Abstract:This study aims to analyze human resource competencies in improving employee performance at the Communication and Information Agency of Gunungsitoli City. Employee competencies, both in terms of technical knowledge, communication…
unication skills, and work attitudes, are important factors in determining the success of implementing government duties, especially in the digital era and the implementation of the Electronic-Based Government System (SPBE). This study uses a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. The results show that most employees have adequate technical skills in operating information technology devices, and demonstrate discipline and responsibility in carrying out their duties. The Communication and Information Agency has also exceeded several strategic performance targets, including improving digital services, public participation, and increasing the SPBE index value. This study recommends the importance of increasing regular training, updating digital infrastructure, and strengthening the competency-based performance evaluation system. Overall findings indicate that the development of HR competencies has a significant contribution to achieving effective, efficient, and adaptive institutional performance to the demands of the digital era.
Abstract:Micro, Small, and Medium Enterprises (MSMEs) are a cornerstone of Indonesia's economy, contributing 60.5% to the national GDP and employing 97% of the workforce. However, MSMEs face challenges such as low financial literacy…
acy and limited adoption of digital technologies, which hinder their competitiveness in the global market. This study explores the synergistic role of financial literacy and digital transformation in enhancing MSME performance and competitiveness. Using a qualitative approach, data were collected through in-depth interviews, focus group discussions, and policy document analysis. The findings reveal that the average financial literacy level among MSME actors in Indonesia is only 38%, leading to poor financial management and limited access to formal financing. On the other hand, only 16% of MSMEs have integrated digital technologies into their operations, with those who did reporting significant improvements in efficiency and revenue. The integration of financial literacy with digital tools was found to have a multiplier effect, enabling better resource management, improved decision-making, and enhanced market competitiveness. This study highlights the importance of targeted policies to combine financial literacy training with digital technology adoption. By addressing challenges such as infrastructure limitations and resistance to change, stakeholders can foster inclusive economic growth and empower MSMEs to thrive in the digital economy.
Abstract:This study investigates the role of acquisition premiums in mergers and acquisitions (M&A) and their impact on shareholder wealth, focusing on five major Indian deals in pharmaceuticals, retail, banking, steel, and renewable…
able energy sectors. Potential synergies often justify acquisition premiums ranging from approximately 15% to 40% above target companies’ market values. However, market responses suggest that such premiums may not consistently result in value creation for acquiring firms' shareholders. Empirical findings reveal mixed outcomes: Sun Pharma’s acquisition of Ranbaxy led to a 9.8% share price increase within five days, while Tata Steel’s high-premium acquisition of Bhushan Steel saw only a 1.7% gain. In contrast, deals like Reliance–Future Retail and Tata Power–Welspun Power showed minimal or negative returns, despite sizable premiums. These patterns indicate that premium size alone is not a reliable predictor of post-deal shareholder wealth creation. The study concludes that M&A success depends more on strategic fit, market timing, and sectoral dynamics than on the premium offered. This analysis contributes to the broader M&A discourse by offering evidence-based insights into how premium valuations can either maximise or dilute shareholder value, aiding investors, corporate strategists, and policy analysts in deal assessment
Abstract:This study aims to assess and analyze whether the marketing strategy STP (Segmentation, targets, and position) to the level of sales has been implemented by Upnormal Coffee Beach in Palu which has reached more than one year…
