This article aims to examine in depth the role of etiquette in perfecting the performance of the five main acts of worship in Islam, namely thaharah, prayer, zakat, fasting, and hajj. This research uses a qualitative descriptive method based on literature review. Data sources include the Qur'an and Hadith of the Prophet SAW, classical literature such as Riyadhus Shalihin and Ihya Ulumuddin, as well as contemporary references such as Tafsir Al-Azhar and scientific studies published in 2020 and beyond. The findings reveal that etiquette plays a crucial role in all forms of worship: purity reinforces both physical and spiritual cleanliness, prayer cultivates spiritual devotion and discipline, zakat instills social awareness and empathy, fasting trains patience and self-control, while the pilgrimage teaches orderliness, humility, and tolerance within the framework of global Islamic interaction. Adab is not merely etiquette but the essence that gives worship meaning and broad impact. Adab also serves as a tool for self-transformation toward becoming an outstanding Muslim in moral, spiritual, and social aspects in the modern era.
Abstract:Islamic Religious Education (PAI) plays a critical role in shaping both the intellectual and moral character of students. It emphasizes the importance of akidah (faith) and akhlak (ethics) as the core elements of Islamic…
teachings. Akidah involves a profound belief in the One and Only God, Allah SWT, while akhlak reflects a person’s behavior towards God and fellow human beings. Education focused on these aspects helps create well-rounded students who possess not only intellectual capabilities but also strong moral values, empathy, and the ability to contribute positively to society. However, the rise of globalization and technological advancements, particularly through social media, presents challenges in preserving Islamic values in education. These external influences can expose students to ideologies and behaviors that conflict with Islamic principles. Historical Islamic figures, including the Prophets, have exemplified the correct practice of akidah and akhlak, setting an example for current generations. The Quran and Hadith emphasize the importance of adhering to moral values and avoiding negative behaviors. As such, integrating akidah and akhlak in the PAI curriculum is vital for developing students' character and integrity. This study aims to explore how moral education can shape the character of students by focusing on akidah and akhlak, and how this integration can create a generation that is responsible, principled, and capable of thriving in a complex and diverse world. By enhancing akidah and akhlak education, this study seeks to contribute to the improvement of educational policies and the development of morally grounded individuals in Indonesian society.
Abstract:This study aims to examine the integration of aesthetic and ethical elements in Islamic children's stories as part of children's literature that promotes Islamic religious values. Islamic children's stories serve not only…
y as a medium of entertainment but also as a means of instilling character and spirituality from an early age. This study uses a qualitative descriptive approach with content analysis of selected stories texts, namely 9 out of 30 Dongeng Sebelum Tidur untuk Anak Muslim (Bedtime Stories for Muslim Children) by Kidh Hidayat and MB. Rahimsyah. The analysis focuses on aesthetic aspects such as narrative structure and style of language as well as Islamic ethical aspects such as moral values of honesty, empathy, and responsibility. The results of the study indicate that the stories present an aesthetically pleasing narrative with communicative language, effectively capturing children's attention while facilitating understanding of the moral messages. Islamic ethical values are implicitly embedded in the plot and characters, making them an effective medium for character education. This study recommends the utilization of Islamic stories as religious literacy materials to support values-based learning in elementary schools.
Abstract:This study aims to analyze the influence of competence, compensation, and work environment on employee productivity through work motivation as a mediating variable at PT Mitra Tsalasa Jaya, South Tangerang. Employee productivity…
uctivity is a key indicator of a company’s success, which is influenced by individual capabilities, performance rewards, and a supportive work environment. This research employed a quantitative method with a survey approach. Data were collected through questionnaires distributed to 120 respondents, who are permanent employees of PT Mitra Tsalasa Jaya. The data were analyzed using path analysis to examine both direct and indirect relationships among the studied variables. The results showed that competence, compensation, and work environment have a positive and significant effect on work motivation. Furthermore, work motivation has a positive and significant effect on employee productivity. In addition, work motivation significantly mediates the influence of competence, compensation, and work environment on productivity. Therefore, the study concludes that improving employee competence, providing fair and appropriate compensation, and creating a conducive work environment can enhance employee motivation, which ultimately leads to higher productivity at PT Mitra Tsalasa Jaya.