ear (2021- 2022). This type of research is quantitative descriptive. The population in this study were all employees of Upnormal Coffee while the sample of this research is all employees of Upnormal Coffee as many as 36 employees as respondents using saturation sampling, the sampling technique when all members of the population were used as a sample. The data collection techniques were performed by means of a questionnaire conducted interviews and questionnaires. Based on the results of this study with multiple linear regression analysis, regression equation Y = 8,944+ 0.164 X1 + 0.061 X2 + 0,032 X3 + e. Basedonn statistical analysis data, the indicators in this study is valid and the variables are reliable. In the classical assumption, in said that indicator otherwise normal distribution and correlation Linear in significance between each independent variable and the dependent variable, to the amount of influence Segmentation, Targeting and Positioning are all having a positive direction and not significant in their influence on the level of sales in Upnormal Coffee in the city of Palu
Abstract:This study aims to determine the expenditure performance of the District Planning Agency. Majene in the Budget Realization Report regarding the difference between spending and the budget, spending growth, spending efficiency…
ency and how capital expenditures and operations are being carried out. This research is a quantitative descriptive study, the data used is secondary data in the form of a report on the realization of the Regional Planning Agency's budget for the 2018-2020 fiscal year in Kab. Majene. The analytical techniques used are analysis of spending variance, analysis of spending growth, analysis of spending efficiency, and shopping compatibility. The results of this study indicate that the results of the analysis of the expenditure variance in 2018 - 2020 expenditure performance are considered good even though in 2018 the level of budget realization is very low, which is only 22% compared to the following year. Analysis of spending growth in 2018 – 2019 increased by 362%. Meanwhile, in 2019-2020, it actually decreased by 37% percent from last year. Expenditure efficiency analysis in 2018 the level of budget efficiency is 22%, in 2019 the level of budget efficiency is 98%, and in 2020 the level of budget efficiency is 95%. Although in 2018 the level of budget efficiency is still relatively good because it does not exceed the total budget target or the level of budget efficiency is above 100%. The compatibility analysis, namely the analysis of capital expenditures on total expenditures, shows that in 2018 the level of capital expenditure was only 1%, in 2019 it was only 2% and in 2020 it was only 1%. As for the analysis of operating expenses in 2018 it was 99%, in 2019 it was 98%, and in 2020 it was 99%.
Abstract:Stunting masih menjadi masalah kesehatan masyarakat di Indonesia meskipun prevalensinya terus mengalami penurunan. Akan tetapi penurunan angka tersebut belum data pencapai target nasional (14,2%). Penggunaan angka nasional…
al secara umum dapat menutupi kelompok penduduk yang masih menanggung beban stunting lebih tinggi. Penelitian ini bertujuan menggambarkan karakteristik epidemiologi stunting pada balita di Indonesia. Jenis penelitian adalah kuantitatif deskriptif dengan desain case series. Pengumpulan data menggunakan studi dokumentasi data sekunder dari laporan Survei Status Gizi Indonesia tahun 2024. Data karakteristik yang dikumpulkan berupa umur, jenis kelamin dan faktor sosial ekonomi. Analisis indeks tinggi badan menurut umur mencakup 298.903 balita. Data dianalisis secara univariat dan disajikan dalam bentuk distribusi frekuensi serta persentase. Prevalensi stunting nasional sebesar 19,8%, dengan prevalensi tertinggi pada kelompok usia 24–35 bulan sebesar 24,2%. Prevalensi pada balita laki-laki sebesar 20,8%, lebih tinggi daripada perempuan sebesar 18,6%. Berdasarkan karakteristik sosial ekonomi, prevalensi tertinggi ditemukan pada keluarga dengan kepala rumah tangga tidak sekolah sebesar 30,9%, keluarga nelayan sebesar 28,3%, penduduk perdesaan sebesar 22,7%, dan kelompok ekonomi terbawah sebesar 29,8%. Prevalensi pada kelompok ekonomi terbawah sekitar 2,5 kali lebih tinggi dibandingkan kelompok teratas. Intervensi penurunan stunting perlu dilakukan secara berkelanjutan sejak masa prakonsepsi hingga usia dua tahun, disertai pendampingan yang lebih intensif khususnya bagi kelompok sosial ekonomi rentan.
Abstract:Promosi penerimaan mahasiswa baru (PMB) merupakan salah satu faktor penting dalam meningkatkan jumlah dan kualitas calon mahasiswa. Namun, strategi promosi yang belum memanfaatkan data historis secara optimal dapat menyebabkan…
babkan kegiatan promosi kurang tepat sasaran. Penelitian ini bertujuan untuk menganalisis data historis PMB sebagai dasar dalam menyusun strategi promosi yang lebih efektif pada Jurusan Teknologi Informasi dan Komputer Politeknik Negeri Lhokseumawe. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan memanfaatkan data sekunder PMB periode 2023–2025. Analisis dilakukan melalui tahapan data cleaning, transformasi data, statistik deskriptif, segmentasi calon mahasiswa, dan visualisasi data menggunakan dashboard analitik. Variabel yang dianalisis meliputi program studi, asal sekolah, jurusan asal sekolah, kecamatan, kabupaten/kota, provinsi, jalur masuk, dan sumber informasi pendaftar. Hasil penelitian menunjukkan bahwa sebagian besar pendaftar berasal dari Provinsi Aceh, khususnya Kabupaten Aceh Utara dan Kota Lhokseumawe, dengan dominasi lulusan jurusan IPA serta peminat terbesar pada Program Studi Teknik Informatika. Instagram dan website menjadi sumber informasi utama bagi calon mahasiswa. Pemanfaatan data historis melalui visualisasi data mampu memberikan informasi yang lebih komprehensif mengenai karakteristik calon mahasiswa sehingga dapat mendukung pengambilan keputusan dalam penyusunan strategi promosi PMB yang lebih terarah, efektif, dan berbasis data.
New student admissions (PMB) promotion is an important factor in increasing the number and quality of prospective students. However, promotional strategies that do not optimally utilize historical data can result in less targeted promotional activities. This study aims to analyze historical PMB data as a basis for developing a more effective promotional strategy in the Information and Computer Technology Department of the Lhokseumawe State Polytechnic. The study uses a descriptive quantitative approach utilizing secondary PMB data for the 2023–2025 period. The analysis was carried out through the stages of data cleaning, data transformation, descriptive statistics, prospective student segmentation, and data visualization using an analytical dashboard. The variables analyzed included study program, school of origin, major of origin of school, sub-district, regency/city, province, admission route, and applicant information sources. The results show that most applicants come from Aceh Province, especially North Aceh Regency and Lhokseumawe City, with a predominance of science graduates and the greatest interest in the Informatics Engineering Study Program. Instagram and websites are the main sources of information for prospective students. The use of historical data through data visualization can provide more comprehensive information regarding the characteristics of prospective students so that it can support decision-making in developing more targeted, effective, and data-based PMB promotion strategies.
Abstract:Village development planning that is not grounded in data can lead to poorly targeted programs, particularly for settlement-environment issues such as solid waste, sanitation, drainage, and neighborhood space quality. This…
is community service program aimed to improve residents’ literacy in data-based planning and strengthen meaningful participation in formulating settlement-environment program proposals. The activity was conducted in Kalijaga Village, Aikmel Subdistrict, East Lombok Regency, on 17 November 2025 as a special village deliberation meeting (Musyawarah Desa Khusus; Musdesus) involving 75 participants representing village stakeholders, including youth and community organizations (Karang Taruna and the Village Community Resilience Institution/Lembaga Ketahanan Masyarakat Desa; LKMD). A participatory education approach was applied through short lectures, focused discussions, and hands-on proposal drafting using simple minimum data and a standard structure (problem–location–target group–indicators–resource needs). Evaluation was descriptive using facilitator field notes and a proposal-completeness rubric. Of 49 written proposals collected (N=49), 40 (81.6%) met all minimum elements, while 9 (18.4%) were incomplete. The results indicate a shift from general complaints toward more structured proposals with clearer locations, target groups, and basic indicators. Data-based village planning education is a low-cost intervention to improve the quality of community participation outputs and enhance the readiness of proposals for subsequent village planning processes..
Abstract:Beberapa tahun belakangan ini banyak ditemukan UMKM yang belum menerapkan praktik manajemen keuangan yang baik dan memadai. Pengelolaan keuangan yang tidak efektif dapat menyebabkan ketidakstabilan arus kas, kesulitan dalam…
lam mengakses modal, dan rendahnya kapasitas adaptasi terhadap perubahan pasar. Kabupaten Karo aktif memberikan edukasi dan pengembangan UMKM lokal dengan didukung oleh Rumah BUMN Kabanjehe. Saat ini, masih terdapat puluhan UMKM binaan Rumah BUMN Kabanjahe. Jenis usaha UMKM yang ada diantaranya adalah pengerajin ecoprint, produsen makanan ringan, produsen minuman, pengerajin kain tenun, dan lain-lain.
Tujuan dari pengabdian kepada masyarakat ini ialah untuk literasi keuangan, edukasi pencatatan atau mengatur keuangan usaha dan memberikan pemahaman akan pentingnya manajemen keuangan. Dalam hal ini, target tujuan kami ialah pelaku usaha atau UMKM binaan Rumah BUMN Kabanjahe. Adapun Sustainable Development Goals atau Tujuan Pembangunan Berkelanjutan yang terkait dengan kegiatan PKM ini adalah untuk meningkatkan keterampilan pelaku UMKM binaan Rumah BUMN di Kabupaten Karo untuk mengatur keuangan dan ketrampilan berwiarusaha. Selain itu, tujuan utama dari kegiatan PKM ini adalah meningkatkan kualitas hidup masyarakat, menyelesaikan permasalahan sosial, dan memacu pembanguna yang berkelanjutan dan inklusif pada aspek mengatur keuangan usaha.
Metode pelaksanaan kegiatan pengabdian ini berupa pemberian materi manajemen keuangan, edukasi dan implementasi manajemen keuangan pada beberapa pelaku UMKM, serta sesi tanya jawab terkait permasalahan tentang keuangan dalam menjalankan usaha. Kegiatan ini dilaksanakan dalam satu hari atau selama 3 jam. Beberapa materi pengabdian yang disampaikan yaitu tentang perencanaan keuangan, pengelolaan kas, kinerja keuangan, dan pengendalian kegiatan keuangan. Aspek praktis dan teknis yang disampaikan pemateri dalam kegiatan pengabdian ini yaitu memisahkan keuangan pribadi dan bisnis, pencatatan keuangan, dan penyusunan laporan keuangan.
Hasil pengabdian kepada masyarakat ini antara lain: terciptanya arah keputusan finansial usaha, pelaku usaha dapat mengawasi dan mengendalikan kegiatan usaha sehari-hari, serta pelaku UMKM dapat/ bisa mencapai tujuan financial freedom (bebas utang, ada pendapatan investasi, terproteksi dari risiko).
Kegiatan pengabdian kepada masyarakat ini mampu meningkatkan pengetahuan, pemahaman dan meningkatkan kapasitas pelaku UMKM binaan Rumah BUMN Kabanjahe khususnya dalam implementasi manajemen keuangan yang baik. Disarankan untuk kedepannya agar dilkakukan pendampingan berkelanjutan dalam hal digital marketing, inovasi product dan strategi usaha terupdate atau kekinian demi tercapainya kesejahteraan ekonomi yang lebih baik.
Abstract:Bullying among students is increasingly complex in the era of the Industrial Revolution 4.0, especially in the form of digital bullying that affects students' mental health and character. This service activity aims to provide…
ovide character education in response to this phenomenon, so that students are able to build awareness and resilience in facing digital social pressure. The service methods used include interactive lectures, value simulation, and case study-based mentoring. This activity involved 34 students as the main target and 3 resource persons as facilitators The results of the activity showed an increase in participants' understanding of the form and impact of digital bullying, as well as the growth of concern and proactive attitude to create a safe school environment. Participants also showed improved ability to manage emotions, understand the importance of strong character, and not respond to pressure with aggressive actions. Based on these results, it is recommended that character education based on anti-bullying values continue to be strengthened through continuous habituation and training programs, in order to form a resilient and adaptive young generation in the digital era.